Amucc - Associacao Brasileira De Portadores De Cancer

What Amucc - Associacao Brasileira De Portadores De Cancer does

AMUCC (Associação Brasileira de Portadores de Câncer, operating as 'Amor e União Contra o Câncer') is a Brazilian non-profit civil association founded in 2000 and headquartered in Florianópolis, Santa Catarina. The organization provides free, comprehensive support services to cancer patients of all types and their families, including psychological counseling, nutritional guidance, oncology physiotherapy, legal orientation, and integrative therapies such as auriculotherapy, acupuncture, reiki, art therapy, and aromatherapy. All services are delivered at no cost to patients. AMUCC operates through a portfolio of 17+ programs spanning patient support (CAPO), prevention (Mamografia Salva, Sol e Saúde, Educar para Prevenir), diagnostic access (Fila Zero), surgical support (Mutirão de Cirurgias Reconstrutoras de Mama), art therapy (Tecendo Corações), a wig bank (Banco de Perucas), distance learning (EAD via Moodle), and community health agent training.

The organization's underlying delivery infrastructure consists of three office locations in the Alpha Centauri building in central Florianópolis, healthcare institution partnerships with CEPON, Hospital Universitário, Hospital Infantil Joana de Gusmão, and Maternidade Carmela Dutra, and a national coalition footprint through RECAN-SC (20 organizations), FEMAMA, ASPEC, and Coalizão Cidades Contra o Câncer (89 organizations, 39 cities). Underlying technology is limited to a Moodle-based distance learning platform, social media presence, and an e-commerce solidarity store at lojaamucc.org.br; there is no proprietary software stack, API surface, or AI/ML capability disclosed.

AMUCC's revenue model relies on donations and corporate sponsorships from pharmaceutical companies (Roche, Novartis, Pfizer) and healthcare providers (Motiva), municipal government funding via emendas impositivas, individual donors, and sales from the Loja AMUCC solidarity store. Distribution occurs through direct service delivery at headquarters, partnership-mediated product distribution to hospitals, the EAD platform for online courses, and social media plus events (notably the annual Outubro Rosa campaign) for awareness and fundraising. The organization also engages in regulatory advocacy, participating in CONITEC public consultations and legislative bodies (ALESC, Câmara Municipal de Florianópolis).

Name

Amucc - Associacao Brasileira De Portadores De Cancer

Legal name

Associação Brasileira de Portadores de Câncer

Website

https://amucc.org.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

AMUCC is a Brazilian non-profit founded in 2000 that provides free cancer patient support services—psychological care, integrative therapies, prevention programs, and advocacy—to patients and families, operating from Florianópolis, Santa Catarina.

Ownership category

akta.pro rank

Product category

Cancer Patient Support Services

NAICS

Other Ambulatory Health Care Services (6219), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Breast Oncology (HLAKAFAJ)

akta.pro secondary industries

Ambulatory Oncology Centers (Outpatient Chemo/Radiation) (HLAFABAI), Gynecologic Oncology & Women’s Cancer Centers (HLAFAJAK)

Keywords

• Cancer patient support
• Oncology support services
• Integrative cancer therapy
• Breast cancer screening
• Patient advocacy programs

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Sponsorships: AMUCC receives financial support from corporate sponsors including pharmaceutical companies (Roche, Novartis, Pfizer), healthcare providers, and individual donors. The organization also runs a social store (Loja AMUCC) selling solidarity products including apparel and artisan items.
2. Social Store: Sale of solidarity products including traditional October Rosa t-shirts, bowls, mugs with sacred art illustrations, and sustainable fashion items from the Ecomoda project partnership.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

AMUCC provides free, comprehensive cancer patient support services including psychological care, nutrition guidance, oncology physiotherapy, and integrative therapies (acupuncture, aromatherapy, art therapy, auriculotherapy, reiki). It runs prevention and early-detection programs such as Mamografia Salva, breast reconstruction surgery initiatives, a wig bank, distance learning courses, community health agent training, patient rights advocacy, and awareness campaigns including Outubro Rosa.

Product overview

AMUCC (Amor e União Contra o Câncer) is a non-profit association providing comprehensive support services to cancer patients through a portfolio of programs. The organization operates multiple service pillars: patient support centers (CAPO), prevention programs (Mamografia Salva, Sol e Saúde, Educar para Prevenir), integrative therapies (Tecendo Corações art therapy, psychological support, physiotherapy, aromatherapy, acupuncture), diagnostic access (Fila Zero), surgical support (Mutirão de Reconstrução Mamária), educational platforms (distance learning, community health agent training), advocacy networks (RECAN SC), and awareness campaigns (Outubro Rosa). Services are complemented by a wig bank, volunteer programs, and a solidarity store for fundraising.

Differentiator

Problem solved

Functional benefit

Brands

• RECAN SC: Rede de Controle do Câncer em Santa Catarina - A network of 20 organizations defending patients through social control
• CAPO
• Tecendo Corações
• Banco de Perucas
• Mamografia Salva
• Fila Zero

Products and services

• Centro de Apoio ao Paciente Oncológico (CAPO) Oncology patient support center providing comprehensive assistance to cancer patients.
• Banco de Perucas "Você não sai da minha cabeça" Wig bank program providing free wigs to cancer patients who have lost hair due to treatment.
• Mamografia Salva Mammography screening initiative providing exams to reduce wait times for breast cancer diagnosis (270+ procedures completed).
• Tecendo Corações Art therapy project using crafts such as sewing, crochet, and knitting as psychosocial rehabilitation for cancer patients and families (610+ heart-shaped pillows delivered in 2025).
• Mutirão de Cirurgias Reconstrutoras de Mama Breast reconstruction surgery initiative providing free reconstructive procedures for SUS (public health system) patients.
• Fila Zero Program to eliminate queues for cancer diagnosis exams by raising funds for immediate diagnostic procedures.
• Programa de Orientação ao Paciente Oncológico (POPO) Orientation program providing guidance and information to cancer patients about their oncology journey.
• Educação a Distância - AMUCC Distance learning platform offering online courses for cancer patient advocates and health agents.
• Capacitação de Agentes Comunitários de Saúde e Afins Training program for community health agents on cancer prevention and early detection.
• RECAN SC - Rede de Controle do Câncer em Santa Catarina Cancer control network in Santa Catarina coordinating 20 organizations for patient advocacy and social control.
• Outubro Rosa Annual pink October breast cancer awareness campaign including walks, lectures, and fundraising events.
• Sol e Saúde Sun safety and skin cancer prevention program.
• Cuidados da pessoa na jornada oncológica Patient care program providing comprehensive support throughout the oncology journey.
• Voluntários AMUCC Volunteer program engaging community members in support activities for cancer patients.
• Educar para Prevenir Educational initiative focused on cancer prevention awareness.
• Integrative Therapies Services Complementary therapies including psychology, nutrition, physiotherapy, auriculotherapy, Access Bars, reiki, art therapy, acupuncture, and aromatherapy offered free to cancer patients.
• Loja AMUCC Online store selling solidarity products including pink October merchandise, bowls, mugs with sacred art illustrations, apparel, and artisan items to support AMUCC's mission.

Quantifiable outcome

• 610 heart-shaped pillows delivered to post-mastectomy patients in 2025
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and supporting.

• Universidade Estácio de SácoreStrategic or Co-development Partner · 20 May 2026Institutional partnership for awareness events. Academic students Cecília Aparecida da Costa Augusto and Mercedes da Conceição Mendes Argenta conducted domestic violence awareness session at AMUCC headquarters.
• RochecoreGTM or Marketing PartnerCorporate sponsor supporting AMUCC's cancer awareness and prevention campaigns. Listed as a supporter on the organization's website.
• NovartiscoreGTM or Marketing PartnerCorporate pharmaceutical sponsor providing financial support for AMUCC's patient support and advocacy programs.
• PfizercoreGTM or Marketing PartnerCorporate pharmaceutical sponsor supporting cancer awareness and patient support initiatives.
• MotivasupportingGTM or Marketing PartnerHealthcare company sponsor supporting AMUCC's breast cancer programs and patient resources.
• FEMAMAcoreStrategic or Co-development PartnerAMUCC is an affiliated member of FEMAMA (Brazilian Federation of Philanthropic Institutions for Breast Health Support), participating in national advocacy, awareness campaigns, and policy development. Jurema Ramos dos Santos represents AMUCC in FEMAMA.
• ASPEC (Ação Solidária às Pessoas com Câncer)coreStrategic or Co-development PartnerAMUCC participates in ASPEC-organized Conecta Minas Forum, a key platform for cancer policy discussion in Brazil. Both organizations collaborate on national oncology advocacy efforts.
• ASPEC (Ação Solidária às Pessoas com Câncer)coreStrategic or Co-development PartnerCo-organizer of IV Forum de Discussão e Enfrentamento do Câncer no Estado de Minas Gerais (Conecta Minas), one of Brazil's most relevant oncology policy forums.
• Projeto Ecomoda da UDESCsupportingStrategic or Co-development PartnerPartnership with UDESC's sustainable fashion project resulting in 'Jurerê Open Veste Rosa' and 'Floripa Shopping' fashion shows featuring oncology patients and volunteers.
• Americas AmigascoreGTM or Marketing PartnerDonated 100 additional diagnostic exams (50 mammograms and 50 breast ultrasounds) to support the Mamografia Salva project, enabling faster distribution to women in need.
• Rede Feminina de Combate ao Câncer de FlorianópoliscoreStrategic or Co-development PartnerPartner providing volunteer mastologists for patient follow-up in the Mamografia Salva project, ensuring complete diagnostic support for women.
• Alianza LatinasupportingStrategic or Co-development PartnerLatin American alliance partner supporting AMUCC's regional cancer advocacy efforts.
• OncoguiasupportingStrategic or Co-development PartnerCancer information and support organization listed as a supporter of AMUCC's mission.
• Casa de Saúde São SebastiãocoreStrategic or Co-development PartnerHealthcare partner collaborating on breast reconstruction mutirão (surgical marathon) and other patient support programs.
• Prefeitura Municipal de FlorianópoliscoreStrategic or Co-development PartnerMunicipal government providing mandatory budget amendments (emendas impositivas) to fund Tecendo Corações and other AMUCC projects. Also supported October Rosa events and Mamografia Salva.
• Vereadora Carla AyressupportingStrategic or Co-development PartnerCity council member working with AMUCC on 'AMUCC e a Comunidade Contra o HPV' project and proposed Municipal Cancer Observatory legislation.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Cancer Society: Largest US-based voluntary health organization focused on cancer research, education, advocacy, and patient services. Comparable in mission scope (research funding, patient support, policy advocacy, awareness campaigns) but at substantially greater scale and geographic reach.
• Susan G. Komen: Largest global breast cancer advocacy and research organization with significant Brazil operations. Comparable as a global breast cancer awareness, screening, and patient support organization, but operates at much larger scale with broader international footprint.

Direct peers

• ASPEC (Ação Solidária às Pessoas com Câncer): Brazilian cancer patient support organization that co-organizes oncology policy forums with AMUCC (e.g., Conecta Minas). Comparable mission in cancer patient advocacy, support services, and national policy engagement.
• FEMAMA (Federação Brasileira de Instituições Filantrópicas de Apoio à Saúde da Mama): Brazilian federation of breast cancer support NGOs of which AMUCC is an affiliated member. Directly comparable as a patient advocacy organization focused on breast cancer policy, awareness, and support across Brazil.
• Fundação do Câncer: Major Brazilian cancer-focused foundation engaged in prevention, early detection, and patient support. Comparable as a national-scale cancer advocacy organization with similar program portfolio and policy engagement.
• Liga Contra o Câncer: Major Brazilian cancer organization providing direct medical care, patient support, and advocacy. Comparable as a multi-service cancer organization with national reach and similar program mix.
• Rede Feminina de Combate ao Câncer: Network of Brazilian women's cancer organizations providing mammography screening and patient support. Directly comparable to AMUCC's Mamografia Salva project and active partner in Florianópolis operations.
• Americas Amigas: Brazilian NGO focused on breast cancer screening and early detection. Directly comparable to AMUCC's Mamografia Salva project; both organizations collaborate on diagnostic exam provision for underserved women.
• Oncoguia: Brazilian cancer information and patient navigation organization. Directly comparable to AMUCC's patient education, rights advocacy, and POPO orientation program offering guidance to cancer patients.

Regional players

• Fundación CIMA: Latin American cancer patient advocacy foundation operating primarily in Mexico. Comparable in mission (patient support, awareness, policy advocacy) and geographic context, but serves a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amuccfloripa
• YouTubeyoutube.com/@amuccfloripa
• Facebookfacebook.com/amuccfloripa
• Instagraminstagram.com/amuccfloripa
• LinkedInlinkedin.com/company/amucc---associacao-brasileira-de-portadores-de-cancer

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Amucc - Associacao Brasileira De Portadores De Cancer