Angereds is

What Angereds is does

Angereds IS (AIS) is a Swedish non-profit sports association (ideell förening, registration 855102-2851) founded on 15 June 1993 and headquartered in the Angered district of Gothenburg. The club operates three sports sections—Football (Fotboll), Athletics (Friidrott), and Futsal—serving children and youth ages 6 to 19 as its primary constituency, alongside an adult/senior football team reinstated in 2024 that currently competes in Division 7C Herr. It is part of the Angered Allians local sports alliance and operates from facilities including Gunnaredsplan (football), Angereds Arena (athletics and indoor football), and Lärjehallen.

The business model is a non-profit subscription structure rather than a commercial enterprise. Revenue comes from a flat 500 SEK annual membership fee (which includes insurance during training, matches, and travel) plus age-tiered training fees ranging from 500 SEK (ages 6-9) to 1,100 SEK (seniors), with installment options for amounts over 1,000 SEK. These fees fund equipment, facility rentals, referee costs, and leader education under Riksidrottsförbundet guidelines. Sponsorship and partnership income from Estrella (football), Intersport (merchandise, with member discount code FOTBOLL26), Göteborgsvarvet (volunteer fundraising), Q-Security, and GIF DK supplements fee revenue, and the club co-hosts the regional Angered Futsal Cup with IFK Göteborg.

Governance follows the standard Swedish non-profit association model: an elected board chaired by Shivan Abdullah, with Anders Wadman as treasurer and Cornelia Jarving as association developer, overseen by annual member meetings (årsmöte). The organization holds Grön certifierad status, enabling access to public grants. Marketing is community-led, relying on word-of-mouth referrals, a Svenskalag.se-hosted website, an Instagram presence (@angereds_is), participation in local events such as Göteborgsvarvet, and outreach through Angered-area schools and community centers. There is no proprietary technology stack, AI component, or app; distribution is direct via online sign-up with three free trial sessions before billing.

Name

Angereds is

Legal name

Angereds IS

Website

https://angeredsis.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Angereds IS is a Swedish non-profit sports association founded in 1993 in Angered, Gothenburg, offering football, athletics, and futsal programs primarily to local children and youth, funded by membership fees and local sponsorships.

Ownership category

akta.pro rank

Product category

Community Sports Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Community sports club
• Youth athletics programs
• Amateur football association
• Futsal training activities
• Non-profit sports federation

Headquarters

HQ city

Angered

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees that provide insurance coverage during training and matches, and voting rights at annual meetings.
2. Training Fees: Age-based training fees covering coaching, facility access, and equipment. Fees range from 500-1100 SEK depending on age group.
3. Sponsorship: Partnership revenue from sponsors including Estrella (football sponsorship), Intersport (club merchandise), and other local businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Angereds IS is a non-profit community sports club that organizes and delivers training, league play, and competitions in football, athletics (friidrott), and futsal for children, youth, and adults in the Angered district of Gothenburg. Members pay an annual membership fee plus age-tiered training fees and gain access to coached sessions, home facilities (Gunnaredsplan, Angereds Arena), league matches, tournaments, and insurance coverage during activities.

Product overview

Angereds IS (AIS) is a non-profit sports club founded on June 15, 1993, offering multi-sport activities primarily for children and youth in the Angered area of Gothenburg. The club operates three main sports sections: Football (Fotboll) with teams across all age groups from youth to seniors; Athletics (Friidrott) with programs for children ages 6-15; and Futsal for indoor football. The club also organizes major events including the Angered Futsal Cup (in partnership with IFK Göteborg), Angeredsspelen athletics meet, and Angereds Sommarspel. Merchandise is available through a club shop in partnership with Intersport. Membership fees are 500 SEK annually, with additional training fees ranging from 500-1100 SEK depending on age group.

Differentiator

Problem solved

Functional benefit

Products and services

• Football Section (Fotboll) Organized football section with teams for boys and girls across multiple age groups (e.g., Flickor 2009-2011, Pojkar 2013/2014 through 2019/2020), plus a senior men's team competing in Division 7C Herr. Training and league play delivered at Gunnaredsplan home arena in Angered.
• Athletics Section (Friidrott) Athletics training and competition for children and youth aged 6-15, including the Friidrottsskolan athletics school program. Activities delivered at Angereds Arena/Angeredsvallen.
• Futsal Section Indoor futsal activities delivered throughout the Angered area, with main tournaments at Angered Arena and Lärjehallen. Targets youth and adult participants in indoor football.
• Angered Futsal Cup Annual futsal tournament held in collaboration with IFK Göteborg, taking place December 26 to January 4 at Angered Arena and Lärjehallen. Described as one of Gothenburg's largest and most appreciated futsal tournaments.
• Angereds Sommarspel (Athletics) Annual outdoor athletics competition held in June at Angeredsvallen, organized in collaboration with Proletärens FF, serving local athletics clubs and athletes.
• Angeredsspelen (Athletics Meet) Annual outdoor athletics competition for various age groups including para-athletes, held at Angeredsvallen. Open to local clubs and individual athletes.
• Club Shop (Klubbshop) Online shop offering club clothing and training gear including training packages, jerseys, shorts, socks, backpacks, and gym bags, operated through Intersport partnership with a 25% member discount (code: FOTBOLL26).

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• IFK GöteborgmajorStrategic or Co-development Partner · 26 December 2025Angered Futsal Cup is conducted in collaboration between Angereds IS and IFK Göteborg. The tournament runs from December 26, 2025 to January 4, 2026 at Angered Arena and Lärjehallen. This is one of Gothenburg's largest and most appreciated futsal tournaments.
• EstrellacoreGTM or Marketing Partner · 2 March 2025Sponsorship partnership continuing into 2026. Estrella supports the club's football activities. The partnership includes visibility at matches and club activities.
• IntersportcoreChannel Partner/ Reseller/ DistributorExclusive club merchandise partner. Operates the official AIS Webshop for club clothing including training kits, bags, and socks. Provides 25% discount codes for members (code: FOTBOLL26).
• GöteborgsvarvetminorGTM or Marketing PartnerClub members and leaders volunteer at Göteborgsvarvet event. Each team with 10+ participants can earn 8000 SEK for their team treasury. Youth 15+ can serve as volunteers.
• Q-SecurityminorOthersSponsor displayed on club website.
• GIF DKminorOthersSponsor displayed on club website.
• Angered AllianscoreStrategic or Co-development PartnerAngereds IS is part of Angered Allians, the local sports alliance in Angered district. This provides networking with other local clubs and access to shared resources and facilities.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Regional players

• GAIS: Gothenburg-based multi-sport association with football as its anchor — same city, same non-profit federation model, but at a much higher competitive tier (Superettan).
• BK Häcken: Gothenburg-based football club that is a direct local-geography comparator for Angereds IS, though operating at a professional elite tier (Allsvenskan) — useful for benchmarking local Gothenburg football-market dynamics.

Broad incumbents

• Hammarby IF: Stockholm multi-sport club with strong community-identity franchise comparable to Angereds IS's local-community model — same Scandinavian non-profit federation framework, materially larger operations.
• AIK: Stockholm-based Swedish multi-sport club (football, ice hockey, handball, etc.) with similar non-profit association roots but operating at national elite tier — comparable structure, vastly larger scale.
• IFK Göteborg: Major Swedish multi-sport club that is already a tournament partner of Angereds IS via the Angered Futsal Cup — overlapping Gothenburg multi-sport footprint but at vastly larger scale and professional tier.

Direct peers

• Pop Warner Little Scholars: National youth football and cheerleading organization serving children ages 5–16 with member-based local chapters — analogous to Angereds IS in age-targeted youth football programming and chapter/membership fee model.
• Little League International: Global youth amateur sports organization operating through local leagues with annual membership and tournament structure — strong functional analogy across member fees, local-league organizing, and youth-development focus.
• AAU (Amateur Athletic Union): US-based amateur athletic organization offering youth sports programming across multiple disciplines with a non-profit membership model — directly comparable in mission, multi-sport structure, and youth-development focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/angereds_is?utm_source=ig_web_button_share_sheet&igsh=eTk1ajJ4emNzeDNy
• LinkedInlinkedin.com/company/angereds-is

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Angereds is