Animal Genetics Inc.

What Animal Genetics Inc. does

Animal Genetics Inc. is a privately held genetic testing laboratory founded in 1992 and headquartered in Tallahassee, Florida. The company provides DNA testing services for animals — primarily horses, dogs, cats, and birds/pigeons — through a catalog of more than 300 tests covering genetic disorders, trait identification, coat color breeding potential, and parentage/relationship verification. Its core technology stack spans established molecular biology methods including nanopore sequencing, nested PCR, qPCR, Multiplex PCR, Fragment Analysis, Capillary Electrophoresis, DNA Sequencing, Recombinant ELISA, and Protein Electrophoresis. The business also sells species-specific sample collection kits (canine, feline, equine) and offers complementary tools such as a Horse Coat Color Calculator.

The company operates a self-serve, direct-to-consumer and B2B model. Customers order tests online through a dedicated customer portal (my.animalgenetics.com) without sales intervention, with a separate US and UK site supporting international reach. Pricing is transactional and pay-as-you-go, with the company emphasizing speed (typical one-week turnaround), affordability via new summer pricing, and accuracy. Customer segments span individual breeders, veterinarians, pet owners, zoos, and enterprise accounts; named relationships include Disney, San Diego Zoo, SeaWorld, Busch Gardens, USDA, and Kennel Club. Revenue is generated through one-time genetic test fees and hardware sales of collection kits; no subscription model is in place.

Animal Genetics has remained independent and self-funded since founding, with no disclosed external funding rounds. Its in-house research department collaborates with leading universities and research institutions worldwide, with work published in peer-reviewed journals including Journal of Molecular Evolution, Archives of Virology, Avian Diseases, and Elsevier. With approximately 10 employees, the company operates as a small, established specialist in the animal genetic testing market, leveraging 30+ years of accumulated data, brand recognition, and scientific credibility as its primary defensible assets.

Name

Animal Genetics Inc.

Legal name

Animal Genetics, Inc.

Website

https://animalgenetics.us

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Veterinary Genetic Diagnostics

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (6215)

SIC

Services-Testing Laboratories (8734), Services-Medical Laboratories (8071)

akta.pro primary industry

Genomic Testing & Genetic Evaluation Services (AFAEAJAC)

akta.pro secondary industries

Molecular & Genetic Testing (Breed, Hereditary Disease, Oncology) (HLAMADAE), Companion/Specialty Animal Breeding & Genetics Services (non-livestock) (AFAEAJAO), Genetic Trait Selection (e.g., polled, disease resistance) Services (AFAEAJAJ), Reproductive & Endocrinology Diagnostics (Fertility, Hormones) (HLAMADAF)

Keywords

• Animal genetic testing
• DNA testing services
• Veterinary diagnostics
• Animal breeding genetics
• Parentage verification

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Genetic Testing Services: One-time transactional genetic testing services for animals. Customers order tests and receive results. Pricing varies by test type with new summer pricing implemented. No subscription mentioned.
2. Sample Collection Kits: Sale of canine, feline, and equine sample collection kits for DNA sample submission.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Animal Genetics Inc. operates a specialized genetic testing laboratory that delivers DNA-based diagnostic services across multiple animal species including horses, dogs, cats, birds, and pigeons. The company sells 300+ tests covering genetic disorder screening, trait identification, coat color prediction, and parentage/relationship verification, complemented by physical sample collection kits and an online customer portal for ordering and result delivery.

Product overview

Animal Genetics Inc. offers a comprehensive genetic testing platform providing 300+ DNA tests across multiple species including dogs, horses, cats, and birds. The core offering consists of species-specific testing services (Canine, Equine, Feline, and Bird DNA Testing) along with Parentage Testing for relationship verification. The company provides add-on collection kits for sample acquisition and complementary tools like the Horse Coat Color Calculator. Testing capabilities cover genetic disorders, trait identification, color breeding potential, and parentage verification. Results are delivered through a customer web portal with online ordering and account management.

Differentiator

Problem solved

Functional benefit

Products and services

• Canine DNA Testing Services DNA testing services for dogs covering genetic disorder testing, trait identification, color breeding potential assessment, and parentage verification, targeted at dog breeders, veterinarians, and pet owners.
• Equine DNA Testing Services Genetic testing services for horses including genetic disorder testing, trait analysis, parentage verification, and coat color prediction, targeted at horse breeders, equine veterinarians, and ranch operators.
• Feline DNA Testing Services DNA testing services for cats including genetic disorder screening, trait identification, and relationship testing, targeted at cat breeders, veterinarians, and pet owners.
• Bird DNA Testing Services Genetic testing services for birds and pigeons covering genetic disorders and trait analysis, targeted at bird breeders and avian veterinarians.
• Parentage Testing DNA-based relationship verification testing to confirm parent-offspring relationships across multiple species including horses, dogs, and other animals, targeted at breeders, breed registries, and kennel clubs.
• Canine Collection Kits

Quantifiable outcome

• Fast turnaround time: typically one week for results compared to two months for competitors

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Leading Universities and Research InstitutionscoreStrategic or Co-development PartnerResearch department collaborates with leading universities and research institutions worldwide on conservation projects. Work regularly published in recognized scientific journals including Journal of Molecular Evolution, Archives of Virology, Avian Diseases, Veterinarian Diagnostic Methods, Elsevier, and Mol. Phylogenet Evol.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Neogen Corporation: Public animal safety and genomics company providing genetic testing, parentage verification, and livestock genomics services; competes in the broader animal genetics market with a much larger product portfolio.
• Zoetis (parent of Basepaws and Vetscan Imagyst): Global animal health company with a growing diagnostics and genetic testing portfolio including Basepaws; a large incumbent that competes with Animal Genetics in feline and canine genetic testing for veterinarians.
• UC Davis Veterinary Genetics Laboratory: Academic veterinary genetics laboratory offering parentage, disease, and trait testing across many species including horses, dogs, cats, and wildlife; a long-established incumbent with broader institutional reach than Animal Genetics.
• IDEXX Laboratories: Leading veterinary diagnostics company offering a broad range of in-clinic and reference lab testing services; an incumbent in animal health diagnostics that competes indirectly in veterinary genetic and molecular testing.

Direct peers

• EasyDNA: Direct-to-consumer DNA testing company offering animal (dog, cat, horse, bird) and human genetic tests through online ordering; mirrors Animal Genetics' self-serve, multi-species, global distribution model.
• Orivet Genetic Pet Care: Animal genetic testing laboratory offering DNA testing for dogs, cats, horses, and other species including breed identification, health screening, and parentage — a direct comparable to Animal Genetics' core catalog.
• Basepaws (Zoetis): Feline and canine genetic testing company acquired by Zoetis, focused on pet-owner health and breed insights; directly comparable to Animal Genetics' feline services and overlapping canine offerings.
• Wisdom Panel (Mars Petcare): Direct-to-consumer canine and feline genetic testing brand owned by Mars Petcare; offers breed identification, health screening, and parentage testing that directly overlaps Animal Genetics' core canine and feline DNA services.
• Embark Veterinary: Direct-to-consumer dog DNA testing company offering breed, health, and trait testing with strong consumer marketing; competes head-to-head in canine genetic testing with Animal Genetics.
• GenSol Diagnostics: Veterinary genetic testing lab offering breed-specific DNA panels, disease screening, and trait testing primarily for dogs and cats; directly comparable in service model and target customer base to Animal Genetics.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/animal-genetics-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animal Genetics Inc.