Amity University Online

What Amity University Online does

Amity University Online is the online learning division of the Amity Education Group, headquartered in Noida, India, and positioned as India's only UGC-entitled online university. Operating with 287 employees, the institution delivers 80+ undergraduate, postgraduate, and certification programs to a claimed 250,000+ learner network across 30+ countries. Core degree offerings span BBA, BCA, B.Com, and BA at the undergraduate level and MBA (14 specializations), MCA (6 specializations), M.Com, M.Sc Data Science, and MA at the postgraduate level, supplemented by combined degree pathways (BBA+MBA, B.Com+MBA, BCA+MCA). The product portfolio is built on an AI-powered immersive learning platform combining recorded lectures, live classes, and an interactive learning management system, with UGC recognition providing online degrees that are formally equivalent to on-campus credentials.

The platform extends into two major certification ecosystems: professional analytics certifications co-developed with KPMG (covering data analytics, business analytics, HR analytics, financial analytics, financial modelling, and database management) and a dedicated School of AI sub-brand offering domain-specific AI certifications across Healthcare, Manufacturing, Education, Finance, BFSI, Executive Strategy, HR, and Marketing, plus Agentic AI. Industry partnerships with HCLTech (enterprise technology programs), Paytm (FinTech specializations), RICS (Construction Project Management MBA), Medvarsity (Healthcare Management MBA), and TCS iON (technology infrastructure) embed corporate credentials into degree curriculum and a separate Study Abroad program extends the offering to international learners.

Revenue is generated through B2C tuition (degree programs priced at $3,000-$7,500 per program across 24-54 month durations, billed annually) and professional certifications (priced at $200-$1,200 per course). Distribution is direct-to-consumer through amityonline.com, supported by inside sales via toll-free phone lines, WhatsApp Business, and dedicated student support. The primary go-to-market lever is merit-based scholarships up to 45% on first-semester fees to drive top-of-funnel acquisition, with career services and 450+ hiring partners supporting completion and placement. The customer base is broad-based, targeting working professionals seeking career advancement and recent graduates seeking flexible, recognized credentials.

Name

Amity University Online

Legal name

Amity University Online

Website

https://amityonline.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Amity University Online is India's only UGC-entitled online university and the digital arm of Amity Education Group, delivering 80+ undergraduate, postgraduate, and certification programs to 250,000+ learners globally via an AI-powered learning platform.

Ownership category

akta.pro rank

Product category

Online Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Fully Online Universities (Online-First, Degree-Granting) (EDAHALAA)

akta.pro secondary industries

Online Divisions of Traditional Universities (Hybrid/Extension) (EDAHALAB), Online Graduate Schools (Master’s & Doctoral Programs) (EDAHALAD), Online Professional Schools (MBA/MPA/MPH/Etc.) (EDAHALAE), Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE)

Keywords

• Online degree programs
• Higher education
• Distance learning
• Professional certifications
• E-learning

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Degree Program Tuition: Revenue from undergraduate and postgraduate degree programs including MBA, BBA, BCA, MCA, M.Com, and BA programs with tuition fees ranging from $3,000 to $7,500 per program
2. Professional Certifications: Industry certifications in data analytics, AI, finance, and business analytics offered in collaboration with KPMG and other partners, with fees ranging from $200 to $1,200 per certification
3. School of AI Domain Certifications: Specialized AI certifications in Healthcare, Manufacturing, Education, Finance, and Executive Strategy with premium pricing for executive-level programs
4. Scholarship Revenue: Merit-based scholarships up to 45% on first semester fee, creating tiered pricing while maintaining revenue from subsequent semesters

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Amity University Online delivers UGC-entitled undergraduate and postgraduate online degree programs (BBA, BCA, B.Com, BA, MBA, MCA, M.Com, M.Sc Data Science, MA) across Management, Technology, Commerce, and Arts disciplines through an AI-powered immersive learning platform. The institution supplements degree programs with professional certification ecosystems including the School of AI (domain-specific AI certifications in Healthcare, Finance, Manufacturing, Education, and Executive Strategy) and Analytics certifications co-developed with KPMG, alongside combined degree pathways and Study Abroad international programs.

Product overview

Amity University Online is India's #1 UGC-entitled online university offering a comprehensive portfolio of undergraduate (UG) and postgraduate (PG) degree programs across Management, Technology, Commerce, and Arts & Humanities disciplines, along with an extensive range of professional certifications. The core degree offerings include BBA, BCA, B.Com, and BA at the undergraduate level, and MBA, MCA, M.Com, M.Sc Data Science, and MA programs at the postgraduate level, each with multiple specializations. These degree programs are supplemented by two major certification ecosystems: the School of AI certifications covering domain-specific AI applications (AI in Healthcare, AI in Finance, AI in Manufacturing, AI in Education, AI for Business Leaders, Agentic AI, etc.), and Analytics certifications in partnership with KPMG covering programming, data engineering, predictive analytics, business analytics, visualization tools (Tableau, Power BI), and domain-specific analytics (HR, Finance, Marketing). The platform also offers combined degree pathways (BBA+MBA, B.Com+MBA, BCA+MCA), Study Abroad programs, and Career Services with 450+ hiring partners. The overall architecture is a platform-plus-modules model where core degree programs serve as the foundation, augmented by stackable professional certifications that provide specialized, industry-recognized skills.

Differentiator

Problem solved

Functional benefit

Brands

• School of AI (SOAI): Domain-ready AI certifications and professional training programs covering areas like AI in Healthcare, Manufacturing, Education, Finance, Executive Strategy, HR, Marketing, and Agentic AI

Products and services

• Bachelor of Business Administration (BBA)

Quantifiable outcome

• 250,000+ learners trained through online programs
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability14 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• KPMGcoreStrategic or Co-development PartnerMajor industry collaboration for professional certifications including Data Analytics, Financial Analytics, HR Analytics, Big Data Analytics, Business Analytics Professional, Database Management, Financial Modelling, and Spreadsheet Modelling programs. KPMG professionals serve as faculty contributors. Certifications carry KPMG recognition alongside Amity University credentials.
• HCLTechcoreStrategic or Co-development PartnerTechnology partnership for specialized programs including BBA Data Analytics, BCA Software Engineering, MCA Cyber Security, and MCA Software Engineering. HCLTech certifications integrated into curriculum providing students with industry-recognized credentials in enterprise technology domains.
• PaytmcoreStrategic or Co-development PartnerFinTech collaboration for BCA FinTech & AI and MCA FinTech & AI programs. Partnership brings digital payments and financial technology expertise into curriculum, preparing students for digital financial services careers.
• RICS (Royal Institution of Chartered Surveyors)coreStrategic or Co-development PartnerProfessional body partnership for MBA in Construction Project Management program. RICS provides industry standards, professional certification, and global recognition for construction and real estate management education.
• MedvarsitycoreStrategic or Co-development PartnerHealthcare education partnership for MBA in Hospital and Healthcare Management program. Medvarsity brings healthcare industry expertise and professional networks to prepare students for healthcare administration roles.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Online Manipal (Manipal Academy): Online arm of Manipal Group offering UGC-entitled online UG/PG degrees (MBA, MCA, BBA, BCA) targeting similar working-professional and student segments in India with comparable pricing and program mix.
• LPU Online (Lovely Professional University): Online division of LPU offering UGC-entitled UG/PG degrees with similar positioning, scale, and pricing to Amity Online, targeting Indian working professionals and graduates.
• upGrad: India-focused online higher education and upskilling platform offering degree and certification programs in partnership with universities; directly competes with Amity Online for working professionals and fresh graduates in management, technology, and data science.
• NMIMS Global Access (Narsee Monjee): Distance and online division of NMIMS offering MBA, BBA, and certificate programs; competes directly in the Indian online professional education segment with similar audience and program mix.
• Eruditus (Emeritus): Online executive education provider partnering with top global universities for certificates, MBAs, and bootcamps; overlaps with Amity's higher-end certification and international Study Abroad offerings.
• Chandigarh University Online: Online education arm of Chandigarh University offering UGC-entitled UG/PG degrees with similar positioning and price points, competing for the same working-professional segment in North India.
• Great Learning: BYJU'S-owned online higher education platform offering degree programs (MBA, MCA, MS) and professional certifications in data, AI, and business, overlapping heavily with Amity's programs and KPMG partnership-led certifications.

Emerging players

• Simplilearn: Online professional certification provider in data, AI, cloud, and project management with shorter, more focused offerings; competes with Amity's certification sub-brands and School of AI for skill-seeker segments.
• Jaro Education: Indian online higher education provider partnering with universities for MBA, BBA, and diploma programs; targets similar working professionals with a less differentiated program portfolio than Amity Online.

Broad incumbents

• Coursera: Global online learning platform offering degrees, certificates, and short courses in partnership with universities worldwide; competes in adjacent certificate and degree spaces, particularly for international and AI upskilling demand.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amity_online
• YouTubeyoutube.com/AmityUniversityOnline
• Facebookfacebook.com/AmityOnlineUniversity
• LinkedInlinkedin.com/school/amityonline
• Instagraminstagram.com/amityonline

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amity University Online