Best Western and hotel Linköping

What Best Western and hotel Linköping does

Best Western and hotel Linköping is a four-star city hotel operating at Storgatan 49 in central Linköping, Sweden, with 151 rooms across economy (including 32 windowless units), standard, superior, and family categories. Founded in 2021, the property is independently owned and operated as a franchise within BWH Hotels (Best Western), gaining access to the Best Western Rewards loyalty program and global booking infrastructure while retaining local control.

The hotel's core product is accommodation supported by a full food and beverage operation: an on-site restaurant and bar, a 100-item breakfast buffet ('Best Breakfast & Meet the Locals'), brunch, à la carte dinner, and recurring themed events such as Sparkling Thursday, Plocktail, and Afternoon Tea. Ancillary modules include a 12-person conference room with hybrid meeting technology, coworking day passes (155 SEK), a gym and sauna, parking through the adjacent Akilles/LinPark garage with EV charging, and room add-on packages. In-room technology consists of Chromecast-enabled TVs, air conditioning, Mille Notti beds, rain showers, floor heating, and self-check-in terminals.

Revenue is generated transactionally across rooms, F&B, conferences, coworking, and events, with direct booking via the hotel's own website actively promoted over OTAs to capture higher margins. The customer base spans business travelers, leisure visitors, families, corporate groups booking meetings, and local Linköping residents using the restaurant. Green Key certification and integration with Best Western's brand standards (including BW Feedback and EasyTable) provide ESG and operational differentiation. The senior team comprises General Manager Sabina Orrefjord, Reception Manager Sandelia Johansson, and Food & Beverage Manager Jenny Lilja.

Name

Best Western and hotel Linköping

Legal name

Best Western and hotel Linköping

Website

https://andhotellinkoping.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Best Western and hotel Linköping is a 4-star, 151-room franchise hotel in central Linköping, Sweden, offering accommodation, restaurant and bar, conference facilities, coworking, and themed dining events for business and leisure travelers and local residents.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

City/Urban Convention Hotels (THAGALAA)

Keywords

• Hotel accommodation
• Conference facilities
• Restaurant dining
• Hotel coworking
• Hospitality services

Headquarters

HQ city

Linköping

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room Bookings: Core revenue from 151 hotel rooms including standard rooms, economy rooms, superior rooms, and family rooms. Direct booking recommended for best rates and flexibility.
2. Food & Beverage: Restaurant and bar services including breakfast (included with stay), brunch, dinner (à la carte), after work, and special events like Sparkling Thursday, Plocktail, and Afternoon Tea. Also pre-booked conference lunches and group lunch bookings.
3. Special Dining Events: Premium dining experiences including brunch buffets (375 SEK/person), Afternoon Tea (275 SEK/person), and Sparkling Thursday events (349 SEK/person) with buffé.
4. Conference & Meeting Facilities: Conference room seating up to 12 people with hybrid meeting technology, whiteboard, and projector. Includes conference lunch packages (225 SEK/person) and lounge venue rentals.
5. Room Add-ons: Optional extras such as champagne and chocolate packages (375-595 SEK), adding incremental revenue per stay.
6. Pet Fees: Additional 250 SEK fee for pets per stay in designated animal rooms.
7. Coworking: Daily coworking passes providing WiFi, lunch, and coffee in the hotel lounge for 155 SEK/day.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Best Western and hotel Linköping is a modern 4-star city hotel offering 151 rooms across economy, standard, superior, and family categories, alongside an integrated restaurant and bar, breakfast buffet, conference and meeting facilities, coworking day passes, gym and sauna, parking, and specialty dining events such as brunch, afternoon tea, and Sparkling Thursday. The property serves business and leisure travelers, families, corporate groups, and local residents through direct booking, Best Western's global platform, and third-party OTAs.

Product overview

Best Western and hotel Linköping is a modern 4-star city hotel with 151 space-efficient rooms, operating as part of the BWH Hotels group. The core offering centers on hotel accommodation with integrated food and beverage services including an on-site restaurant and bar, breakfast buffet (Best Breakfast & Meet the Locals concept), and themed dining events. Additional modules include conference/meeting facilities for up to 12 attendees, coworking day passes, fitness center with gym and sauna, and event spaces for corporate or private functions. The hotel also offers specialty dining experiences including brunch buffets, afternoon tea, Plocktail (shareable food + cocktails), and Sparkling Thursday after-work events. Room add-ons, parking, and pre-booked lunch services round out the portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Rooms (Economy, Standard, Superior, Family) 151 modern, space-efficient hotel rooms in various categories including economy single/double rooms without windows, standard rooms, superior rooms, and 14 family rooms (18 sqm) with double bed and bunk bed. All rooms feature Mille Notti beds, Chromecast TV, air conditioning, rain shower, and floor heating. Targeted at business travelers, leisure tourists, and families.
• &restaurant (Restaurant & Bar) On-site restaurant serving breakfast, brunch, dinner, and drinks. Offers à la carte menu featuring local ingredients, seasonal dishes, and Swedish cuisine. Bar open daily with after-work specials and Sparkling Thursday events. Welcomes both hotel guests and local residents.
• Breakfast Buffet (Best Breakfast & Meet the Locals)

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BWH Hotels (Best Western)coreChannel Partner/ Reseller/ DistributorBest Western and hotel Linköping is part of BWH Hotels - Scandinavia's largest group of family-owned hotels. The hotel operates under the Best Western brand with access to Best Western Rewards loyalty program, global distribution, and brand marketing. Each hotel is independently owned and operated while benefiting from the collective brand.
• Mille NottiminorOthersSwedish bedding company supplying Marcello quality beds to the hotel. Guests interested in purchasing beds or linen can visit mille-notti.com. This partnership ensures quality sleep experience and serves as a potential sales channel for guest purchases.
• Green KeyminorStrategic or Co-development PartnerInternational environmental certification program for hotels. The hotel holds Green Key certification demonstrating commitment to sustainable practices including food waste reduction, energy efficiency, and environmental responsibility.
• Akilles ParkingminorOthersParking service provider for the adjacent garage. Guests can pay for parking via reception, directly through Akilles, or via the LinPark app which allows easy registration and receipt delivery.
• LinParkminorOthersParking garage management system allowing guests to register vehicle registration numbers for easy garage access and digital receipt delivery via email.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Booking.com: Major OTA partner referenced as a distribution channel for the hotel. Not a direct operator but materially shapes demand mix and commission economics for mid-size city hotels like and hotel Linköping.

Direct peers

• First Hotel Linköping: Mid-size Scandinavian hotel brand with a property in Linköping offering rooms, restaurant, and conference facilities. Directly comparable mid-market full-service positioning and central Linköping catchment.
• Elite Stora Hotellet Linköping: Historic full-service city hotel in central Linköping under the Swedish Elite Hotels brand. Directly comparable on upscale rooms, restaurant/bar, and conference space serving the same business and leisure mix.
• Clarion Hotel Linköping: Scandinavian full-service hotel brand in central Linköping with comparable rooms, restaurant, bar, and conference facilities. Same 4-star category and target customer segments (business + leisure) competing head-to-head in Linköping.
• Quality Hotel Prisma: Mid-size full-service hotel in central Linköping operating under the Strawberry/Quality brand. Direct competitor for both business and leisure travelers in the same central Linköping micro-market, with overlapping conference and F&B offerings.
• Scandic Linköping City: Central Linköping hotel under the Scandic brand, the largest hotel chain in the Nordics. Comparable on 4-star positioning, conference capacity, and F&B offerings targeting business and leisure demand in the same city.

Emerging players

• Comfort Hotel Linköping: Limited-service Nordic Choice brand with a Linköping property. Comparable on location overlap but competes on a leaner cost structure rather than full-service amenities like the conference lounge and extensive F&B events at and hotel.
• Sky Hotel Apartments Linköping: Apartment-style accommodation in the Linköping area targeting longer-stay business and family travelers. Competes for a subset of the same demand (corporate multi-night, families) with a different unit type.
• Home Hotel Cardinal: Strawberry's lifestyle/longer-stay brand with a Linköping property. Comparable on central location and F&B-included model, but differentiated toward extended-stay and live-in feel vs. and hotel's event-driven model.

Broad incumbents

• Best Western Hotel Linköping (other BW properties in region): Other Best Western-branded hotels in Sweden sharing the same BWH Hotels distribution, loyalty, and brand standards framework. Comparable on operational model, loyalty integration, and franchise economics even if in different cities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/andhotellinkoping
• Instagraminstagram.com/andhotel_linkoping
• LinkedInlinkedin.com/company/best-western-and-hotel-link%C3%B6ping

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western and hotel Linköping