Sustainable Life Media

What Sustainable Life Media does

Sustainable Life Media, operating commercially as Sustainable Brands, is a female-founded Public Benefit Corporation (PBC) established in 2006 and headquartered in San Francisco. The company operates a global community platform-plus-services model targeting enterprise sustainability leaders, brand marketers, and C-suite executives at major consumer-facing companies. Its core offering is an integrated ecosystem comprising a digital publishing platform (sustainablebrands.com) delivering daily news across 16+ sustainability topic channels, a portfolio of international conferences and regional events across 10+ global cities, the SB Member Network providing peer-to-peer learning for 50+ enterprise brands, and a suite of proprietary tools and research products.

The company's technology stack centers on a digital publishing platform with integrated content management, event management, and member networking capabilities. Proprietary technology and intellectual property include the trademarked SB Socio-Cultural Trends Research™ (produced in partnership with Ipsos), the SB Nine Sustainable Behaviors™ framework, the SB Brand Transformation Roadmap®, and Excellence in Execution™ Playbooks. Supporting product surfaces include Expert Voices channels, a 47-page video content archive, and the SB Go Circular Collaborative working group that co-creates industry playbooks (e.g., SB Circularity Communications Playbook, SB Consumer Behavior Design Playbook).

Revenue is generated through five distinct streams: (1) membership fees from the SB Member Network (annual subscription, quote-based, customizable with conference bundles and digital advertising add-ons), (2) conference and event registration fees across global events, (3) digital advertising and sponsorship across website, newsletter, and webinar inventory, (4) webinar and virtual event sponsorships, and (5) research and insights sales (primarily Socio-Cultural Trends Research reports). The customer base spans consumer goods, retail, food and beverage, technology, hospitality, manufacturing, and agriculture — with named member brands including Unilever, P&G, Walmart, Target, Amazon, Estée Lauder, General Mills, PepsiCo, Clorox, REI, MGM Resorts, Eastman, ADM, and Logitech.

Name

Sustainable Life Media

Legal name

Sustainable Brands, PBC

Website

https://sustainablebrands.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Sustainable Life Media (operating as Sustainable Brands) is a female-founded Public Benefit Corporation that operates a global digital publishing platform, international conference portfolio, and SB Member Network serving 50+ enterprise brands across consumer goods, retail, food/beverage, and tech pursuing sustainability transformation.

Ownership category

akta.pro rank

Product category

Business Sustainability Media and Events

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Sustainability & Purpose Brand Design (ESG Narrative, Impact Branding) (MPAAAEAL)

akta.pro secondary industries

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL), Community Environmental & Sustainability Events (Earth Day, Clean-Up Festivals) (MPAGAEAO)

Keywords

• Sustainability business media
• Corporate sustainability events
• Consumer insights research
• Digital publishing platform
• Brand innovation community

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: SB Member Network provides exclusive access to forums, meetings, consumer research reports, playbooks, and thought leadership opportunities. Customizable memberships include conference ticket bundles, enhanced digital presence, and workshops.
2. Conference and Event Revenue: Registration fees for international conferences (SB'26 San Diego, SB'26 Tokyo, etc.), regional events, member meetings, and workshops. Premium access passes and in-person workshop sessions generate additional revenue.
3. Digital Advertising and Sponsorship: Website and newsletter advertising, webinar sponsorships, sponsored content and articles through Brand Voice Channel and Community Voice Series, digital ad placements with tracking of impressions, click-through rates and engagement.
4. Webinar and Virtual Event Sponsorships: Webinar leadership opportunities allowing brands to engage directly with the SB Community, including targeted email, digital ads, social media, logo placements, and lead generation from global brand leaders.
5. Research and Insights Sales: Socio-Cultural Trends Research reports and highlights available exclusively to SB Member Network, along with additional market intelligence and industry reports.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Sustainable Life Media operates as Sustainable Brands, a global B2B community and media platform for brand-led sustainability transformation. The company runs a digital publishing platform (sustainablebrands.com), international conferences and regional events, a corporate member network (SB Member Network), proprietary consumer research in partnership with Ipsos (SB Socio-Cultural Trends Research), and actionable tools including the Brand Transformation Roadmap and Excellence in Execution Playbooks. Offerings are sold primarily to corporate sustainability, marketing, and C-suite leaders at major global brands.

Product overview

Sustainable Brands® is a female-founded Public Benefit Corporation operating a platform-plus-services model centered on its digital publishing platform, which delivers news articles, conversations, and resources on sustainable business innovation. The company offers a portfolio of interconnected products including global conferences and regional events (such as SB'26 San Diego, SB'26 Ōtautahi Christchurch, and Sustainable Brands Türkiye'26), the SB Member Network for peer-to-peer learning, the SB Socio-Cultural Trends Research™ conducted with Ipsos, and proprietary tools like the Brand Transformation Roadmap® and Excellence in Execution™ Playbooks. Additional offerings include Expert Voices channels for thought leadership, webinar series on sustainability topics, digital advertising and content services, and the SB Go Circular Collaborative working group. The ecosystem enables brands to learn, communicate, and collaborate toward sustainable business transformation.

Differentiator

Problem solved

Functional benefit

Brands

• SB Go Circular Collaborative: A collaborative working group within the SB Member Network focused on advancing the circular transition through co-creating resources to drive consumer behavior change.
• SB Socio-Cultural Trends Research
• SB Brand Transformation Roadmap
• Excellence in Execution Playbooks

Products and services

• Sustainable Brands Digital Platform A digital publishing platform delivering daily news articles, expert voices columns, topic channels, video library, and resources on sustainable business and brand innovation for sustainability professionals worldwide.
• Global Events and Conferences Internationally recognized conferences and regional events including SB'26 San Diego, SB'26 Ōtautahi Christchurch, SB'26 Tokyo, and Sustainable Brands Türkiye'26, providing curated dialogue and peer networking for sustainability leaders.
• SB Member Network A peer-to-peer learning and networking membership group for corporate sustainability teams, offering exclusive forums, member meetings, consumer research reports, playbooks, and thought leadership opportunities.
• SB Socio-Cultural Trends Research Annual consumer behavior research conducted in partnership with Ipsos, tracking changing drivers and behaviors around brands and sustainable living, including the SB Nine Sustainable Behaviors framework; available exclusively to SB Member Network.
• SB Webinar Program Live and on-demand webinar series covering sustainability topics such as ROI of Sustainability, packaging EPR compliance, governance, climate action, and sustainable marketing, often featuring partner organizations.
• Brand Transformation Roadmap A proprietary strategic tool helping brands navigate their end-to-end sustainability transformation journey, including assessment, planning, and execution phases.
• Excellence in Execution Playbooks Practical, results-driven playbooks providing actionable guidance for scaling sustainability initiatives within organizations, available to member brands.
• SB Digital Advertising and Content Services Integrated digital advertising, sponsored content (Brand Voice Channel and Community Voice Series), webinar sponsorships, and lead generation services for sustainability-focused brands seeking visibility with the SB community.

Quantifiable outcome

• Over 50 major global brands participate in the SB Member Network, representing companies with combined revenues in the hundreds of billions
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IpsoscoreStrategic or Co-development PartnerSustainable Brands partners with Ipsos to conduct the annual SB Socio-Cultural Trends Research, tracking consumer attitudes and behaviors around brands and sustainable living. This research partnership provides exclusive market intelligence to SB Member Network and establishes credibility for the company's consumer insights offerings.
• ISEAL AllianceminorStrategic or Co-development PartnerSustainable Brands collaborates with ISEAL Alliance on sustainability standards and governance topics. ISEAL is a global partnership of sustainability standards systems working to improve their impact, credibility, and accessibility.
• SB Go Circular Collaborative Members (AB InBev, CHEP, Eastman, General Mills, Primo Brands, REI, Ulta, Visa, Walmart)coreStrategic or Co-development PartnerThe SB Go Circular Collaborative is a working group led by leading brands from within the SB Member Network, using collective influence to advance the circular transition by co-creating resources to drive consumer behavior change. Led by Suzanne Shelton from ERM Shelton and Sille Krukow from Krukow Behavioral Design, the group has published the SB Circularity Communications Playbook and SB Consumer Behavior Design Playbook.
• Arbor Day FoundationminorGTM or Marketing PartnerArbor Day Foundation participates as a brand supporter in Sustainable Brands' digital and webinar offerings, engaging with the SB community on tree planting and nature-focused sustainability initiatives.
• AmazonminorGTM or Marketing PartnerAmazon participated in SB Member Network events, including the December Member Meeting focused on Shifting Customer Behavior and Demand, and collaborated on the Climate Pledge Friendly program with other SB members.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ethical Corporation: Ethical Corporation runs sustainability-focused conferences, webinars, and editorial content aimed at corporate sustainability and ESG leaders. Directly comparable in product mix (events + content + membership) and target audience to Sustainable Brands, primarily serving European and global enterprise customers.
• Climate Action: Climate Action operates a portfolio of sustainability and climate-focused events, publications, and awards serving enterprise audiences. Directly comparable in offering (events + media + community) and target market (corporate sustainability leaders) to Sustainable Brands, with overlap in CPG, retail, and financial services verticals.
• GreenBiz Group: GreenBiz Group is the closest direct peer: a media, events, and membership business covering sustainable business, with annual GreenBiz conferences, research, and a peer network serving Fortune 500 sustainability professionals. Operates a near-identical content-plus-events-plus-research business model targeting the same enterprise buyer personas as Sustainable Brands.
• edie.net: edie is a UK-based B2B media brand covering sustainable business, with editorial content, awards, and events targeting sustainability and energy professionals. Closely comparable to SB's digital publishing and community model, though edie is more UK-centric and lacks the equivalent global conference footprint and member network.
• GlobeScan: GlobeScan is a sustainable business research and insights firm producing syndicated consumer research on sustainability attitudes (similar to SB's Ipsos partnership). Competes with SB's research revenue stream and serves overlapping corporate sustainability buyer personas with comparable consumer behavior data products.

Regional players

• Net Impact: Net Impact is a professional community for sustainability and social impact leaders offering member chapters, conferences, and career resources. Comparable in its member-network-plus-events business model and target audience (early-to-mid career sustainability professionals), though historically stronger in academic and student segments.
• Forum for the Future: Forum for the Future is an international sustainability nonprofit running partnerships, programs, and convenings with global brands on sustainability transformation. Comparable to SB in its brand-engagement and systems-change orientation, with similar thought leadership ambitions, though primarily UK-based and nonprofit-structured.

Broad incumbents

• Reuters Events (Sustainability): Reuters Events is a major B2B events and media business with a dedicated sustainability practice running large-scale conferences and editorial coverage targeting enterprise sustainability and ESG leaders. Competes with SB for sponsorship and attendee mindshare, with greater brand reach but less specialized sustainability focus.
• Ceres: Ceres is a major sustainability nonprofit mobilizing business and investor leadership on climate and ESG issues. While not a direct commercial competitor, it competes for the same corporate sustainability engagement dollars through working groups, research, and convenings aimed at similar Fortune 500 sustainability leaders.
• BSR (Business for Social Responsibility): BSR is a larger, established sustainability advisory and member network organization working with major global companies on sustainable business strategy. While more consulting-oriented than SB, it competes for the same corporate sustainability budget and serves overlapping enterprise audiences through member convenings and thought leadership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sustainbrands
• YouTubeyoutube.com/sustainablebrands
• LinkedInlinkedin.com/company/sustainablebrands
• Instagraminstagram.com/sustainablebrands
• Facebookfacebook.com/sustainablebrands

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sustainable Life Media