Reach Communications Consulting, Inc
Reach Personal Branding is a New York-based consulting firm founded in 2001 by William Arruda that delivers personal branding keynotes, workshops, coaching, the 360Reach assessment, and BrandBoost on-demand video learning to enterprise clients and individual professionals globally.
- Company typePrivate
- Founded2001
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Reach Communications Consulting, Inc does
Reach Communications Consulting, Inc, doing business as Reach Personal Branding, is a New York-based personal branding consulting firm founded in 2001 by William Arruda. The company delivers a portfolio of personal branding and digital branding solutions — live and virtual keynotes, workshops, coaching, action planning sessions, the 360Reach Personal Brand Survey assessment, and the BrandBoost on-demand video learning platform — to enterprise clients and individual professionals globally. Underlying "technology" consists of the proprietary Reach Personal Branding Methodology, the 360Reach survey instrument distributed via the careerblast.tv platform, and the BrandBoost video library; there is no proprietary AI/ML platform described.
The business generates revenue through professional services (keynotes, workshops, one-on-one and team coaching), subscription-based access to BrandBoost and the 360Reach assessment on careerblast.tv, and licensing/royalties from the Reach methodology, which is now distributed globally by Career Thought Leaders (CTL) following the 2021 sale of Reach's coach certification program. Enterprise customers include American Express, Google, Gucci, LinkedIn, Microsoft, Target, and Warner Media, while delivery capacity is extended through 1,000+ Reach-certified Personal Branding Strategists in 49 countries and exclusive channel partner Personal Branding France for the francophone market. The company operates with a small 1-10 employee footprint and is privately held with no disclosed institutional backing.
Reach Communications Consulting, Inc firmographics
Firmographics- Name
- Reach Communications Consulting, Inc
- Legal name
- Reach Communications Consulting, Inc
- Website
- https://reachpersonalbranding.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reach Personal Branding is a New York-based consulting firm founded in 2001 by William Arruda that delivers personal branding keynotes, workshops, coaching, the 360Reach assessment, and BrandBoost on-demand video learning to enterprise clients and individual professionals globally.
- Ownership category
- akta.pro rank
Reach Communications Consulting, Inc industry classification
Industry- Product category
- Personal Branding Consulting
- NAICS
- Human Resources Consulting Services (541612), Marketing Consulting Services (541613), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Resume & Professional Branding (CV, LinkedIn, Portfolio) (EDAAAKAB)
- akta.pro secondary industries
- Resume, LinkedIn & Personal Branding Services (Transition-Focused) (BPACAOAH), Corporate/Professional Image Consulting (HSACAJAE), Organization Design & Operating Model Consulting (BPAHAGAB)
Keywords
Where Reach Communications Consulting, Inc is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Reach Communications Consulting, Inc business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Keynotes and Workshops: Live and virtual keynote speeches and workshop sessions delivered to corporate clients and events.
- Coaching Services: One-on-one and team coaching services delivered by William Arruda and Reach-certified Personal Branding Strategists.
- BrandBoost On-Demand Learning: Subscription-based access to on-demand video learning content for personal branding education.
- 360Reach Personal Brand Survey: Assessment tool for measuring personal brand perception, sold as part of the product suite.
- Certification Program Licensing: The personal branding certification methodology was sold to Career Thought Leaders (CTL), generating licensing revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise programs - pricing varies based on scope and delivery format |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Reach Communications Consulting, Inc product offering
Product offeringCore offering
Reach Communications Consulting, Inc (Reach Personal Branding) is a personal branding consulting firm that delivers live and virtual keynotes, workshops, coaching, action planning sessions, and assessments to corporate clients and individual professionals. Programs are led by founder William Arruda and a global network of 1,000+ Reach-certified Personal Branding Strategists across 49 countries, supported by the proprietary Reach Personal Branding Methodology, the BrandBoost on-demand video learning platform, and the 360Reach Personal Brand Survey assessment tool.
Product overview
Reach Communications Consulting, Inc (Reach Personal Branding) is a consulting firm that offers a portfolio of personal branding and digital branding solutions. The core offering consists of live and virtual keynotes and workshops, coaching, and action planning sessions led by founder William Arruda and Reach-certified Personal Branding Strategists. The portfolio also includes BrandBoost (on-demand video learning) and the 360Reach Personal Brand Survey (assessment tool) as supplementary modules. The company previously operated a certification program for coaches, which was sold to Career Thought Leaders in 2021.
Differentiator
Problem solved
Functional benefit
Brands
- BrandBoost: On-demand video learning platform for personal branding education
- 360Reach
Products and services
- Keynotes and Workshops Live and virtual keynote presentations and workshop sessions on personal and digital branding topics, delivered to corporate clients and events by William Arruda and Reach-certified Personal Branding Strategists.
- Coaching One-on-one and team coaching services delivered by Reach-certified Personal Branding Strategists to help individuals and corporate teams uncover and express their unique personal brand.
- BrandBoost On-demand video learning platform providing personal branding educational content for self-paced learning, distributed through careerblast.tv.
- 360Reach Personal Brand Survey Proprietary assessment tool that provides 360-degree feedback on an individual's personal brand through surveys from colleagues, managers, and peers.
- Action Planning Sessions Strategic planning sessions that help individuals develop actionable plans for building and expressing their personal brand following coaching and assessment engagements.
Quantifiable outcome
- Millions of people helped globally to uncover their unique promise of value
- +2 more outcomes
Companies that use Reach Communications Consulting, Inc
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Reach Communications Consulting, Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Reach Communications Consulting, Inc partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Career Thought Leaders (CTL)coreReach sold its certification program to Career Thought Leaders (CTL), the premier career coaching certification company. CTL now delivers personal branding, digital branding and 360Reach certification globally, significantly expanding the distribution of Reach's methodology.
- Personal Branding FrancecorePersonal Branding France is the exclusive provider of Reach's personal branding methodology to the francophone community, enabling localized delivery in French-speaking markets.
- Careerblast.tvminorBrandBoost on-demand video learning and 360Reach Personal Brand Survey are distributed through the careerblast.tv platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Reach Communications Consulting, Inc competitors and assessment
Company assessmentBroad incumbents
- Korn Ferry: Global organizational consulting firm with a large Leadership Development and Executive Coaching practice serving similar enterprise L&D buyers, though as part of a much broader talent and search portfolio.
- Development Dimensions International (DDI): Large talent management consultancy delivering leadership development programs, assessments, and coaching to enterprises globally, directly overlapping with Reach's talent development and leadership offerings.
- Center for Creative Leadership: Established leadership development provider offering coaching, assessments, and programs aimed at executives and high-potential talent, competing for the same enterprise L&D budget as Reach.
- Gallup: Provides strengths-based coaching, leadership development, and employee engagement programs to large enterprises. Comparable buyer (corporate L&D), with a broader research and survey-driven methodology.
- LinkedIn Learning: Self-serve professional development platform from LinkedIn covering personal branding, leadership, and career skills; competes for the same corporate learning budget and individual learner audience as BrandBoost.
Direct peers
- The Humphrey Group: Executive presence and leadership communication training firm offering workshops, coaching, and keynotes to enterprise audiences—similar product set targeting the same personal/professional branding outcomes.
- Personal Branding France: Exclusive licensee of Reach's methodology for the francophone market, delivering the same personal branding workshops, coaching, and certification as Reach's channel. Directly comparable offering, franchise-style relationship.
- Career Thought Leaders: CTL is the premier career coaching certification company that now owns and distributes Reach's personal branding certification. It operates in the same career and personal branding space, often as the delivery counterpart to Reach's enterprise programs.
Emerging players
- ExecOnline: Enterprise executive education and coaching provider partnered with top business schools; comparable in delivering premium executive development to large companies, with a more tech-enabled delivery model.
- BrandYourself: Online reputation and personal brand management company offering software plus services for individuals and businesses—overlaps with Reach's digital branding and LinkedIn-focused offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Reach Communications Consulting, Inc social profiles
Digital presenceReach Communications Consulting, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reach Communications Consulting, Inc leadership team
Management profileNumber of profiles
Profiles1 record
Reach Communications Consulting, Inc subsidiaries and ownership
Company hierarchySubsidiaries1 record
Reach Communications Consulting, Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reach Communications Consulting, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reach Communications Consulting, Inc
What does Reach Communications Consulting, Inc do?
Reach Communications Consulting, Inc (Reach Personal Branding) is a personal branding consulting firm that delivers live and virtual keynotes, workshops, coaching, action planning sessions, and assessments to corporate clients and individual professionals. Programs are led by founder William Arruda and a global network of 1,000+ Reach-certified Personal Branding Strategists across 49 countries, supported by the proprietary Reach Personal Branding Methodology, the BrandBoost on-demand video learning platform, and the 360Reach Personal Brand Survey assessment tool.
Is Reach Communications Consulting, Inc a public or private company?
Reach Communications Consulting, Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reach Communications Consulting, Inc founded?
Reach Communications Consulting, Inc was founded in 2001. It employs 1 to 10 people.
Where is Reach Communications Consulting, Inc based?
Reach Communications Consulting, Inc is headquartered in New York, United States, in the North America region.
How does Reach Communications Consulting, Inc make money?
Five revenue lines are on record. Keynotes and Workshops are the primary driver. The others are coaching Services, brandBoost On-Demand Learning, 360Reach Personal Brand Survey and certification Program Licensing.
Who are Reach Communications Consulting, Inc's main competitors?
Broad incumbents on record are Korn Ferry, Development Dimensions International (DDI), Center for Creative Leadership, Gallup and LinkedIn Learning. Direct peers are The Humphrey Group, Personal Branding France and Career Thought Leaders. Emerging players are ExecOnline and BrandYourself.
Does Reach Communications Consulting, Inc have an API?
No public API is recorded for Reach Communications Consulting, Inc.
What industry is Reach Communications Consulting, Inc in?
Reach Communications Consulting, Inc's product category is Personal Branding Consulting. Its primary akta.pro industry code is EDAAAKAB, Resume & Professional Branding (CV, LinkedIn, Portfolio), with a secondary code of BPACAOAH, Resume, LinkedIn & Personal Branding Services (Transition-Focused). Its NAICS code is 541612 and its SIC code is 8742.