What HearUSA does

HearUSA, Inc. is a U.S. hearing care retail company founded in 1987 and headquartered in Tampa, Florida, operating as a subsidiary of WSA (WSAudiology), a global hearing care conglomerate with 12,000 colleagues across 130 countries. The company operates 380+ company-owned hearing centers staffed by 4,000+ independent Hearing Care Professionals and supports 5,000+ network access points to audiologists and Hearing Instrument Specialists nationwide. Its core offering is the distribution and fitting of prescription hearing aids from three manufacturer brands in its parent company's portfolio: Signia, Widex, and Rexton, with more than 250 models available across technology levels and price points.

The company has built a multi-channel service model combining in-center appointments (including a same-day "test, advise, fit and go" fitting service), a free online hearing screening tool, telehealth consultations, and a 60-day risk-free trial with full refund guarantee. Supporting services include insurance benefit navigation across 85+ insurance plans, flexible financing, FSA/HSA payment options, and the HearUSA Loyalty Club, which provides a 3-year comprehensive care package and ongoing device maintenance. The company reports an 88% patient recommendation rate and has been named one of Newsweek's America's Best Retailers for three consecutive years.

HearUSA generates revenue through one-time hearing aid sales, professional audiology services (screenings, fittings, consultations, and device programming), insurance benefit management services for payors and employers, and recurring accessory sales amplified by Loyalty Club membership. The customer base is primarily individual adults with hearing loss, with secondary segments comprising insurance members, insurance carriers, employers, and benefit sponsors using HearUSA as an in-network or preferred provider. Pricing for hearing aids is not publicly disclosed; the company relies on financing, insurance benefit maximization, and free screenings as core demand-generation levers.

Name

HearUSA

Legal name

HearUSA, Inc.

Website

https://hearusa.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

HearUSA is a U.S. hearing care retailer operating 380+ centers nationwide, distributing prescription hearing aids from Signia, Widex, and Rexton to adults with hearing loss. It complements in-center fittings with online screening, telehealth, insurance navigation across 85+ plans, and a Loyalty Club care program.

Ownership category

akta.pro rank

Product category

Hearing Care Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL), Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)

Keywords

• Hearing care services
• Prescription hearing aids
• Audiology consultations
• Hearing screenings
• Telehealth hearing care

Headquarters

HQ city

Riverside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hearing Aid Sales: Revenue generated from selling hearing aids and related devices. HearUSA offers hearing aids from multiple brands (Signia, Widex, Rexton) with more than 250 models available. The company provides options for various budgets and lifestyles with different technology levels and features.
2. Hearing Care Services: Revenue from professional audiology services including hearing evaluations, fittings, consultations, and ongoing maintenance. Services include complimentary initial hearing screenings, paid consultations, and device programming/adjustments.
3. Insurance Benefit Management: HearUSA manages hearing benefits for insurance companies, benefit sponsors, employers, and third-party payers. The company is an in-network provider for most major insurance carriers and processes claims on behalf of patients.
4. Accessory Sales: Revenue from hearing aid accessories including batteries, cleaning supplies, and other supplementary products. Loyalty Club members receive special discounts on accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

HearUSA is a U.S. retail hearing care provider operating 380+ hearing centers that sell prescription hearing aids from Signia, Widex, and Rexton (250+ models) and deliver professional audiology services including hearing screenings, fittings, consultations, and ongoing maintenance. The company serves individual consumers directly and through insurance network partnerships, supplemented by an online hearing test, telehealth consultations, and a Loyalty Club providing 3-year care packages.

Product overview

HearUSA is a hearing care retail company offering a comprehensive portfolio of hearing solutions centered around prescription hearing aids from three primary brands: Signia, Widex, and Rexton. The company operates over 380 hearing centers nationwide with a network of 4,000+ independent Hearing Care Professionals, complemented by online and telehealth services. The product ecosystem includes the core hearing aid products (Signia, Widex, Rexton brands), in-person audiology appointments with complimentary hearing screenings, a free online hearing test for preliminary assessment, and follow-up services including a 60-day risk-free trial with full refund guarantee and same-day fittings. Supporting services include the HearUSA Loyalty Club (3-year care package), flexible financing options, FSA/HSA payment integration, and insurance navigation assistance to maximize benefits. The company positions itself as an accessible, full-service hearing care provider with a mission to change one million lives over five years.

Differentiator

Problem solved

Functional benefit

Brands

• HearUSA Loyalty Club: Loyalty program offering 3-year comprehensive total care service package, special discounts on accessories, promotional offers and discounted rates on repurchases

Products and services

• Signia Hearing Aids Innovative and modern prescription hearing aids designed for active lifestyles, offering discreet styles with Bluetooth connectivity and app control. Offered to adult patients seeking hearing solutions through HearUSA's centers.
• Widex Hearing Aids Prescription hearing aids featuring cutting-edge TruSound and PureSound technology known for natural sound quality, particularly favored by music lovers and those seeking natural listening experiences. Sold through HearUSA's nationwide retail network.
• Rexton Hearing Aids Easy-to-use contemporary prescription hearing aids designed to perform reliably across diverse conditions and life situations, emphasizing durability and dependability. Offered through HearUSA's hearing centers.
• Online Hearing Test A free at-home hearing screening that delivers instant results in under 5 minutes, allowing users to test both ears and obtain a preliminary assessment of hearing abilities before visiting a center.
• Telehealth Hearing Care Online audiology consultations and remote hearing care services that allow patients to receive professional hearing care from home, serving those who prefer remote interactions or live far from physical centers.

Quantifiable outcome

• 88% patient recommendation rate
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• WSA (Widex A/S)coreStrategic or Co-development PartnerHearUSA is a subsidiary of WSA, a global leader in hearing care with operations in 130 countries and 12,000 colleagues. WSA provides the technological platform, brand portfolio, and global scale that HearUSA operates within, including access to hearing aid brands like Widex, Signia, and Rexton.
• SigniacoreTechnology or IntegrationSignia is one of the hearing aid brands offered through HearUSA. Signia hearing aids are known for discreet, modern styles with advanced features including Bluetooth connectivity and rechargeable options.
• WidexcoreTechnology or IntegrationWidex is a key hearing aid brand partner offering cutting-edge technology known for natural sound quality. Widex hearing aids are particularly favored by music lovers and those seeking the most natural listening experience.
• RextoncoreTechnology or IntegrationRexton hearing aids are offered as easy-to-use, contemporary devices proven to perform reliably in all conditions and life situations. Rexton products emphasize durability and dependability.
• Insurance Companies (85+ plans)coreChannel Partner/ Reseller/ DistributorHearUSA partners with more health insurance plans than any other hearing care provider, serving as an in-network provider. Partners include major insurance carriers, benefit sponsors, employer groups, managed care programs, health plans, and unions.

Scale indicators9 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Miracle-Ear: Largest dedicated U.S. retail hearing aid chain with a multi-state network of company-owned and franchised hearing centers offering free screenings, brand-name hearing aids, and insurance benefit support — directly comparable to HearUSA on retail model, customer base, and product breadth.
• Beltone: Long-standing U.S. hearing aid retailer with a national network of hearing care centers, brand-name hearing aids, free screenings, and insurance navigation — directly competitive with HearUSA in clinical retail audiology.
• Costco Hearing Aid Centers: In-warehouse hearing aid retail centers operated by Costco across the U.S., offering competitively priced hearing aids and free screenings — directly competing for value-oriented hearing aid customers with overlapping retail format.
• Audibel: U.S. hearing aid retail network affiliated with Starkey, operating company-owned and franchised centers offering hearing evaluations, fittings, and brand-name hearing aids — directly comparable U.S. retail audiology competitor.

Broad incumbents

• Amplifon: Global hearing care retail leader with thousands of stores across Europe, the Americas and Asia-Pacific — comparable to HearUSA as a large-scale multi-geography hearing care retailer with brand and insurance partnerships.
• Sonova (Phonak): Global hearing care company owning Phonak, Unitron, and Sennheiser consumer hearing brands, with both hearing aid manufacturing and own retail channels (e.g., Hear.com, AudioNova) — broad incumbent that overlaps with HearUSA in retail audiology and product supply.
• Starkey Hearing Technologies: Major U.S.-headquartered hearing aid manufacturer operating its own branded retail network (including Audibel) and supplying independent retailers — comparable to HearUSA through its retail audiology footprint and as a competing product supplier.

Emerging players

• Lexie Hearing: Direct-to-consumer hearing aid brand selling OTC and entry-level prescription devices online with remote audiology support — comparable as a hearing care provider targeting the same U.S. adult consumer, but with a digitally-native, lower-cost distribution model.
• Jabra Enhance (GN Hearing): Online-focused hearing aid brand from GN Hearing offering OTC and prescription hearing aids with remote care — directly competes with HearUSA for entry-level U.S. customers, particularly those seeking a digital/remote channel.
• CVS Hearing (OTC hearing aids): Mass-market pharmacy retailer carrying OTC hearing aids and basic hearing screenings in select locations — adjacent competitor targeting the same U.S. hearing loss population through a much lower-cost, lower-service retail channel.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HearUSA
• Facebookfacebook.com/hearusa
• LinkedInlinkedin.com/company/hearusa
• Instagraminstagram.com/hearusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HearUSA