Absolutely Gluten Free

What Absolutely Gluten Free does

Absolutely Gluten Free is a privately held consumer packaged goods (CPG) company headquartered in Bayonne, New Jersey, that manufactures and sells certified gluten-free crackers, flatbreads, and snacks under the Absolutely Gluten Free® trademark. The product portfolio spans three core categories: crackers (Original, Onion, Cracked Pepper), flatbreads (Original, Everything, Onion), and snacks including coconut chews (Cranberry, Cocoa Nibs, plus limited Key Lime and Blueberry flavors), coconut and chocolate macaroons, and a recently launched ready-to-bake cookie dough line (Sugar, Double Chocolate, Choco Chip). Core technology centers on proprietary potato-flour-based cracker and flatbread formulations and sulfite-free coconut–based snack formulations; the entire product line is certified gluten-free to under 10 ppm by the Gluten Free Certification Organization (GFCO) and is also certified Kosher, with most SKUs additionally free from soy, corn, rice, and dairy.

The company sells through a hybrid retail and e-commerce distribution model. Physical retail distribution includes Whole Foods, Walmart, Kroger, and Publix across the United States, while e-commerce runs through Amazon (including international availability via global sellers), Instacart, Walmart Grocery, and the company's own website, which also hosts a store-locator tool. Revenue mechanics are straightforward one-time CPG product sales at standard category price points; no subscription, licensing, or recurring revenue model is disclosed. End-customers are segmented across celiac and gluten-sensitive consumers (primary), health-conscious families, mainstream snack consumers seeking clean-label products, and specialty diet followers (paleo, keto, grain-free, dairy-free).

Go-to-market emphasizes content marketing and community building over paid acquisition. Channels include an owned blog and recipe hub, Instagram (@absolutelygfsnacks), TikTok (@absolutelygf), and Facebook, supplemented by influencer/recipe-creator partnerships. The company has received the 2017 Gluten Free Trail Blazer Award from Grocery Headquarters and holds the Absolutely Gluten Free® registered trademark. Headcount is reported at 11–50 employees; no funding rounds, parent company, M&A activity, or leadership changes are disclosed in available sources.

Name

Absolutely Gluten Free

Legal name

Absolutely Gluten Free

Website

https://absolutelygf.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Absolutely Gluten Free is a privately held Bayonne, NJ CPG company that manufactures certified gluten-free crackers, flatbreads, coconut chews, macaroons, and cookie doughs, distributed through Whole Foods, Walmart, Kroger, Publix, and Amazon to celiac consumers, health-conscious families, and specialty diet followers.

Ownership category

akta.pro rank

Product category

Gluten-Free Packaged Snacks

NAICS

Cookie and Cracker Manufacturing (311821), Food Manufacturing (311)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

akta.pro secondary industry

Gluten-Free & Allergen-Friendly Bakery Wholesale (AFAIAFAF)

Keywords

• Gluten-free snacks
• Allergen-free crackers
• Certified gluten-free
• Grain-free flatbreads
• Potato-based crackers

Headquarters

HQ city

Bayonne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. CPG Product Sales: Revenue generated from the sale of packaged gluten-free snacks and crackers through retail stores and e-commerce platforms. Products include crackers (Original, Onion, Cracked Pepper), flatbreads (Original, Everything, Onion), coconut chews (Cranberry, Cocoa Nibs), macaroons (Coconut, Chocolate), and cookie doughs (Sugar, Double Chocolate, Choco Chip). Sold through major retailers nationwide and online via Amazon and the company's website.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

Absolutely Gluten Free manufactures and sells a portfolio of certified gluten-free packaged snack foods, including potato-based crackers (Original, Onion, Cracked Pepper), flatbreads (Original, Everything, Onion), coconut chews, macaroons, and ready-to-bake cookie doughs. All products are certified gluten-free by GFCO to under 10ppm, certified Kosher, and formulated without soy, corn, rice, or dairy, targeting health-conscious consumers, families, and individuals with celiac disease or gluten sensitivity.

Product overview

Absolutely Gluten Free is a food manufacturing company offering a portfolio of certified gluten-free, grain-free snacks and crackers. The product line includes three main categories: (1) Crackers (Original, Onion, and Cracked Pepper varieties) made with potato as a base ingredient; (2) Flatbreads (Everything, Original, and Onion flavors) designed for wraps, dippers, and meal bases; and (3) Snacks including Coconut Chews in two flavors, ready-to-bake Cookie Doughs in three varieties, and Coconut/Chocolate Macaroons. All products are certified gluten-free by GFCO (under 10ppm), kosher, dairy-free, and peanut-free. Many products are also grain-free, rice-free, soy-free, and corn-free. The company positions itself as delivering great taste without dietary compromises.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Crackers

Quantifiable outcome

• Certified gluten-free to under 10 parts per million (ppm) by GFCO
• +2 more outcomes

Named customers6 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schar: Schar is a leading European gluten-free brand offering crackers, breads, and snacks sold in US natural and specialty retailers, providing direct product overlap and category competition.
• Mary's Gone Crackers: Mary's Gone Crackers produces gluten-free crackers and snack products sold through natural and mainstream grocery channels, directly competing for the same shelf set and consumer.
• Glutino: Glutino produces a broad line of gluten-free crackers, cookies, and snacks distributed in mainstream grocery, competing for the same free-from consumer at overlapping price points.
• Canyon Bakehouse: Canyon Bakehouse specializes in gluten-free breads and baked goods and is distributed nationally through retailers like Whole Foods and Kroger, competing for similar allergen-conscious consumers.
• Crunchmaster: Crunchmaster manufactures gluten-free cracker products (rice-based) distributed in mass and grocery channels, offering direct competitive overlap in the gluten-free cracker category.
• Pamela's Products: Pamela's offers gluten-free baking mixes, cookies, and crackers sold in natural and grocery channels, overlapping in product format and target consumer with Absolutely Gluten Free.
• Simple Mills: Simple Mills makes almond- and cassava-based crackers, cookies, and baking mixes marketed as clean-label and allergen-friendly, directly overlapping Absolutely Gluten Free's cracker/snack portfolio and free-from positioning.

Emerging players

• Enjoy Life Foods: Enjoy Life makes allergy-friendly snacks (cookies, bars, baking mixes) free from gluten and top allergens, sharing Absolutely Gluten Free's allergen-friendly clean-label positioning and retail channels.

Broad incumbents

• Bob's Red Mill: Bob's Red Mill offers a broad gluten-free product portfolio including baking ingredients and packaged foods sold nationally; while broader, it competes for the same gluten-free shopper across the same retailers.
• Udi's Gluten Free: Udi's, owned by Conagra, is a major gluten-free baked goods brand selling breads, crackers, and snacks nationally; competes with Absolutely Gluten Free across retailers with significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AbsolutelyGlutenFreeSnacks
• Instagraminstagram.com/absolutelygfsnacks
• TikToktiktok.com/@absolutelygf

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Absolutely Gluten Free