ANEX Tour GmbH

What ANEX Tour GmbH does

ANEX Tour GmbH is a German package holiday tour operator (Pauschalreiseveranstalter) founded in 2016 and headquartered at Gladbecker Straße 1-3, 40472 Düsseldorf, employing 102 people. The company is a wholly owned subsidiary of the Turkish-headquartered ANEX Tourism Group (ATG), an international tourism conglomerate with 25+ years of operating history. ANEX Tour GmbH functions as the German distribution vehicle for a four-brand portfolio that also includes Neckermann Reisen, BUCHER Reisen, and ÖGER TOURS, marketed collectively as the ANEX Group with 150+ years of combined brand experience.

The core product is the Pauschalreise (package holiday): bundled flights, hotels, transfers, and in-destination travel guidance, sold across 60 destinations and 4,500+ hotels ranging from 3-star to 5-star luxury (Selectum Hotels, Maxx Royal, Rixos, Regnum Carya). Adjacent offerings include dynamic packaging (modular hotel + flight booking), Flex Tarif flexible rebooking, Rail&Fly train-to-flight combinations, ANEX Priority VIP transfer services for Turkey, and a dedicated Gruppenreisen (group travel) vertical for parties of 14+. Technology is largely off-the-shelf: standard CRS-based agency booking, an in-house direct booking platform at pauschal.anextour.de, Google Analytics/Ads for marketing, and mainstream payment processors (Sofort, Mastercard, Visa), with no disclosed proprietary AI/ML, API platform, or mobile app.

The revenue model is transaction-based on package-holiday bookings, with two parallel GTM motions. The primary channel is stationary travel agencies in Germany, paid an 11% base commission with no minimum sales requirements and supported by field sales (Außendienst) and an inside-sales Service Center reporting 80–95% reachability. A secondary direct-to-consumer motion runs through the anextour.de booking platform. The company is IATA-certified and a member of the German Travel Association (DRV), and won the 2022 World Travel Award for leading tour operator. No revenue figures are publicly disclosed.

Name

ANEX Tour GmbH

Legal name

Anex Tour GmbH

Website

https://anextour.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

ANEX Tour GmbH is a Düsseldorf-based German package holiday tour operator, founded in 2016 as part of the ANEX Tourism Group, selling Pauschalreisen to 60 destinations and 4,500+ hotels primarily through stationary travel agencies and a direct booking platform.

Ownership category

akta.pro rank

Product category

Tour Operator / Package Holidays

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

akta.pro secondary industries

Island, Beach & Resort Travel Agencies (THAKAFAL), Luxury & Premium Leisure Travel Agencies (THAKABAC)

Keywords

• Package holidays
• Tour operator
• Travel agency distribution
• Beach holidays
• All-inclusive travel

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Pauschalreisen (Package Holidays): ANEX Tour operates as a traditional package holiday tour operator selling complete travel packages including flights, hotels, transfers, and local travel guidance. Revenue is generated through the sale of these bundled travel products.
2. Dynamic Packaging: Customers can build their own travel packages by combining individual products (hotel and flight separately), providing flexible booking options.
3. Travel Agency Commissions: Travel agencies receive commission (starting at 11% base commission) for bookings, making travel agencies a key distribution channel generating revenue through partner sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

ANEX Tour GmbH sells bundled package holidays (Pauschalreisen) and dynamic-packaged travel combinations including flights, hotels, airport transfers, and on-site travel guidance to destinations such as Turkey, Spain, Greece, Egypt, and the Canary Islands. The product range spans budget 3-star accommodations to 5-star luxury resorts (e.g., Selectum Hotels, Regnum Carya, Rixos) and is sold primarily through stationary travel agencies and a direct online booking platform. The company also operates a Group Travel service for parties of 14+ and premium ANEX Priority VIP transfer services.

Product overview

ANEX Tour GmbH is a German package holiday tour operator (Pauschalreiseveranstalter) founded in 2016 and headquartered in Düsseldorf, operating as part of the ANEX Tourism Group. The company offers a comprehensive travel platform with over 4,500 hotels ranging from 3-star to 5-star luxury resorts, featuring both package holidays and a build-your-own modular booking system. The product portfolio includes four main brands: ANEX Tour (core brand), Neckermann Reisen, BUCHER Reisen, and ÖGER TOURS—all united under the ANEX Group umbrella. Premium services include ANEX Priority (VIP transfer and concierge), Flex Tarif (flexible booking), Rail&Fly (train + flight), and dedicated group travel services. The company provides in-destination services through its own travel guides and hotel transfers, supported by the ATG's proprietary hotel chain Selectum Hotels and a dedicated cruise ship.

Differentiator

Problem solved

Functional benefit

Products and services

• ANEX Tour Package Holidays Core brand offering Pauschalreisen — bundled package holidays including flights, hotels, airport transfers, and on-site travel guidance. Customers can book complete vacation packages or build custom trips using the modular dynamic packaging system. Serves families, couples, solo travelers, and luxury seekers across 60 destinations.
• Neckermann Reisen Traditional German travel brand within the ANEX Group portfolio offering package holidays and travel services to German-speaking customers.
• BUCHER Reisen Travel brand within the ANEX Group offering package holidays and travel services to German-speaking customers.
• ÖGER TOURS Specialized travel brand within the ANEX Group focusing on Turkish and Mediterranean destinations, offering package holidays and travel services.
• ANEX Priority Service Premium VIP transfer and concierge service for Turkey destinations including airport meet & greet, fast-track services, private transfers, and 24/7 support. Available in two tiers: Priority and Priority Plus.
• Dynamic Packaging Build-your-own travel package system allowing customers to combine individual components such as hotel and flight separately for flexible booking options.
• Gruppenreisen (Group Travel) Customized group travel services for groups of 14+ participants including sports trips, round trips, city breaks, school trips, and corporate events.
• Türkische Ägäis Holidays Package holidays to the Turkish Aegean coast region, including Dalaman to Çanakkale destinations.
• Türkische Riviera Holidays Package holidays to the Turkish Riviera, including Antalya, Alanya, Side, Belek, and Lara resorts.
• Kreta Holidays Package holidays to Crete, Greece's largest island, featuring beaches, historical sites, and natural attractions.
• Selectum Hotels Proprietary hotel brand owned by the ANEX Tourism Group, offering luxury accommodations at select destinations and available exclusively through ANEX Tour and ATG channels.

Quantifiable outcome

• Service center wait times reduced by 90% to average 3-8 minutes with 80-95% reachability rate

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ANEX Tourism Group (ATG)coreStrategic or Co-development PartnerParent company and strategic partner. ATG has over 25 years of experience in international tourism and provides ANEX Tour with own incoming agencies, Selectum Hotels portfolio, and an owned cruise ship. This vertical integration enables quality control and competitive pricing.
• Selectum HotelscoreStrategic or Co-development PartnerOwned by parent company ANEX Tourism Group, Selectum Hotels is a portfolio of quality hotels available exclusively through ANEX Tour and ATG channels, providing guaranteed inventory and quality standards.
• Travel Agencies (Stationary)coreChannel Partner/ Reseller/ DistributorStationary travel agencies are the primary distribution channel. Agencies receive 11% base commission from first booking with no minimum sales requirements. All sales are commissionable.
• DRV (Deutscher Reiseverband)minorOthersANEX Tour is a member of DRV, the German Travel Association, demonstrating industry commitment and adherence to standards.
• IATAminorOthersIATA certified travel agent, enabling booking of airline tickets and participation in airline ticketing systems.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Booking.com: Global OTA leader and the principal digital alternative to stationary travel agencies; increasingly competes for package holiday demand in Germany and is a key structural threat to ANEX Tour's B2B channel.
• Expedia Group: Major global OTA with packaged holiday offerings and significant German-speaking market presence; competes for the same end-consumer leisure bookings as ANEX Tour's direct online channel.
• Check24: Leading German price-comparison platform with a growing travel vertical including package holidays; competes on price transparency and direct booking, increasingly drawing demand away from agency channels.

Direct peers

• FTI Group: Was one of the largest German package tour operators (FTI, 5vorFlug, L'tur) serving Mediterranean and long-haul destinations through travel agencies; relevant reference point for German tour operator scale and channel model despite 2024 insolvency.
• TUI Deutschland: Largest German tour operator and the dominant package holiday player; directly comparable multi-channel B2B/B2C model with Mediterranean and long-haul destinations, and similar IATA-certified charter flight integration.
• DER Touristik: Major German tour operator with multiple sub-brands (ITS, Meiers Weltreisen, Dertour, ADAC Reisen) covering package holidays and beach destinations; structurally comparable multi-brand portfolio and travel-agency distribution.
• Schauinsland-Reisen: Privately held German tour operator with strong Mediterranean and beach destination focus and a similar B2B travel agency distribution model; a close mid-market comparable for ANEX Tour's positioning.
• Alltours: German package tour operator specialising in all-inclusive beach holidays in the Mediterranean, with comparable B2B travel agency distribution and similar hotel inventory breadth (3-5 star resorts).

Others

• ÖGER TOURS: Specialist Turkish and Mediterranean destination brand within ANEX Group; sister brand to ANEX Tour with shared inventory but differentiated positioning toward Turkish-speaking and Mediterranean customers.
• Neckermann Reisen: Historic German package holiday brand now operating as a sub-brand inside ANEX Group; shares inventory and corporate parent with ANEX Tour but is positioned as a sibling brand rather than an independent competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AnexTourDE
• LinkedInlinkedin.com/company/anex-tour-de

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANEX Tour GmbH