Amrit Foundation of India

What Amrit Foundation of India does

Amrit Foundation of India is a non-profit organization registered under India's Societies Act, 1860, headquartered in New Delhi and serving caregivers and persons with intellectual and developmental disabilities (IDD), including Autism, Cerebral Palsy, Down Syndrome, and Intellectual Disability. Founded circa 2012-2013, the organization operates a portfolio of free services under its flagship programme The Little Peepul Tree, which is built on three pillars: creating new knowledge, sharing critical resources, and building networks of support. The core product is Sweccha (Special Care Bank), an online searchable database of 1,500+ empanelled special care providers in the National Capital Region that receives approximately 150,000 annual caregiver searches. Adjacent products include Sashakt (condition information), Baby's Red Flag Tracker (developmental milestone monitoring), Amritshala (video education including Corona Warrior Cat, My Entitlements My Rights, Stories of my Life, and Tips and Tricks), and Shruti (a publications effort spanning 34 eNewsletters, 31 Fast Facts editions, and Amritspeak articles).

The technical stack is built on WordPress with no documented AI/ML, no public API, and no proprietary algorithms; the platform is fundamentally a curated directory plus a content library. Reach is extended through the #weallfitin youth sensitization campaign, delivered in partnership with 15+ educational institutions including Amity University, Jamia Millia Islamia, Lady Shri Ram College, FIIB, Sri Venkateswara College, IILM, Srijan School, The Heritage School, and Manav Rachna, reportedly sensitizing over 1,000 young people. The Patang Project, executed with Amaltas Consulting and Sigma Research and Consulting, produces empirical evidence on barriers to service access to support policy advocacy under the Excluded From Life inquiry series.

The business model is donation-based, with all services provided free to caregivers and persons with disabilities and no revenue or pricing disclosed publicly. GTM is hybrid: a community-led motion through the #weallfitin campaign and a direct-to-consumer motion through Sweccha, Sashakt, Baby's Red Flag Tracker, and Amritshala, with digital distribution via website, Facebook, Twitter, eNewsletter, and Fast Facts. The organization is governed by a board comprising former IAS officers, a retired Indian Army officer, and medical specialists, with operations led by Executive Director Pranavi Sethi and a small team of approximately 10 staff. Geographic scope is primarily NCR for the Sweccha provider directory, while content resources are distributed nationally through the website and social channels.

Name

Amrit Foundation of India

Legal name

Amrit Foundation of India

Website

https://amritfoundationofindia.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Amrit Foundation of India is a New Delhi-based non-profit operating a free searchable database of 1,500+ special care providers and producing caregiver resources for families of children with intellectual and developmental disabilities across India.

Ownership category

akta.pro rank

Product category

Disability Support Services

NAICS

Child and Youth Services (62411), Educational Support Services (611710)

SIC

Services-Social Services (8300)

akta.pro primary industry

Down Syndrome & Intellectual/Developmental Disabilities (IDD) Childcare (HSAAAIAC)

akta.pro secondary industries

Parenting Education for Special Needs & Developmental Differences (EDACALAK), Developmental Therapy / Early Childhood Special Instruction (EDACAFAG)

Keywords

• Disability support services
• Special care providers
• Caregiver information resources
• Developmental disability awareness
• Nonprofit disability advocacy

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: As a registered nonprofit under the Societies Act, 1860, Amrit Foundation of India relies on donations from individuals, organizations, and potentially institutional funders to sustain operations and programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Amrit Foundation of India is a non-profit that provides free information, online resources, and a searchable directory of special care providers to caregivers of children with intellectual and developmental disabilities in India. Its flagship The Little Peepul Tree programme operates through Sweccha (provider database), Sashakt (condition information), Baby's Red Flag Tracker (milestone monitoring), Amritshala (video resources), and Shruti (regular publications), supplemented by awareness campaigns and research initiatives.

Product overview

Amrit Foundation of India operates as a non-profit organization focused on children with intellectual and developmental challenges. Its product portfolio is organized around The Little Peepul Tree as the flagship programme, supported by three core service pillars: Sweccha (Special Care Bank) provides a searchable database connecting caregivers with over 1500 service providers; Sashakt offers information resources for understanding conditions; and Shruti delivers publications including eNewsletters, Fast Facts, and Articles. Additional offerings include Baby's Red Flag Tracker for developmental monitoring, Amritshala for video-based resources, and various initiatives like the #weallfitin Campaign and Patang Project for advocacy and research. The organization is built on WordPress/Sputznik infrastructure with no API, AI, or certification offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Sweccha: A one-stop, online platform that supports better access by caregivers to services that persons with disability need by enlisting Special Care Providers on a searchable database.
• Sashakt
• Shruti
• Amritshala
• Corona Warrior Cat
• My Entitlements My Rights
• Stories of my Life
• Tips and Tricks
• Baby's Red Flag Tracker
• The Little Peepul Tree
• #weallfitin
• Patang Project
• Excluded from Life

Products and services

• Sweccha (Special Care Bank)

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Amaltas Consulting Pvt. Ltd.coreStrategic or Co-development PartnerAmrit partnered with Amaltas Consulting Pvt Ltd, a research and consulting organisation with expertise in carrying out mixed methods studies among marginalised groups, to conduct the Patang Project survey and research on barriers to service access for children with intellectual and developmental disabilities.
• Sigma Research and ConsultingminorImplementation/ SI/ Consulting PartnerSigma Research and Consulting conducted the data collection for the Patang Project study, partnering with Amrit and Amaltas to gather empirical evidence on service access barriers.
• Educational Institutions (Amity University, Jamia Millia Islamia, Lady Shri Ram College, FIIB, Sri Venkateswara College, IILM, Srijan School, The Heritage School)coreStrategic or Co-development PartnerAnnual partnerships with major educational institutions in Delhi-NCR for conducting #weallfitin sensitization workshops. Institutions include Amity University, Jamia Millia Islamia, Lady Shri Ram College, FIIB, Sri Venkateswara College, IILM, Srijan School, and The Heritage School.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Latika Roy Foundation: Dehradun-based non-profit providing early intervention, education, and family support for children with developmental disabilities. Comparable as an Indian non-profit in early intervention and caregiver empowerment for IDD populations.
• Tamanna Foundation: Delhi/NCR-based non-profit supporting children with IDD through special education, therapy, and parent-support programs. Direct peer in geography, target population, and blended direct-service-plus-resource model.
• ADAPT (Able Disable All People Together): India-wide disability rights NGO focused on inclusive education, advocacy, and parent empowerment. Comparable as a peer advocacy/caregiver-support organization within the Indian IDD ecosystem, with overlapping parent-education and empowerment functions.
• Sense International India: National NGO working on disability inclusion (with focus on deafblind and multi-sensory impairment), providing services and capacity-building. Comparable as a pan-India disability-inclusion non-profit with similar caregiver-support and advocacy programs.
• Ashray Akruti: Hyderabad-based non-profit serving children with hearing impairment and other disabilities through educational and rehabilitative services. Comparable Indian non-profit in the IDD/disability caregiver-support category.
• Action For Autism: Delhi-based non-profit serving individuals with autism and their families through education, advocacy, and resource provision. Directly comparable to Amrit given overlapping Delhi-NCR base, IDD focus, parent-education thrust, and awareness-campaign work (e.g., Amrit's #weallfitin parallels AFA's advocacy).
• Special Olympics Bharat: India arm of Special Olympics providing sports training and inclusion programs for persons with intellectual disabilities. Comparable as a national IDD-focused non-profit with awareness and family-engagement missions.
• Ummeed Child Development Center: Mumbai-based non-profit providing direct therapeutic and developmental services for children with IDD and their families. Highly comparable to Amrit's Little Peepul Tree in target population and caregiver-support orientation, though Ummeed emphasizes direct clinical care versus Amrit's directory-plus-content model.

Broad incumbents

• Practo: India's leading online healthcare provider-discovery platform. Comparable to the Sweccha directory layer in technology and provider-discovery model, though operating as a broad-scale for-profit in general healthcare versus Amrit's niche disability focus.

Emerging players

• ParentCircle (or Featured Parents): Digital content and community platforms serving Indian parents on child development topics. Comparable to Amrit's Sashakt, Amritshala and Shruti content distribution in caregiver-education model, though without the IDD specialization or provider directory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/amritindia
• Facebookfacebook.com/AmritFoundationOfIndia
• LinkedInlinkedin.com/company/amrit-foundation-of-india

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Amrit Foundation of India