AMS Burgenland GmbH

What AMS Burgenland GmbH does

AMS Burgenland GmbH is a privately held, multi-brand automotive dealership group headquartered in Zeitz, Saxony-Anhalt, Germany, operating under the legal name AMS Burgenland GmbH since its founding in 2011. The company sells new vehicles from Peugeot, Opel, Citroen, and the recently added Leap Motors (a Chinese EV brand), alongside Jahreswagen (year-old vehicles), used cars, and commercial vehicles such as the Opel Vivaro. It also offers long-term vehicle rental, parts and accessories (including through an eBay store), and a fixed-price 5plus Service wear-repair program for vehicles five or more years old, covering Opel, Peugeot, and Citroen models using Mopar and EUROREPAR parts.

The dealership operates three physical locations — Zeitz (Leipziger Str. 42, headquarters), Naumburg (Wilhelm-Franke-Straße 2), and Halle (Rudolf-Ernst-Weise-Straße 18) — supported by a team of approximately 14 employees covering management, sales, service, parts, and administration. The go-to-market motion is sales-led and field-based: personal consultation, individually tailored offers, and competitive leasing terms (e.g., Peugeot 408 from EUR 199/month, Opel Grandland Electric from EUR 299/month), targeting both private individuals and small-business/commercial buyers. Customer acquisition relies on organic website and SEO traffic, a Facebook presence, and word-of-mouth referrals driven by named sales personnel such as Thomas Morgenbrodt and Uwe Hannß.

The business model blends transactional revenue (new and used vehicle sales), recurring-style revenue (leasing and long-term rental), and aftersales services (workshop repairs, the 5plus Service program, parts sales). Ownership is concentrated with Managing Director Michael Sperhake; no external investors, parent company, or funding rounds are disclosed. The company is self-described as "Saxony's best car dealership since 2011," an unverified claim, and sponsors the regional football club 1. FC Zeitz.

Name

AMS Burgenland GmbH

Legal name

AMS Burgenland GmbH

Website

https://ams-burgenland.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

AMS Burgenland GmbH is a privately held, multi-brand automotive dealership group in Saxony-Anhalt, Germany, operating three locations and selling, leasing, servicing, and renting Peugeot, Opel, Citroen, and Leap Motors vehicles for private and commercial customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Zeitz

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Vehicle Sales: New vehicle sales of Peugeot, Opel, Citroen, and Leap Motors brands. Also offers year-old vehicles (Jahreswagen) and used cars (Gebrauchtwagen).
2. Leasing: Vehicle leasing with individual conditions and competitive rates for various models including Peugeot, Opel, and others.
3. Service and Repairs: Workshop services for vehicle maintenance and repair. Includes the 5plus service program for vehicles 5+ years old with wear parts replacement at fixed prices.
4. Vehicle Rental: Long-term vehicle rental as flexible alternative to purchasing. Weekly, monthly, or longer rental periods at fair conditions.
5. Parts Sales: Sale of vehicle parts and accessories through eBay store and dealership.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

AMS Burgenland GmbH is a multi-brand automotive dealership selling new vehicles from Peugeot, Opel, Citroën, and Leap Motors, plus year-old and used vehicles. It complements sales with vehicle leasing, long-term vehicle rental, workshop service and repairs, a fixed-price 5plus wear-repair program for vehicles aged 5+ years, and parts and accessories sales through an eBay storefront. The dealership serves both private individuals and commercial customers across three locations in Saxony-Anhalt, Germany.

Product overview

AMS Burgenland GmbH operates as a multi-brand automotive dealership offering a unified portfolio of vehicle sales, leasing, and service. The core offering centers on selling and leasing new vehicles from four automotive brands: Peugeot, Opel, Citroën, and Leap Motors (a Chinese electric vehicle partner). Individual vehicle models include the Peugeot E-208 GTi (electric hot hatch), Peugeot 408 Plug-in Hybrid (fastback SUV), Peugeot 3008 GT Hybrid, Opel Grandland Electric (electric SUV), Opel Vivaro (commercial van), and Leap Motors B10 (electric compact SUV). These are complemented by related services including workshop maintenance and repair, vehicle leasing with individual terms, long-term rental options, and the 5plus Service program for wear repairs on vehicles 5+ years old. The company operates from three locations in Zeitz, Naumburg, and Halle, serving both private customers and businesses.

Differentiator

Problem solved

Functional benefit

Brands

• 5plus Service: Wear and tear repair service at fixed prices including installation for vehicles 5 years and older from first registration, covering many Opel, Peugeot and Citroen models.

Products and services

• Fahrzeugverkauf (Vehicle Sales) Sales of new vehicles from Peugeot, Opel, Citroën, and Leap Motors, plus year-old vehicles (Jahreswagen) and used cars (Gebrauchtwagen), available to private individuals and commercial customers across the Saxony-Anhalt region.
• Leasing

Quantifiable outcome

• Up to 50% of driving time in city can be pure electric with hybrid models
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Leap MotorsminorChannel Partner/ Reseller/ DistributorLeap Motors is an electric vehicle brand represented by AMS Burgenland as a new partner. The company offers Leap Motors vehicles including the B10 electric compact SUV. Leap Motors represents the dealership's entry into the growing electric vehicle market with competitive pricing starting at 29,900 EUR.
• 1. FC ZeitzminorOthersAMS Burgenland sponsors 1. FC Zeitz, a traditional football club founded in 1994 known for passion, teamwork, and strong youth work. The sponsorship aligns with the dealership's values of commitment, community, and regional connection. The club carries its 'Grün-Weiße Elsterpower' (Green-White Elster power) well beyond the city limits.
• Mopar / EUROREPARcoreTechnology or IntegrationMopar and EUROREPAR are parts suppliers used for the 5plus service program. Original parts by Mopar and EUROREPAR parts are offered for wear repairs on vehicles 5+ years old, providing cost-effective options with uncompromised quality and safety standards.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Mobile.de: Germany's largest online automotive marketplace (owned by Adevinta). AMS lists its Gebrauchtwagen on mobile.de; the platform is an enabling/competing channel for the dealership's used-car and parts demand.
• CHECK24 Vergleichsportal: German price-comparison platform with auto/leasing/insurance verticals. Functions as a digital lead source and pricing benchmark for dealerships like AMS rather than a direct sales competitor.

Broad incumbents

• AVAG Holding SE: One of Germany's largest automotive dealer groups operating multiple brands across many sites. Same multi-brand dealer model as AMS but at substantially larger scale and broader geographic footprint.
• Sixt SE: Major European car rental and leasing company. Directly comparable to AMS's Langzeitvermietung long-term rental stream, though at vastly larger scale and a national/international footprint.
• Hahn Automobile Group: German multi-brand car and commercial vehicle dealer with sales, service and leasing. Overlaps with AMS on multi-brand retailing of passenger and light commercial vehicles plus workshop operations.
• Emil Frey Group: Large European multi-brand automotive retail and distribution group. Comparable business model (multi-brand dealer plus service/parts) but operates at continental rather than regional scale.
• Porsche Holding (Porsche Holding Stuttgart): Large international automotive retail and distribution group (Volkswagen family). Comparable multi-brand retailer model with full sales/service/parts capabilities, far larger than AMS.

Direct peers

• Auto-Scholz GmbH & Co. KG: Multi-brand German automotive dealer group with full sales, service, leasing and parts operations. Directly comparable to AMS Burgenland as a regional multi-brand retailer offering new/used vehicles, workshop and finance products under one roof.

Emerging players

• Heycar: Online used-car marketplace backed by Volkswagen and OEM partners. Emerging alternative to traditional dealerships like AMS for sourcing used vehicles and competing for parts/aftermarket buyers.
• Auto1 Group SE: Online-first used-car retailer active across Europe. Competes with AMS specifically for the used-car portion of the business and for parts/aftermarket traffic, but bypasses physical showrooms.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ams-burgenland-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMS Burgenland GmbH