Wijngaard de Amsteltuin

What Wijngaard de Amsteltuin does

Wijngaard de Amsteltuin is a privately held Dutch vineyard and event venue founded on May 1, 2019 by Annelies Kruijthoff and Douwe Woudstra, operating from a single site at Langs de Akker 5 on the outskirts of Amstelveen in the Amstelland region. The company cultivates just over one hectare with more than 3,500 grapevines across five hybrid varieties (Solaris, Johanniter, Souvignier Gris, Pinotin, and Cabernet Cortis) selected for resistance to downy mildew and ripening under Dutch sunlight conditions. The winemaking pipeline is performed in-house, including manual harvesting spread across 5-6 days over two months, pressing, fermentation, aging, and filtering; only bottling is outsourced (white and red to Wijngaard St. Martinus, rosé to Germany). The vineyard produces six wines, sold through an on-site wine house ('t Wijnhuis), a local Amstelveen retailer (W. van Schaik), the regional platform nederlandsestreekwijnen.nl, and direct local delivery.

The company's commercial model rests on three revenue pillars: wine sales, event venue rental, and care-based Day Activities (Dagbesteding). Three indoor event spaces — 't Oude huis (6-14 seated/24 standing), 't Glazen huis (14-70 seated/85 standing, completed March 2025), and 't Grote huis (36-50 seated/70 standing) — accommodate business meetings, weddings, celebrations, and teambuilding. Seasonal Terrasjesdagen from May through October pair reserve-as-you-arrive wine baskets (€66.50+) with lunch or high-wine experiences, and are supplemented by pop-ups such as a long-running summer Fruits de Mer collaboration with chef Joost van den Branden and entrepreneur Kiki Bosman. Day Activities serve up to 18 participants per day with cognitive disabilities (dementia, Parkinson's, MS, stroke, aphasia) and at-risk individuals; participants enroll via WMO or Wlz funding administered through the Landzijde umbrella organization covering more than 100 care farms in North Holland.

Pricing is differentiated between at-home and on-premise consumption, with on-premise bottles roughly 2x retail pricing. Day-to-day operations are led by the two founders supported by a coordinator, two paid employees, and a volunteer base. The business is bootstrapped and founder-owned with no external investment, no parent company, and no subsidiaries. Its identity is built on a dual mission: producing regionally distinctive North Holland wines that compete with traditional wine countries and integrating meaningful care farming into the vineyard experience.

Name

Wijngaard de Amsteltuin

Legal name

Wijngaard de Amsteltuin

Website

https://amsteltuin.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Wijngaard de Amsteltuin is a privately held Dutch vineyard and event venue in Amstelveen that produces hybrid-grape wines, rents indoor event spaces, runs seasonal terrace dining experiences, and delivers WMO/Wlz-funded day care for adults with cognitive disabilities through the Landzijde network.

Ownership category

akta.pro rank

Product category

Vineyard & Event Venue Hospitality

NAICS

Grape Vineyards (111332), Wineries (31213), Wineries (312130)

SIC

Retail-Eating & Drinking Places (5810), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Wine production
• Vineyard operations
• Event venue rental
• Care farm services
• Regional winemaking

Headquarters

HQ city

Amstelveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wine Sales: Sale of wines produced from the vineyard's own grapes, including white wines ('t Witte genieten, Gris d'Adriana, Gijsbrecht fris, Gijsbrecht vol), rosé ('t Bruisende genieten), and red wine ('t Rode genieten). Wines are sold at the wine house, online via nederlandsestreekwijnen.nl, at W. van Schaik wine shop in Amstelveen, and at premium prices during terrace days.
2. Event Venue Rental: Rental of indoor spaces ('t Oude huis, 't Glazen huis, 't Grote huis) and outdoor areas for business events (meetings, workshops, teambuilding, company outings) and celebrations (birthdays, anniversaries, weddings, reunions). The entire estate can also be booked exclusively. Catering is provided through partner caterers.
3. Terrace Days (Terrasjesdagen): Seasonal wine and food experience from May to October where visitors reserve a basket with chilled wine and either a lunch or high wine package. Two shifts per day on most weekends. Also includes cheese fondue and other pop-up food events.
4. Day Activities (Dagbesteding): Day activities for people with cognitive disabilities (dementia, Parkinson's, MS, CVA, aphasia) and those with mental health issues or at risk of social isolation. Services are funded through WMO or Wlz via Landzijde, the umbrella organization for care farms in North Holland.
5. Tours and Tastings: Guided tours of the vineyard and cellar (approximately 1.5 hours) with wine tastings, led by the winemaker Douwe. Often combined with lunch or high wine experiences.
6. Wine Delivery: Delivery service for wine orders from €80 within Amstelveen, Ouderkerk a/d Amstel, and Amsterdam-IJburg for €7.50.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Wijngaard de Amsteltuin is a Dutch vineyard and event venue that cultivates just over one hectare of hybrid grape varieties (Solaris, Johanniter, Souvignier Gris, Pinotin, Cabernet Cortis) and produces its own white, rosé, and red wines through an in-house winemaking process. The estate operates three indoor event spaces and hosts business events, private celebrations, seasonal terrace experiences (Terrasjesdagen), guided vineyard tours and tastings, and day activities (dagbesteding) for people with cognitive disabilities in partnership with the Landzijde care farm network.

Product overview

Wijngaard de Amsteltuin is a vineyard and event venue in Amstelveen offering a portfolio of products and services centered around wine production and experiential hospitality. The core offering consists of six wines produced from hybrid grape varieties (Solaris, Johanniter, Souvignier Gris, Pinotin, Cabernet Cortis) grown on just over one hectare. The business operates three indoor event spaces ('t Oude huis, 't Glazen huis, 't Grote huis) for business and celebratory events, plus seasonal terrace experiences. Supporting services include a wine shop, vineyard tours with tastings, day activities for people with cognitive disabilities (dagbesteding), and pop-up dining experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• 't Witte genieten A fresh, dry white wine made from a cuvée of Solaris and Johanniter grape varieties grown on the estate; composition varies each vintage. Sold at the on-site wine house, online via nederlandsestreekwijnen.nl, and at W. van Schaik wine shop.
• Gris d'Adriana A dry, fresh white wine made from Souvignier Gris and Solaris grapes, named after the historic farm that previously occupied the Amsteltuin site.
• Gijsbrecht fris A fresh, fruity white wine blend from Johanniter, Solaris, and Souvignier Gris grapes combined with German wine, named after the 13th-century lord of Amstelland, Gijsbrecht van Amstel.
• Gijsbrecht vol A full-bodied but dry white wine from Johanniter, Solaris, and Souvignier grapes, blended with oak-aged Johanniter from Limburg.
• 't Bruisende genieten A sparkling rosé made from Pinotin and Cabernet Cortis grapes, marketed as a festive wine for celebrations.
• 't Rode genieten A full-bodied red wine made from Cabernet Cortis and Pinotin grapes, aged for more than 18 months in oak barrels. Sold on the terrace and in the vineyard only.
• 't Oude huis Indoor Event Space Indoor event space for groups of 6–14 seated or 24 standing, available Monday through Sunday, equipped with WiFi, LCD screen, and flip chart. Used for meetings, workshops, and small gatherings.
• 't Glazen huis Glass-House Event Space Glass-walled indoor event space offering panoramic vineyard views for groups of 14–70 seated or 85 standing, available Monday through Sunday with WiFi, LCD screen, and flip chart.
• 't Grote huis Large Event Space Large indoor event space available on Saturdays, Sundays, and evenings, seating 36–50 guests or 70 standing, equipped with WiFi, LCD screen, and flip chart.
• Dagbesteding (Day Activities) Structured daytime care activities for people with cognitive disabilities (dementia, Parkinson's, MS, stroke, aphasia) and those with mental health issues or at risk of social isolation. Activities include walking, music, painting, gardening, helping in the vineyard, cooking, and crafts. Funded via WMO or Wlz through the Landzijde care farm network, with capacity for up to 18 participants per day.
• Terrasjesdagen (Seasonal Terrace Experience) Seasonal open-air wine and food basket experience in the vineyard, running May 1 to October 3 annually. Visitors reserve a basket with a chilled bottle of wine paired with either a lunch package or high-wine package, with two shifts per day available on most weekends.
• Vineyard Tour with Tasting Guided tour of the vineyard and cellar followed by wine tasting, conducted by winemaker Douwe Woudstra. Tour lasts approximately 1.5 hours, scheduled Friday 2PM, Saturday and Sunday 3PM, and combinable with lunch or high-wine options.
• Private Celebration Events Full-service hosting for weddings, birthdays, anniversaries, and reunions, including outdoor dining among the vines, four-course dinners, barbecues, and styled indoor receptions, with catering supplied through partner caterers.
• Business Events Corporate event packages including meetings, workshops, team-building activities, and company outings with vineyard views, supported by catering from breakfast through dinner and vineyard tours as add-ons.
• Wine Shop ('t Wijnhuis) On-site retail wine shop open Monday through Friday from 9:00 to 16:00 (plus extra weekend hours during terrace season), selling the estate's own wines with home delivery available for orders over €80 within Amstelveen, Ouderkerk a/d Amstel, and Amsterdam-IJburg.

Quantifiable outcome

• Wines from North Holland that can compete with traditional wine countries like France and Italy

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Amsterdam Eet the DeliminorGTM or Marketing PartnerFood and culinary partner collaboration. Amsterdam Eet the Deli provides catering services and culinary offerings for events at the Amsteltuin.
• BartKookt!coreGTM or Marketing PartnerCatering partner for terrace day lunches. Provides lunch packages including quiche, wraps, potato salad, grapes, Madeleines, and banana bread for the lunch shift during terrace days.
• De Kelders van Jan DiominorGTM or Marketing PartnerWine and culinary partner collaboration. De Kelders van Jan Dio is a wine merchant and shop partner.
• Kragtwijk Finest FoodcoreGTM or Marketing PartnerCatering partner (Kragtwijk Catering) providing food services for events and celebrations at the Amsteltuin.
• Zoet & PeperminorGTM or Marketing PartnerFood partner collaboration for events and culinary offerings at the Amsteltuin.
• LandzijdecoreStrategic or Co-development PartnerUmbrella organization for over 100 care farms in North Holland. Facilitates participant referrals and handles WMO/Wlz funding administration for the Amsteltuin's day activities program for people with cognitive disabilities. Contact: [email protected], +31 (0)299 474 118.
• Wijngaard St. MartinuscoreTechnology or IntegrationBottling partner for white and red wines. Amsteltuin produces and processes wines in-house but uses Wijngaard St. Martinus for bottling of white and red wines (rosé is bottled in Germany).
• Zuivelhoeve MaasstraatcoreGTM or Marketing PartnerCheese supplier for high wine terrace days. Provides Provençaalse olijven, brie, Doruvael (Nederlandse port salut), Fornacini crackers, tapenade bruschetta, and gezouten pinda's for the high wine borrelhapjes.
• Passion4winesminorGTM or Marketing PartnerWine education and course partner. Passion4wines provides wine courses and tastings in Amsterdam.
• W. van SchaikminorChannel Partner/ Reseller/ DistributorLocal wine shop in Amstelveen that stocks and sells Amsteltuin wines.
• Fruits de Mer Pop-up (Joost van den Branden and Kiki Bosman)coreStrategic or Co-development PartnerAnnual summer pop-up restaurant collaboration for six years. Chef Joost van den Branden and entrepreneur Kiki Bosman host Fruits de Mer dining experiences in the vineyard, combining seafood with Amsteltuin white wines. Available seven weekends per summer.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Apostelhoeve: Established Dutch vineyard in Limburg producing white and red wines with on-site tastings, tours, and a hospitality component. Closely comparable Dutch wine estate operating tours and tastings for visitors.
• Domein Holset: Small Dutch winery in Limburg producing estate-bottled wines with cellar tours and tastings. Comparable as a small-scale Dutch vineyard offering a direct-to-consumer tasting and tour experience.
• Wijngaard St. Martinus: Dutch commercial winery in Limburg producing and bottling its own wines. Directly comparable as a Dutch vineyard with on-site tours, tastings, and a hospitality offering; also Amsteltuin's actual bottling partner, providing a clear operational parallel.
• Landgoed Thorn (Wijngoed Thorn): Dutch vineyard estate in Limburg with estate-grown wines and on-site tasting room. Comparable as a Dutch wine estate operating DTC sales and visitor experiences in a similar size bracket.
• Wijnhoeve De Kleine Schans: Small Dutch vineyard producing estate wines with on-site sales and tastings. Comparable as a small Dutch winery operating direct-to-consumer wine experiences similar to Amsteltuin's wine house model.

Others

• Landzijde: Umbrella organization for 100+ care farms in North Holland that channels WMO/Wlz-funded day activity participants to farms including Amsteltuin. Relevant not as a competitor but as the structural partner governing the day activities revenue stream.

Regional players

• Wijnkasteel Genoels-Elderen: Largest wine estate in the Benelux located just across the Belgian border in Limburg. Comparable as a regional vineyard estate combining wine production with tastings, tours, and event hosting, though at materially larger scale.

Broad incumbents

• Chateau Maris: Biodynamic winery in the Languedoc, France with a strong sustainability positioning and DTC/event-driven sales. Comparable as an estate winery integrating vineyard, hospitality, and a sustainability narrative at a larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Wijngaard-de-Amsteltuin-217002478371657
• LinkedInlinkedin.com/company/wijngaard-de-amsteltuin
• Instagraminstagram.com/wijngaarddeamsteltuin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wijngaard de Amsteltuin