Andrés Pérez Ortega
- Company typePrivate
- Founded2004
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Andrés Pérez Ortega firmographics
Firmographics- Name
- Andrés Pérez Ortega
- Legal name
- Andrés Pérez Ortega
- Website
- https://andresperezortega.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Andrés Pérez Ortega industry classification
Industry- Product category
- Personal Branding and Professional Strategy Consulting
- NAICS
- Marketing Consulting Services (541613), Management Consulting Services (54161), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Consulting Services (8742), Services-Educational Services (8200), Services-Advertising (7310)
- akta.pro primary industry
- Resume & Professional Branding (CV, LinkedIn, Portfolio) (EDAAAKAB)
- akta.pro secondary industries
- Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Brand & Portfolio Strategy Consulting (MPAAAFAB)
Keywords
Where Andrés Pérez Ortega is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Andrés Pérez Ortega business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Training Programs (In-Company): Customized conferences, seminars, and workshops delivered at client companies, organizations, and business schools. Formats include keynote speeches (up to 2 hours), seminars (4-5 hours), and full-day workshops (8-10 hours). Adapted to specific client needs.
- Udemy Online Courses: Pre-recorded video courses sold through the Udemy platform, including: 'Diseño tu Estrategia de Marca Personal paso a paso', 'Etiqueta de Negocios para Profesionales', 'Networking Profesional paso a paso', and 'Diseño tu Estrategia Profesional'. Revenue generated through course enrollments on Udemy.
- Book Sales: Sales of authored books including 'Marca Personal' (ESIC), 'Expertología' (Alienta), 'Te van a oír' (Alienta), 'Marca Personal para Dummies' (Claudia), and 'Monetízate'. Also manuals such as 'Etiqueta de Negocios' and 'Networking Profesional'. Revenue from Amazon and other book retailers.
- Personal Advisory / Consulting: One-on-one personal strategy advisory and consulting services. Services include helping professionals define, design, plan, and execute their personal strategy. Contact initiated via phone and email.
- Digital Guides / Apuntes de Estrategia Personal: Digital guide series sold through PayHip under the 'Apuntes de Estrategia Personal' collection. Includes strategy guides and manuals for personal development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Conference/Keynote (up to 2 hours) |
| Other | Multi-year contract | Seminar (4-5 hours) |
| Other | Multi-year contract | Workshop (8-10 hours) |
| Subscription | Pay-as-you-go | Udemy Online Courses |
| One time/ perpetual license | Pay-as-you-go | Books and Manuals |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Andrés Pérez Ortega product offering
Product offeringCore offering
Andrés Pérez Ortega delivers personal branding and professional strategy advisory through one-on-one consulting, group training programs (workshops, seminars, conferences), structured multi-module programs (LinkedIn para Profesionales Libres, Marca Personal, Networking Profesional, Etiqueta Profesional, Proyectos Paralelos), published books, and pre-recorded Udemy online courses. The central methodology is the 13-module Modelo de Estrategia Personal (MAP) which frames a professional career as a business (YO S.L.) and is delivered to both individual professionals and corporate/organizational clients.
Product overview
Andrés Pérez Ortega offers professional strategy and personal branding consulting services primarily through one-on-one advising, group training programs, conferences, seminars, and workshops. The core offering is the 'Modelo de Estrategia Personal' (Personal Strategy Model), a 13-module methodology that helps professionals manage their careers as a business ('YO S.L.'). Services are delivered through in-person or online formats adaptable for companies, organizations, universities, and business schools. Supporting offerings include published books (Marca Personal, Expertología, Te van a oír, Marca Personal para Dummies, Monetízate), structured programs (LinkedIn para Profesionales Libres, Marca Personal, Networking Profesional, Etiqueta Profesional, Proyectos Paralelos), and Udemy online courses. The company does not offer a software or technology product.
Differentiator
Problem solved
Functional benefit
Brands
- Modelo de Estrategia Personal (MAP): A 13-module personal strategy framework that serves as the foundational methodology for all consulting, coaching, and training programs, structured metaphorically as the 'departments' of a 'YO S.L.' (Me Inc.)
Quantifiable outcome
- Professionals gain clear positioning strategy combining offline and online presence
- +2 more outcomes
Companies that use Andrés Pérez Ortega
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles2 records
Andrés Pérez Ortega technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Andrés Pérez Ortega partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Andrés Pérez Ortega competitors and assessment
Company assessmentDirect peers
- Guillem Recolons: Solopreneur personal branding consultant based in Catalonia, also focused on Solopreneurs, Freelancers, and independent professionals in the Spanish-speaking market. Directly competes with Andrés in the same niche with comparable methodology-based positioning.
- Reach Personal Branding: Multi-consultant personal branding firm offering training, coaching, and certification programs for individuals and enterprises. Comparable in offering category, though structured as a firm rather than a solo practice.
- Dorie Clark: International personal branding author, consultant, and Duke professor who advises professionals on positioning, career reinvention, and thought leadership. Closely comparable in offering mix: books, keynote speeches, online courses, and 1:1 advisory.
- William Arruda: Pioneer of personal branding consulting and author of multiple books on the topic, with a global client base spanning executives and solopreneurs. Highly comparable positioning as a methodology-driven personal branding expert offering training, keynote, and advisory services.
- Dan Schawbel: Personal branding expert, bestselling author (Me 2.0, Promote Yourself), and founder of WorkplaceTrends. Comparable as an author-led personal branding expert offering training, advisory, and media-driven thought leadership.
- Karen Leland: Personal branding and leadership brand strategist with books, workshops, and corporate training offerings. Comparable product mix: authored books, corporate workshops, keynote speeches, and 1:1 advisory for professionals.
Broad incumbents
- Coursera: Large online education marketplace offering professional development, career, and personal branding-adjacent courses from universities and institutions. Indirect competitor for self-directed learners seeking structured personal strategy education.
- MindValley: Global personal growth and career transformation platform offering premium online programs. Comparable in offering premium programs to individuals seeking professional and personal development, with far larger scale.
- LinkedIn Learning: Massive-scale online learning platform offering career, branding, and professional development courses at low subscription price points. Broad incumbent that competes for entry-level personal branding education demand.
Emerging players
- Yago Pérez Bolívar: Spanish-speaking personal branding consultant focused on digital presence and visibility for professionals and entrepreneurs. Comparable niche positioning targeting similar Spanish-speaking freelance and solopreneur segments.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Andrés Pérez Ortega social profiles
Digital presenceAndrés Pérez Ortega financial estimates
Financial estimateRevenue estimate
Valuation estimate
Andrés Pérez Ortega leadership team
Management profileNumber of profiles
Profiles1 record
Andrés Pérez Ortega funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Andrés Pérez Ortega M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Andrés Pérez Ortega
What does Andrés Pérez Ortega do?
Andrés Pérez Ortega delivers personal branding and professional strategy advisory through one-on-one consulting, group training programs (workshops, seminars, conferences), structured multi-module programs (LinkedIn para Profesionales Libres, Marca Personal, Networking Profesional, Etiqueta Profesional, Proyectos Paralelos), published books, and pre-recorded Udemy online courses. The central methodology is the 13-module Modelo de Estrategia Personal (MAP) which frames a professional career as a business (YO S.L.) and is delivered to both individual professionals and corporate/organizational clients.
Is Andrés Pérez Ortega a public or private company?
Andrés Pérez Ortega is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Andrés Pérez Ortega founded?
Andrés Pérez Ortega was founded in 2004. It employs 51 to 100 people.
Where is Andrés Pérez Ortega based?
Andrés Pérez Ortega is headquartered in Madrid, Spain, in the Europe region.
How does Andrés Pérez Ortega make money?
Five revenue lines are on record. Training Programs (In-Company) is the primary driver. The others are udemy Online Courses, book Sales, personal Advisory / Consulting and digital Guides / Apuntes de Estrategia Personal.
Who are Andrés Pérez Ortega's main competitors?
Direct peers on record are Guillem Recolons, Reach Personal Branding, Dorie Clark, William Arruda, Dan Schawbel and Karen Leland. Broad incumbents are Coursera, MindValley and LinkedIn Learning. Yago Pérez Bolívar is listed as an emerging player.
Does Andrés Pérez Ortega have an API?
No public API is recorded for Andrés Pérez Ortega.
What industry is Andrés Pérez Ortega in?
Andrés Pérez Ortega's product category is Personal Branding and Professional Strategy Consulting. Its primary akta.pro industry code is EDAAAKAB, Resume & Professional Branding (CV, LinkedIn, Portfolio), with a secondary code of EDABANAH, Strategy, Decision-Making & Business Acumen Coaching. Its NAICS code is 541613 and its SIC code is 8742.