Ampla Mais

What Ampla Mais does

Ampla Mais (legal name AMPLA + Benefícios) is a Brazilian private company that operates a subscription benefits card aggregating health, welfare, and personal support services through a nationwide network of contracted providers. The core product offers individuals and families access from R$35 per month and businesses access from a single subscription, with nine bundled benefit modules: 24-hour medical orientation, in-person medical consultations from R$50, laboratory and imaging discounts up to 80 percent, dental procedure discounts up to 60 percent, life insurance administered by Porto Seguro with R$12,273.66 coverage plus a six-month food allowance, funeral assistance with R$6,136.83 coverage and national transfer, medication discounts up to 70 percent at the Drogasil and Droga Raia pharmacy chains (over 3,230 locations), telemedicine video consultations, and a Personal and Emotional Support Program spanning psychological, financial, legal, nutritional, and other consulting services.

The platform is non-proprietary in technology terms and functions as an aggregation and distribution layer rather than a vertically integrated insurer or healthcare operator. Member interaction is supported by a dedicated online customer management portal (Minha Gestão) and a separate telemedicine portal; service delivery, financial risk on insurance, and clinical care are all performed by contracted third parties (Porto Seguro for life insurance, the pharmacy chains for medication discounts, and an open-network of doctors, dentists, clinics, laboratories, and veterinarians for clinical services).

Revenue is generated primarily through recurring monthly subscriptions on individual (pessoa física) and corporate (pessoa jurídica) plans, supplemented by transaction-based economics on usage of pharmacy, laboratory, and dental benefits. Go-to-market is multi-channel: inside sales via an 0800 hotline and WhatsApp contact center, self-serve online purchasing through the company website, and a recruited network of insurance brokers (corretores) supported with training, marketing materials, and administrative back-office. Customer segments are horizontal, spanning individual consumers, families, and small/micro businesses, with no disclosed enterprise anchor customers or industry-vertical concentration.

Name

Ampla Mais

Legal name

AMPLA + Benefícios

Website

https://amplamaisbeneficios.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ampla Mais is a Brazilian subscription benefits card provider offering individuals and SMBs affordable bundled access to medical, dental, laboratory, pharmacy, life insurance, funeral, telemedicine, and personal support services through a nationwide network of contracted providers.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Subscription Plans - Individual (Pessoa Física): Monthly subscription plans for individuals and families starting at R$35 per month. Plans provide access to a bundled set of health and welfare benefits including medical assistance, dental, life insurance, funeral assistance, medication discounts, telemedicine, and personal support programs.
2. Subscription Plans - Corporate (Pessoa Jurídica): Monthly subscription plans for businesses starting from 1 employee subscription. Corporate plans include the same bundled benefits with management tools for employee administration, consultation tracking, exam control, and online invoicing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ampla Mais is a Brazilian operator of health and wellness benefits cards ("cartão de benefícios") that sells subscription-based plans to individuals (Pessoa Física) and businesses (Pessoa Jurídica). Subscribers gain access to a national network of partner providers covering medical and dental consultations, laboratory exams, life insurance, funeral assistance, medication discounts, telemedicine, and personal support programs, with individual plans starting at R$35 per month.

Product overview

Ampla Mais operates as a benefits card platform offering integrated health and wellness services through two main plan types: Plano Pessoa Física (individual/family plans starting at R$35/month) and Plano Pessoa Jurídica (corporate plans starting from 1 subscription). The core product provides access to nine interconnected benefit modules including Orientação 24hrs (24-hour medical guidance), Assistência Médica (medical consultations from R$50), Assistência Laboratorial (laboratory exams up to 80% off), Assistência Odontológica (dental care up to 60% off), Assistência Funeral (funeral assistance with R$6,136.83 coverage), Seguro de Vida (life insurance via Porto Seguro with R$12,273.66 coverage), Desconto em Medicamentos (medication discounts up to 70% at Drogasil and Droga Raia), Tele Medicina (video consultations), and Programa de Apoio Pessoal e Emocional (personal support across psychological, financial, legal, and other areas). Customers access the platform through the Minha Gestão portal for account management and the dedicated Telemedicina Portal for remote consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Plano Pessoa Física (Individual Plan)
• Plano Pessoa Jurídica (Corporate Plan)

Quantifiable outcome

• Up to 70% discount on medications at partner pharmacies
• +6 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• DrogasilcoreOthersNational pharmacy partnership with Drogasil chain, one of Brazil's largest pharmacy networks with over 3,230 locations. Ampla Mais beneficiaries receive up to 70% discount on medications including generic, ethical, and similar drugs by presenting their Ampla Mais card.
• Droga RaiacoreOthersNational pharmacy partnership with Droga Raia chain, one of Brazil's largest pharmacy networks. Ampla Mais beneficiaries receive up to 70% discount on medications including generic, ethical, and similar drugs by presenting their Ampla Mais card.
• Porto SegurocoreOthersLife insurance partnership with Porto Seguro, one of Brazil's largest insurance companies. Porto Seguro administers the life insurance benefit providing R$12,273.66 accidental death coverage and R$250 monthly food allowance for 6 months, with 24-hour customer service.
• Medical and Healthcare Providers Network (Médicos, Dentistas, Clínicas, Laboratórios, Veterinários)coreOthersNationwide network of contracted healthcare providers including doctors, dentists, clinics, laboratories, and veterinarians. The provider relationship program offers benefits to providers including access to new beneficiary base, exclusive relationship program, national coverage, and dedicated contact center.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SulAmérica: Major Brazilian health insurance and benefits provider serving individuals and corporates. Competes for the same employer-sponsored benefits segment and offers discount-card-like products alongside full health plans, making it an incumbent benchmark.
• Teladoc Health: Global leader in virtual care and telemedicine, increasingly serving Latin American employers and health plans. Comparable on the virtual-care delivery model and as a benchmark for how the telemedicine component of a benefits stack can be scaled.
• Hapvida NotreDame Intermédica: One of Brazil's largest health plan and insurance operators with proprietary hospital/clinical networks. Competes for the same SME and individual health-coverage wallet but at a fundamentally larger scale and with full risk-bearing capability rather than an aggregator model.
• Bradesco Saúde: Insurance arm of Bradesco offering health, life, and welfare products to individuals and corporate clients. Comparable in life-insurance distribution and corporate benefits admin, though much larger and tied to a banking parent.
• Amil: Large Brazilian health insurance operator owned by UnitedHealth Group, offering individual, family, and corporate plans. Represents the full-risk, vertically integrated model against which Ampla Mais's lighter benefits-card proposition is positioned.

Emerging players

• Doctoralia: Doctor appointment booking and telehealth platform operating in Brazil. Comparable on the telemedicine and provider-network access layer of Ampla Mais's offering, though it does not bundle life insurance or pharmacy discounts.

Direct peers

• Vale Saúde: Brazilian benefits card offering a similar bundled model of medical, dental, laboratory, and medication discounts through a subscription. Most directly comparable to Ampla Mais in product structure, price positioning, and target customer (B2C and B2B in Brazil).
• Allcare: Brazilian corporate benefits administrator offering bundled health, dental, and welfare products to SMEs. Operates in the same mid-market corporate benefits space as Ampla Mais's Pessoa Jurídica plan.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/amplamais
• LinkedInlinkedin.com/company/amplamaisbeneficios
• Instagraminstagram.com/amplamais

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ampla Mais