Amusement Logic | Design and Construction in Leisure and Tourism

What Amusement Logic | Design and Construction in Leisure and Tourism does

Amusement Logic S.L. is a privately held Spanish design, architecture, and construction firm headquartered in Valencia, founded in 1996, that delivers turnkey leisure and tourism projects to enterprise clients worldwide. The company serves government agencies, resort developers, theme park operators, water park operators, and real estate developers across verticals including water parks, theme parks, adventure parks, hotels and resorts, thermal parks, animal parks and aquariums, shopping malls, and residential parks. Amusement Logic executes projects from initial concept through planning, design, architecture, engineering, and construction, leveraging a proprietary BIM 7D methodology and an in-house multidisciplinary team of engineers, architects, consultants, and artists.

The firm's product portfolio spans manufactured aquatic attractions (water slides, interactive water games, spray blocks, splash pads, megapools, lazy rivers, river lagoons, prefabricated pools), adventure products (canyoning parks, canyoning waterparks, funbox, children's playgrounds), and urban furniture. Service offerings include planning, design, architecture, engineering, BIM 7D, and construction, delivered individually or as integrated turnkey packages. The Amusement Logic Worldwide Group umbrella integrates specialty affiliates covering 3D visualization (3Dlogic Future), theming (Arquitectecnomatica/Espiral), construction (Adcos), engineering (Magicube/Cube), and technical systems (Polytech Systems).

The business operates on a sales-led, project-based revenue model with quote-based, custom pricing per engagement, supplemented by a direct-to-consumer e-commerce channel (store.amusementlogic.es). Distribution combines direct enterprise sales from the Valencia headquarters with localized digital presence across Spanish, French, Russian, and Chinese websites. Over 300 projects have been completed across China, Russia, the Middle East, Europe, the Caribbean, and the USA. No external funding, public listing, or disclosed financial figures are present in available sources; the company appears founder/management-controlled.

Name

Amusement Logic | Design and Construction in Leisure and Tourism

Legal name

AMUSEMENT LOGIC, S.L.

Website

https://amusementlogic.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Amusement Logic is a privately held Valencia-based firm founded in 1996 that provides turnkey design, architecture, and construction services for leisure and tourism projects worldwide. It serves enterprise and government clients across water parks, theme parks, resorts, and adventure parks, with proprietary BIM 7D and manufactured aquatic products.

Ownership category

akta.pro rank

Product category

Leisure Facility Design and Construction

NAICS

Amusement and Theme Parks (71311), Other Amusement and Recreation Industries (7139)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Water Park Design, Engineering & Construction (Master Planning, Build) (THAAABAJ)

akta.pro secondary industries

Water Park Equipment & Technology Suppliers (Slides, Pumps, Filtration, Ride Systems) (THAAABAK), Water Parks (THAAAAAB), Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE)

Keywords

• Leisure facility design
• Water park construction
• Theme park engineering
• Aquatic attraction manufacturing
• Tourism infrastructure development

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Design and Architecture Services: Professional services including planning, concept design, architectural design, and engineering for leisure and tourism projects
2. Construction Services: Execution and construction services for water parks, theme parks, adventure parks, and other leisure facilities under turnkey arrangements
3. Product Manufacturing and Sales: Manufacturing and sale of proprietary aquatic attractions including water slides, splash pads, lazy rivers, prefabricated pools, canyoning equipment, and urban furniture
4. Consulting Services: Specialist consulting in optimization of leisure investment profitability and training of future project operators

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Amusement Logic designs, engineers, and constructs turnkey leisure and tourism facilities including water parks, theme parks, adventure parks, themed pools, animal parks, hotels and resorts, and entertainment centers. The company also manufactures and installs proprietary aquatic attractions and equipment (water slides, splash pads, lazy rivers, prefabricated pools, canyoning installations, urban furniture). Projects are delivered end-to-end from concept planning through architectural design, engineering, BIM 7D modeling, and construction execution.

Product overview

Amusement Logic offers a comprehensive portfolio of products, services, and project types for the global leisure and tourism industry. The company operates as a unified design-and-construction firm providing end-to-end solutions from concept to completion. Their product offerings include manufactured aquatic attractions (water slides, interactive games, spray features, splash pads, megapools, lazy rivers, river lagoons, prefabricated pools), adventure products (canyoning parks, canyoning waterparks, funbox, children's playgrounds, urban furniture), and new product development. Their service portfolio encompasses strategic planning, design, architecture, engineering, BIM 7D modeling, and construction services. The company specializes in turnkey project delivery across multiple project categories including water parks, theme parks, adventure parks, entertainment centres, hotels & resorts, camping, thermal parks, animal parks & aquariums, themed pools, landscaping & theming, shopping malls, and residential parks. Established in Spain in 1996, the Valencia-based company has completed over 300 projects globally across China, Russia, Middle East, Europe, Caribbean, and USA.

Differentiator

Problem solved

Functional benefit

Brands

• Amusement Logic Worldwide Group: Umbrella group that includes Amusement Logic and affiliated companies operating in leisure and entertainment sectors
• 3D Logic Future
• Espiral
• ADCOS
• Magicube / Cube
• Polytech Systems

Products and services

• Planning Services Strategic planning and concept development services for leisure and tourism projects, supporting clients from initial idea through feasibility and master planning.
• Design Services Visual and conceptual design services for leisure facilities, including thematic and aesthetic design for parks, attractions, and resort environments.
• Architecture Services Architectural services for the design of leisure and entertainment complexes, encompassing building design, spatial planning, and integration with thematic and functional requirements.
• Engineering Services Engineering services for the structural, mechanical, and systems design of leisure facility construction, supporting safe and compliant build delivery.
• BIM 7D Services Building Information Modeling services across seven dimensions for full project lifecycle management, integrating planning, design, construction, and operations data for leisure facilities.
• Construction Services Turnkey construction services for the execution and delivery of leisure projects, including site management, installation, and final handover of water parks, theme parks, and resort leisure facilities.
• Water Slides Manufacture Proprietary manufacture of water slides for water parks and aquatic attractions, sold and installed for new builds or retrofit projects.
• Interactive Water Games Manufacture of interactive water games designed for aquatic play areas in water parks and family leisure facilities.
• Spray Blocks and Water Castles Manufacture of spray blocks and water castle structures for interactive aquatic play features in splash pads and water parks.
• Children's Water Games Manufacture of water playground equipment specifically designed for children, suitable for water parks, splash pads, and family leisure areas.
• Splash Pad Splash pad aquatic play installations for interactive water experiences, sold and installed for parks, resorts, and municipal leisure facilities.
• Amusement Megapools Large-scale amusement pool installations engineered and manufactured for water parks and large-format leisure venues.
• Lazy Rivers Manufacture and installation of lazy river attractions for leisure pools and aquatic facilities.
• River Lagoons Manufacture of river lagoon attractions for aquatic facilities and resort developments.
• Prefabricated Swimming Pools Prefabricated swimming pool systems manufactured for various leisure applications, enabling rapid installation in commercial and public facilities.
• Canyoning Park Installations Canyoning park installations featuring rappelling, climbing, and water-based adventure activities, manufactured and delivered for adventure parks.
• Canyoning Waterparks Water park attractions incorporating canyoning-style adventure features, combining climbing, rappelling, and water elements.
• Funbox Funbox entertainment attractions manufactured for installation in leisure facilities and family entertainment centers.
• Children's Playgrounds Playground equipment and installations manufactured for children's recreational areas in parks, resorts, and urban developments.
• Urban Furniture Street furniture and urban elements manufactured for public spaces within leisure developments and municipal projects.
• New Products and Innovations Newly developed leisure facility concepts and innovative installations released under the company's ongoing product development program.

Quantifiable outcome

• 300+ projects completed globally across diverse regions and project types

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, supporting and minor.

• Amusement Logic Worldwide GroupcoreOthersCorporate group umbrella organization encompassing Amusement Logic and related companies including 3Dlogic Future, Arquitectecnomatica, Adcos, Magicube, and Polytech Systems for integrated leisure industry solutions
• 3Dlogic FuturesupportingTechnology or IntegrationPart of the Amusement Logic Worldwide Group, providing 3D technology and visualization services for project development and presentation
• ArquitectecnomaticasupportingStrategic or Co-development PartnerPart of the group, providing technical theming and architectural technology solutions for immersive leisure environments
• AdcossupportingTechnology or IntegrationGroup company providing construction and development services for leisure projects
• MagicubesupportingTechnology or IntegrationGroup company specializing in advanced construction and engineering solutions for leisure facilities
• Polytech SystemssupportingTechnology or IntegrationGroup company providing specialized technical systems for leisure and entertainment installations
• Google AnalyticsminorOthersThird-party analytics service used to measure website traffic and user engagement patterns

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ProSlide Technology: Canadian water slide designer/manufacturer serving global water parks with proprietary ride technology and park design expertise; competes directly with Amusement Logic's slide manufacturing and water-park design services.
• Aquatic Development Group: US-based water park and aquatic facility design/build firm offering consulting, design, and construction services for commercial and municipal aquatic projects—overlapping with Amusement Logic's water park and municipal pool segments.
• WhiteWater West: Canadian-based designer and manufacturer of water park attractions and rides, also offering full park design and construction services—a direct head-to-head competitor across Amusement Logic's core water-park design/build offering.
• Vortex Aquatic Structures: Canadian manufacturer of aquatic play equipment, splash pads, and water features marketed to architects and pool builders; overlaps with Amusement Logic's splash-pad, interactive water games, and themed pool offerings.
• Polin Waterparks: Turkish manufacturer and turnkey supplier of water park attractions including slides, splash pads, and themed pools; competes in the same European-MENA corridor and offers comparable design + supply + install packages.
• Wiegand Waterplay: Swiss-German splash pad and water play design/manufacturer serving municipal and resort clients globally; competes in the aquatic playgrounds and urban municipal leisure segments that Amusement Logic serves.

Broad incumbents

• Thinkwell Group: US-based experience design and master planning firm for theme parks, museums, and branded attractions; competes for the same enterprise theming and design contracts that Amusement Logic pursues.
• Legacy Entertainment: US-based themed entertainment design and development firm working on theme parks, water parks, and resort attractions globally; an established incumbent overlapping with Amusement Logic's larger enterprise design mandates.
• Forrec: Canadian themed entertainment design firm specializing in theme parks, water parks, and resort master planning—directly comparable service offering for Amusement Logic's planning, design, and architecture work.
• ITEC Entertainment: US-based themed entertainment design, engineering, and production firm active in theme parks and resorts; a broader incumbent competing for theme park and resort design contracts in Amusement Logic's market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AmusementLogic
• YouTubeyoutube.com/channel/UCrjMaoHkS-R04jpO5bc0MkQ
• Facebookfacebook.com/AmusementLogic
• Instagraminstagram.com/amusementlogic
• Pinterestpinterest.es/amusementlo0750
• LinkedInlinkedin.com/company/amusement-logic-s.l.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amusement Logic | Design and Construction in Leisure and Tourism