Focus on Potential

What Focus on Potential does

Focus on Potential is a sole-proprietorship leadership and career coaching practice founded and operated by Andreea Gheorghita, registered in Bucharest, Romania, with a temporary operating presence in Bologna, Italy as of January 2024. The practice serves individual professionals and corporate teams through two primary delivery formats: 1:1 coaching engagements of three to six months duration delivered via Zoom, and facilitated workshops for corporate teams. The individual offering is structured around four branded programs — Career ReDesign, NEW Leader Booster, Thrive Through Change, and Grow Your Collaborative Power — supplemented by a 7-week cohort-based Career (Re)Design Group Program co-led with career counsellor Madalina. Team offerings center on LEGO Serious Play workshops for groups of 6-100 participants delivered in English or Romanian, plus coaching supervision services for practicing coaches under EMCC ESIA accreditation. Additional revenue comes from on-demand Express One-Hour sessions.

The underlying methodology stack is built on evidence-based frameworks including ICF-aligned coaching competencies, cognitive behavioral techniques, Solution Focus coaching, Systemic Team Coaching, the Ken Blanchard SLII leadership model, DiSC Workplace assessments, and Strengthscope. Proprietary assets include the Work & Life Canvas (a visual framework for career redesign hosted on Milanote) and the Career (Re)Design Toolkit. Delivery is entirely human-led through video conferencing, with no disclosed software platform, mobile app, or AI component. Marketing relies on content (blog, free career guide), LinkedIn presence, EMCC Romania affiliation, and a referral-driven discovery call funnel.

The business model is a traditional professional services model with hybrid subscription-style program packaging: individual programs function as 3-6 month retainers priced on request, the group program is publicly listed at 475 EUR per participant, and team workshops are quoted per engagement. The client base spans 460+ individual clients and 150+ mid-to-large companies across software, telecom, pharma, automotive, and financial services. The practice is bootstrapped with no external funding, no parent entity, and operates with one full-time practitioner plus a co-facilitation partner on the group program.

Name

Focus on Potential

Website

https://andreeagheorghita.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Focus on Potential is Andreea Gheorghita's solo leadership and career coaching practice in Bucharest, offering four 3-6 month individual programs, LEGO Serious Play team workshops, and a 7-week cohort-based career redesign group program serving professionals and corporate clients across Europe and globally.

Ownership category

akta.pro rank

Product category

Professional Coaching and Leadership Development Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Growth Mindset, Motivation & Goal-Setting Programs (EDAMAIAE)

Keywords

• Leadership coaching services
• Career coaching programs
• Team facilitation workshops
• LEGO Serious Play facilitation
• Executive development coaching

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Individual Coaching Programs: Three to six-month coaching engagements with bi-weekly one-hour video sessions. Includes customized resources, exercises, assessments, and email support between sessions. Four program offerings: Career ReDesign, NEW Leader Booster, Thrive Through Change, and Grow Your Collaborative Power.
2. Career (Re)Design Group Program: Seven-week cohort program with 14 hours of online group sessions via Zoom, plus individual work using the Career (Re)Design Toolkit. Includes optional individual coaching sessions as bonus. Led by Andreea and Madalina.
3. LEGO Serious Play Team Workshops: Half-day to two-day team facilitation workshops, typically 6-100 participants, delivered in English or Romanian. Certified facilitator delivering custom team experiences for alignment, decision-making, and strategy.
4. Express One-Hour Coaching Session: On-demand individual coaching sessions for clients who need to clarify ideas, structure thoughts, or receive feedback without committing to a longer program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Focus on Potential is an independent coaching practice offering individual leadership and career coaching programs (3-6 months, bi-weekly sessions) along with team facilitation workshops using LEGO Serious Play methodology. The practice delivers four core individual programs (Career ReDesign, NEW Leader Booster, Thrive Through Change, Grow Your Collaborative Power) plus group programs and team workshops via Zoom or in-person, targeting leaders, professionals in transition, and corporate teams.

Product overview

Focus on Potential (Andreea Gheorghita) offers a coaching and facilitation practice structured around individual development programs and team/group workshops. The core individual coaching programs include Career ReDesign, NEW Leader Booster, Thrive Through Change, and Grow Your Collaborative Power—each running 3-6 months with bi-weekly sessions. Team offerings center on LEGO Serious Play workshops for strategic planning, team alignment, and leadership development. Additionally, a 7-week Career (Re)Design Group Session provides cohort-based career development, and coaching supervision services support other professional coaches. The practice leverages evidence-based methodologies including DiSC assessments, Solution Focus coaching, and ACT Matrix techniques, delivered primarily via Zoom with supporting tools like Milanote for visual career mapping.

Differentiator

Problem solved

Functional benefit

Brands

• Career ReDesign: Individual Coaching Program to Reinvent yourself Professionally
• NEW Leader Booster
• Thrive Through Change
• Grow Your Collaborative Power
• LEGO Serious Play Workshops

Products and services

• Career ReDesign Individual coaching program lasting 3-6 months with bi-weekly 1-hour sessions designed to help individuals clarify career goals, develop strategic plans, and take actionable steps toward career outcomes. Uses assessments to explore preferences, DiSC styles, personality, strengths, values, and leadership potential. Includes action plan, career board, and professional mind map.
• NEW Leader Booster Individual coaching program for emerging leaders and first-time managers lasting 3-6 months with bi-weekly 1-hour sessions. Empowers new leaders with skills, mindset, and strategies to excel, build effective teams, and make positive impact. Covers confident leadership, effective communication, team empowerment, strategic thinking, and adaptive leadership.
• Thrive Through Change Individual coaching program for navigating uncertainty lasting 3-6 months with bi-weekly 1-hour sessions. Equips individuals with tools, mindset, and strategies to effectively navigate uncertainty, embrace change, and emerge stronger. Covers resilience, adaptability, stress management, decision-making, and emotional intelligence.
• Grow Your Collaborative Power Individual coaching program for enhancing collaborative capabilities through effective communication, relationship-building, and self-awareness. Uses DiSC Workplace assessment for collaborative profiling. Covers navigating difficult conversations, conflict resolution, self-discovery, and strategic relationship building.
• LEGO Serious Play Workshops Team workshops using the LEGO Serious Play methodology for teams needing to align, decide, or rethink. Half-day to two-day formats accommodating 6-100 participants, delivered in English or Romanian. Structured facilitation where teams think with their hands to surface ideas, alignment, and decisions. Applications include strategic planning, team identity, change management, and leadership development.
• Career (Re)Design Group Sessions 7-week group career redesign program meeting weekly for 2 hours via Zoom (16:00-18:00 CET). Includes 14 hours of online group sessions, individual work using the Career (Re)Design Toolkit, and access to the Milanote-based kit. Priced at 475 EUR per person with optional Early Booking bonus of 2 extra individual coaching sessions. Co-led by Andreea and Madalina.
• Coaching Supervision Coaching supervision services for professional coaches offering developmental dialogue, reflective partnership, guided exploration, ethical compass guidance, and well-being support. Aligned with EMCC Global and ICF definitions and standards.
• Express One Hour Coaching Session Single 60-minute coaching session available on request for clarifying ideas, structuring thoughts, receiving feedback, and addressing short-term goals or long-term visions.

Quantifiable outcome

• 2600+ coaching and mentoring hours delivered to clients
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• EMCC ItalyminorOthers · 1 January 2024Attended EMCC Italy conference as online participant to connect with local coaching community and understand their shared interests. Recently relocated to Italy for two years, using conference attendance to immerse in local EMCC scene and broaden understanding of coaching landscape in Italy beyond Romania and global contexts.
• Blanchard RomaniaminorOthers · 1 January 2023Wrote article in Romanian for Blanchard Romania on servant leadership and its connection to SLII and First-time Manager programs. Affiliation with Ken Blanchard training programs for leadership development.
• Madalina (Career Coach)coreOthersCo-facilitation partner on Career (Re)Design group program. Certified professional career coach and facilitator with 20+ years experience in career development, counselling, and marketing. Co-designed the Career (Re)Design Programme with Andreea, bringing complementary expertise in career counselling and global career development facilitation.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CoachHub: European-headquartered digital coaching platform serving enterprise clients across EMEA. Comparable as a competing channel for corporate coaching budgets in Europe — the very geography where Focus on Potential is building its client base.
• DDI (Development Dimensions International): Global leadership development firm serving large enterprises with assessments and training. Competes in the same enterprise L&D category and offers overlapping leadership assessment capabilities (e.g., 360-style instruments) analogous to DiSC/Strengthscope use at Focus on Potential.
• BetterUp: Enterprise coaching and leadership development platform serving Fortune 500 buyers with a large coach marketplace. Relevant because it competes for the same enterprise L&D budgets Focus on Potential targets, but at vastly greater scale and with platform-based delivery.
• Korn Ferry: Global organizational consulting firm with a major leadership and coaching practice. Competes for enterprise leadership development mandates that independent executive coaches like Focus on Potential also pursue.
• FranklinCovey: Global leadership and execution training company offering enterprise programs. Comparable in serving the same leadership development buyer with structured, methodology-based content.
• Center for Creative Leadership (CCL): Long-established leadership development research and training provider offering coaching, programs, and assessments. Comparable as a credentialed, methodology-driven leadership development brand, though at institutional scale.
• The Ken Blanchard Companies: Creator of the SLII leadership model in which Andreea Gheorghita is certified and through which she delivers Blanchard Romania content. Comparable as a SLII-aligned leadership training provider and a content partnership counterparty.
• Tony Robbins Results Coaching: Large-scale branded individual coaching offering positioning, methodology, and outcome-driven programs. Comparable as an alternative consumers may consider when shopping for individual career/leadership coaching engagements.

Emerging players

• Noomii: Online directory and discovery platform for independent coaches. Comparable as a channel where credentialed independent coaches (like Focus on Potential) compete for visibility against thousands of similarly credentialed practitioners.

Direct peers

• Marshall Goldsmith: One of the world's most prominent individual executive coaches, operating a personal practice rather than a platform. Comparable as a single-coach leadership development brand that monetizes deep credentials, proprietary frameworks, and thought leadership — closely mirroring Focus on Potential's operating model at a much larger global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/focus-on-potential

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Focus on Potential