Consortium Brand Partners
Consortium Brand Partners is a New York-based, consumer-focused private investment manager that acquires majority stakes in established lifestyle brands and currently operates a four-brand portfolio spanning fashion, athleisure, home décor, and casual dining for institutional limited partners.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Consortium Brand Partners does
Consortium Brand Partners (CBP) is a New York-based, consumer-focused private investment manager that acquires majority or controlling stakes in established lifestyle brands and provides capital, operational expertise, and strategic guidance to expand them globally. The firm targets brands with authentic messaging and loyal consumer followings, then drives value through new product categories, channel expansion, and international market entry. CBP is structured as a fund backed by strategic and institutional limited partners and generates revenue through management fees and carried interest from portfolio growth and exits.
The current portfolio comprises four brands spanning distinct consumer verticals: Draper James (Southern-inspired fashion and lifestyle, majority-owned ~70% since September 2023), Outdoor Voices (athleisure, wholly owned since June 2024), Jonathan Adler (home décor and lifestyle, majority-owned since December 2024, generating approximately $150 million in annual revenue), and California Pizza Kitchen (casual dining and frozen food CPG, wholly owned since December 2025, with 120+ restaurants in 10 countries and distribution in 10,000+ U.S. grocery retailers). Distribution combines direct-to-consumer e-commerce, owned retail stores, department and specialty wholesale, warehouse club and grocery partnerships, and franchise operations, with channel partners including Kohl's, Sam's Club, and Nestlé.
CBP discloses no proprietary technology platform; its stated operational differentiators are operator-led investment management, data-driven portfolio management, and a global strategic and sourcing network. The leadership team comprises brand and retail industry veterans drawn from Marquee Brands, Iconix Brand Group, Kenneth Cole, Hudson's Bay Company, Saks OFF 5TH/Gilt, Etsy, JP Morgan, and Sixth Street. Major capital and operating partners on transactions include Eldridge Industries, Aurify Brands, Convive Brands, Bain Capital Credit, and American Exchange Group.
Consortium Brand Partners firmographics
Firmographics- Name
- Consortium Brand Partners
- Legal name
- Consortium Brand Partners
- Website
- https://consortiumbrandpartners.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Consortium Brand Partners is a New York-based, consumer-focused private investment manager that acquires majority stakes in established lifestyle brands and currently operates a four-brand portfolio spanning fashion, athleisure, home décor, and casual dining for institutional limited partners.
- Ownership category
- akta.pro rank
Consortium Brand Partners industry classification
Industry- Product category
- Consumer Brand Investment Management
- akta.pro primary industry
- Corporate Strategic Partnership & Ecosystem Investment Arms (FSANAHAF)
Keywords
Where Consortium Brand Partners is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Consortium Brand Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Investment Management Fees: CBP operates as a fund manager backed by strategic and institutional limited partners, generating revenue through management fees and carried interest from portfolio company growth and exits.
- Portfolio Company Value Creation: CBP generates returns by acquiring majority stakes in consumer brands, improving their operations, expanding into new categories and geographies, and ultimately realizing value through strategic sales or public offerings.
Go-to-market motion3 records
Distribution channels7 records
Marketing channels4 records
Consortium Brand Partners product offering
Product offeringCore offering
Consortium Brand Partners is a consumer-focused private investment manager that acquires majority or controlling stakes in established consumer brands and provides capital, operational expertise, and strategic guidance to expand them into new product categories and international markets. The firm's portfolio includes Draper James (fashion and lifestyle), Outdoor Voices (activewear), Jonathan Adler (home décor), and California Pizza Kitchen (casual dining and frozen food CPG). CBP is funded by strategic and institutional limited partners and generates revenue through management fees, carried interest, and the realization of portfolio company value.
Product overview
Consortium Brand Partners is a consumer-focused investment manager that acquires and grows consumer brands. The company does not offer a unified technology product; instead, it operates a portfolio of independently-run consumer brands across fashion, home décor, athleisure, and casual dining sectors. The current portfolio includes California Pizza Kitchen (restaurant and frozen food CPG), Draper James (fashion and lifestyle), Outdoor Voices (activewear), and Jonathan Adler (home décor and design), each functioning as a distinct business with its own operations, retail channels, e-commerce platforms, and wholesale distribution networks.
Differentiator
Problem solved
Functional benefit
Products and services
- California Pizza Kitchen (CPK) Global casual dining brand founded in 1985 in Beverly Hills offering California-style cuisine including pizzas, salads, and pastas through more than 120 company-owned and franchise restaurants in 10 countries, plus a consumer packaged goods line of frozen pizzas and related products sold in over 10,000 grocery retailers and through vending machines.
- Draper James Fashion and lifestyle brand founded in 2015 by actress Reese Witherspoon offering contemporary Southern-inspired clothing, accessories, and home décor through three retail stores including a Nashville flagship, direct-to-consumer e-commerce, premium department stores, and an exclusive RSVP collection with Kohl's.
- Outdoor Voices
Quantifiable outcome
- Jonathan Adler generates approximately $150 million in annual revenue under CBP ownership
- +2 more outcomes
Companies that use Consortium Brand Partners
Customer profileSegments4 records
Ideal customer profiles3 records
Consortium Brand Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Consortium Brand Partners partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major, minor and core.
- NestlémajorNestlé serves as distribution partner for CPK's frozen pizza products across Latin America and Caribbean markets. The partnership extends CPK's international retail presence, with frozen pizzas distributed across Mexico, Central America, South America, and Caribbean later in Q1 2026.
- Sam's ClubminorSam's Club partnered with Outdoor Voices to launch a limited-edition spring collection available in stores and online. The collection included new categories like children's apparel and swimwear, with products priced lower than typical brand offerings, extending OV's reach to warehouse club consumers.
- Aurify BrandscoreAurify Brands is a New York City-based hospitality investment and operating platform founded in 2005, serving as a key partner in the CPK acquisition. The firm focuses on building, owning, and scaling category-leading franchise and fast-casual restaurant concepts with deep operational expertise and strong track record of brand building.
- Convive BrandscoreConvive Brands serves as global operator and master franchisor for all CPK restaurants worldwide, directing operational strategy and execution. CEO Jon Weber oversees the CPK restaurant group. Convive is an investment and operations platform within Eldridge Industries' portfolio, managing restaurant concepts including Le Pain Quotidien US and The Little Beet.
- American Exchange GroupcoreAmerican Exchange Group is a strategic partner in CBP's acquisition of Jonathan Adler, bringing expertise in fashion accessory design, manufacturing, and distribution. The partnership combines American Exchange Group's operational capabilities with CBP's strategic investment strength to expand Jonathan Adler's global retail footprint, wholesale distribution, and product categories.
- Kohl'smajorKohl's serves as retail distribution partner for Draper James's exclusive RSVP collection, extending the brand's reach to department store customers. The partnership allows Draper James to expand its presence globally to premium department and specialty stores while maintaining its direct-to-consumer business.
Scale indicators6 records
Recent moves11 records
Expansion highlights6 records
Consortium Brand Partners competitors and assessment
Company assessmentEmerging players
- Lion Capital: Consumer-focused private equity firm known for brand investments in food, beverage, and retail. Comparable focus on building consumer brand portfolios with operational support.
- Castanea Partners: Private equity firm exclusively focused on consumer brands and services. Comparable thesis of investing in differentiated, founder-led or heritage consumer brands with growth potential.
Direct peers
- WHP Global: Consumer brand management firm that acquires and licenses global brands such as Toys R Us, Anne Klein, and Joe's Jeans. Comparable business model of acquiring brand IP and scaling through licensing, retail, and e-commerce partnerships.
- Iconix Brand Group: Former employer of CBP founder Cory Baker, where he closed $1B+ in brand acquisitions and JVs. Operates a directly comparable model of acquiring and licensing portfolio consumer brands across apparel and home categories.
- Marquee Brands: Consumer brand acquisition and licensing platform previously co-founded by CBP's founders Cory Baker and Michael DeVirgilio with Neuberger Berman. Operates a similar thesis of acquiring and managing global consumer brands, making it the most directly comparable peer.
- Centric Brands: Consumer brand management platform spanning apparel, accessories, and home. Comparable in building a diversified portfolio of consumer brands and managing them through wholesale and licensing partnerships.
- Xcel Brands: Consumer brand management company focused on celebrity-backed and designer fashion and home brands. Closely comparable business model of acquiring, managing, and licensing lifestyle brands to retailers.
Broad incumbents
- Gordon Brothers: Global advisory and investment firm specializing in retail, consumer, and industrial assets, including brand IP acquisitions. Comparable overlap in identifying and monetizing undervalued consumer brand assets.
- Authentic Brands Group: Largest brand-licensing platform globally (Reebok, Forever 21, Brooks Brothers, Sports Illustrated). Operates a similar brand-acquisition thesis but at vastly greater scale and with a more retail/ outlet-driven model than CBP.
- Hilco Streambank: Intellectual property and brand advisory practice that advises on and transacts in consumer brand IP. Comparable as a buyer/advisor for distressed and growth-stage brand assets across consumer categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Consortium Brand Partners social profiles
Digital presenceConsortium Brand Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Consortium Brand Partners leadership team
Management profileNumber of profiles
Profiles5 records
Consortium Brand Partners subsidiaries and ownership
Company hierarchySubsidiaries4 records
Consortium Brand Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Consortium Brand Partners M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Consortium Brand Partners
What does Consortium Brand Partners do?
Consortium Brand Partners is a consumer-focused private investment manager that acquires majority or controlling stakes in established consumer brands and provides capital, operational expertise, and strategic guidance to expand them into new product categories and international markets. The firm's portfolio includes Draper James (fashion and lifestyle), Outdoor Voices (activewear), Jonathan Adler (home décor), and California Pizza Kitchen (casual dining and frozen food CPG). CBP is funded by strategic and institutional limited partners and generates revenue through management fees, carried interest, and the realization of portfolio company value.
Is Consortium Brand Partners a public or private company?
Consortium Brand Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Consortium Brand Partners founded?
Consortium Brand Partners was founded in 2022. It employs 1 to 10 people.
Where is Consortium Brand Partners based?
Consortium Brand Partners is headquartered in New York, United States, in the North America region.
How does Consortium Brand Partners make money?
Two revenue lines are on record. Investment Management Fees are the primary driver. The others are portfolio Company Value Creation.
Who are Consortium Brand Partners's main competitors?
Emerging players on record are Lion Capital and Castanea Partners. Direct peers are WHP Global, Iconix Brand Group, Marquee Brands, Centric Brands and Xcel Brands. Broad incumbents are Gordon Brothers, Authentic Brands Group and Hilco Streambank.
Does Consortium Brand Partners have an API?
No public API is recorded for Consortium Brand Partners.
What industry is Consortium Brand Partners in?
Consortium Brand Partners's product category is Consumer Brand Investment Management. Its primary akta.pro industry code is FSANAHAF, Corporate Strategic Partnership & Ecosystem Investment Arms.