ABN AMRO MeesPierson
ABN AMRO MeesPierson is the private banking division of ABN AMRO Bank N.V., serving Dutch high-net-worth individuals, entrepreneurs, and families with wealth management, investment advisory, mortgages, lending, estate planning, philanthropy, and integrated payment services.
- Company typePublic
- Founded2017
- HeadquartersAmsterdam, Netherlands
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What ABN AMRO MeesPierson does
ABN AMRO MeesPierson is the private banking division of ABN AMRO Bank N.V., a publicly listed Dutch bank (Euronext Amsterdam: ABN) headquartered at Gustav Mahlerlaan 10 in Amsterdam. The brand was formalized in 2017 by consolidating ABN AMRO's Dutch private banking operations under the historical MeesPierson franchise, and it operates under ABN AMRO's banking license with AFM and DNB supervision. It serves three named client segments: vermogende particulieren (high-net-worth individuals), ondernemers (entrepreneurs/business owners), and families with multi-generational wealth planning needs, all within the Netherlands market.
The division offers a comprehensive suite spanning Vermogensbeheer (portfolio management), Beleggingsadvies (investment advisory) with Private Markets access, Zelf Beleggen (self-directed investing via BUX), Hypotheken (mortgages), Vermogensplanning (wealth planning), Estate Planning, ESG/impact investing, Filantropie (philanthropy), Next and Connect (intergenerational wealth transfer), lending and securities-backed credit, real estate financing, savings, and payment services. Underlying technology includes the Internet Bankieren online platform, the ABN AMRO mobile app (iOS and Android), wearables payment integrations across Apple Watch, Google Smartwatch, Garmin, and Fitbit, Tikkie for peer-to-peer payments, and Chatbot Anna (NLP-based, 24/7, with human escalation).
The revenue model combines subscription/recurring advisory and asset management fees, transaction-based lending and mortgage income, recurring payment and savings account economics, and professional services from insurance and pension products. Pricing is bespoke per client rather than standardized. Distribution is omnichannel: dedicated private bankers across Netherlands offices, a Private Assistance phone line (+31 (0)20 343 43 43), the digital banking platforms, and the chatbot, complemented by marketing channels including the main website, Financial Focus newsletter, and client events. Separate divisional revenue is not publicly disclosed.
ABN AMRO MeesPierson firmographics
Firmographics- Name
- ABN AMRO MeesPierson
- Legal name
- ABN AMRO Bank N.V.
- Website
- https://abnamromeespierson.nl
- Company type
- Public
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ABN AMRO MeesPierson is the private banking division of ABN AMRO Bank N.V., serving Dutch high-net-worth individuals, entrepreneurs, and families with wealth management, investment advisory, mortgages, lending, estate planning, philanthropy, and integrated payment services.
- Ownership category
- akta.pro rank
ABN AMRO MeesPierson industry classification
Industry- Product category
- Private Banking
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Offshore & International Private Banking (FSAAABAB)
- akta.pro secondary industry
- Balance-Sheet / Portfolio CRE Lending (FSALADAG)
Keywords
Where ABN AMRO MeesPierson is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
ABN AMRO MeesPierson business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Private Banking Services: Wealth management and advisory services for high-net-worth individuals, including investment management, estate planning, and financial planning. Revenue derives from advisory fees, asset management charges, and transaction-based income.
- Lending Products: Mortgage financing (including sustainable home mortgages), securities-backed lending, and real estate financing for private banking clients.
- Banking Services: Payment account services, savings accounts (flexible and fixed deposits), and credit facilities generating interest income and fee revenue.
- Insurance and Pension Products: Private insurance and pension planning products offered through partnerships and direct sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Private Banking Services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
ABN AMRO MeesPierson product offering
Product offeringCore offering
ABN AMRO MeesPierson is the private banking division of ABN AMRO Bank N.V., delivering personalized wealth management, investment advisory, portfolio management, estate and wealth planning, mortgages, securities-backed lending, real estate financing, savings, and payment services to high-net-worth individuals, entrepreneurs, and families in the Netherlands.
Product overview
ABN AMRO MeesPierson is a private banking division of ABN AMRO Bank, offering a comprehensive suite of wealth management services. The core offering centers on personalized private banking for high-net-worth individuals, entrepreneurs, and families. The product portfolio includes Vermogensbeheer (Portfolio Management) and Beleggingsadvies (Investment Advisory) as primary investment services, supplemented by Private Markets for alternative investments, Vermogensplanning (Wealth Planning), and Estate Planning for intergenerational wealth transfer. Additional services encompass Hypotheken (Mortgages), Lenen (Lending) including Vastgoedfinanciering (Real Estate Financing), Sparen (Savings), and Betalen (Payments). Specialized offerings include ESG- en Impactbeleggen (Sustainable Investing), Filantropie (Philanthropy), Next, and Connect for inheritance preparation. Digital capabilities include Wearables Payment (Apple Pay, Google Pay, Garmin, Fitbit), the BUX investment platform, and Chatbot Anna for customer service.
Differentiator
Problem solved
Functional benefit
Products and services
- ABN AMRO MeesPierson Private Banking
- Vermogensbeheer (Portfolio Management)
- Beleggingsadvies (Investment Advisory)
- Zelf Beleggen (Self-Directed Investing)
- Hypotheken (Mortgages)
- Vermogensplanning (Wealth Planning)
- Estate Planning
- ESG- en Impactbeleggen (Sustainable Investing)
- Private Markets
- Lenen (Lending)
- Vastgoedfinanciering (Real Estate Financing)
- Sparen (Savings)
- Betalen (Payments)
- Filantropie (Philanthropy)
- Next
- Connect
- BUX
Companies that use ABN AMRO MeesPierson
Customer profileSegments3 records
Ideal customer profiles3 records
ABN AMRO MeesPierson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature2 records
ABN AMRO MeesPierson partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ABN AMRO Bank N.V.coreABN AMRO MeesPierson is the private banking division of ABN AMRO Bank N.V., operating as an integral part of the parent bank's structure, utilizing shared infrastructure, technology platforms, and regulatory framework under ABN AMRO's banking license.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
ABN AMRO MeesPierson competitors and assessment
Company assessmentDirect peers
- ING Private Banking: Major Dutch universal bank with dedicated HNW/private banking division offering investment advisory, mortgages, and wealth planning; closest like-for-like competitor given universal-banking model.
- Rabobank Private Banking: Direct Dutch private banking competitor serving HNW clients and entrepreneurs with integrated wealth management, lending, and mortgage products under a cooperative bank structure.
- Van Lanschot Kempen: Netherlands-listed pure-play wealth manager focused on HNW and family-office clients, with strong private markets and ESG capabilities; primary independent competitor to MeesPierson in Dutch HNW segment.
Broad incumbents
- Julius Baer: Swiss-headquartered pure-play wealth manager with strong European HNW franchise; comparable in alternative investments, open-architecture advisory, and cross-border private banking.
- Deutsche Bank Wealth Management: Global wealth manager within a universal bank, offering HNW advisory, lending, and alternative investments; competes for the same European entrepreneurial-HNW client profile.
- BNP Paribas Wealth Management: European universal bank with large wealth management franchise offering private banking, investment advisory, and credit solutions to HNW/UHNW clients across multiple jurisdictions.
- UBS Wealth Management: World's largest wealth manager with comprehensive HNW/UHNW services including investment advisory, lending, and estate planning; benchmark for international private banking capabilities.
- Pictet Group: Swiss private bank and asset manager with strong wealth management franchise, alternative investments, and family-office services across Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ABN AMRO MeesPierson social profiles
Digital presenceABN AMRO MeesPierson compliance and trust
Trust signalCompliance4 records
ABN AMRO MeesPierson financial estimates
Financial estimateRevenue estimate
Valuation estimate
ABN AMRO MeesPierson leadership team
Management profileNumber of profiles
ABN AMRO MeesPierson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ABN AMRO MeesPierson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ABN AMRO MeesPierson
What does ABN AMRO MeesPierson do?
ABN AMRO MeesPierson is the private banking division of ABN AMRO Bank N.V., delivering personalized wealth management, investment advisory, portfolio management, estate and wealth planning, mortgages, securities-backed lending, real estate financing, savings, and payment services to high-net-worth individuals, entrepreneurs, and families in the Netherlands.
Is ABN AMRO MeesPierson a public or private company?
ABN AMRO MeesPierson is a public company. It is classified as public and is currently operating.
When was ABN AMRO MeesPierson founded?
ABN AMRO MeesPierson was founded in 2017. It employs 1,001 to 5,000 people.
Where is ABN AMRO MeesPierson based?
ABN AMRO MeesPierson is headquartered in Amsterdam, Netherlands, in the Europe region.
How does ABN AMRO MeesPierson make money?
Four revenue lines are on record. Private Banking Services are the primary driver. The others are lending Products, banking Services and insurance and Pension Products.
Who are ABN AMRO MeesPierson's main competitors?
Direct peers on record are ING Private Banking, Rabobank Private Banking and Van Lanschot Kempen. Broad incumbents are Julius Baer, Deutsche Bank Wealth Management, BNP Paribas Wealth Management, UBS Wealth Management and Pictet Group.
Does ABN AMRO MeesPierson have an API?
No public API is recorded for ABN AMRO MeesPierson.
What industry is ABN AMRO MeesPierson in?
ABN AMRO MeesPierson's product category is Private Banking. Its primary akta.pro industry code is FSAAABAB, Offshore & International Private Banking, with a secondary code of FSALADAG, Balance-Sheet / Portfolio CRE Lending. Its NAICS code is 523940 and its SIC code is 6282.