IFK Goteborg
- Company typePrivate
- Founded1904
- HeadquartersGöteborg, Sweden
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
IFK Goteborg firmographics
Firmographics- Name
- IFK Goteborg
- Legal name
- IFK Göteborg Fotboll
- Website
- https://ifkgoteborg.se
- Company type
- Private
- Founded year
- 1904
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where IFK Goteborg is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
IFK Goteborg business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Matchday Revenue (Ticket Sales): Revenue generated from sales of tickets to home matches at Gamla Ullevi, including individual match tickets, season tickets (årskort), and flex cards/family packages. Season tickets and annual memberships (årskort) provide recurring revenue, while individual match tickets are one-time transactions.
- Broadcasting Rights: Revenue from TV and media rights associated with participation in Allsvenskan and UEFA competition qualifying rounds (Conference League). The club qualified for UEFA Conference League qualifying rounds, generating international exposure and broadcasting income.
- Sponsorship and Partnership Revenue: Revenue from a multi-tiered sponsorship structure including: Huvudpartners (main/head sponsors, brand-exclusive), Premiumpartners, Kamratskapet (business network partners), Klubbpartners, and Ligapartners. Sponsorship tiers are sold with varying levels of arena exposure, digital placement, and matchday benefits.
- Merchandise and Retail (Blåvittshopen): Revenue from the club's official merchandise store (Blåvittshopen) at Gamla Ullevi and online at blavittshopen.se, selling jerseys, apparel, accessories, and limited-edition items such as special matchday shirts.
- Blåvitt+ Digital Subscription: Premium digital subscription for exclusive behind-the-scenes content, live streaming of matches not broadcast on TV, press conferences, and interviews. Priced at 89 SEK per month with reduced rates for longer commitments.
- Club Memberships (Klubb 1904): Corporate membership program (Klubb 1904) with approximately 600 member companies contributing financially to the club's operations in exchange for various benefits. Tiered packages: Large, Medium, Small, and Stödmedlem (Support Member).
- Transfer Activity and Transferintressenter: Player transfer activities, including the entity IFK GBG Transferintressenter AB (formed 2018), which over time financially supports the club's sporting ambitions by backing player transfers. The entity involves approximately 30 companies and private individuals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Blåvitt+ Premium monthly subscription for exclusive digital content and live match streaming |
| Subscription | Annual | Klubb 1904 corporate membership packages for companies supporting IFK Göteborg |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
IFK Goteborg product offering
Product offeringCore offering
IFK Göteborg operates a professional Swedish football club, fielding men's and women's first teams in the top tiers of Swedish football. The club sells matchday tickets, season passes, and streaming subscriptions (Blåvitt+), operates a merchandise shop (Blåvittshopen), and runs corporate sponsorship and membership programs (Klubb 1904). It also runs a youth academy and community programs (IFK i Samhället).
Product overview
IFK Göteborg is a Swedish football club operating as a single unified offering rather than a platform-plus-modules architecture. The club's core offering consists of competitive football teams at various levels (men's and women's A-teams, youth academy, U21), supported by supplementary services including Blåvitt+ subscription app for behind-the-scenes content and live streaming, ticket sales, merchandise through Blåvittshopen, and membership programs such as Klubb 1904 for corporate partners and general membership.
Differentiator
Problem solved
Functional benefit
Brands
- Blåvitt+: Premium subscription service providing exclusive behind-the-scenes content, live match streaming, and club news
- Blåvittshopen
- Blåvittplay
Products and services
- Blåvitt+ Premium Streaming Subscription Subscription-based streaming service delivering live match broadcasts and exclusive club video content to individual supporters via a mobile app.
- Blåvittplay Video Platform Web-based video platform offering club-related video content, highlights, and media to supporters visiting the club's website.
- Match Tickets and Season Passes Single-match tickets and full-season passes granting entry to home fixtures of the men's A-team and women's A-team at Gamla Ullevi stadium.
- Blåvittshopen Merchandise Shop Official merchandise store offering club-branded apparel, accessories, and supporter products to fans, with physical and online retail presence.
- Klubb 1904 Corporate Membership Premium corporate membership tier giving businesses access to networking events, hospitality, and partnership benefits with the club.
- Corporate Sponsorship Packages Tailored commercial sponsorship arrangements with businesses, including stadium advertising, shirt and sleeve branding rights, hospitality access, and partner activation opportunities.
- Akademin Youth Academy Youth player development program training boys and girls through age-group teams, with pathways into the men's and women's first teams.
- IFK i Samhället Community Programs Community-facing social programs operated by the club, including school partnerships and inclusion initiatives, delivered to local residents and organizations in Gothenburg.
Quantifiable outcome
- 7M+ annual visits and 900,000 unique visitors to the official website
- +6 more outcomes
Companies that use IFK Goteborg
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
IFK Goteborg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
IFK Goteborg partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, minor and major.
- SernekecoreSerneke is described as a next-generation construction company that challenges the industry, engages the present, and inspires the future. As a main partner (Huvudpartner) of IFK Göteborg, Serneke benefits from brand exposure and association with the club's community identity.
- Craft of ScandinaviacoreCraft is a sports apparel supplier that has delivered functional sportswear for five decades. As a main partner, Craft provides playing kits and training apparel for IFK Göteborg's teams. Craft also partners with IFK Göteborg i Samhället and Skol IF programs.
- CuebidcoreCuebid is a systems integrator and service provider in data security, cloud services, IP communication, virtualization, and data storage. As a main partner, Cuebid supports the club's IT and digital infrastructure. Also a partner of IFK i Samhället and Skol IF.
- FamecocoreFameco is a global supplier of small parts including high-quality fasteners, sheet metal, and wire components. As a main partner, Fameco supports IFK Göteborg and also partners with IFK i Samhället and Skol IF.
- LajkacoreLajka is an independent partner in IT and telecommunications. As a main partner and partner of IFK i Samhället and Skol IF, Lajka provides technology services to support the club's digital operations.
- MobillcoreMobill, founded in 2005, provides mobile payment services including mobile parking, public transport ticketing, vending, and point-of-sale solutions. As a main partner and Skol IF/IFK i Samhället partner, Mobill also serves the City of Gothenburg. Over 500,000 users.
- Nordic WellnesscoreNordic Wellness is Sweden's largest fitness chain with over 220 clubs across the country. As a main partner, Nordic Wellness provides fitness services and supports community programs. Over 220 club locations.
- OBOScoreOBOS is one of the Nordic region's largest housing developers with over 500,000 members, founded in 1929. As a main partner and league partner, OBOS supports IFK Göteborg and Swedish football broadly.
- Pulsen GroupcorePulsen Group is a family-owned company group with nearly 60 years of entrepreneurial history. Several of its companies work with IT. As a main partner and league partner, Pulsen Group supports the club. Several group companies operate in diverse industries.
- RastacoreRasta operates 25 service facilities along Swedish roads, offering restaurants, convenience stores, and hotels. Rasta Group also operates cultural restaurants and arena restaurants, including at Gamla Ullevi. As a main partner and Skol IF/IFK i Samhället partner.
- SunseekercoreSunseeker Robotics is a global player in smart and wireless robotic lawn mowing for both residential and commercial use. As a main partner and Skol IF/IFK i Samhället partner.
- Svenska SpelcoreSvenska Spel is Sweden's state-owned gambling company and the country's largest sports sponsor at both elite and grassroots levels. As a main partner and league partner, Svenska Spel is the main sponsor of Damallsvenskan and supports elite women's football across all OBOS Damallsvenskan and Elitettan clubs.
- KamratgårdencoreKamratgården is IFK Göteborg's club headquarters and training ground located at Kamratgårdsvägen 50 in Delsjöns naturreservat. The modern facility (2,000 sqm, rebuilt 2011-2012) houses offices, dining, gym, locker rooms, and a relaxation area.
- Gamla UllevicoreGamla Ullevi is IFK Göteborg's home stadium in Gothenburg, managed by the GotEvent facility company. The stadium serves as the primary venue for all Allsvenskan home matches, cup ties, and UEFA competition qualifiers.
- Johan Cruyff Foundation (Cruyff Courts)minorIFK Göteborg collaborates with the Johan Cruyff Foundation to build football pitches (Cruyff Courts) around Gothenburg, aiming to break barriers, build community, and create safe play spaces in the city.
- Bris (Barnens Rätt i Samhället)minorBris is a children's rights organization that supports children based on children's needs. Their vision is a society where children's rights are met. As a partner, Bris supports IFK Göteborg's community work and vice versa.
- Insamlingsstiftelsen för Drottning Silvias BarnsjukhusminorIFK Göteborg is a Main Partner to the fundraising foundation for Queen Silvia's Children's Hospital, supporting pediatric healthcare fundraising initiatives.
- EPOS (Elitprogrammet för Officiella Spelare)minorEPOS is a program aimed at motivating more female coaches to take the step to become elite coaches at senior level. IFK Göteborg participates in and supports this coaching development initiative.
- Star for Life (Motivationslyftet)minorMotivationslyftet by Star for Life is a self-leadership program that IFK Göteborg supports, aimed at personal development and motivation for youth.
- Generation PepminorGeneration Pep is a program promoting movement in everyday life, healthier eating, and a healthier life for both adults and children. IFK Göteborg partners with Generation Pep on community health initiatives.
- Kamratskapet (Business Network)coreKamratskapet is IFK Göteborg's business network, aiming to be the best network in Swedish sports. It brings together companies of various sizes and industries through network trips, matches, and luncheons. Members can invite clients and colleagues to matches for networking. The network includes numerous named companies as members.
- Premium Partners (Brixly, InfraCom, Interbus, ISP Sport, Länsförsäkringar, Vinga Group)majorPremium Partners form an exclusive group, gaining access to the Kamratskapet business network and receiving tailored exposure opportunities, activities, and solutions. They are also titled official partners to IFK i Samhället (IFK in Society).
- Ligapartners (Pulsen Group, Svenska Spel, Unibet, New Wave Profile, OBOS, Select Sport, Strawberry)majorLeague-level partners support IFK Göteborg at the competition level. This tier includes major brands like Svenska Spel, Unibet, OBOS, Select Sport, Strawberry, New Wave Profile, and Pulsen Group, providing both financial support and category-specific services.
Scale indicators12 records
Recent moves7 records
IFK Goteborg competitors and assessment
Company assessmentDirect peers
- Malmö FF: Sweden's most successful modern football club, also competing in Allsvenskan and regularly in UEFA competitions. Directly comparable in terms of Allsvenskan competition, sponsorship ecosystem, and youth academy model, but with materially larger recent on-pitch success.
- AIK Fotboll: Stockholm-based Allsvenskan club with similar member-driven association structure, multi-tiered sponsorship program, and Blåvitt+ comparable direct-to-consumer digital offering. Competes in the same league for sponsors, broadcasters, and talent.
- Djurgårdens IF Fotboll: Stockholm-based Allsvenskan club with comparable historical prestige, membership structure, season-ticket model, and multi-tiered sponsorship ecosystem. Directly competes for Swedish football fans, sponsor share-of-wallet, and European qualification slots.
- Hammarby Fotboll: Stockholm-based Allsvenskan club with strong supporter culture, large digital following, and similar membership-driven revenue model. Competes for Allsvenskan positioning and national sponsorship budgets.
- BK Häcken: Gothenburg-based Allsvenskan club sharing the same local market, stadium infrastructure dependencies, and sponsorship pool. Closest geographic peer, competing head-to-head for Gothenburg fans and corporate partners.
- IF Elfsborg: Borås-based Allsvenskan club in western Sweden, with comparable association structure, sponsorship model, and fan-base scale. Competes in the same regional catchment and league.
- Helsingborgs IF: Traditional Swedish football club from Helsingborg with comparable historical championship pedigree (7 titles) and association-based governance. Direct Allsvenskan peer with similar scale and sponsorship ecosystem.
- IFK Norrköping: Historical Swedish football club with 13 SM-guld and similar association-based governance. Competes in Allsvenskan with comparable fan-engagement model and sponsorship structure.
Regional players
- Rosenborg BK: Norwegian top-flight club with comparable historical dominance in its domestic league, association-based governance, and Champions League pedigree. Adjacent peer for Nordic football benchmarking, though operating in a different national market.
Broad incumbents
- FC Copenhagen: Dominant Scandinavian football club with sustained Champions League qualification and substantially larger commercial operation. Comparable as a Nordic league leader with sponsorship, broadcasting, and digital revenue strategies that IFK Göteborg could aspire to.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IFK Goteborg social profiles
Digital presenceIFK Goteborg compliance and trust
Trust signalCompliance1 record
IFK Goteborg financial estimates
Financial estimateRevenue estimate
Valuation estimate
IFK Goteborg leadership team
Management profileNumber of profiles
Profiles13 records
IFK Goteborg subsidiaries and ownership
Company hierarchySubsidiaries1 record
IFK Goteborg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IFK Goteborg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IFK Goteborg
What does IFK Goteborg do?
IFK Göteborg operates a professional Swedish football club, fielding men's and women's first teams in the top tiers of Swedish football. The club sells matchday tickets, season passes, and streaming subscriptions (Blåvitt+), operates a merchandise shop (Blåvittshopen), and runs corporate sponsorship and membership programs (Klubb 1904). It also runs a youth academy and community programs (IFK i Samhället).
Is IFK Goteborg a public or private company?
IFK Goteborg is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was IFK Goteborg founded?
IFK Goteborg was founded in 1904. It employs 51 to 100 people.
Where is IFK Goteborg based?
IFK Goteborg is headquartered in Göteborg, Sweden, in the Europe region.
How does IFK Goteborg make money?
Seven revenue lines are on record. Matchday Revenue (Ticket Sales) is the primary driver. The others are broadcasting Rights, sponsorship and Partnership Revenue, merchandise and Retail (Blåvittshopen), blåvitt+ Digital Subscription, club Memberships (Klubb 1904) and transfer Activity and Transferintressenter.
Who are IFK Goteborg's main competitors?
Direct peers on record are Malmö FF, AIK Fotboll, Djurgårdens IF Fotboll, Hammarby Fotboll, BK Häcken, IF Elfsborg, Helsingborgs IF and IFK Norrköping. Rosenborg BK is listed as a regional player. FC Copenhagen is listed as a broad incumbent.
Does IFK Goteborg have an API?
No public API is recorded for IFK Goteborg.