Office de Tourisme d’Angoulême

What Office de Tourisme d’Angoulême does

The Office de Tourisme d'Angoulême (legal name: Office de Tourisme du Pays d'Angoulême; operating brand 16/9e – La Maison du Tourisme) is a public destination management organization operating under a delegated management contract with GrandAngoulême, the local intercommunal authority covering 38 communes in the Charente department of France. Its core function is to receive, inform, and commercialize visits to the Angoulême territory through a hybrid physical visitor center (a 250 m² flagship opened December 2025 at 71 bis rue Hergé), an integrated multi-language web platform (French, English, German, Spanish) at angouleme-tourisme.com, and a transactional e-commerce ticketing platform (boutique.angouleme-tourisme.com) selling guided tours, museum entries, food tours, cycling experiences, escape games, and attraction passes priced from €2.40 to €60 per person.

The product portfolio extends beyond traditional DMO offerings to include the Sentier Métropolitain de GrandAngoulême — a 150 km urban/peri-urban trail in four loops with ~30 artistic installations and Avenza Maps digital navigation — alongside Terra Aventura geocaching, Accueil Vélo cycling services, business tourism (MICE), and a partner ecosystem of 250+ local establishments with access to a 4,200+ asset online mediabibliothèque and embeddable widgets distributed through the Apidae tourism database (6,330+ listings).

Revenue is generated through five streams: ticketing and guided-tour sales, merchandise and local-product sales at the 16/9e boutique, recurring annual partner adhesion fees, administration of the tourist tax on behalf of GrandAngoulême, and venue rental of the exhibition/event space. The bulk of operating funding flows from the GrandAngoulême delegated management contract rather than commercial income, and the office reports scale signals of 3.85M+ annual page views, 460K+ sessions, 2.17M Facebook views, and 460K Instagram views, with no revenue figures publicly disclosed.

Name

Office de Tourisme d’Angoulême

Legal name

Office de Tourisme du Pays d'Angoulême

Website

https://angouleme-tourisme.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Office de Tourisme d'Angoulême is a publicly funded French destination management organization serving GrandAngoulême's 38 communes, operating a flagship visitor center, multi-language web platform, and e-commerce ticketing for guided tours, museums, and outdoor experiences across the Angoulême/Charente territory.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

akta.pro secondary industries

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Destination tourism services
• Guided tour operations
• Visitor information center
• Cultural tourism promotion
• MICE event services

Headquarters

HQ city

Angoulême

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket sales and guided tour revenues: The office sells tickets to guided tours (cycling, nighttime, BD-themed, cathedral, food tours), museum admissions (Musée d'Angoulême, Musée du Papier, Cité de la BD), and leisure activities (Accrocamp 16, escape games) via its e-commerce platform, with prices ranging from free to €60 per person depending on the experience.
2. Merchandise and local product sales: The 16/9e physical boutique sells locally sourced products, branded merchandise (mugs, postcards, magnets), comics, and the 'Moi/s Local' product line. An online boutique supports remote purchases.
3. Partner adhesion (membership fees): Tourism businesses and service providers pay annual membership fees to join the partner network, gaining visibility on the website, access to the mediabibliothèque, co-marketing opportunities, and inclusion in the Apidae tourism database. Over 250 partners in 2025.
4. Tourist tax (Taxe de séjour) collection and administration: The office acts as an intermediary in collecting and administering the tourist tax from accommodation providers across GrandAngoulême's 38 communes, on behalf of the intercommunal authority, contributing to tourism promotion funding.
5. Venue rental and event space hire: The 16/9e space hosts events, exhibitions, and temporary installations (e.g., Les 4 saisons exhibition, Christmas market, Cap BD market) generating rental income and footfall.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

The Office de Tourisme d'Angoulême (OTPA) is a public destination management organization that provides visitor reception, destination information, guided tours, museum and attraction ticketing, partner network management, and destination promotion for Angoulême and the 38 communes of GrandAngoulême. Its core commercial offerings include guided tour programs (BD mural tours, nocturnal tours, cathedral visits, cycling and food tours), e-commerce ticketing for partner attractions (Cité de la BD, Musée d'Angoulême, Musée du Papier, Accrocamp 16, escape games), the 16/9e visitor center and boutique, the Sentier Métropolitain trail experience, and a MICE (seminars and congresses) service for business clients. The office also operates a partner extranet and a 4,200+ asset online mediathèque serving 250+ local tourism businesses.

Product overview

Office de Tourisme d'Angoulême operates as a comprehensive destination management organization offering a unified platform of tourism products and services. The core offering centers on the 16/9e physical visitor center combined with an online ticketing platform (boutique.angouleme-tourisme.com) for booking guided tours, museum entries, and leisure activities. The product portfolio includes: guided tour programs (mural tours, nocturnal tours, cathedral visits, cycling tours, food tours), cultural venue partnerships (Cité de la Bande Dessinée, Musée d'Angoulême, Musée du Papier), thematic experiences (Terra Aventura geocaching, Sentier Métropolitain hiking trails, Flow Vélo cycling), and professional services (Espace Pro partner network, media library, press services, business tourism). The offering functions as a platform-plus-modules architecture where the tourist office serves as the central hub connecting visitors with partner attractions while operating complementary digital and physical touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• 16/9e Tourist Office (Visitor Center and Boutique) The 16/9e (read 'seize neuvième') is the flagship tourism office and living space for the OTPA at 71 bis rue Hergé, Angoulême, offering walk-in visitor reception, destination information, guided tour booking, ticket sales, a boutique selling locally sourced products and branded merchandise, and a rotating exhibition space currently featuring 'Les 4 saisons' of GrandAngoulême. Open Tuesday to Saturday with extended hours, it serves individual tourists, families, and group leaders as the primary in-person touchpoint.
• Guided Tours Program Extensive catalog of guided tours operated year-round, including BD-themed mural tours, nocturnal city tours, cathedral visits (Le Trésor de la Cathédrale), cycling tours (Friday bike visits), food and culinary experiences (Food Aventura gourmet walk, Food Pairing cognac), and producer visits. Prices range from free to €60 per person, with multiple free options including core city walking tours funded by membership subscriptions and public subsidies.
• Online Ticketing Platform (Boutique en ligne) E-commerce platform (boutique.angouleme-tourisme.com) selling tickets for guided tours, museum entries (Musée d'Angoulême from €3.70, Musée du Papier from €2.40), Cité de la BD admissions, leisure activities (Accrocamp 16 from €10, escape games), food tours, and Apero Boat river cruises with wine tastings from €60. Features category filtering and multi-language support.
• Sentier Métropolitain de GrandAngoulême Urban and peri-urban trail across 4 loops covering 2/3 of GrandAngoulême's 38 communes, combining hiking, urban exploration, ecology, heritage, and approximately 30 artistic works embedded along the route. Supports offline navigation via Avenza Maps app and is accompanied by a €20 book-catalogue guide.
• Terra Aventura Geocaching Geocaching game with multiple themed routes across the Angoulême territory, accessible via a free mobile application, with collectible Poïz badges. Includes themed urban games, treasure hunts, and special ephemeral routes (e.g., Christmas parcours 'Joyeux Noël, par Toutatis!'). Drew 19,106 participants in summer 2026 and 21,091 participants during the 2025-2026 Christmas route.
• Business Tourism (Séminaires et Congrès) Dedicated business tourism division targeting corporate and association clients for seminars, congresses, and incentive events in Angoulême and GrandAngoulême. Includes tailored proposals for venues, accommodation blocks, team-building activities, and leisure programs, with a dedicated contact (Sophie Nebout).
• Partner Network (Espace Pro) Professional partner program with over 250 members (adhérents) including accommodation providers, restaurants, leisure operators, cultural sites, artisans, and gastronomy producers. Annual adhesion fees provide visibility on angouleme-tourisme.com (3.85M+ annual page views), access to the 4,200+ asset mediathèque, distribution via the Apidae tourism database, embeddable widgets, monthly newsletters, event submission, and access to sustainable tourism funds (Fonds Tourisme Durable).
• Médiathèque en ligne (Online Media Library) Digital photo library with over 4,200 royalty-free images available for download by partners after registration, with individual copyright credits required. Serves as the central promotional asset management tool for the partner network, supporting co-marketing and PR production.
• Local Products and Merchandise Boutique Physical and online boutique selling locally sourced products, branded merchandise (mugs, postcards, magnets), comics, and the 'Moi/s Local' product line, operated from the 16/9e space at 71 bis rue Hergé.

Quantifiable outcome

• 3,850,000+ page views and 460,000+ sessions per year on angouleme-tourisme.com
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered pilot, core and minor.

• Slot'RpilotGTM or Marketing PartnerFirst ethical seasonal rental platform partnership announced March 2024. Slot'R enables direct booking between property owners and travelers with minimal commissions, promotes local economy, and targets Gen Z audiences via innovative loyalty and marketing programs. The office is piloting this solution to support fair and equitable short-term rental distribution on the territory.
• Charentes TourismecoreStrategic or Co-development PartnerRegional tourism committee (CRT) for Charente and Charente-Maritime. Key partner for destination marketing, sustainable tourism funding (Fonds Tourisme Durable), ecomobility resources, Echappées Solidaires (social tourism), Pass Découverte program, and co-branded campaigns across the Charentes region.
• France Vélo TourismecoreStrategic or Co-development PartnerNational body managing the Accueil Vélo® label and promoting cycle tourism in France. Works with the office to certify local businesses as Accueil Vélo compliant, promoting them on francevelotourisme.com, Infiniment Charentes, and the Loopi app.
• GrandAngoulêmecoreStrategic or Co-development PartnerThe intercommunal authority (CA) that is the principal funder and strategic overseer of the Office de Tourisme. Owns the 16/9e premises and co-funds events, the Sentier Métropolitain, and sustainable tourism programs. The office operates under a delegated management contract with GrandAngoulême.
• Cité internationale de la bande dessinée et de l'imagecoreStrategic or Co-development PartnerThe international BD museum and cultural complex co-develops joint visitor experiences with the office, including premium combined tours (murs peints + museum reserves), Terra Aventura geocaching parcours, and festival programming.
• Vacances OuvertesminorStrategic or Co-development PartnerSocial tourism organization partnering with Charentes Tourisme and the office on the Echappées Solidaires program, which provides vacation access to people who don't typically holiday, including workshops and social integration support.
• Wezign / Various local artisans and producersminorOthersOver 250 local partners including accommodation providers, restaurants, leisure operators, cultural sites, artisans, and gastronomy producers forming the core partner network of the OTPA.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Destination Cognac: Charentes-region DMO covering the Cognac territory immediately adjacent to GrandAngoulême; shares the Charentes Tourisme parent ecosystem and competes/collaborates on gourmet tourism itineraries.
• Office de Tourisme de Bordeaux: Public DMO serving a comparable mid-to-large French city; operates visitor center, e-commerce ticketing, partner network, and produces content/assets in multiple languages for international visitors.
• Visit Alsace: Regional DMO brand with comparable responsibility for visitor information, themed itineraries (gastronomy, cycling), partner network, and multi-language digital presence.
• Office de Tourisme du Grand Poitiers: Comparable French Nouvelle-Aquitaine DMO with heritage-led positioning, multi-language digital presence, and partner adhesion model.
• Office de Tourisme de La Rochelle: French coastal DMO with a flagship visitor center, online ticketing for tours/boat cruises, and partner adhesion program mirroring Angoulême's structure.
• Office de Tourisme de Nantes: Larger Nouvelle-Aquitaine metropolitan DMO operating flagship visitor center, e-commerce ticketing, and partner extranet — a model against which Angoulême benchmarks scale and professionalism.

Broad incumbents

• Atout France: National tourism development agency that administers the Catégorie classification system used by Angoulême and channels international promotion spend affecting inbound demand.
• Charentes Tourisme: Regional Tourism Committee (CRT) acting as upstream strategic coordinator and funder; Angoulême references it as a co-marketing and funding partner for Fonds Tourisme Durable, Echappées Solidaires, and Pass Découverte.

Regional players

• France Vélo Tourisme: National cycling tourism platform that Angoulême supplies with Accueil Vélo-labeled inventory; operates the upstream demand channel the office relies on for cycling-tourist conversion.

Emerging players

• GetYourGuide: OTA-style aggregator competing with the office's boutique.angouleme-tourisme.com for tours and attractions ticketing across France; shapes pricing and discoverability expectations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/angouleme.tourisme
• Instagraminstagram.com/angoulemetourisme
• LinkedInlinkedin.com/company/office-de-tourisme-d%E2%80%99angoul%C3%AAme

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office de Tourisme d’Angoulême