Jardim Botânico Municipal De Bauru

What Jardim Botânico Municipal De Bauru does

Jardim Botânico Municipal de Bauru is a municipal scientific botanical garden established in 1994 on the former Municipal Ecological Park lands in Bauru, São Paulo, Brazil. It occupies 321 hectares of native Cerrado vegetation, functioning as one of the largest and most important Cerrado conservation reserves in São Paulo state. The institution is operated by the Prefeitura Municipal de Bauru through the Secretaria Municipal do Meio Ambiente (SEMMA), supported by the Associação de Amigos do Jardim Botânico de Bauru. Its core scientific infrastructure comprises living plant collections (over 2,500 plants across arboretum, orchid, bromeliad, pteridophyte, aquatic, medicinal, ethnobotanical, and Cerrado collections), a herbarium of dried plant specimens, a seed bank, and a nursery inaugurated in 2015 with annual capacity of approximately 40,000 seedlings.

The garden serves multiple customer segments through differentiated offerings: free public visitation (Tuesday–Sunday, 8h–16h), structured environmental education programs for municipal/state/private schools and universities (UNESP, UNISAGRADO), guided monitored visits, teacher training courses, vacation courses for children, and a sensory medicinal garden program delivered with visually impaired guides from Lar Escola Santa Luzia since 2012. Conservation programs include De Volta Para Casa (regional flora restoration), Floresta Solidária (seed collection partnerships with private reserves), and a 2024 BGCI partnership for Atlantic Forest tree species protection. Cultural offerings span the JB 360° virtual tour, Um Canto no Botânico music series (since 2009), Natureza em Foco photography exhibitions, and the Árvore do Saber book exchange.

The business model is a freemium public service: all access is free with no admission fees, no commercial product sales, and no subscription revenue. Funding flows entirely through the municipal public budget (SEMMA), supplemented by corporate sponsorships via the Amigos da Natureza project (Agrosolo, Império das Plantas, Unimed Bauru, Prata Construtora) and partnership-based resource access. The go-to-market is direct-to-consumer/public with scheduled group monitoring for educational institutions, supported by digital channels (Wix website, Instagram @jbbauru, Facebook, YouTube, Blogger). Visitation regulations are codified under Municipal Decree No. 17,050 (September 2023), and the garden is integrated into the Cerrado Paulista Conservation Mosaic under State Decree No. 63,893/2018.

Name

Jardim Botânico Municipal De Bauru

Legal name

Associação de Amigos do Jardim Botânico de Bauru

Website

https://jardimbotanicobauru.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Jardim Botânico Municipal de Bauru is a municipal scientific botanical garden operating a 321-hectare Cerrado conservation reserve with free public access, serving visitors, schools, universities, and researchers through plant collections, a herbarium, nursery, and environmental education programs.

Ownership category

akta.pro rank

Product category

Public Botanical Garden and Conservation Services

NAICS

Zoos and Botanical Gardens (712130), Nature Parks and Other Similar Institutions (712190)

SIC

Forestry (800)

akta.pro primary industry

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

akta.pro secondary industries

Parks, Recreation & Protected Areas Administration (BPAIAMAH), Urban & Community Reforestation / Street Tree Planting (AFAMACAL)

Keywords

• Botanical garden services
• Environmental education programs
• Plant conservation research
• Native species nursery
• Public garden visitation

Headquarters

HQ city

Bauru

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Municipal Government Funding: As a municipal government institution under SEMMA (Secretaria Municipal do Meio Ambiente), the botanical garden is funded through public municipal budget. Entry is free. No commercial revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Jardim Botânico Municipal de Bauru is a publicly funded botanical garden providing free public visitation to its 321-hectare Cerrado conservation reserve, environmental education programs for schools and the community, scientific research infrastructure (herbarium, seed bank, plant nursery), and conservation projects for native and threatened species. The institution operates as a municipal government service delivering plant conservation, hands-on environmental education, and cultural programming through guided tours, courses, lectures, and exhibitions.

Product overview

Jardim Botânico Municipal de Bauru is a municipal scientific botanical garden institution focused on plant conservation, environmental education, and public visitation. It operates as a unified institution offering multiple interconnected services and programs. The core offerings include living plant collections (arboretum, orchids, bromeliads, ferns, aquatic plants, medicinal plants, ethnobotanical, and Cerrado collections) with over 2,500 plants, a herbarium, a nursery producing 40,000 seedlings annually, and a seed bank. Educational services encompass environmental education programs for schools, guided tours, teacher training courses, and vacation programs for children. Conservation programs include forest restoration projects (De Volta Para Casa), seed collection partnerships (Floresta Solidária), and BGCI conservation initiatives. Cultural offerings comprise the virtual tour (JB 360º), the music project (Um Canto no Botânico), photography exhibitions (Natureza em Foco), and a book exchange (Árvore do Saber). Visitor services include accessible electric vehicles, sensory garden experiences with visually impaired guides, and academic research support.

Differentiator

Problem solved

Functional benefit

Products and services

• Environmental Education Program (Programa de Educação Ambiental)
• Plant Collections (Coleções de Plantas)
• General Public Visitation (Free Entry)
• Courses and Lectures (Palestras)
• Continuing Education Course for Teachers
• Vacation Course (Minhas Férias no Jardim Botânico)
• JB 360º Virtual Tour
• Viveiro de Mudas (Plant Nursery)
• Herbarium (Herbário JBMB)
• De Volta Para Casa (Back Home) Conservation Project
• Floresta Solidária (Solidarity Forest) Project
• BGCI Conservation Project
• 25th Anniversary Book (Jardim Botânico: 25 Anos)
• Árvore do Saber (Tree of Knowledge) Book Exchange
• Um Canto no Botânico (A Song at the Botanical Garden)
• Natureza em Foco (Nature in Focus) Photography Exhibition
• Jardim Medicinal Sensorial (Sensory Medicinal Garden)
• Electric Vehicles for Visitors with Reduced Mobility
• Index Seminum Seed Exchange Catalog
• Guided Tours with Monitoring (Com Monitoramento)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core and supporting.

• BGCI - Botanic Gardens Conservation InternationalcoreStrategic or Co-development Partner · 1 January 2024International partnership in 2024 for conservation of threatened tree species of the Brazilian Atlantic Forest. Project aimed at protecting five native species.
• AgrosolosupportingStrategic or Co-development PartnerAgricultural company listed as a supporting partner through the Amigos da Natureza project.
• Império das PlantassupportingStrategic or Co-development PartnerSocial media partner promoting the botanical garden's activities.
• ABJB - Aliança Brasileira de Jardins BotânicoscoreStrategic or Co-development PartnerBrazilian Alliance of Botanical Gardens, supporting the Illegal Plant Trade Campaign and other conservation initiatives.
• Fazenda São João – Museu do Café de PiratiningacoreStrategic or Co-development PartnerParticipates in Floresta Solidária project with 120 hectares of important forest reserve for seed collection.
• Duratex – Unidade AgudoscoreStrategic or Co-development PartnerCorporate partner in Floresta Solidária project contributing native reserve land for seed collection.
• RPPN Reserva Ecológica Amadeu Botelho de JaúcoreStrategic or Co-development PartnerPrivate Natural Heritage Reserve partner with 143 hectares of seasonal semideciduous forest in the Floresta Solidária project.
• Lar Escola Santa Luzia para CegoscoreStrategic or Co-development PartnerSchool for visually impaired that provides monitors for the sensory medicinal garden program, promoting inclusion and accessibility since 2012.
• Unimed BaurusupportingStrategic or Co-development PartnerHealth cooperative partner in the sensory medicinal garden monitoring program.
• Associação Mulher Unimed de BaurusupportingStrategic or Co-development PartnerWomen's association partner in the sensory medicinal garden monitoring initiative.
• Prata ConstrutorasupportingStrategic or Co-development PartnerConstruction company partner supporting the sensory medicinal garden monitoring program.
• Zoológico Municipal de BaurucoreStrategic or Co-development PartnerAdjacent municipal zoo sharing parking facilities and jointly running the Atropelamento Zero campaign for wildlife protection.
• UNESP BaurucoreStrategic or Co-development PartnerMajor research partner through various projects and the PMEA program coordination by Prof. Dra. Jandira Talamoni.
• Centro Ambiental Rio BatalhasupportingStrategic or Co-development PartnerEnvironmental center partner in the PMEA municipal environmental education program.
• Museu Ferroviário de BaurusupportingStrategic or Co-development PartnerPartner in PMEA municipal environmental education program.
• PinacotecasupportingStrategic or Co-development PartnerPartner in PMEA municipal environmental education program.
• CEAGESPsupportingStrategic or Co-development PartnerPartner in the Illegal Plant Trade Campaign representing legalized plant commerce.
• Correios (Brazilian Postal Service)supportingStrategic or Co-development PartnerPartner in the Illegal Plant Trade Campaign responsible for preventing illegal plant transport through mail services.
• Polícia Militar AmbientalsupportingStrategic or Co-development PartnerEnvironmental military police partner in the Illegal Plant Trade Campaign for enforcement.
• UNISAGRADO - Projeto BiologandosupportingStrategic or Co-development PartnerUniversity extension project partner supporting the Illegal Plant Trade Campaign.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Missouri Botanical Garden: One of the world's oldest and largest botanical gardens, with extensive herbarium, conservation, and education programs. Comparable as a broad-incumbent public botanical garden with global conservation partnerships and Index Seminum exchange programs.
• Royal Botanic Gardens, Kew: UK-based global botanical institution with world-leading herbarium, seed bank (Millennium Seed Bank), and conservation programs. Comparable as a broad-incumbent institution setting standards for threatened species conservation and Index Seminum distribution that JBMB participates in.

Direct peers

• Jardim Botânico de Brasília: Federal District botanical garden with Cerrado biome specialization, living plant collections, and environmental education programs. Closely comparable as a Brazilian public botanical garden with similar biome focus and educational mission.
• Jardim Botânico Plantarum: Private botanical institution in Itupeva, São Paulo state, focused on Brazilian flora conservation and seed bank activities. Comparable as a regional botanical institution with plant collection, nursery, and conservation programming.
• Fundação Zoo-Botânica de Belo Horizonte: Municipal zoo-botanical complex in Belo Horizonte combining botanical gardens with zoological collections and environmental education. Comparable as a Brazilian municipal biodiversity institution with free public access and education programming.
• Jardim Botânico de São Paulo: São Paulo state botanical garden managed as a public conservation and education institution. Highly comparable as a Brazilian municipal/state botanical garden operating living plant collections, herbarium, and educational programs for schools and the public.
• Instituto de Botânica de São Paulo: São Paulo state research institute operating botanical research, herbarium, and conservation programs. Comparable as a Brazilian public-sector institution with herbarium collections, biodiversity research, and seed bank activities.
• Jardim Botânico do Rio de Janeiro: Historic Brazilian botanical garden operated under federal auspices with extensive living collections, herbarium, and research programs. Closely comparable mission and operating model — conservation, education, and public visitation — at significantly larger scale.

Others

• Associação Brasileira de Jardins Botânicos (ABJB): Brazilian national alliance of botanical gardens, of which JBMB is a member. Comparable as the sectoral association that supports joint initiatives such as the Illegal Plant Trade Campaign in which JBMB participates.
• BGCI - Botanic Gardens Conservation International: International network coordinating plant conservation across botanical gardens globally. JBMB is a BGCI-certified member and active partner; BGCI is the umbrella organization whose conservation agenda JBMB's programs support and from which JBMB draws partnership legitimacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSj80mKymvVttcOiE6oKoEA
• Facebookfacebook.com/jardimbotanicobauru
• Instagraminstagram.com/jbbauru
• LinkedInlinkedin.com/company/jardim-bot%C3%A2nico-municipal-de-bauru

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jardim Botânico Municipal De Bauru