Andreas Pizza

What Andreas Pizza does

Andreas Pizza (also doing business as Andrea's Pizza) is a privately held, family-owned Italian pizzeria operating from a single location at 2014 Boston St SE in Grand Rapids, Michigan. Founded circa 1970 and in continuous operation for over 50 years, the business is currently run by owners Mario and Rose, who are repeatedly cited in customer reviews for personal service and customer recall. The restaurant serves a primarily local consumer base — families, individuals, students, and small organizational accounts — through dine-in service, takeout/pickup (with online ordering routed through the third-party platform orderstart.com), full-service event catering, and a gift card program. Catering customers include churches, schools, businesses, and private event hosts, with special organizational pricing available.

The core product is specialty handcrafted pizzas built from hand-kneaded dough, house-made sauce, and house-made sausage using proprietary recipes. The menu extends to calzones, salads, appetizers (including cheesy garlic bread), Italian-style subs (notably meatball), desserts (including tiramisu), and Italian dinner trays (lasagna, spaghetti, mostacoli) for catering. The technology stack is purely operational — no mobile app, no proprietary e-commerce platform, no API, and no AI/ML components. Online ordering is delegated to a third-party vendor, and customer feedback is collected via a basic web form on the company website.

The business generates revenue through four streams: dine-in, takeout/pickup, catering, and gift cards, all priced per-transaction with menu and quote-based pricing. Pricing is not publicly disclosed; one review reference cites $16 for an extra-large pepperoni and sausage pizza, and a 10% student discount is offered with valid ID. No financials, headcount, funding, ownership changes, or institutional investment are disclosed; the company is a small, single-site, owner-operated food service business with no subsidiaries, no patents, and no formal partnerships.

Name

Andreas Pizza

Legal name

Andrea's Pizza

Website

https://andreaspizzagr.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Andreas Pizza is a family-owned Italian pizzeria in Grand Rapids, Michigan, operating from a single location since around 1970. It serves local consumers and small organizations with handcrafted pizzas, Italian entrées, catering, and gift cards via dine-in, pickup, and online ordering.

Ownership category

akta.pro rank

Product category

Pizza Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Pizza Fast Casual (THAFABAB), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Italian restaurant
• Specialty pizza
• Food catering
• Takeout service
• Italian cuisine

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Sales: Customers dine at the restaurant location during operating hours. The restaurant serves Italian cuisine including specialty pizzas, calzones, salads, appetizers, subs, and desserts.
2. Takeout and Pickup Sales: Customers order food for pickup. Online ordering available through third-party platform orderstart.com.
3. Catering Services: Full-service catering for events including pizzas, subs, calzones, salads, and hot trays of lasagna, spaghetti, and mostacoli. Special discounts available for churches, schools, and businesses.
4. Gift Cards: Gift cards sold at restaurant locations for use on future purchases. Bulk orders available for special occasions and holidays.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Andrea's Pizza operates a single-location Italian pizzeria in Grand Rapids, Michigan, serving handcrafted specialty pizzas with house-made sausage, sauces, and hand-kneaded dough. The restaurant offers dine-in, pickup, and catering services, complemented by menu items including calzones, salads, appetizers, Italian-style subs, desserts, and hot trays of lasagna, spaghetti, and mostacoli. Additional offerings include gift cards for purchase and an online ordering platform via a third-party provider.

Product overview

Andreas Pizza is a traditional family-owned Italian pizzeria operating as a single-location restaurant in Grand Rapids, Michigan. The core offering is handcrafted specialty pizzas made with house-made sausage, sauce, and dough, complemented by a range of add-on items including calzones, salads, appetizers, subs, and desserts. The restaurant also provides catering services for events with Italian dinner trays. Additional services include gift cards and an online ordering system for pickup. The product portfolio functions as a unified food service offering rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialty Pizzas Traditional handcrafted Italian pizzas made with quality ingredients including house-made sausage, house-made sauce, and hand-kneaded dough; available in multiple sizes (including extra large) with customizable toppings for dine-in and pickup customers.
• Calzones Folded pizza pockets filled with cheese and various toppings.
• Salads Fresh salads served as side dishes or meal accompaniments.
• Appetizers Starter items including cheesy garlic bread.
• Subs Italian-style submarine sandwiches including popular meatball subs.
• Desserts Sweet endings to meals including tiramisu.
• Italian Dinners Hot trays of lasagna, spaghetti, and mostacoli, available for individual orders and as part of catering packages.
• Catering Service Full-service event catering offering fresh pizzas, subs, calzones, salads, and hot trays of Italian dinners for corporate events, weddings, parties, school events, religious gatherings, and other occasions. Special discounts available for churches, schools, and businesses.
• Gift Cards Gift cards available for purchase at the restaurant location for use on future purchases. Bulk orders and custom denominations available by phone during business hours.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Domino's Pizza: National and global pizza QSR leader with delivery-centric model. Comparable as a competing pizza brand in the same Grand Rapids market but operates at massive scale with a fundamentally different delivery-and-digital value proposition.
• Little Caesars: Detroit-headquartered national pizza chain with strong Michigan presence. Comparable as a competing Michigan-anchored pizza brand but operates at vastly larger scale with a value/QSR positioning rather than Andrea's casual full-service model.
• Pizza Hut: National pizza chain with dine-in, carryout, and delivery. Comparable as a broad-line pizza competitor but with a chain/QSR positioning and standardized menu that contrasts with Andrea's traditional Italian handcrafted approach.

Direct peers

• Jet's Pizza: Michigan-headquartered regional pizza chain specializing in deep-dish square pizzas. Operates in overlapping Grand Rapids-area geography with dine-in, pickup, and delivery, making it a directly comparable regional pizza competitor.
• Cottage Inn Pizza: Ann Arbor-founded Michigan regional pizza chain with dine-in, carryout, delivery, and catering. Comparable as a Michigan-based multi-unit operator with traditional Italian pizza focus and event catering services.
• Buddy's Pizza: Michigan-origin Detroit-style pizza chain with multiple corporate and franchised locations. Highly comparable as a regional Michigan-focused pizzeria with heritage branding, table service, and a specialty-style pizza menu similar in positioning to Andrea's.

Regional players

• Marco's Pizza: Ohio-founded regional pizza franchise with growing Michigan presence. Comparable as a multi-unit pizza operator emphasizing quality ingredients and traditional pizza styles, though operating through a franchise model rather than independent ownership.
• Aurelio's Pizza: Illinois/Indiana-based regional Italian-style pizza chain with deep heritage. Comparable as a multi-generational family-rooted regional pizza brand focused on traditional thin-crust Italian pizza in the same casual dining segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/timeline
• LinkedInlinkedin.com/company/andreas-pizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andreas Pizza