Anglian Windows Ltd

What Anglian Windows Ltd does

Anglian Windows Ltd, trading as Anglian Home Improvements, is the UK legal entity (ASHI Group Limited, registered in England, company no. 2540020) through which the group operates as a vertically integrated manufacturer and direct-to-consumer installer of residential home improvement products. Founded in 1966 and headquartered in Norwich, the company designs, manufactures, and installs a multi-category portfolio spanning uPVC, wooden, and aluminium windows; front, back, composite, French, bifold, patio, stable, and garage doors; conservatories in Victorian through to modern Orangery and Lean-to styles plus replacement and solid roof variants; roofline products (fascias, soffits, guttering, cladding); porches; and a comprehensive blinds and shutters range with smart-lock add-ons. Products are made-to-measure in UK factories and carry third-party accreditations including BBA, FSC, Made in Britain, TrustMark, Secured by Design, and GGF membership.

The company generates revenue through four streams: direct product sales (one-time licence model), financing services where it acts as an FCA-authorised credit broker (Register no. 302334) earning introduction fees, hardware and replacement parts via the Anglian Shop e-commerce sub-brand, and professional installation services. Sales and distribution are conducted across all major UK regions (East, London, Midlands, North, Scotland, South, Wales) via regional showrooms, an inside-sales phone team (0800 014 2117), field home-visit sales, remote design consultations, and the Anglian Home website with online visualisers.

The go-to-market centres on a hybrid enterprise-style field and inside-sales motion targeting UK residential homeowners, supported by TV advertising, paid digital, organic social, brochures, and a 'Recommend a Friend' referral programme. Trade and commercial customers are addressed separately through the Anglian Building Products sub-brand, while recruitment is handled via the Anglian Careers portal. Pricing is quote-based and not publicly disclosed; deposits start from £249 (uPVC) or £999 (timber) with representative 11.9% APR financing over 36 months, and a 10-year guarantee underwrites quality across the product range.

Name

Anglian Windows Ltd

Legal name

ASHI Group Limited

Website

https://anglianwindowsuk.co.uk

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Anglian Home Improvements is a UK vertically integrated manufacturer and direct-to-consumer installer of made-to-measure windows, doors, conservatories, rooftrim, blinds, and shutters, serving residential homeowners across all UK regions through field sales, showrooms, and digital channels with in-house financing.

Ownership category

akta.pro rank

Product category

Home Improvement Building Products

NAICS

Residential Remodelers (236118), Home Furnishings Retailers (44912)

SIC

Services-To Dwellings & Other Buildings (7340), Household Furniture (2510)

akta.pro primary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

akta.pro secondary industries

Home Improvement Personal Loans (Unsecured Installment) (FSAKAAAE), Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)

Keywords

• Home improvement products
• Double glazing windows
• Doors and conservatories
• Roofline and cladding
• Blinds and shutters

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Home Improvement Products: Sale of windows, doors, conservatories, rooftrim, cladding, garage doors, blinds, and shutters. Products are custom-manufactured in the UK. Revenue is generated through direct product sales with optional financing.
2. Financing Services: Credit broker offering home improvement loans through a panel of lenders. The company earns introduction fees when customers open accounts. Offers representative 11.9% APR over 36 months with deposits starting from £249.
3. Replacement Parts and Accessories: Online shop (Anglian Shop) selling replacement parts, accessories, and related products
4. Professional Services: Installation services and service visits for existing products

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Anglian Home Improvements (trading as Anglian Windows Ltd) designs, custom-manufactures, sells, and installs made-to-measure home improvement products for UK homeowners. Its portfolio spans uPVC, timber, and aluminium windows; front, back, composite, French, bifold, patio, stable, and garage doors; conservatories, sun rooms, and house extensions; plus roofline products (fascias, soffits, guttering, cladding), porches, blinds, and shutters. The company also acts as an FCA-authorised credit broker offering finance on purchases.

Product overview

Anglian Home Improvements is the UK's number one home improvement provider, operating for over 60 years and offering a comprehensive, multi-category portfolio of made-to-measure building and home improvement products. The core offering spans windows (uPVC, timber, and aluminium in casement, sash, flush, tilt & turn, bay, cottage, and secondary glazing styles), doors (front, back, composite, French, bifold, patio, stable, and garage doors), conservatories and extensions (in Victorian, Edwardian, Regency, Orangery, Lean-to, P-Shaped, T-Shaped, Elizabethan, and Veranda styles, with solid and replacement roof options), roofline and exterior products (cladding, fascias, soffits, guttering), and porches. Ancillary products include a full blinds range (roller, vertical, venetian, pleated, roman, day & night, electric, and specialist blinds) and plantation/window shutters. Digital tools including a Windows & Door Visualiser and Conservatory Designer App support customer design decisions, while finance options and a 10-year guarantee are offered across the product range. All products are tailor-made in the UK and carry multiple industry accreditations.

Differentiator

Problem solved

Functional benefit

Brands

• Anglian Shop: Online store for replacement parts and accessories
• Anglian Building Products

Products and services

• uPVC Windows Custom-manufactured uPVC-framed double and triple-glazed windows in casement, flush casement, sash, tilt and turn, bay, cottage, and secondary glazing styles, supplied and installed for UK residential customers.
• Wooden Windows FSC-certified timber-framed windows offering a traditional aesthetic, crafted in Britain and installed by Anglian teams.
• Aluminium Windows Slim-profile aluminium-framed windows providing a modern aesthetic with durability and weather resistance, custom-made and installed by Anglian.
• Front and Back Doors Domestic entry doors in composite, uPVC, wooden, and aluminium, with multiple colour, glazing, and hardware customisation options, custom-made and installed for residential properties.
• French Doors Double-door opening system providing garden or patio access, with customisable frame and glazing options.
• Bifold Doors Multi-panel folding door system that opens fully to connect indoor and outdoor living spaces, custom-made and installed by Anglian.
• Patio Doors Sliding door system providing access to outdoor areas with space-saving operation and multiple glazing options.
• Stable Doors Door design with split upper and lower panels allowing the top half to open independently for ventilation, custom-made and installed for UK homes.
• Garage Doors Garage door solutions in multiple styles and materials for residential properties, supplied and installed by Anglian.
• Conservatories Glazed home extensions in Victorian, Edwardian, Regency, Orangery, Lean-to, P-Shaped, T-Shaped, Elizabethan, and Veranda styles, custom-designed, manufactured, and built for UK homeowners.
• House Extensions Structural home extension solutions to increase living space, including planning permission guidance, designed and built by Anglian.
• CosyRoom and Sun Room Extensions Sealed, insulated conservatory variants (CosyRoom and Sun Room) designed for year-round use as an additional living space, custom-built by Anglian.
• Replacement Conservatory Roofs Solid roof and full replacement conservatory roof systems to improve thermal performance and year-round usability of existing conservatories.
• Rooftrim (Fascias, Soffits, Guttering, Bargeboards) Roofline components including fascia boards, soffits, bargeboards, guttering, and downpipes for weatherproofing and aesthetic finishing of residential properties.
• Cladding External wall cladding products providing weather protection and aesthetic enhancement of property exteriors, supplied and installed by Anglian.
• Porches Entrance porches providing additional weather protection and kerb appeal at the front of properties.
• Blinds Window blind range including roller, vertical, venetian, pleated, roman, day and night, double roller, panel, blackout, wooden, perfect fit, privacy, children's, bay window, electric/motorised, and coloured/patterned blinds, supplied and fitted for residential customers.
• Shutters (Plantation Shutters) Interior window shutter range including plantation, café style, wooden, vinyl, bay window, white, blackout, and patio/French door shutters, supplied and fitted for residential customers.
• Finance Options Credit and loan facilities arranged through a panel of lenders, with spreads over 36 monthly instalments at 11.9% representative APR, subject to status and affordability. Provided as a credit broker service (FCA Register no: 302334), enabling customers to spread the cost of home improvement purchases.
• Anglian Shop (Replacement Parts and Accessories) Online e-commerce storefront selling replacement parts, accessories, and related products for Anglian-installed windows, doors, conservatories, blinds, and shutters.

Quantifiable outcome

• 10-year guarantee on products
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zenith Staybrite: UK double glazing and home improvements installer with comparable uPVC and aluminium window/door ranges and a direct homeowner sales motion; subset overlap rather than full national coverage.
• Everest Home Improvements: Long-established UK home improvement brand selling windows, doors, and conservatories direct to homeowners with in-home sales — highly comparable positioning to Anglian's Windows, Doors & Conservatories portfolio.
• Celsius Home Improvements: UK windows, doors, conservatories and roofline installer serving the same residential replacement market with field sales and bespoke manufacturing.
• Safestyle UK: UK's largest dedicated uPVC windows and doors installer; directly competes with Anglian on the same homeowner customer with a similar field-sales, quote-based model targeting replacement and refurbishment demand.

Broad incumbents

• B&Q: UK's largest home improvement retailer selling building materials and DIY products; competes for share-of-wallet on smaller projects and supplies DIY/trade customers overlapping Anglian's addressable demand.
• Homebase: UK home and garden retailer offering kitchens, bathrooms and DIY ranges; broader competitor with overlapping customer segments and home improvement services.
• Wickes: UK home improvement retailer and kitchen/bathroom installer; broader portfolio but an overlapping competitive set on windows, doors, and home improvement categories.

Regional players

• CR Smith: Scottish-headquartered manufacturer and installer of windows, doors and conservatories; overlapping product mix and installer model with Anglian but with concentrated Scotland reach.

Others

• Pilkington / NSG UK Building Products: Leading UK glass and glazing manufacturer; adjacent because Anglian is a downstream buyer of Pilkington glass and operates in the same GGF trade ecosystem.
• Warwick Development Group (Apeer): UK door and window component supplier to the installer trade; adjacent peer because it supplies much of the installer channel where Anglian competes and benchmarks product economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AnglianWindows
• Facebookfacebook.com/AnglianHomeImprovements
• Instagraminstagram.com/anglianhome
• Pinterestpinterest.com/anglianhome
• LinkedInlinkedin.com/company/anglian-windows-ltd

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anglian Windows Ltd