Les Amis de la Terre France

Name

Les Amis de la Terre France

Legal name

Les Amis de la Terre France

Website

https://amisdelaterre.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Environmental advocacy and nonprofit services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Pollution Prevention & Toxics Reduction (BPAGAGAJ)

Keywords

• Environmental advocacy
• Anti-greenwashing campaigns
• Nonprofit association
• Grassroots mobilization
• Climate justice

Headquarters

HQ city

Montreuil, Île-de-France

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels2 records

Marketing channels5 records

Core offering

Les Amis de la Terre France is a non-profit environmental association (loi 1901) that runs advocacy campaigns, produces investigative reports and free citizen guides, and coordinates grassroots mobilization across 25+ French local groups. Its work spans six thematic areas — climate-energy, agriculture, finance, multinational corporations, forests, and overconsumption — including the annual Prix Pinocchio anti-greenwashing campaign and coordination of the French coalition for a binding UN treaty on multinationals and human rights.

Product overview

Les Amis de la Terre France is an environmental NGO (association loi 1901) that conducts advocacy campaigns, publishes research reports and free citizen guides, and organizes public outreach on six key thematic areas: climate and energy, agriculture, finance, multinational corporations, forests, and overconsumption. The organization's activities include the Prix Pinocchio anti-greenwashing campaign, policy advocacy for corporate accountability, litigation against greenwashing, local group coordination across France, and the production of thematic publications and guides.

Differentiator

Problem solved

Functional benefit

Brands

• Prix Pinocchio: Annual awards organized by Les Amis de la Terre since 2008 to highlight greenwashing by large companies
• Prix Pinocchio du Climat

Products and services

• Prix Pinocchio (Annual anti-greenwashing campaign and public vote) Annual public vote-based campaign that exposes corporate greenwashing by large French and multinational companies, mobilizing tens of thousands of voters and generating media coverage. The Prix Pinocchio du Climat is a special climate-focused edition, and the 2020 edition focused on agriculture and agribusiness.
• Eco-citizen guides (Guides éco-citoyens) Free downloadable PDF guides published by Les Amis de la Terre France to educate citizens on environmental topics, accessible to the general public without charge.
• French coalition for a binding UN treaty on multinationals (Coalition française pour le traité ONU) Coalition coordinated by Les Amis de la Terre France bringing together ActionAid France-Peuples Solidaires, AITEC, ATTAC France, CCFD-Terre Solidaire, CGT, Collectif Éthique sur l'étiquette, France Amérique Latine, Ligue des Droits de l'Homme, Sherpa, and Union syndicale Solidaires to push for binding UN regulation of multinational corporations and human rights accountability.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Coalition française pour le traité ONU (French coalition for UN treaty)coreStrategic or Co-development PartnerLes Amis de la Terre France coordinates the French coalition for a binding UN treaty on multinationalals and human rights. Coalition members include: ActionAid France-Peuples Solidaires, AITEC, ATTAC France, CCFD-Terre Solidaire, CGT, Collectif Éthique sur l'étiquette, France Amérique Latine, Ligue des Droits de l'Homme, Sherpa, Union syndicale Solidaires. The coalition gathered 847,000 signatures on a European petition.
• Confédération PaysannecoreStrategic or Co-development PartnerConfédération Paysanne partnered with Les Amis de la Terre for the 2020 edition of the Prix Pinocchio, focused on agriculture and agribusiness greenwashing. The partnership targeted Lactalis, Bigard, and Yara.
• Attac FrancecoreStrategic or Co-development PartnerAttac France and Les Amis de la Terre co-published a report on Amazon's model (November 2019), co-organized Black Friday actions, and collaborated on the 'Les Requins' (anti-shark) campaign targeting Société Générale and BNP Paribas.
• Bizi! (French environmental organization)minorStrategic or Co-development PartnerBizi! partnered with Les Amis de la Terre and Attac on the Stop Alpha Coal campaign against Société Générale's financing of the Alpha Coal mine in Australia. Joint actions included coal dumping demonstrations and bank occupations.
• Observatoire des multinationales (ODM)minorStrategic or Co-development PartnerLes Amis de la Terre and ODM co-published the report 'Les Sages sous influence?' on lobbying at the Conseil constitutionnel and Conseil d'État (June 2018), and collaborated on broader multinational accountability work.
• International Treaty Alliance & Campagne mondiale pour démanteler le pouvoir des multinationalescoreStrategic or Co-development PartnerLes Amis de la Terre coordinates the French coalition and participates in two international coalitions pushing for a binding UN treaty on multinationalals and human rights, with over 1,000 associations and movements worldwide.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zero Waste France: French NGO focused on waste reduction, overconsumption, and producer responsibility. Directly comparable as a French advocacy organization working on the surproduction/overconsumption thematic pillar Les Amis de la Terre France also prioritizes.
• WWF France: French branch of WWF, one of the largest environmental NGOs operating in France. Directly comparable as a donation-funded organization pursuing conservation, climate, and corporate accountability work, with significantly larger scale and brand recognition.
• Fondation pour la Nature et l'Homme (FNH): French environmental foundation focused on sustainable lifestyles, biodiversity, and climate. Comparable as a France-based NGO running awareness campaigns, policy advocacy, and corporate accountability work on overlapping environmental themes.
• France Nature Environnement: Federation of French environmental associations, the largest umbrella of regional and local nature-protection groups. Directly comparable grassroots federation model targeting environmental advocacy at national and local levels in France.
• Attac France: French branch of the global alter-globalization movement, focused on tax justice, finance, and corporate accountability. Closely comparable as a coalition partner that co-publishes reports and co-organizes direct-action campaigns with Les Amis de la Terre on overlapping financial-system and multinational accountability issues.
• Greenpeace France: French branch of Greenpeace International, the most prominent environmental advocacy NGO in France. Directly comparable as a fundraising-based, campaign-driven environmental organization running high-profile corporate accountability and climate campaigns in the same French market.
• Réseau Action Climat France: French national coalition of climate advocacy NGOs. Directly comparable as a France-based climate-focused advocacy organization running policy campaigns, publications, and coalition coordination work in overlapping thematic territory.
• Confédération Paysanne: French agricultural union advocating for small-scale, sustainable farming against industrial agribusiness. Directly comparable as a coalition partner (joint Prix Pinocchio 2020 edition targeting Lactalis, Bigard, Yara) operating on the agriculture and food-system advocacy themes central to Les Amis de la Terre France's mandate.

Emerging players

• L214: French animal welfare and industrial agriculture advocacy organization. Comparable as a French NGO using investigation, public campaigns, and corporate accountability tactics, with thematic overlap in industrial agriculture campaigns that Les Amis de la Terre France also pursues.

Broad incumbents

• Friends of the Earth International: Global federation coordinating 800+ member groups including Les Amis de la Terre France. Comparable as the parent network structure providing shared campaign infrastructure, research, and international coordination that frames the French organization's external positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/les-amis-de-la-terre-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Amis de la Terre France