What Amnistía Internacional México does

Amnistía Internacional México (legal name: Amnistía Internacional, Sección Mexicana, A.C.) is the Mexican national section of the global Amnesty International movement, founded in 1971 and headquartered in Benito Juárez, Ciudad de México. The organization investigates and campaigns against human rights violations in Mexico and abroad, with thematic focus on feminicides and gender-based violence, forced disappearances, attacks on journalists and human rights defenders, arbitrary detention, torture, migrant rights, and threats to civic space. Its work is delivered through research and reports, public campaigns (including the "Vivan Las Mujeres" national campaign), urgent action mobilizations, in-person events such as Marcha Lencha and Write for Rights, and a portfolio of digital properties anchored by the amnistia.org.mx website, a Moodle-based online education platform (Campus Virtual), and a petitions platform.

The underlying technology stack is deliberately simple and not a source of competitive differentiation in the engineering sense: a WordPress-based public website, a standard open-source Moodle LMS deployed at amnistia.org.mx/moodle for free human rights education courses (categorised as EDH and activism), an internal intranet at intranetai.mx for governance, and presence across Facebook, Instagram, Twitter/X, and YouTube. There is no disclosed API, SDK, proprietary model, or AI capability, and the technology strategy is best characterised as best-practice non-profit digital infrastructure rather than technology-led moat-building.

The business model is a non-profit donation and membership model with three revenue streams: individual donations processed online and via a dedicated telephone line (+52 55 8880 5755), recurring membership fees that confer voting rights in the General Assembly, and funding transfers from the global Amnesty International movement. All educational content is provided free of charge. The go-to-market is community-led and direct-to-consumer: supporters are acquired through digital content, petitions, social campaigns, and in-person events, then converted to activists, members, and donors. The organization employs 127 staff and operates primarily in Mexico, with secondary geographic reach into Latin America, Central America, and select Middle East and African contexts through international investigations and campaigns.

Name

Amnistía Internacional México

Legal name

Amnistía Internacional, Sección Mexicana, A.C.

Website

https://amnistia.org.mx

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Amnistía Internacional México is the Mexican section of the global Amnesty International movement, conducting investigations, campaigns, and human rights education to defend civil, political, and social rights for Mexican civil society, journalists, migrants, and women human rights defenders.

Ownership category

akta.pro rank

Product category

Human Rights Advocacy Services

NAICS

Human Rights Organizations (813311)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Human Rights, Democracy & Rule of Law IGOs (BPADAAAG)

akta.pro secondary industry

Migration, Refugees & Labor Mobility IGOs (BPADAAAH)

Keywords

• Human rights advocacy
• Human rights education
• Campaign mobilization
• Nonprofit membership programs
• Civil society organization

Headquarters

HQ city

Ciudad de México

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: Individual donations from supporters, processed through their website and telephone donations line (+52 55 8880 5755)
2. Membership Fees: Annual membership fees providing supporters with voice and vote in governance decisions, including participation in the General Assembly
3. International Support: Funding and support from the global Amnesty International movement

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Amnistía Internacional México is a nonprofit human rights advocacy organization that conducts research and investigations on human rights violations, runs public campaigns on issues such as feminicides, press freedom, migration, and forced disappearances, mobilizes supporters through online petitions and urgent actions, and delivers free human rights education through online and in-person courses. Operations are funded primarily by individual donations, annual membership fees, and international support from the global Amnesty International movement.

Product overview

Amnesty International Mexico operates as a non-governmental organization focused on human rights advocacy. The organization maintains a digital portfolio consisting of its main website (amnistia.org.mx) as the central hub, complemented by a Moodle-based online learning platform for human rights education courses, a petitions platform for campaign engagement, and various thematic sections covering campaigns, investigations, press releases, and donations. The organization also operates an internal intranet for governance purposes.

Differentiator

Problem solved

Functional benefit

Brands

• Vivan Las Mujeres: National campaign to visibility and end violence against women, particularly feminicides
• Campus Virtual

Products and services

• Educación en Derechos Humanos (Human Rights Education) Free human rights education programs providing both in-person and online learning, including courses on activism and human rights topics accessible through the Academy and Campus Virtual platforms. Intended for the general public, activists, students, and prospective members interested in human rights learning.
• Plataforma de Cursos en Línea (Campus Virtual / Moodle LMS) Online learning management system powered by Moodle that delivers free courses in human rights education (Educación en Derechos Humanos, EDH) and activism, available to the general public and supporters.
• Plataforma de Peticiones (Petitions Platform) Digital petition platform that allows supporters to sign and share human rights campaigns and urgent actions, including current campaigns such as #AltoAlGenocidio and #BuscarSinMiedo.
• Campañas de Derechos Humanos (Human Rights Campaigns) Public human rights campaigns covering topics including women's rights (Vivan las Mujeres, #LaSaludNoEspera, #HastaSerEscuchadas), the Ukraine crisis, the Gaza conflict, and other international human rights issues, designed to mobilize supporters and apply public pressure.
• Investigaciones e Informes (Research and Reports) Published research and reports documenting human rights violations, including reports on El Salvador, Honduras, Sudan, Gaza, and Mexico-specific issues, available to the public, journalists, and international bodies.
• Programa de Membresía (Membership Program) Annual membership program that enables supporters to join the organization with voice and vote in governance decisions, including participation in the General Assembly, enrolled via the website or direct contact.
• Sé Activista (Be an Activist Program) Activist engagement program that enables volunteers to register, take action, sign petitions, and participate in human rights advocacy campaigns organized by Amnesty International Mexico.
• Programa de Donaciones (Donation Program) Donation platform enabling financial support for the organization's human rights work, with online donation options and a telephone donations line (+52 55 8880 5755), and membership options that include voting rights in governance.

Quantifiable outcome

• Global movement of 10+ million people

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Amnesty International (Global Movement)coreStrategic or Co-development Partner · 1 January 1961Amnesty International Mexico (Sección Mexicana, A.C.) is an integral part of the global Amnesty International movement with 10+ million supporters worldwide. The organization benefits from global coordination, shared research methodologies, international campaigns, and the credibility of the worldwide brand.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Comisión Mexicana de Defensa y Promoción de los Derechos Humanos (CMDPDH): Mexican human rights organization focused on systemic change through strategic litigation and advocacy. Direct peer as both are Mexican-headquartered NGOs addressing forced disappearances, migration, militarization, and shrinking civil society space through comparable methodologies.
• Article 19: International freedom of expression organization with a long-standing office in Mexico. Direct peer as both focus on civil liberties advocacy, particularly press freedom and protection of journalists in Mexico and Latin America, often collaborating on overlapping cases.
• Front Line Defenders: International organization dedicated to protecting human rights defenders at risk. Direct peer as both organizations prioritize protection of women human rights defenders, journalists, and activists in dangerous environments including Mexico, often providing grants and emergency support.
• International Federation for Human Rights (FIDH): International federation of 192 human rights organizations coordinating cross-border advocacy. Direct peer as FIDH operates a federation model analogous to Amnesty International's global movement, with member organizations across Mexico and Latin America addressing similar cases.
• World Organisation Against Torture (OMCT): International coalition of more than 85 NGOs fighting against torture, arbitrary detention, and ill-treatment. Direct peer as both operate international NGO networks with member organizations in Mexico addressing arbitrary detention, torture, and protection of defenders through urgent action mechanisms.
• Centro de Derechos Humanos Miguel Agustín Pro Juárez (Centro Prodh): Mexican human rights NGO providing legal accompaniment and advocacy on arbitrary detention, torture, forced disappearances, and indigenous rights. Direct peer as both are Mexico-headquartered human rights NGOs with overlapping cause portfolios and similar documentation-plus-advocacy models.
• CIVICUS: Global civil society alliance of more than 15,000 members in 180+ countries. Direct peer as both work to defend civic space, monitor civil society restrictions via indices like the Civic Space Monitor, and mobilize international pressure on behalf of human rights defenders.
• Human Rights Watch: Global independent human rights organization conducting investigations and advocacy on civil, political, economic, social, and cultural rights. Direct peer as both organizations operate globally recognized human rights NGOs with similar research, advocacy, and campaign methodologies, including country-specific reporting on Mexico.

Regional players

• IFEX (International Freedom of Expression Exchange): Global network of more than 125 press freedom and free expression organizations. Regional/network peer as both address attacks on journalists and freedom of expression, with IFEX primarily serving as a coordinating network amplifying member organizations' work rather than conducting direct advocacy.

Emerging players

• CIMAC (Comunicación e Información de la Mujer): Mexican women's rights news agency and advocacy organization. Emerging peer as both address gender-based violence and feminicides in Mexico, though CIMAC focuses specifically on journalism, communications, and information rights from a women's perspective.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/amnistiamexico
• YouTubeyoutube.com/user/AImexico
• Facebookfacebook.com/amnistiamexico
• Instagraminstagram.com/aimexico/?hl=es-la
• LinkedInlinkedin.com/company/amnist%C3%ADa-internacional-m%C3%A9xico

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Amnistía Internacional México