What Mille Notti does

Mille Notti AB is a Swedish privately-held luxury textile company founded in 1991 by a family with the stated mission of creating premium bedroom and bathroom textile experiences. The company designs and sources three signature fabric qualities — Percale (GOTS-certified organic cotton, 230 TC), Sateen (combed cotton, 340–800 TC), and washed Linen (French flax) — alongside premium down bedding (European Class 1 down, IDFL and Asthma Allergy Nordic certified), organic terry bathroom textiles (650 GSM), and complementary SPA and care products. Approximately 99.5% of production is manufactured in Europe under long-standing partnerships with vertically integrated family-owned producers in northern Portugal (bed linen, towels) and Poland (down products), which the company highlights for sustainability credentials and ethical sourcing.

The business operates four distribution channels: a direct-to-consumer e-commerce platform (millenotti.com) supporting 14 European markets in multiple languages and currencies with Klarna payments; a flagship Mille Notti brand store in Stockholm; a third-party retailer network actively recruited and managed by an internal sales manager; and a B2B division called 'Hotelier by Mille Notti' plus Contract Sales, which serve exclusive hotels, interior designers, and architects with custom solutions including embroidery and brand-matched color palettes. Pricing is positioned at the premium end of the consumer textile market, with unit-based pricing, a €139 free-shipping threshold, and no publicly disclosed price list. The company also runs recurring seasonal collections and designer collaborations (Beata Heuman, Eva Schildt, Reijmyre) to refresh the product surface and broaden appeal.

Name

Mille Notti

Legal name

Mille Notti AB

Website

https://mille-notti.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Mille Notti is a family-owned Swedish luxury textile company founded in 1991, designing and distributing premium bedroom and bathroom textiles — bed linen, down bedding, and terry products — across 14 European markets via DTC e-commerce, a Stockholm brand store, retailer partners, and a B2B hotelier/contract division.

Ownership category

akta.pro rank

Product category

Luxury Home Textiles

NAICS

Fabric Mills (3132), Other Textile Product Mills (3149)

SIC

Textile Mill Products (2200), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ)

Keywords

• Luxury bed linens
• Premium bedding textiles
• Down duvets and pillows
• Bath textiles
• Hospitality linens

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Mille Notti generates revenue primarily through its direct-to-consumer e-commerce platform millenotti.com, selling luxury bedding and bathroom textiles directly to consumers across Europe. The website supports multiple European markets with local languages, currencies, and payment methods.
2. Brand Store Retail: The company operates a flagship brand store in Stockholm where customers can experience and purchase products in person. The store has dedicated opening hours and phone/email contact for customer service.
3. Hotelier & Contract Sales: Mille Notti serves the hospitality sector through Hotelier by Mille Notti, offering exclusive collections for hotels including handcrafted beds, premium bed linen, down products, and terry textiles. This B2B channel targets exclusive hotels and interior design projects.
4. Retailer/Distribution Sales: Mille Notti distributes through a network of third-party retailers who resell the brand's luxury textile products. The company actively recruits new retail partners and manages these relationships through dedicated sales representatives.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Mille Notti designs, produces, and sells premium home textiles under its own brand, including cotton sateen, organic percale, and washed linen bed linens, down duvets and pillows, mattress toppers, organic terry bath textiles, and a luxury spa line. The company serves both individual consumers through brand retail/e-commerce and B2B clients — hotels, spas, and interior designers — through a dedicated Hotelier by Mille Notti line and a contract sales function.

Product overview

Mille Notti is a Swedish luxury textile company founded in 1991, specializing in premium bed linens, bathroom textiles, and bedding products for both consumer and hospitality markets. The product portfolio centers on three main bed linen qualities: Satina (cotton sateen with 340-800 TC), Pousada (GOTS-certified organic percale with 230 TC), and Lino (100% washed linen from French flax). Core bedding includes Natura down duvets and pillows filled with European Class 1 down, plus the Featherbed mattress topper. Bathroom offerings feature Fontana organic terry line (650 GSM) and SPA by Mille Notti toiletries. Care products (Down Wash, Dryer Balls, Fine Wash, Colour Wash) from Five Oceans support product maintenance. The B2B division serves hotels and interior design projects through Hotelier by Mille Notti and Contract Sales programs, offering customization including custom embroidery and brand-matched color palettes. Recent collaborations include lines with Beata Heuman, Eva Schildt, and Reijmyre.

Differentiator

Problem solved

Functional benefit

Brands

• Hotelier by Mille Notti: An exclusive collection for hotels beyond the ordinary, combining superior quality, timeless design, and sustainability to meet the unique needs of exclusive hotels.
• Spa by Mille Notti

Products and services

• Satina Collection (Cotton Sateen) Premium bed linen collection made from cotton sateen, sold to consumers seeking soft, lustrous Scandinavian luxury bedding.
• Pousada Collection (Organic Percale) Organic cotton percale bed linen collection, positioned for buyers seeking crisp, breathable, certified-organic bedding.
• Lino Collection (100% Washed Linen) Bed linen collection made from 100% washed linen, offering a relaxed, textured finish to the luxury bedroom.
• Natura Down Duvet Premium down-filled duvet from the Natura range, sold as a standalone bedding product for the luxury home market.
• Down Pillows Premium down pillows sold as standalone bedding products within the Mille Notti assortment.
• Featherbed (Mattress Topper) Feather-filled mattress topper positioned as a premium bedding upgrade product.
• Fontana Collection (Organic Terry) Bath textile collection made from organic terry, covering towels, bath sheets, and related bath products.
• SPA by Mille Notti Spa and bath textile line under the Mille Notti brand, supplying towels and bath products for premium spa and bathroom use.
• Protect Mattress Protector Mattress protector product under the 'Protect' range, sold as a standalone protective bedding item.
• Belmondo Bed Base Cover Decorative bed base cover product, sold as a standalone bedding accessory in the Mille Notti assortment.
• Five Oceans Down Wash Specialist detergent for washing down duvets and pillows, sold under the Five Oceans care-products line.
• Five Oceans Dryer Balls Wool Wool dryer balls sold under the Five Oceans care line to support natural drying of laundry.
• Five Oceans Fine Wash Fine-wash detergent for delicate textiles, sold under the Five Oceans care-products line.
• Five Oceans Colour Wash Colour-wash detergent for coloured textiles, sold under the Five Oceans care-products line.
• Hotelier by Mille Notti Dedicated B2B hospitality line offering premium bed linens, bath textiles, and down bedding to hotels, resorts, and spas.
• Contract Sales (B2B design & project service) B2B contract service supplying Mille Notti textiles to interior designers, architects, and project buyers for residential and hospitality installations.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Portuguese Textile Manufacturer (Northern Portugal)coreStrategic or Co-development PartnerMille Notti partners with a leading European home textile manufacturer based in northern Portugal for bed linen production. This partner has decades of experience with full control over the entire production process. The partnership includes advanced water and energy management systems, chemical recovery processes, electric logistics, large-scale solar energy, and support for biodiversity through green spaces near production sites.
• Polish Down Product ManufacturercoreStrategic or Co-development PartnerMille Notti partners with a Polish-based manufacturer for down products (duvets, pillows, featherbeds). This manufacturer is a trusted partner for premium sleep products using certified Polish goose down, advanced synthetic fibers, and OEKO-TEX-approved components. Production includes fully integrated manufacturing with strict quality control meeting highest sustainability and safety standards.
• Portuguese Towel Manufacturer (Northern Portugal)coreStrategic or Co-development PartnerPartner for luxury terry textile production, specializing in towels and bathrobes. With several decades of experience, this vertically integrated family-owned company oversees every step from yarn sourcing to finished product. Focus on innovation, design, quality combining traditional craftsmanship with cutting-edge technology.
• Five OceansminorChannel Partner/ Reseller/ DistributorFive Oceans is a Swedish detergent manufacturer whose products (Down Wash, Dryer Balls, Fine Wash, Colour Wash) are sold through Mille Notti's e-commerce platform and stores. Five Oceans produces eco-certified cleaning products with patented Oatium XR formula for textile care.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Matouk: American luxury bed linens and bath textiles brand with in-house manufacturing and a strong heritage. Comparable focus on premium materials, hospitality channel, and timeless design.
• Yves Delorme: French luxury home textile brand offering premium bed linens, towels, and table linens across European and international markets. Directly comparable product assortment, premium positioning, and multi-channel distribution.
• Sferra: American luxury Italian-made bed and bath linens brand serving both consumers and hospitality clients. Comparable premium positioning, similar product quality tiers, and hospitality vertical presence.
• Frette: Italian heritage luxury linen brand founded in 1860, supplying premium bed and bath linens to consumers and luxury hotels worldwide. Closest comparable in heritage, premium positioning, and B2B hospitality business model.
• Schlossberg: Swiss luxury home textile brand specializing in premium bed linens, terry, and accessories. Comparable premium positioning, European craftsmanship, and similar product range to Mille Notti.
• Scandia Home: American luxury bedding brand specializing in down comforters, pillows, and bed linens. Comparable premium positioning, focus on European-sourced materials, and DTC-led distribution.
• Abyss & Habidecor: Portuguese luxury towel and bath rug manufacturer supplying premium hotels and consumers globally. Comparable product category in bath textiles, premium positioning, and shared Portuguese manufacturing heritage.

Emerging players

• Brooklinen: Digital-native DTC luxury bedding brand targeting millennials and Gen Z affluent consumers. Comparable premium positioning and DTC-led model, but with fundamentally different scale and capital structure.

Broad incumbents

• The White Company: UK-based premium home and lifestyle brand offering bed linens, towels, and bedroom furnishings across broader categories. Comparable premium positioning with broader assortment and larger scale.

Regional players

• Hästens: Swedish luxury bed and mattress manufacturer with a heritage brand identity and premium positioning. Same Scandinavian origin and adjacent product category (sleep/luxury beds), though Hästens focuses on mattresses rather than linens.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MilleNottiAB
• Instagraminstagram.com/millenotti
• Pinterestgr.pinterest.com/millenotti1991
• Xx.com/Mille_Notti

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mille Notti