What Amplify Hearing USA does

Amplify Hearing USA is an independent hearing healthcare provider network operating a growing portfolio of local clinics co-located within established optometry practices across Texas and Alabama, with stated plans for broader US expansion. Founded in 2024 and headquartered in Wichita Falls, TX, the company offers comprehensive hearing assessments (free), professional hearing aid fitting using Real-Ear Measurements, microsuction ear wax removal, and lifetime aftercare. Its hearing aid portfolio spans four tiers ($3,300–$6,300 per pair) and multiple form factors (BTE, RITE/RIC, ITE, ITC, CIC, IIC), sourced from all leading manufacturers (ReSound, Starkey, Signia, Widex, Oticon, Phonak, Beltone), positioning Amplify as a manufacturer-agnostic alternative to big-box and OTC channels.

The business model is predominantly B2C hearing aid retail augmented by professional services. Revenue is generated through one-time hearing aid sales at $3,300–$6,300 per pair, ancillary ear wax removal ($50–$100), and lifetime aftercare bundled into the device price. Premium tier devices incorporate manufacturer-developed AI features including Deep Neural Network environmental classification, speech-to-text conversion, 16-language translation, virtual assistance, medication reminders, and fall detection. Customer acquisition combines SEO, content marketing (educational blog), organic social (Facebook), insurance partnerships (including Medicare Advantage), and physician referrals, with the optometry co-location model serving as the primary differentiator. All hearing aids ship with up to a 3-year warranty and a 30-day money-back guarantee, and the lifetime aftercare program creates a multi-year service relationship per customer.

Operationally, Amplify is a small, privately held company with no disclosed venture or private equity funding, part of a broader Amplify Hearing Group. The named clinical team is anchored by Dr. Bea Smith (AuD, Indiana University) and Dusty Potter (Board Certified Hearing Instrument Specialist with three hearing instrument patents and former presidency of the Texas Hearing Aid Association), lending clinical credibility but underscoring the early-stage scale. The company's stated strategy is to replicate the optometry co-location template into additional US markets, leveraging independent positioning, multi-vendor product access, and insurance plan acceptance as the core growth levers.

Name

Amplify Hearing USA

Legal name

Amplify Hearing

Website

https://amplifyhearing.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Amplify Hearing USA is an independent hearing healthcare provider network operating local clinics co-located within optometry practices in Texas and Alabama, offering free hearing tests, multi-brand hearing aids ($3,300–$6,300 per pair), ear wax removal, and lifetime aftercare to adults with hearing loss.

Ownership category

akta.pro rank

Product category

Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL), Speech Enhancement & Noise Suppression (AEC/NR) (HDAAAFAG)

Keywords

• Hearing healthcare services
• Hearing aid fittings
• Audiology assessments
• Ear wax removal
• Independent hearing care

Headquarters

HQ city

Wichita Falls

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hearing Aid Sales: Sale of hearing aids ranging from basic to premium technology levels. Prices range from $3,300 for a pair of basic hearing aids to $6,300 for premium technology. All hearing aids include free aftercare, up to 3-year warranty, and 30-day money-back guarantee.
2. Ear Wax Removal Services: Professional microsuction ear wax removal services. Priced at $50 for one ear or $100 for both ears.
3. Professional Fitting and Programming: Audiologist services for hearing assessment, device fitting, calibration using Real-Ear Measurements, and ongoing adjustments as part of comprehensive hearing care.
4. Aftercare Services: Comprehensive aftercare included with hearing aid purchase - includes free follow-up appointments, annual hearing health check-ups, and hearing aid servicing for the lifetime of the device.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Amplify Hearing USA operates an independent network of local hearing care practices that deliver free comprehensive hearing assessments, dispense digital hearing aids from multiple leading manufacturers (priced from $3,300 to $6,300 per pair), provide professional microsuction ear wax removal, and include free lifetime aftercare with up to a 3-year warranty. Services are delivered in-person through practices co-located within trusted optometry centers in Texas and Alabama, with appointments scheduled online or by phone.

Product overview

Amplify Hearing USA is an independent hearing healthcare provider operating through a network of local practices (currently in Texas and Alabama) that offers hearing tests, hearing aids from multiple manufacturers, ear wax removal services, and lifetime aftercare. They are independent providers not tied to single manufacturers, offering products from leading brands including ReSound, Starkey, Signia, Widex, Oticon, and Phonak. Their hearing aid portfolio spans multiple technology tiers: Basic Collection ($3,300/pair), Clarity Collection, Advanced Collection, and Premium Collection ($6,300/pair). Hearing aid styles include Receiver-in-the-Ear (RITE/RIC), Behind-the-Ear (BTE), In-the-Ear (ITE), In-the-Canal (ITC), Completely-in-the-Canal (CIC), and Invisible-in-the-Canal (IIC). All hearing aids include free aftercare, up to 3-year warranty, and 30-day moneyback guarantee. Additional services include professional ear wax removal (from $50), free hearing tests, and Real-Ear Measurements for custom fitting. Premium tier features AI capabilities including speech-to-text conversion and 16-language translation.

Differentiator

Problem solved

Functional benefit

Products and services

• Hearing Test and Assessment Comprehensive, non-invasive hearing assessment lasting approximately one hour, including medical history review, otoscope ear examination, and audiogram testing. Results review with personalized recommendations is provided free of charge to adult consumers with hearing concerns.
• Hearing Aids (Basic, Clarity, Advanced, and Premium Collections) Digital hearing aids sold across four technology tiers: Basic (from $3,300/pair), Clarity, Advanced, and Premium (up to $6,300/pair). Devices are sourced from leading manufacturers including ReSound, Starkey, Signia, Widex, Oticon, Phonak, and Beltone, with styles spanning IIC, CIC, ITC, RITE/RIC, and BTE. All purchases include free lifetime aftercare, up to 3-year warranty, and 30-day money-back guarantee.
• Digital & Bluetooth Hearing Aids Hearing aids with wireless connectivity that stream audio directly from phones and TVs, are controlled via smartphone apps, use rechargeable batteries, and feature advanced digital sound processing. Targeted at adults seeking modern connectivity features.
• Rechargeable Hearing Aids Lithium-ion powered hearing aids that fully charge in 3 hours for approximately 24 hours of use, with portable chargers available for on-the-go top-ups. Suited to users with dexterity or vision limitations who prefer not to handle disposable batteries.
• Invisible Hearing Aids (IIC / CIC) Discreet in-canal hearing aids that fit entirely inside the ear canal with no external wires. IIC is the smallest and most discreet style; CIC fits the canal without filling the concha. Designed for adults prioritizing cosmetic discretion.
• Ear Wax Removal Service Professional microsuction ear wax removal performed in a 20-minute appointment. Priced at $50 for one ear or $100 for both ears. Provides relief from muffled hearing, tinnitus, or ear fullness caused by wax buildup.
• Free Lifetime Aftercare Program Comprehensive aftercare bundled with every hearing aid purchase, including free follow-up appointments, annual hearing health check-ups, hearing aid servicing, and fine-tuning adjustments for the lifetime of the device.
• Professional Fitting and Programming (with Real-Ear Measurements) Audiologist-led fitting service that programs hearing devices to match the unique acoustics of the patient's ear canal and targets specific frequencies of hearing loss using Real-Ear Measurements for precise calibration and ongoing adjustments.

Quantifiable outcome

• Hearing aids last approximately 5-6 years with proper care
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Bristol Family EyecarecoreChannel Partner/ Reseller/ DistributorPartnership with Bristol Family Eyecare in Georgetown, Texas to provide hearing care services. Dr. Bea Smith serves as the local audiologist at this location. The practice offers hearing tests, ear wax removal, hearing aids, and free aftercare services. Located at 900 N Austin Ave, Suite #605, Georgetown, TX 78728.
• Clarke EyeCare CentercoreChannel Partner/ Reseller/ DistributorPartnership with Clarke EyeCare Center in Wichita Falls, Texas to provide hearing care services. Dusty Potter, Board Certified Hearing Instrument Specialist with three patents, serves as the local hearing care professional. The practice offers hearing tests, ear wax removal, hearing aids, and free aftercare services. Located at 4314 Kemp Blvd, Wichita Falls, TX 76308.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Audicus: Direct-to-consumer online hearing aid retailer offering pre-programmed and remote-fitted devices from multiple manufacturers. Emerging channel competitor targeting the same mild-to-moderate patient Amplify serves, with a fundamentally different (lower-touch) delivery model.
• Jabra Enhance: DTC/online hearing aid brand offering professionally-supported, lower-priced hearing aids with remote audiology support. Competes for the same tech-comfortable mild-to-moderate consumer that Amplify targets via its clinical model.

Direct peers

• HearUSA: National hearing care provider network offering comprehensive hearing assessments, multi-brand hearing aids, and ongoing aftercare through licensed professionals. Directly comparable in go-to-market and service mix.
• Lucid Hearing: Hearing aid retailer combining owned retail locations, hearing-protection products, and multi-brand hearing aids with professional fitting. Comparable retail-plus-clinical mix.
• Miracle-Ear: Largest U.S. hearing aid retail chain with hundreds of franchised locations offering multi-brand devices, professional fitting, and aftercare. Closest direct competitor to Amplify's independent-practice, multi-brand model.
• Connect Hearing: Network of audiology clinics providing hearing tests, hearing aid fittings, and aftercare from multiple manufacturers. Directly overlaps Amplify's office-based, clinician-led hearing care delivery.
• Audibel: Nationwide hearing care provider network offering hearing tests, multi-brand hearing aids, and lifetime aftercare through licensed professionals. Highly comparable service offering and geographic rollout strategy.
• AccuQuest Hearing Centers: Multi-location hearing aid retailer offering comprehensive evaluations and multi-brand device recommendations with professional fitting. Closely comparable independent-practice hearing care model.
• Beltone: Long-established hearing aid retailer with a national network of independent hearing care offices selling Beltone and other manufacturer devices alongside professional fitting and aftercare. Comparable distribution and clinical model.

Broad incumbents

• Costco Hearing Aid Centers: Hearing aid fitting services offered inside Costco warehouse clubs, providing low-priced multi-brand hearing aids with basic professional support. A broader incumbent competing on price and convenience rather than clinical depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AmplifyHearingUSA
• LinkedInlinkedin.com/company/amplify-hearing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplify Hearing USA