Association for Safe International Road Travel

What Association for Safe International Road Travel does

The Association for Safe International Road Travel (ASIRT) is a nonprofit NGO founded in 1995 in response to the death of Aron Sobel, a 25-year-old medical student killed in a bus crash in Turkey. Headquartered in Potomac, Maryland, ASIRT's mission is to improve the safety of travelers on the world's roads through education and advocacy, operating against the backdrop of approximately 3,700 daily global road crash deaths. The organization's core product is the Road Safety Review (RSR), a subscription-based country-specific report covering road laws, road conditions, road culture, and travel options for approximately 90-100 countries. ASIRT serves four primary customer segments: individual travelers and families, education abroad offices at universities and high schools, corporations managing international employee travel risk, and humanitarian/nonprofit organizations conducting international missions. Supporting products include a quarterly newsletter distributed via Constant Contact, free sample RSRs for Brazil/Czech Republic/Uganda, travel safety flyers, and YouTube educational content. ASIRT's primary offering is information and education content rather than technology products.

ASIRT generates revenue through three streams: subscription fees for RSR access (quote-based, not publicly priced), charitable donations from individuals and corporations, and corporate sponsorships at its annual Washington, DC gala. The 2025 gala drew nearly 200 attendees and was supported by Hyundai (Diamond Sponsor), NHL (Platinum), and Gold/Silver/Bronze sponsors including AISIN, NADA, Toyota, Waymo, Mazda, Ford, and FIA Foundation. Uber joined as a 2024 gala sponsor, signaling incremental expansion into mobility-sector partners. The organization operates a community-led go-to-market model with horizontal segmentation, distributing through its website, direct enterprise sales, newsletter, and earned media via Congressional and UN briefings. ASIRT has built institutional partnerships with the WHO (Founder Rochelle Sobel served on the Global Road Safety Steering Committee), the UN Road Safety Collaboration, the U.S. Department of Transportation, the U.S. Department of State, and was instrumental in creating the bipartisan Congressional Caucus on Global Road Safety. The organization is governed by a Board of Directors and Executive Committee led by Founder/President Rochelle Sobel, with a small named leadership team of six executives including VPs, Secretary, and Treasurer.

Name

Association for Safe International Road Travel

Legal name

Association for Safe International Road Travel

Website

https://asirt.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

ASIRT is a nonprofit founded in 1995 that publishes subscription-based country-specific Road Safety Reviews for approximately 90-100 countries, serving individual travelers, education abroad offices, corporations, and humanitarian organizations, funded through subscriptions, donations, and corporate-sponsored annual galas.

Ownership category

akta.pro rank

Product category

Travel Safety Information Services

akta.pro primary industry

Road & Highway Authorities (Planning, Construction, Maintenance) (BPAIALAA)

Keywords

• Road safety reports
• Travel safety information
• International road travel
• Road safety advocacy
• Travel risk management

Headquarters

HQ city

Potomac

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Road Safety Review (RSR) Subscriptions: ASIRT generates revenue through subscription fees for access to approximately 100 country-specific Road Safety Reviews. Subscribers include individual travelers, education abroad offices, corporations, nonprofit organizations, and humanitarian groups. The reports provide detailed information about road laws, road culture, road conditions, and travel options for each country.
2. Donations and Gala Sponsorships: ASIRT receives charitable donations from individuals and corporations, and raises funds through annual gala events with corporate sponsors including Hyundai, National Hockey League, AISIN, Toyota, Waymo, Mazda, Ford, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ASIRT publishes and sells subscriptions to Road Safety Reviews (RSRs), comprehensive country-specific reports analyzing road laws, road culture, road conditions, and travel options for approximately 90-100 countries. The organization supplements this core offering with a quarterly newsletter, free downloadable travel safety flyers and tip sheets, and educational YouTube videos, and advocates for road safety legislation at U.S. federal and international levels.

Product overview

ASIRT offers a portfolio of road safety education and information products centered around its core subscription service: Road Safety Reviews (RSR). RSR are detailed country-specific reports covering road conditions, traffic laws, and safety risks for approximately 100 countries. Supporting products include the quarterly newsletter, downloadable travel safety resources (flyers, tip sheets), and educational video content on YouTube. The organization also hosts an annual gala event for fundraising and awareness.

Differentiator

Problem solved

Functional benefit

Products and services

• Road Safety Reviews (RSR) Subscription-based country-specific road safety reports providing detailed information on road conditions, traffic laws, safety risks, and travel recommendations for approximately 90-100 countries. Used by individual travelers, education abroad offices, corporations, nonprofit organizations, and humanitarian organizations. Free sample RSRs are available for Brazil, Czech Republic, and Uganda upon registration.
• ASIRT Quarterly Newsletter Quarterly e-newsletter distributed via email covering road safety trends, updates, country-specific road safety information, and travel safety tips. Delivered via Constant Contact to subscribers.

Quantifiable outcome

• 3,700 people die on roads worldwide every day - ASIRT works to reduce this through education and advocacy
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

19 partnerships are on record, tiered major, minor and core.

• Hyundai Motor GroupmajorGTM or Marketing Partner · 12 November 2025Hyundai was the Diamond Sponsor of ASIRT's 2025 Gala and Brian Latouf, Hyundai's President and Global Chief Safety Officer, received ASIRT's Corporate Leadership in Road Safety Award. Hyundai supports ASIRT's mission to improve road safety globally.
• National Hockey League (NHL)majorGTM or Marketing Partner · 12 November 2025NHL was the Platinum Sponsor of ASIRT's 2025 Gala celebrating 30 years, supporting ASIRT's road safety mission.
• AISINminorGTM or Marketing Partner · 12 November 2025AISIN was a Gold Sponsor of ASIRT's 2025 Gala, supporting road safety initiatives.
• NADA (National Automobile Dealers Association)minorGTM or Marketing Partner · 12 November 2025NADA was a Gold Sponsor of ASIRT's 2025 Gala and Andrew D. Koblenz, NADA's Executive Vice President, serves as ASIRT Master of Ceremonies.
• ToyotaminorGTM or Marketing Partner · 12 November 2025Toyota was a Gold Sponsor of ASIRT's 2025 Gala supporting road safety advocacy.
• WaymominorGTM or Marketing Partner · 12 November 2025Waymo was a Gold Sponsor of ASIRT's 2025 Gala supporting road safety initiatives.
• MazdaminorGTM or Marketing Partner · 12 November 2025Mazda was a Silver Sponsor of ASIRT's 2025 Gala. Mazda North American Operations received ASIRT's Corporate Leadership in Road Safety Award in 2023.
• Ford Motor CompanyminorGTM or Marketing Partner · 12 November 2025Ford was a Bronze Sponsor of ASIRT's 2025 Gala and received ASIRT's Corporate Leadership in Road Safety Award in 2024.
• FIA FoundationminorGTM or Marketing Partner · 12 November 2025FIA Foundation was a Bronze Sponsor of ASIRT's 2025 Gala supporting global road safety.
• UberminorGTM or Marketing Partner · 14 November 2024Uber was a sponsor of ASIRT's 2024 Gala. Kristin Smith, Uber's Head of Global Road Safety Policy, received ASIRT's Road Safety Champion Award.
• World Health Organization (WHO)coreStrategic or Co-development PartnerASIRT serves as a member of the UN Road Safety Collaboration and works with WHO on global road safety issues. ASIRT's Founder Rochelle Sobel served on WHO's Global Road Safety Steering Committee and delivered keynote at UN High-Level Meeting on Improving Global Road Safety.
• United Nations Road Safety Collaboration (UNRSC)coreStrategic or Co-development PartnerASIRT is a member of the United Nations Road Safety Collaboration, working with UN agencies and international partners to advance global road safety policy and advocacy.
• U.S. Department of TransportationcoreStrategic or Co-development PartnerASIRT collaborates with the U.S. Department of Transportation on road safety initiatives and shares best practices for improving road safety domestically and internationally.
• U.S. Department of StatecoreStrategic or Co-development PartnerASIRT works with the U.S. Department of State to advocate for language in annual State Department Authorization and Appropriations bills to better inform U.S. citizens of travel-related risks.
• Congressional Caucus on Global Road SafetycoreStrategic or Co-development PartnerASIRT was instrumental in creating the bipartisan Congressional Caucus on Global Road Safety and collaborates with the Caucus to develop effective road safety policies and present briefings on Capitol Hill.
• Global Alliance of Road Safety NGOscoreStrategic or Co-development PartnerASIRT is a founding board member of the Global Alliance of Road Safety NGOs, which trains, empowers and supports advocacy efforts of nearly 200 road safety NGOs worldwide.
• International Road Victims' PartnershipmajorStrategic or Co-development PartnerASIRT is a member of the International Road Victims' Partnership, collaborating with other organizations to support road crash victims and families.
• Vision ZeromajorStrategic or Co-development PartnerASIRT is a member of Vision Zero, supporting the goal of zero road deaths through education and advocacy.
• Montgomery County Public SchoolsminorGTM or Marketing PartnerASIRT partners with Montgomery County Public Schools for annual road safety PSA video contest for middle and high school students, engaging youth in road safety education.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• International SOS: Global travel risk and medical assistance provider serving corporations, governments, and NGOs with pre-trip and in-country safety information for international travelers — directly comparable to ASIRT's corporate and humanitarian traveler-safety value proposition.
• FIA Foundation: International philanthropy funding road safety initiatives globally, including the UN Road Safety Collaboration alongside ASIRT. Highly comparable as a global road-safety advocacy and grant-making organization.
• National Safety Council (NSC): U.S. nonprofit focused on safety advocacy, including road safety, with education and policy engagement comparable to ASIRT's mission and advocacy approach.
• International Road Assessment Programme (iRAP): Global charity that assesses road infrastructure safety worldwide. Comparable to ASIRT in international road safety mission, policy influence, and NGO structure.
• Global NCAP: International NGO advocating for safer vehicles and roads globally, with a focus on emerging markets. Comparable to ASIRT's international road-safety advocacy and country-specific information work.

Broad incumbents

• AAA (American Automobile Association): U.S.-based automobile club providing driver education, trip planning, and roadside safety services to consumers. Overlaps with ASIRT on driver/traveler safety information and education but at a much broader consumer scale.

Others

• CDC Foundation: Independent nonprofit that supports public health initiatives through partnerships, fundraising, and program delivery — comparable to ASIRT in nonprofit structure, partnership-driven model, and donor base.

Emerging players

• AIP Foundation: NGO focused on road safety and helmet use in developing countries in Southeast Asia and beyond. Comparable to ASIRT's international traveler-safety and road-safety information mission in emerging markets.

Regional players

• European Transport Safety Council (ETSC): Brussels-based independent NGO advancing transport safety policy and data across Europe. Highly comparable in advocacy and policy-engagement model, though with regional rather than global focus.
• Brake (UK road safety charity): UK road safety charity providing education, support for victims, and policy advocacy. Comparable to ASIRT's education/advocacy mission but with a UK geographic focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/saferoadtravel
• YouTubeyoutube.com/@ASIRTravel
• Facebookfacebook.com/ASIRT.org
• LinkedInlinkedin.com/company/association-for-safe-international-road-travel-asirt

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association for Safe International Road Travel