Brazi Bites
Brazi Bites is a Portland, Oregon-based frozen CPG company that produces naturally gluten-free Brazilian-style cheese bread, waffles, empanadas, and pizza bites for health-conscious families and gluten-free consumers across US retail and e-commerce channels.
- Company typePrivate
- Founded2010
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Brazi Bites does
Brazi Bites is a Portland, Oregon-based frozen consumer packaged goods company founded in 2010 by Junea Rocha and Cameron MacMullin. It produces naturally gluten-free Brazilian-style cheese bread (pão de queijo) and related savory and breakfast products using a tapioca-flour-based platform in a certified gluten-free facility. The core product line centers on Brazilian Cheese Bread in multiple flavors (Cheddar & Parmesan, Garlic Asiago, Everything, Classic Ranch, Jalapeño Pepper-Jack, 3 Cheese Pizza), complemented by three adjacent categories added since 2019: Empanadas (2019), Pizza Bites (2022), and Gluten-Free Waffles (2023).
The company sells predominantly through third-party retail distribution rather than direct manufacturing economics. Products are listed across major US grocery and club channels including Costco, Whole Foods Market, Target (500+ stores), Sam's Club, Kroger, Safeway, HEB, and Harris Teeter, plus e-commerce via Amazon, Instacart, Thrive Market, and the company's own website. Pricing is unit-based at standard retail price points, with family-sized packaging (e.g., 62-piece bags) at club stores. Customer segmentation is horizontal, targeting health-conscious families as the primary segment, with secondary focus on gluten-free / celiac consumers and Hispanic/Latino households seeking Latin-inspired convenience foods.
Brazi Bites reached approximately $30 million in revenue in 2021, at which point it completed a private-equity transaction. Since then the company has continued to add SKUs, expand into mass-market and digital channels, and earn retail-recognition awards (Instacart Fastest Growing Emerging Brands 2023, Progressive Grocer 2023/2024). The technology stack is non-software — there is no AI/ML, API, or proprietary software disclosed — with the underlying differentiator being the adapted traditional Brazilian recipe, brand identity, and certified gluten-free manufacturing capability rather than any digital platform.
Brazi Bites firmographics
Firmographics- Name
- Brazi Bites
- Legal name
- Brazi Bites
- Website
- https://brazibites.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brazi Bites is a Portland, Oregon-based frozen CPG company that produces naturally gluten-free Brazilian-style cheese bread, waffles, empanadas, and pizza bites for health-conscious families and gluten-free consumers across US retail and e-commerce channels.
- Ownership category
- akta.pro rank
Brazi Bites industry classification
Industry- Product category
- Frozen gluten-free specialty foods
- NAICS
- Cookie and Cracker Manufacturing (311821), Cookie, Cracker, and Pasta Manufacturing (31182), Bakeries and Tortilla Manufacturing (3118), Commercial Bakeries (311812)
- SIC
- Cookies & Crackers (2052), Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Cookies, Biscuits & Crackers (CRADABAD)
- akta.pro secondary industries
- Crackers & Savory Biscuits Manufacturing (AFAKAIAJ), Frozen & Par-Baked Bakery Production (THAFAFAK), Frozen Snacks & Appetizers (CRADADAD), Bread & Pastry Specialty Stores (CRAHAGAC)
Keywords
Where Brazi Bites is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Brazi Bites business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Consumer Packaged Goods Sales: Direct sales of frozen food products through retail grocery chains, club stores, natural/specialty retailers, and online marketplaces. Products sold at retail price points through third-party distributors and direct e-commerce.
- Direct E-commerce Sales: Direct-to-consumer sales through company website and Amazon storefront for home delivery
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for frozen grocery products |
Go-to-market motion1 record
Distribution channels10 records
Marketing channels7 records
Brazi Bites product offering
Product offeringCore offering
Brazi Bites manufactures and sells naturally gluten-free Brazilian-style cheese bread (pão de queijo) and related frozen food products made with tapioca flour. The company produces its own product line, including Brazilian Cheese Bread in multiple flavors, Gluten-Free Waffles, Pizza Bites, and Empanadas, and distributes them through major US grocery retailers, club stores, and online channels.
Product overview
Brazi Bites is a better-for-you, Latin-inspired, gluten-free food company offering naturally gluten-free frozen foods. The product portfolio centers on Brazilian Cheese Bread (their signature crispy-outside, fluffy-inside delicacy in multiple flavors including Cheddar & Parmesan, Garlic Asiago, Everything, Classic Ranch, and Pizza), complemented by Gluten-Free Waffles (Blueberry, Homestyle, Cheese varieties), Pizza Bites (Four Cheese and Pepperoni bite-size pizza pockets), and Empanadas. All products are made with simple, wholesome ingredients in a dedicated gluten-free facility with nothing artificial.
Differentiator
Problem solved
Functional benefit
Products and services
- Brazilian Cheese Bread Signature naturally gluten-free Brazilian cheese bread (pão de queijo) made with tapioca flour, crispy outside and fluffy inside, sold frozen in multiple flavors for family snacking, appetizers, and party use.
- Gluten-Free Waffles Naturally gluten-free frozen waffles available in Blueberry, Homestyle, and Cheese varieties for quick breakfast and snack occasions.
- Pizza Bites Bite-size pizza-flavored pockets made with the company's signature Brazilian cheese bread base, available in Four Cheese and Pepperoni varieties.
- Empanadas Gluten-free handheld empanada pastries extending the brand into Latin-inspired convenience foods.
Quantifiable outcome
- 4,554% sales growth over 3 years
- +2 more outcomes
Companies that use Brazi Bites
Customer profileSegments3 records
Ideal customer profiles3 records
Brazi Bites technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Brazi Bites partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
Brazi Bites competitors and assessment
Company assessmentDirect peers
- Milton's Craft Bakers: Milton's Craft Bakers produces baked crackers, flatbreads, and artisan-style snacks including gluten-free lines sold at major U.S. grocery and club stores. Directly comparable on product format (baked savory snacks), channel strategy, and premium natural positioning.
- Feel Good Foods: Feel Good Foods produces gluten-free, better-for-you frozen snacks, dumplings, and appetizers sold in natural and conventional grocery. Comparable on frozen gluten-free handheld format, premium positioning, and overlapping customer base (celiac/gluten-intolerant consumers).
- Simple Mills: Simple Mills makes naturally gluten-free, better-for-you crackers, cookies, and baking mixes sold through natural, mass, and club channels. It is the closest direct comparable in the gluten-free natural CPG space, sharing target retailers (Whole Foods, Target, Costco) and the 'real ingredients' brand promise.
- Absolutely Gluten Free: Absolutely Gluten Free makes gluten-free crackers, flatbreads, and pizza crusts sold in mass and natural grocery. Comparable on gluten-free baked savory snack format, shelf-stable/frozen overlap, and club/mass channel strategy.
- Canyon Bakehouse: Canyon Bakehouse is a dedicated gluten-free bread and baked-goods brand carried across U.S. natural, mass, and club retailers. Directly comparable as a category-pure gluten-free baked-goods CPG brand with national distribution.
- Real Good Foods: Real Good Foods makes better-for-you frozen entrees, appetizers, and snacks (including gluten-free and low-carb options) sold at Costco, Walmart, and Target. Closely comparable on frozen-format, club-store dependency, and better-for-you frozen snack positioning.
Emerging players
- Outstanding Foods: Outstanding Foods makes better-for-you cheese-based puffed snacks and popcorn (e.g., Cheesy puffs) sold in club, natural, and mass channels. Comparable as a cheese-forward, gluten-free savory snack brand in the same freezer/aisle set.
- Smart Baking Company: Smart Baking Company produces gluten-free, high-protein breads and baked goods sold through retail and direct channels. Comparable on gluten-free, better-for-you baked snack positioning with national retail ambition.
- BFree Foods: BFree Foods makes gluten-free wraps, breads, and baked snacks sold in U.S. and international natural and mainstream grocery. Comparable as a focused gluten-free baked-goods challenger brand.
Broad incumbents
- Udi's Gluten Free: Udi's is a long-established, scaled gluten-free bread and baked-goods brand owned by Smart Baking Company, distributed across mass and natural retail. Comparable as a larger, broader-portfolio incumbent in the same gluten-free baked goods category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Brazi Bites social profiles
Digital presenceBrazi Bites financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brazi Bites leadership team
Management profileNumber of profiles
Profiles3 records
Brazi Bites funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brazi Bites M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brazi Bites
What does Brazi Bites do?
Brazi Bites manufactures and sells naturally gluten-free Brazilian-style cheese bread (pão de queijo) and related frozen food products made with tapioca flour. The company produces its own product line, including Brazilian Cheese Bread in multiple flavors, Gluten-Free Waffles, Pizza Bites, and Empanadas, and distributes them through major US grocery retailers, club stores, and online channels.
Is Brazi Bites a public or private company?
Brazi Bites is a private company. It is classified as private equity controlled and is currently operating.
When was Brazi Bites founded?
Brazi Bites was founded in 2010. It employs 11 to 50 people.
Where is Brazi Bites based?
Brazi Bites is headquartered in Portland, United States, in the North America region.
How does Brazi Bites make money?
Two revenue lines are on record. Consumer Packaged Goods Sales are the primary driver. The others are direct E-commerce Sales.
Who are Brazi Bites's main competitors?
Direct peers on record are Milton's Craft Bakers, Feel Good Foods, Simple Mills, Absolutely Gluten Free, Canyon Bakehouse and Real Good Foods. Emerging players are Outstanding Foods, Smart Baking Company and BFree Foods. Udi's Gluten Free is listed as a broad incumbent.
Does Brazi Bites have an API?
No public API is recorded for Brazi Bites.
What industry is Brazi Bites in?
Brazi Bites's product category is Frozen gluten-free specialty foods. Its primary akta.pro industry code is CRADABAD, Cookies, Biscuits & Crackers, with a secondary code of AFAKAIAJ, Crackers & Savory Biscuits Manufacturing. Its NAICS code is 311821 and its SIC code is 2052.