Amnesty International Mongolia

What Amnesty International Mongolia does

Amnesty International Mongolia is the national section of the global Amnesty International movement, operating as a membership-based nonprofit human rights organization founded in 1994 and headquartered in Ulaanbaatar's Sukhbaatar district. It serves Mongolian citizens, with a particular emphasis on youth aged 14-25 who constitute over 60% of its membership, alongside civil society organizations and government policy makers who are targets of advocacy. The organization maintains independence from government, political parties, commercial interests, and religious institutions, funding operations primarily through individual member contributions and donations.

Its core digital infrastructure comprises the Zorigton mobile application for real-time human rights action alerts, the Write for Rights letter-writing campaign platform, the Human Rights Eye citizen reporting system with geographic tracking across Mongolia's provinces, and an online learning platform offering human rights courses in Mongolian and 20+ other languages. Supporting products include a digital library, video library, Zorigton podcast series distributed on Spotify and Apple Podcasts, and the Amnesty Shop e-commerce storefront. Classroom training programs cover topics including workplace anti-discrimination (500,000 MNT), general human rights concepts (100,000 MNT), and children's digital safety. The organization reaches constituents through 25 groups nationwide, a multi-language website, social media, events, and direct member communications.

The revenue model relies on member contributions, donations, merchandise sales (priced from 25,000 MNT for scarves to 80,000 MNT for hoodies), and fee-based training programs, with free online courses and some free classroom training offered as well. Go-to-market is community-led and event-driven, anchored by annual congresses, the XXII General Assembly held in September 2023, national campaigns like Write for Rights, and nationwide events such as Yariag Football 2026. The organization operates with a lean staff of 8 employees and a distributed volunteer network across Mongolia's capital and regional areas.

Name

Amnesty International Mongolia

Legal name

Amnesty International Mongolia

Website

https://amnesty.mn

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Amnesty International Mongolia is a Ulaanbaatar-based nonprofit human rights organization and national section of the global Amnesty movement, serving Mongolian citizens—particularly youth—with advocacy, education, digital activism platforms, and training programs funded by member contributions.

Ownership category

akta.pro rank

Product category

Human Rights Advocacy Services

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Social Advocacy Organizations (81331)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industry

Digital Rights, Privacy & Free Expression Advocacy (BPAGAFAL)

Keywords

• Human rights advocacy
• Human rights education
• Civil society activism
• Human rights training
• Member-funded nonprofit

Headquarters

HQ city

Ulaanbaatar

HQ country

Mongolia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Member Contributions and Donations: The majority of Amnesty International's funding comes from individual member contributions and donations. Members pay membership fees and supporters make voluntary donations. This model ensures independence from government funding, political parties, economic interests, and religious affiliations.
2. Merchandise Sales (Amnesty Shop): Sale of branded merchandise including water bottles (35,000₮), necklaces (70,000₮), scarves (25,000₮), t-shirts (40,000₮), and hoodies (80,000₮). Revenue supports human rights campaigns and education programs.
3. Training Program Fees: Fee-based classroom training programs for schools and organizations. Some courses are paid (e.g., 500,000₮ for workplace anti-discrimination training, 100,000₮ for general human rights concepts, 52,000₮ for 'Friendly Bullies' program), while some are offered free of charge.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Amnesty International Mongolia is a nonprofit human rights organization that conducts human rights advocacy, education, and research in Mongolia. It mobilizes a membership of over 10,000 supporters to campaign for policy reform, document violations, run letter-writing campaigns, and provide classroom and online training programs on topics including anti-discrimination, workplace rights, and digital safety. The organization also sells branded merchandise to support its activities.

Product overview

Amnesty International Mongolia operates a digital human rights advocacy ecosystem consisting of the Zorigton mobile app for activism, Write for Rights letter-writing campaigns, and the Human Rights Eye citizen reporting platform. Supporting these core products are educational platforms including online courses available in Mongolian and 20+ languages, a digital library of publications, video content library, and podcast series. The organization also maintains a merchandise shop (Amnesty Shop) with proceeds supporting activities, and offers in-person classroom training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Zorigton Mobile Application (Зоригтон) Mobile app available on Google Play enabling human rights defenders to take action on human rights issues directly from their phones, receive real-time human rights alerts, news updates, and event notifications.
• Write for Rights Campaign (Эрхийнхээ төлөө бичицгээе) Electronic petition and letter-writing campaign platform enabling activists to send letters to authorities demanding action on individual human rights cases.
• Human Rights Eye (Хүний Эрхийн Нүд) National information marathon platform enabling citizens to report and document human rights violations across Mongolia's provinces and districts through a mobile reporting system with geographic tracking.
• Online Human Rights Learning Platform (Цахим сургалт) E-learning platform offering human rights courses in Mongolian and 20+ other languages, covering topics such as police and human rights, fair trial rights, and freedom of expression, with certificates upon completion.
• Classroom Human Rights Training Programs (Хүний эрхийн сургалт) In-person fee-based training programs for schools and organizations on human rights topics including children's rights, workplace anti-discrimination (500,000₮), general human rights concepts (100,000₮), and the 'Friendly Bullies' program (52,000₮), with some courses offered free of charge.
• Amnesty Shop (Эмнести дэлгүүр) E-commerce merchandise store selling branded items including water bottles (35,000₮), yellow necklaces (70,000₮), scarves (25,000₮), t-shirts (40,000₮), and hoodies (80,000₮), with proceeds supporting human rights activities.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• National Human Rights Commission of Mongolia (NHRC)coreStrategic or Co-development Partner · 23 September 2023The National Human Rights Commission and Amnesty International Mongolia co-organized the 'Strengthening the Capacity of the National Human Rights Protection System' series of dialogues. The organizations collaborate on research, advocacy, and capacity building for human rights protection in Mongolia.
• United Nations in MongoliacoreStrategic or Co-development Partner · 23 September 2023The UN Resident Coordinator in Mongolia highlighted collaboration with Amnesty International on human rights education, freedom of expression, housing rights, protection of human rights defenders, and anti-torture initiatives. The organizations work together on policy advocacy and awareness raising.
• Civil Society Organizations (50+)coreStrategic or Co-development PartnerAmnesty International Mongolia collaborates with over 50 civil society organizations on human rights education campaigns, joint advocacy efforts, and community outreach programs across Mongolia.
• Amnesty International (Global)coreStrategic or Co-development PartnerAmnesty International Mongolia is the national section of the global Amnesty International movement, which spans 150+ countries with 10+ million members. The global organization provides strategic direction, resources, and international advocacy support.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Amnesty International (Global): Parent organization and global movement behind Amnesty International Mongolia. Directly comparable as the founding international network with 10+ million members across 150+ countries, providing strategic direction, research methodologies, and international advocacy infrastructure to the Mongolia chapter.
• Human Rights Watch: One of the largest international human rights organizations globally, conducting research and advocacy on human rights violations. Comparable to Amnesty International Mongolia in mission (documenting violations, advocating for policy change) but operates at larger international scale without country-specific chapters.
• International Federation for Human Rights (FIDH): International federation of 192 human rights organizations across 117 countries. Comparable in umbrella structure supporting national human rights NGOs, providing international advocacy platforms, and coordinating cross-border campaigns.
• Open Society Foundations: Major international foundation supporting human rights, civil society, and democratic governance globally. Comparable as a potential funder/peer organization supporting human rights advocacy work, with presence in Mongolia through local partners.
• Asia Foundation: International development organization working across Asia on governance, human rights, and civil society. Comparable in regional scope and focus on civil society capacity building, human rights education, and partnership with local NGOs in Mongolia.

Direct peers

• Front Line Defenders: International organization focused on protecting human rights defenders, with similar mandate to Amnesty International Mongolia's work on protecting human rights defenders. Directly comparable in providing security support, training, and advocacy tools to at-risk activists.
• FORUM-ASIA (Asian Forum for Human Rights and Development): Regional human rights organization coordinating 80+ member organizations across Asia. Directly comparable as a peer network that Amnesty International Mongolia could potentially affiliate with for regional human rights advocacy coordination in Asia.
• CIVICUS: World Alliance for Citizen Participation: Global alliance focused on civil society strengthening and citizen participation. Comparable in mission to protect civic space, monitor civil society freedoms, and advocate for enabling environments - areas where Amnesty International Mongolia also works.

Regional players

• Mongolian Center for Human Rights and Development: Mongolia-based human rights organization working on domestic human rights issues. Directly comparable as a Mongolia-focused peer operating in the same geographic market with overlapping mission around human rights education, monitoring, and advocacy.
• National Human Rights Commission of Mongolia: Mongolia's national human rights institution that co-organizes capacity building dialogues with Amnesty International Mongolia. Comparable in focus on human rights monitoring and policy advocacy within Mongolia, though operates as a quasi-governmental body rather than independent NGO.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/amnesty-international-mongolia

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Amnesty International Mongolia