Amsterdamse Golfclub

What Amsterdamse Golfclub does

Amsterdamse Golf Club (AGC) is a private members' golf club and association (vereniging) headquartered at Bauduinlaan 35, Amsterdam, Netherlands. It operates an 18-hole championship course plus a par-3 course, a covered and open driving range, putting greens, and on-site facilities including Brasserie De Bauduin (restaurant), a golf shop operated by AT & Tees, locker facilities (>100 in use), and a vintage billiards table. The club serves individual adult golfers admitted via an annual selective process requiring three member references, junior golfers under 18 in a structured youth development program, corporate members seeking business entertainment and networking, and greenfee visitors introduced by members or registered with the NGF/EGF. It also hosts external events including the Amsterdam Cup national four-ball better-ball championship for men (62nd edition in 2026) and NGF competition fixtures.

The club's technology stack is operational rather than intelligence-driven: TrackMan launch monitors for practice and virtual tournaments (currently experiencing data-save issues), Proware Golf member-management software, unmanned robotic mowers on the driving range and fairways, and a fleet of 10 lithium battery-powered handicarts from Stichting Handicart for mobility-impaired golfers. The club has held GEO (Golf Environmental Organization) sustainability certification continuously since 2011, with its fourth renewal in 2024. Sponsorships span Porsche, Hyundai, ABN-AMRO MeesPierson, Samsung, Nikon, Datasite, and Conclusion Integration. Brand heritage is anchored by the Birdie magazine, published twice yearly since 1985.

Revenue is generated through eight identifiable streams: recurring membership dues (with tiered fees for youth, regular, corporate, and age 27-34 categories), a EUR 1,000 entrance fee for new members aged 34+ from 2027, transaction-based greenfee revenue (EUR 45-120 across visitor categories), driving range day tickets, equipment and handicart rentals, restaurant and event hospitality at Brasserie De Bauduin, corporate membership and sponsorship packages with naming rights and magazine/tee-marker advertising, and tournament/event entry fees (e.g., EUR 170/couple for the Amsterdam Cup). Distribution is entirely direct and domestic Netherlands: applications open April 1–October 1, corporate sales through a business commission, and reciprocal reduced-rate play through a hospitality chain of nine partner Dutch clubs.

Name

Amsterdamse Golfclub

Legal name

Amsterdamse Golf Club

Website

https://amsterdamsegolfclub.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Amsterdamse Golf Club is a private Amsterdam-based golf association operating an 18-hole course, par-3 course, driving range, restaurant, and youth and corporate programs. It serves individual members, junior golfers, corporate members, and greenfee visitors, with revenue from dues, fees, sponsorships, and events.

Ownership category

akta.pro rank

Product category

Private Golf Club Services

NAICS

Golf Courses and Country Clubs (713910), Full-Service Restaurants (722511)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

Keywords

• Private golf club
• Golf course operations
• Corporate hospitality events
• Golf tournament hosting
• Junior golf development

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees for various categories including regular members, youth, corporate members, and extraordinary members. Different fee structures for ages 27-34 with reduced rates. New member entrance fee of EUR 1,000 for those 34 and older effective 2027.
2. Greenfee Revenue: Greenfee charges for 18 and 9 hole rounds. Rates vary by category: introduction by member, NGF-registered greenfee players, foreign players, and hospitality chain visitors. Youth rates available.
3. Driving Range: Day tickets for driving range and practice holes. Introductory rates for young people up to 21 years. Free use for children and grandchildren of members under 18 when accompanied by a member.
4. Corporate Membership: Business membership packages including playing rights, meeting room access, sponsor event participation, and company competition entry.
5. Sponsorship: Sponsorship arrangements with naming rights for holes or other objects, website and club magazine mentions.
6. Advertising: Advertising opportunities in the Birdie club magazine and on tee markers at each hole.
7. Equipment Rental: Rental of clubs, trolleys, and handicarts/buggies. Various rates for single or paired handicart users.
8. Restaurant/Brasserie: Brasserie De Bauduin provides lunch and dinner services for members and visitors. European dinner evenings hosted on Thursday evenings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Amsterdamse Golf Club operates a private 18-hole championship golf course plus a par-3 course, driving range, clubhouse restaurant (Brasserie De Bauduin), and pro shop in Amsterdam. The club sells individual and corporate memberships, greenfee access for visitors, professional instruction, youth programs, and hosts national tournaments including the Amsterdam Cup.

Product overview

Amsterdamse Golf Club is a private golf club operating as a unified facility offering golf course access and related services. The core product is access to an 18-hole golf course and a Par-3 course, complemented by practice facilities including a driving range and putting greens. The club provides ancillary services through integrated modules: Brasserie De Bauduin restaurant, a golf shop, Trackman shot tracking technology, Yoga4Golf fitness programs, and professional instruction. The club also offers business packages including corporate membership, sponsorship opportunities, and advertising in the Birdie magazine. Junior golf development and equipment rental round out the service portfolio. The club hosts major competitions including the Amsterdam Cup national championship and NGF competitions.

Differentiator

Problem solved

Functional benefit

Brands

• Brasserie De Bauduin: Restaurant and dining facility located at the club

Products and services

• 18-Hole Golf Course An 18-hole championship golf course offering regular greens, winter greens, qualifying rounds, and support for handicarts, trolleys, and golf bags. Available to members and NGF-registered greenfee visitors subject to availability.
• Par-3 Course A 9-hole par-3 course designed for short game practice, with adjacent practice greens and integrated driving range access.
• Brasserie De Bauduin The club's restaurant, Brasserie De Bauduin, provides lunch, dinner, and European themed dinner evenings on Thursdays for members and visitors. Only electronic payments (pin/contactless) are accepted.
• Golf Shop An on-site golf retail shop operated by AT & Tees offering equipment, apparel, and accessories to members and visitors.
• Trackman Practice System A radar-based golf shot tracking and analysis system used for practice and Trackman handicap tournaments. Currently experiencing technical issues with exercise data storage.
• Handicart Service A golf cart rental service operated in partnership with Stichting Handicart, providing 10 lithium battery-powered buggies for reservation by members and visitors needing mobility assistance.
• Yoga4Golf Program An 8-week yoga program specifically designed for golfers, focusing on flexibility, balance, and focus, delivered on Monday mornings in three groups. Developed by physiotherapist and NGF Ladies Senior Team player Daphne Mulder.
• Amsterdam Cup Tournament The club's flagship annual national championship four-ball better-ball tournament for men held in September; entry is EUR 170 per couple and includes lunch, one practice round, and a drink after play.
• Professional Golf Lessons Golf instruction provided by club professionals David Sijnke and Dirk Sandee, including lessons for juniors and ladies' clinics.
• Junior Golf Program Youth golf training program with Sunday morning group sessions, a selection group for advanced players, and participation in Dutch Kids Golf. Membership fees are EUR 167.50 (under 13) or EUR 335.50 (13-18) plus a EUR 11.50 NGF contribution.
• Corporate Membership Business membership packages offering playing rights for management and clients, meeting room access, sponsor event participation, and company competition entry.
• Sponsorship Packages Sponsorship arrangements with naming rights for holes or other objects, website and Birdie club magazine mentions, and participation in annual sponsor events.
• Equipment Rental Rental of clubs, trolleys (EUR 5), and handicarts/buggies (EUR 8-60 depending on configuration and licence status) for members and visitors.
• Billiards A vintage Bierling-DeSchepper billiard table approximately 70 years old, available in the clubhouse for member use.
• Locker Facilities Secure golf bag storage lockers with LED lighting and camera security, assigned to over 100 members.

Quantifiable outcome

• One of the most beautiful golf courses in the Netherlands
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered core and minor.

• GC BroekpoldercoreChannel Partner/ Reseller/ DistributorHospitality chain partner allowing reciprocal reduced-rate play. Members can play at partner club for EUR 55 (18 holes) or EUR 35 (9 holes).
• De Dommel GCcoreChannel Partner/ Reseller/ DistributorHospitality chain partner allowing reciprocal reduced-rate play. Members can play at partner club for EUR 55 (18 holes) or EUR 35 (9 holes).
• Hattemse G&CCcoreChannel Partner/ Reseller/ DistributorHospitality chain partner allowing reciprocal reduced-rate play. Members can play at partner club for EUR 55 (18 holes) or EUR 35 (9 holes).
• De Keppelse GCcoreChannel Partner/ Reseller/ DistributorHospitality chain partner allowing reciprocal reduced-rate play. Members can play at partner club for EUR 55 (18 holes) or EUR 35 (9 holes).
• Noord Nederlandse G&CCcoreChannel Partner/ Reseller/ DistributorHospitality chain partner allowing reciprocal reduced-rate play. Members can play at partner club for EUR 55 (18 holes) or EUR 35 (9 holes).
• De Sallandsche GCcoreChannel Partner/ Reseller/ DistributorHospitality chain partner allowing reciprocal reduced-rate play. Members can play at partner club for EUR 55 (18 holes) or EUR 35 (9 holes).
• ToxandriacoreChannel Partner/ Reseller/ DistributorHospitality chain partner allowing reciprocal reduced-rate play. Members can play at partner club for EUR 55 (18 holes) or EUR 35 (9 holes).
• Twentsche GCcoreChannel Partner/ Reseller/ DistributorHospitality chain partner allowing reciprocal reduced-rate play. Members can play at partner club for EUR 55 (18 holes) or EUR 35 (9 holes).
• Zuid-Limburgse G&CC WittemcoreChannel Partner/ Reseller/ DistributorHospitality chain partner allowing reciprocal reduced-rate play. Members can play at partner club for EUR 55 (18 holes) or EUR 35 (9 holes).
• Samsung Electronics Benelux B.V.minorGTM or Marketing PartnerTechnology sponsor with focus on talent and technology to create superior products and services contributing to a better global society.
• Nikon NederlandminorGTM or Marketing PartnerLeading provider of imaging products and services with innovative optics technology from consumer cameras to professional cameras and lenses.
• DatasiteminorGTM or Marketing PartnerSponsor tagline: 'Score a birdie with Datasite on your next M&A deal' - due diligence technology provider.
• PorscheminorGTM or Marketing PartnerPremium automotive sponsor.
• HyundaiminorGTM or Marketing PartnerAutomotive sponsor.
• ABN-AMRO MeesPiersonminorGTM or Marketing PartnerFinancial services sponsor.
• Conclusion IntegrationminorGTM or Marketing PartnerIT consulting and integration partner.
• Stichting HandicartcoreStrategic or Co-development PartnerFoundation providing mobility solutions for disabled golfers. Their mission is to enable mobility-impaired golfers to continue playing. The club received 10 new lithium battery-powered buggies replacing older models.
• Yoga4GolfminorStrategic or Co-development PartnerYoga4Golf program offered at the club, developed by Daphne Mulder (physiotherapist, yoga instructor, and NGF Ladies Senior Team player). Program runs May-July 2026 with sessions on Monday mornings in three groups.
• Golfclub GrevelingenhoutminorChannel Partner/ Reseller/ DistributorWinners of the 58th Amsterdam Cup / Dutch Championship 4BBB in 2022 - Job Jan Simmelink and Bas Post duo from this club won their third title.
• Golf Environmental Organization (GEO)coreStrategic or Co-development PartnerInternational organization managing the sustainability program for golf courses worldwide. The club has been GEO certified since 2011.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Royal Antwerp Golf Club: Belgium's oldest club and a leading continental private club with selective membership, championship course, and tournament hosting — comparable in premium positioning and European private-club culture, though operating across the border rather than directly competing for AGC's Amsterdam members.

Direct peers

• Hilversumsche Golf Club: Long-established private Dutch golf club near Hilversum with a selective membership process, 18-hole course, corporate sponsor relationships, and active tournament calendar — closely comparable peer in market tier and operating model.
• Kennemer Golf & Country Club: Prestigious Dutch links-style private club at Zandvoort with 18 holes, selective membership, hospitality chain affiliations, and national championship pedigree — comparable in scale, positioning, and revenue model.
• Golfclub Grevelingenhout: Dutch private golf club that won the 58th Amsterdam Cup in 2022; operates a comparable 18-hole course, member tournament programs, and selective membership — a true competitive peer in AGC's tournament and member-driven ecosystem.
• De Sallandsche Golf Club: Hospitality chain partner of AGC; Dutch private club with championship course, selective membership, and corporate offerings — directly comparable on membership model and reciprocal access structure.
• Rosendael Golfclub: Established Dutch private club in Geldrop with 18-hole course, selective membership intake, corporate packages, and youth development programs — comparable on revenue mix and member-governance structure.
• Noordwijkse Golfclub: Coastal Dutch private golf club with championship course, selective adult and junior membership, and reciprocal play arrangements — comparable to AGC on member-driven model and tournament activity.
• Toxandria Golf Club: One of AGC's hospitality chain partners; Dutch private club with 18-hole course, reciprocal membership play, and national tournament history — directly comparable in operating model and customer overlap.
• Koninklijke Haagsche Golf & Country Club: Historic elite Dutch private members' golf and country club near The Hague, offering a comparable 18-hole championship course, member-driven governance, corporate membership, and national tournament hosting — directly comparable to AGC on business model and customer base.
• The International (Badhoevedorp): Premium private Dutch golf club near Amsterdam with selective membership, full-service facilities (course, F&B, events), and corporate entertainment offerings — overlapping service mix and catchment area with AGC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@amsterdamsegolfclub
• LinkedInlinkedin.com/company/amsterdamse-golfclub

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amsterdamse Golfclub