Solera Capital

What Solera Capital does

Solera Capital LLC is a New York-based private equity firm founded in 2000 that makes control and growth investments in emerging growth companies across a deliberately diversified set of consumer-facing industries. The firm's portfolio includes Annie's (organic/natural food), Latina Media Ventures LLC (U.S. Latin media), The Little Clinic (consumer healthcare), Calypso St. Barth and SuperMe Performance (specialty branded retail), Colorhouse (environmentally responsible paint), Beval (equestrian), and LM Ventures/Coho (women's sports). The firm is SEC-registered as an investment adviser (CRD 160330), structured as an LLC, and headquartered at 180 Maiden Lane, Unit #3642, New York, NY 10038, with 101-250 employees.

Solera's stated investment approach is strategic, operational involvement in business building rather than passive capital deployment, supported by an "extensive and unique business network" and a senior team with complementary experience in strategy, operations, and finance. The firm is led by Molly Ashby as Chairman, CEO, and Co-Founder, and its public positioning emphasizes a forward-looking, modern approach with a stated commitment to building "the next generation of mindful and diverse business leaders." Solera does not develop or sell technology products; its "products and services" are private equity investments made through direct, privately negotiated transactions with portfolio companies.

The firm generates revenue through private equity economics — management fees on committed/invested capital and carried interest on realized exits — rather than through product sales or subscription pricing. No management fee rates, fund sizes, AUM figures, or revenue totals are disclosed in the source material, and no traditional marketing or distribution channels are used; deal sourcing relies on professional networks and direct entrepreneur outreach.

Name

Solera Capital

Legal name

Solera Capital LLC

Website

https://soleracapital.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Solera Capital LLC is a New York-based private equity firm founded in 2000 that invests in and provides strategic operational support to emerging growth companies across consumer-facing sectors including organic food, media, healthcare, retail, and sports.

Ownership category

akta.pro rank

Product category

Private Equity / Growth Investing

NAICS

Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industry

Investment Management Advisory (RIA) (FSAEAAAB)

Keywords

• Private equity investing
• Growth capital
• Portfolio investments
• Emerging growth companies
• Business building

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Private Equity Investment Returns: As a private equity firm, Solera generates returns through equity investments in emerging growth companies with compelling long-term industry prospects. The firm focuses on strategic, operational involvement to build portfolio companies and realize returns through exits.

Go-to-market motion1 record

Core offering

Solera Capital is a private equity firm that makes equity investments in emerging growth companies with compelling long-term industry prospects. The firm provides capital alongside strategic and operational involvement in business building, drawing on an extensive business network to support portfolio company growth. Investment focus spans organic/natural food, U.S. Latin media, consumer healthcare, specialty branded retail, environmentally responsible paint products, equestrian, and women's sports.

Product overview

Solera Capital is a private equity firm, not a product or technology company. It does not offer products or services in the traditional sense—it makes private equity investments in emerging growth companies across various industries including organic/natural food, U.S. Latin media, consumer healthcare, specialty branded retail, environmentally responsible paint products, equestrian, and women’s sports. The company focuses on strategic and operational involvement in business building rather than developing or selling products or technology services.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Equity Investment Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• L Catterton: L Catterton is a consumer-focused private equity firm that invests across branded consumer, retail, and healthcare businesses. Like Solera, it pursues operational involvement in emerging and growth-stage consumer brands across verticals such as food, beauty, and specialty retail.
• Riverside Partners: Riverside Partners is a middle-market PE firm focused on healthcare and consumer-oriented businesses. Its healthcare-services exposure (e.g., The Little Clinic) and consumer portfolio make it a comparable to Solera's diversified emerging-growth verticals.
• Trilantic North America: Trilantic North America is a middle-market private equity firm investing across consumer, energy, and business services. Its operating-partner model and focus on founder- and family-led businesses overlap with Solera's emerging-growth, operationally engaged approach.
• Castanea Partners: Castanea Partners is a middle-market private equity firm investing in consumer and retail companies. Its focus on emerging-growth, brand-led consumer businesses and operational value-add closely mirrors Solera's strategy in organic/natural food, specialty retail, and consumer healthcare.
• Encore Consumer Capital: Encore Consumer Capital is a consumer-focused PE firm that invests in lower-middle-market emerging consumer brands. Its thesis of partnering with founders to scale differentiated consumer products parallels Solera's approach in Calypso St. Barth, Colorhouse, and similar brand-led portfolio companies.
• Sentinel Capital Partners: Sentinel Capital Partners invests in lower-middle-market companies across consumer, healthcare, and business services. Its focus on operationally intensive value creation in niche verticals mirrors Solera's strategy.
• Monomoy Capital Partners: Monomoy Capital Partners is a middle-market PE firm targeting consumer products and industrial businesses, often with operational complexity. Its thesis-driven, operationally intensive approach to smaller consumer brands is comparable to Solera's emerging-growth model.
• Irving Place Capital: Irving Place Capital is a middle-market PE firm investing in consumer and retail businesses, often with founder or family ownership transitions. Its sector focus and check size overlap meaningfully with Solera's emerging-growth consumer portfolio.

Emerging players

• Halifax Capital Partners: Halifax Capital Partners is a smaller, operationally focused PE firm targeting emerging growth and special situations in consumer and healthcare. As a niche sponsor with comparable check size and sector exposure, it is a relevant emerging peer to Solera.

Broad incumbents

• Bain Capital Double Impact: Bain Capital Double Impact is the impact-focused fund of a major global PE firm, investing in mission-driven consumer and ESG-aligned businesses. Its emphasis on environmentally responsible and social-impact verticals (e.g., eco-friendly products) overlaps thematically with Solera's Colorhouse and organic food investments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solera Capital