What AMPAC SEED CO does

Ampac Seed Company is a privately held, grower-owned wholesale seed supplier founded in 1978 and headquartered in Tangent, Oregon. The company distributes both proprietary cultivars and public/common varieties across four core categories — turfgrass (bentgrass, Kentucky bluegrass, ryegrass, tall fescue, fine fescue), forage (alfalfa, ryegrass, brassicas, clover, orchardgrass, teff, timothy), wildlife/food plot blends, and cover crops (annual ryegrass, radish) — to a network of regional distributors and dealers. It does not sell retail directly to end customers; instead, it ships to dealers who resell into golf courses, sports fields, farms/ranches, residential lawns, and conservation markets across the United States, Canada, Europe, and the Pacific Rim.

The company's core technology is plant genetics and cultivar development, with proprietary seed lines validated through the National Turfgrass Evaluation Program (NTEP) and university field trials. It maintains registered trademarks across multiple branded product families — Turf Perfect®, Pasture Perfect®, Wildlife Perfect®, Green Friendly™, Overtime®, D.O.T.®, Pleasure+®, Bluemaster®, Pals®, and Perfect Fit® — that segment the portfolio by use case and buyer type. Performance claims are backed by NTEP ratings and documented field-trial data (e.g., Radiance HD II alfalfa's 105% average yield advantage; Gibraltar GOLD fescue's 5.93 turf quality rating).

Ampac's revenue model is straightforward wholesale seed product sales to distributors, with no disclosed licensing, subscription, or recurring revenue streams. The company differentiates through grower-owned quality control, comprehensive technical content (pocket guides, technical sheets, quarterly newsletter), and dedicated dealer support including training, marketing materials, and field-level technical assistance. It employs 12-15 staff across sales, operations, production/purchasing, shipping, and administration, and maintains international sales and shipping functions. No public listing, venture funding, acquisitions, or parent company relationships are disclosed.

Name

AMPAC SEED CO

Legal name

Ampac Seed Company

Website

https://ampacseed.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Ampac Seed Company is a grower-owned wholesale seed supplier founded in 1978, distributing proprietary and common turfgrass, forage, cover crop, and wildlife seed varieties to a global dealer network across the United States, Canada, Europe, and the Pacific Rim.

Ownership category

akta.pro rank

Product category

Agricultural Seed Production

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Seed Distribution & Wholesale (Channel Sales) (AFAGAIAM)

akta.pro secondary industries

Turf & Ornamental Seeds (Lawn, Golf, Landscaping) (AFABAFAG), Forage & Pasture Seeds (Alfalfa, Clover, Ryegrass, Bermudagrass) (AFABAFAD)

Keywords

• Turfgrass seed varieties
• Forage seed genetics
• Wholesale seed distribution
• Proprietary seed cultivars
• Cover crop seed

Headquarters

HQ city

TANGENT, Oregon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Seed Product Sales: Ampac Seed generates revenue through the sale of proprietary and common turfgrass, forage, and cover crop seeds exclusively through wholesale distribution channels. The company sells directly to distributors and dealers who then serve end customers. Revenue comes from the sale of certified seed blends, proprietary varieties, and common grass and legume seeds.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ampac Seed Company is a wholesale supplier of proprietary and common turfgrass, forage, wildlife, and cover crop seeds. Founded in 1978 and headquartered in Tangent, Oregon, the company sells exclusively through regional distributors and dealers, offering branded product lines such as Turf Perfect, Pasture Perfect, Wildlife Perfect, and Green Friendly. The portfolio includes bentgrass, Kentucky bluegrass, ryegrass, fescue, alfalfa, orchardgrass, brassicas, and clover varieties developed through plant genetics and breeding programs.

Product overview

AMPAC Seed Company is a grower-owned wholesale seed supplier founded in 1978, serving the United States, Canada, Europe, and the Pacific Rim. The company offers a comprehensive portfolio of turfgrass seeds (bentgrass, Kentucky bluegrass, fine fescue, perennial ryegrass, tall fescue), forage seeds (alfalfa, ryegrass, brassicas, clover, orchardgrass, teff, timothy), wildlife seed, and cover crop seed. Their branded product lines include Turf Perfect® for regional turf mixes, Pasture Perfect® for forage mixes, Wildlife Perfect® for food plots, and Green Friendly™ for environmentally focused turf. The company ships both proprietary varieties and public/common varieties, operating from Tangent, Oregon.

Differentiator

Problem solved

Functional benefit

Brands

• Turf Perfect®: Turfgrass blends and mixes specially formulated for specific regions and climates
• Pasture Perfect®
• Wildlife Perfect®
• Green Friendly™
• Overtime®
• D.O.T.®
• Pleasure+®
• Pals®
• Bluemaster®
• Perfect Fit®

Products and services

• Turfgrass Seeds
• Forage Seeds Full range of forage seeds including alfalfa, annual ryegrass, brassicas, brome, clover, fescues, festulolium, orchardgrass, legumes, teff, and timothy for livestock feed, pasture, hay, and silage production.
• Wildlife Perfect Seed Products Premium wildlife seed products and formulations designed to attract and sustain various types of wildlife for food plots and habitat enhancement.
• Cover Crop Seed Cover crop seeds including Bruiser Annual Ryegrass and GroundHog Radish for nitrogen mining, nutrient scavenging, weed suppression, and soil improvement.
• Green Friendly Seed Environmentally focused turf seed line featuring Color Fade Resistant, Drought Tolerant, Salt Tolerant, and Aggressive Spreading Type varieties with improved disease resistance.
• Turf Perfect Blends and Mixes Regionally and climate-specific turfgrass seed mixes and blends formulated for optimal performance in different geographic areas.
• Pasture Perfect Mixes Forage seed mixes designed for specific regions and climates, formulated to maximize pasture productivity and livestock nutrition.
• Bentgrass Varieties Creeping bentgrass varieties including LS-44, PennLinks, Penncross, Pennway, Penneagle, Penn A-4, and Penn G-6, primarily used for golf course greens.
• Alfalfa Varieties Alfalfa varieties including Attention II, Radiance HD II, Big Wheel, and Freedom PLH with improved yield, standability, and disease resistance for dairy, beef, and hay production.
• Annual Ryegrass Varieties Annual ryegrass varieties including Bruiser, Fantastic, Feast II, and Rival Brand for overseeding, quick forage yield, and pasture renovation.

Quantifiable outcome

• Radiance HD II alfalfa shows 105% average yield advantage over competitors in head-to-head trials
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• American Forage & Grassland Council (AFGC)minorOthersIndustry association supporting forage and grassland production. Listed as a proud associate of Ampac Seed Company.
• International Seed FederationminorOthersGlobal seed industry organization. Ampac is listed as a proud associate.
• National Turfgrass Evaluation Program (NTEP)coreStrategic or Co-development PartnerCollaborative turfgrass evaluation program providing independent trial data. Ampac varieties are tested and rated through NTEP trials, with results published on their website and used for marketing claims.
• Oregon Seed AssociationminorOthersState-level seed industry association in Oregon where Ampac is headquartered. Listed as a proud associate.
• American Seed Trade Association (ASTA)minorOthersNational seed trade association. Listed as a proud associate of Ampac Seed Company.
• First the Seed FoundationminorOthersSeed industry educational foundation. Listed as a proud associate.
• Beyond the SeedminorOthersSeed industry education and outreach organization. Listed as a proud associate.
• Wrightson Research (New Zealand)coreTechnology or IntegrationPartnered with Wrightson Research of New Zealand for certain product offerings including Feast II tetraploid short rotation ryegrass. Wrightson Research also licensed products through the Germinal Research Program.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lebanon Seaboard Corporation: Lebanon Seaboard produces and distributes turf and forage seed, fertilizer and control products through professional and consumer channels. It is a direct peer in proprietary turfgrass and forage seed for golf, sports and lawn markets.
• Brett-Young Seeds: Brett-Young is a Canadian seed company supplying turf, forage and cover-crop seed across North America. It is directly comparable to Ampac in geography (Pacific Northwest / Canada corridor) and product mix.
• Barenbrug USA: Barenbrug is a Dutch-owned global breeder and supplier of turf, forage and cover-crop seeds. It competes head-to-head with Ampac in proprietary ryegrass, fescue, alfalfa and cover-crop genetics sold through US dealers.
• Allied Seed: Allied Seed is a US-based wholesale supplier of forage, cover crop and native grass seeds. It is a direct competitor in Ampac's forage and cover-crop wholesale distribution business.
• Mountain View Seeds: Mountain View Seeds is an Oregon-based wholesale producer and distributor of turf and forage seed. Geographic and product-line overlap with Ampac makes it a direct regional peer in the Willamette Valley.
• DLF Pickseed: DLF (with Pickseed USA) is a global leader in turfgrass and forage seed breeding and wholesale distribution. It is a direct competitor to Ampac in proprietary cool-season turf and forage varieties sold through dealer networks.
• Jonathan Green: Jonathan Green is a US-based breeder and marketer of premium turfgrass seed blends (Black Beauty, etc.) sold through dealers and retail. It is a comparable mid-sized branded turf seed peer to Ampac's Turf Perfect® line.
• Pennington Seed: Pennington is one of the largest US marketers of grass, forage, and wildlife seed (owned by Central Garden & Pet). It is the closest direct competitor to Ampac across turf, forage and wildlife food-plot categories with overlapping proprietary genetics.

Broad incumbents

• Corteva Agriscience (Seed Division): Corteva's seed business (Brevant, Pioneer, etc.) supplies forage and cover-crop genetics at much larger scale. It is a broad incumbent that overlaps with Ampac's forage and cover-crop lines, especially through dealer channels.
• Scotts Miracle-Gro: Scotts is the dominant US lawn-care brand with broad retail distribution of grass seed (Scotts Turf Builder). It is a broad incumbent that overlaps with Ampac's turfgrass seed line but at much larger scale and retail-direct.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ampac-seed-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMPAC SEED CO