ANGEL SUPPORT LTD

What ANGEL SUPPORT LTD does

Angel Care Support Ltd is a family-owned home care service provider headquartered in Bristol, United Kingdom, established in 2004. It delivers personalized home-based care to adults and children across Bristol and South West England who require support due to frailty, learning disabilities, mental health challenges, mobility issues, or complex medical conditions, as well as to family carers seeking respite. Services span personal care, medication support and administration, mobility and transfers, household tasks, meal preparation, shopping, community access, medical appointment accompaniment, school-run assistance, and complex clinical care, with every package designed bespoke following an in-home assessment by the company's Manager.

The business operates a direct-to-consumer model: prospective clients make initial contact, a home-visit assessment is conducted, and matched carers are introduced before services begin. Revenue is generated through recurring hourly billing for care delivery, with carers reimbursed for mileage. The company is led by Company Director Paul Holbrook under a stated 'people over profits' philosophy and remains privately held with no disclosed institutional investors, parent company, or external equity partners.

The technology footprint is minimal. The core 'platform' is a workforce of employed carers rather than software; the company does not operate a proprietary technology platform, mobile application, or AI system, and its only digital presence is a basic IONOS-hosted website (angelcaresupport.co.uk) plus a Facebook page. There are no disclosed APIs, integrations, or patents. Marketing and customer acquisition rely on the company website, organic social, and local word-of-mouth referrals within the Bristol community.

Name

ANGEL SUPPORT LTD

Legal name

Angel Care Support Ltd

Website

https://angelcaresupport.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Angel Care Support Ltd is a family-owned Bristol-based home care provider, founded in 2004, delivering personalised personal care, medication support, mobility assistance, and complex clinical care to adults and children across Bristol and South West England.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYHLADAGAA

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

Keywords

• Home care services
• Personal care support
• Adult care services
• Child care support
• Domestic care assistance

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Home Care Services: Revenue generated through provision of home care services to individuals and families. Services include personal care, medication support, mobility assistance, household tasks, and complex care needs. Billing is likely based on service hours with mileage reimbursement for carers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Angel Care Support Ltd provides home-based personal care and support services for adults and children in the Bristol, UK area. The service offering includes personal care, medication support, mobility assistance, help with household tasks, and companionship, delivered by caregivers in clients' own homes. The company operates as a local home care agency rather than a national provider or technology platform.

Product overview

Angel Care Support Ltd is a family-owned home care service provider based in Bristol, offering a comprehensive suite of personalised care and support services since 2004. The company operates as a unified service model providing both straightforward daily living support and highly complex health and care needs. Services include personal care, medication support, mobility assistance, household tasks, meal preparation, shopping, community access, medical appointment support, family respite care, and school run assistance. The company delivers bespoke care packages designed through individual assessments, with emphasis on continuity of care through consistent carers.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care
• Medication Support
• Mobility Assistance
• Household Tasks Support
• Companionship Service

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Right at Home UK: National UK franchise network providing companionship, personal care, and complex care at home with a quality-focused, relationship-led model. Comparable service offering and client segments to Angel Care.
• Bluebird Care: UK franchise home care provider offering personal care, complex care, respite, and live-in services across a national network of local offices. Same service catalogue and direct-to-consumer go-to-market as Angel Care.
• Prestige Nursing & Care: Established UK nursing and domiciliary care provider delivering personal care, complex care, and live-in care across multiple regions. Same service mix targeting self-funders and families with complex needs.
• Helping Hands Home Care: One of the UK's largest independent home care providers offering personal care, complex care, and live-in services nationally. Directly comparable service mix and direct-to-consumer model to Angel Care, but at significantly larger national scale.
• Caremark: UK home care franchise providing personal care, dementia support, respite, and complex care to adults and children in their own homes. Comparable direct-to-consumer home care delivery model and service breadth.
• The Good Care Group: UK provider focused on high-acuity, live-in home care for older adults and those with complex conditions. Comparable emphasis on continuity of care and personalised, complex care packages.
• Alcedo Care: North West and nationally expanding UK home care provider offering personal care, complex care, and live-in services with a multi-office franchise-style model. Comparable service mix and family-owned heritage.
• Home Instead Senior Care UK: UK franchise network delivering relationship-led, minimum-one-hour home care visits to older adults and those with complex needs. Closely mirrors Angel Care's continuity-of-care and one-hour minimum call positioning.

Emerging players

• Elder: UK live-in care marketplace connecting self-funders with vetted care providers. Targets the same older-adult, home-based care segment as Angel Care but via a marketplace/aggregator model rather than employed carers.
• Cera Care: Tech-enabled UK home care provider using digital matching, electronic care plans, and family-facing apps to scale personal and complex care. Same end market but differentiated by technology-first delivery model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/angelcaresupport
• LinkedInlinkedin.com/company/angel-support-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANGEL SUPPORT LTD