Animal Rescue Foundation, Inc.

What Animal Rescue Foundation, Inc. does

Animal Rescue Foundation, Inc. (ARF) is a private 501(c)(3) non-profit animal shelter and humane society based in Milledgeville, Georgia, founded in 1983 by Bobbie Thompson. The organization operates a single physical shelter at 711 S. Wilkinson St., serving as the designated local humane society for Baldwin County and the broader Central Georgia region. Its core activity is rescuing, vetting, and rehoming healthy adult and juvenile dogs and cats over eight weeks of age, with all animals spayed/neutered, vaccinated, and tested for heartworm before adoption. Adoption fees are $150 for cats and kittens and $200 for dogs and puppies. The organization is funded entirely by private donations, fundraisers, and occasional grants, and receives $0 from government, national organizations, or tax dollars.

ARF's revenue model combines transactional service fees with donation-based funding. The wholly-owned Peaceful Pet Crematory subsidiary, established in 2009, generates private and communal cremation revenue at weight-based price points ranging from $85 to $325, with 100% of crematory profits directed to the shelter. Additional revenue-adjacent programs include a pet food bank (in partnership with Baldwin County Meal on Wheels), a volunteer program, and a Georgia College student service organization affiliate (ARFF). The technology footprint is minimal: a WordPress website, Google Forms for adoption and volunteer applications, PayPal and Venmo donation integrations, and Amazon/Chewy wishlists for in-kind contributions. There is no proprietary technology platform, no AI/ML capabilities, and no paid sales force; growth and operations rely on community engagement, word-of-mouth, social media (Facebook, Instagram), and listings on PetFinder.

Name

Animal Rescue Foundation, Inc.

Legal name

Animal Rescue Foundation, Inc.

Website

https://animalrescuefoundation.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Animal Rescue Foundation, Inc. is a 501(c)(3) non-profit animal shelter and humane society in Milledgeville, Georgia, founded in 1983. It rescues and rehomes cats and dogs for adoption fees, operates a wholly-owned pet crematory subsidiary, and is funded entirely by community donations, fundraisers, and cremation revenue.

Ownership category

akta.pro rank

Product category

Non-Profit Animal Welfare Services

NAICS

Funeral Homes and Funeral Services (812210), Veterinary Services (541940)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industry

Animal Shelters & Rescue Operations (AFAEALAB)

Keywords

• Animal shelter services
• Pet adoption program
• Pet cremation services
• Humane society operations
• Animal welfare nonprofit

Headquarters

HQ city

Milledgeville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. Adoption Fees: One-time adoption fees of $150 for cats/kittens and $200 for dogs/puppies. Additional fees may apply for special veterinary expenses such as heartworm treatment.
2. Pet Cremation Services: Weight-based cremation services offered through Peaceful Pet Crematory. Private cremation ranges from $165-$325, communal cremation from $85-$150. Pickup services available. 100% of crematory profits support the shelter.
3. Donations and Fundraising: Relies 100% on private donations, fundraisers, and occasional grants. Accepts monetary donations via PayPal, Venmo, checks, and Amazon Smile. Donations are tax-deductible.
4. In-Kind Donations: Accepts in-kind donations of pet supplies, food, and other materials via Amazon and Chewy wishlists. Items can be shipped directly to the shelter.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ARF rescues, provides veterinary care for, and places cats and dogs into permanent adoptive homes as the local humane society for Baldwin County, Georgia. Its wholly-owned Peaceful Pet Crematory subsidiary provides paid private and communal pet cremation services, with 100% of crematory profits supporting the shelter. Adoption fees are $150 for cats/kittens and $200 for dogs/puppies, and all animals are spayed/neutered and vaccinated before placement.

Product overview

Animal Rescue Foundation, Inc. (ARF) operates as a non-profit humane society and animal shelter providing a unified portfolio of animal welfare services centered on rescue, adoption, and end-of-life care. The core offering is the shelter services division that rescues and places dogs and cats in permanent homes. Adjacent to core shelter operations, ARF operates Peaceful Pet Crematory (PPC), a subsidiary cremation service providing private and communal options with memorial keepsakes. Additional offerings include an online adoption application system, a pet food bank for community assistance, and a volunteer program with student organization partnerships. The shelter does not receive government funding and relies entirely on private donations and crematory revenues.

Differentiator

Problem solved

Functional benefit

Brands

• Peaceful Pet Crematory: A subsidiary service offering pet cremation options (private and communal) and memorial items such as paw prints and fur locks.

Products and services

• Animal Rescue Foundation Shelter and Adoption Services Core animal shelter services that rescue, provide veterinary care for, and place healthy adult and juvenile dogs and cats (over 8 weeks of age) into permanent adoptive homes. All adopted animals are spayed/neutered, vaccinated, and heartworm tested before placement. Adoption fees are $150 for cats/kittens and $200 for dogs/puppies.
• Peaceful Pet Crematory Services Pet cremation services for deceased companion animals, offering weight-tiered private cremation ($165-$325) and communal cremation ($85-$150). Memorial keepsakes include paw prints, nose prints, and fur locks. Free pickup service is available from local partner veterinary clinics. 100% of crematory profits support ARF shelter operations.

Quantifiable outcome

• All adoptable pets are spayed/neutered, vaccinated, and heartworm tested before adoption

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Campbell Veterinary HospitalcoreOthersLocal veterinary clinic that serves as a pickup location for Peaceful Pet Crematory. Pet remains are collected from this clinic at no charge for cremation services.
• Gordon Animal CliniccoreOthersLocal veterinary clinic that serves as a pickup location for Peaceful Pet Crematory. Pet remains are collected from this clinic at no charge for cremation services.
• Georgia College ARF & Friends (ARFF)coreStrategic or Co-development PartnerStudent service organization at Georgia College State University that volunteers with ARF, raises awareness, and hosts fundraising events. Provides volunteer labor and community engagement.
• PetSenseminorChannel Partner/ Reseller/ DistributorLocal pet supply retailer hosting Santa Paws donation trees for ARF. Customers can purchase and donate items such as kitty litter, leashes, harnesses, and toys which PetSense sets aside for ARF volunteers to collect.
• Baldwin County Animal ControlminorStrategic or Co-development PartnerLocal animal control agency. Listed as a resource for finding lost pets in Baldwin County. ARF works with this agency to rescue and rehome animals.
• Baldwin County Meal on WheelsminorStrategic or Co-development PartnerPartnership to provide pet food to homebound clients with pets, helping keep pets in their homes rather than being surrendered to shelters.
• All About Animals RescueminorOthersNo-kill animal shelter in Macon, GA. Listed as a partner resource for Central Georgia shelters and rescue groups.
• Heart of Georgia Humane SocietyminorOthersNon-profit rescue organization in Macon, GA that rescues death row animals from local animal controls. Listed as a resource partner in the regional animal welfare network.
• Diversified Services Inc.minorOthersLocal business that donated and installed new lighting at the shelter. Kevin and Sammie from the company provided improved lighting for the facility.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Others

• PetSmart Charities: Funded non-profit that partners with shelters and rescues nationally to drive adoptions. Comparable as a non-profit funder in the animal welfare ecosystem; relevant as a potential grant source and adoption channel partner for ARF.
• Petfinder: Online adoption marketplace aggregating shelter and rescue listings (ARF is already listed here). Comparable as a digital adoption channel that drives ARF's mid-funnel traffic and as a key technology platform for shelter visibility.

Broad incumbents

• ASPCA (American Society for the Prevention of Cruelty to Animals): National 501(c)(3) operating shelter, adoption, advocacy, and veterinary programs across the U.S. Comparable as a non-profit animal welfare organization running adoption and veterinary services, but operates at vastly larger scale and scope than a single-county shelter.
• Abbey Glen Pet Memorial Services: Established pet cremation and memorial services provider with private and communal cremation options. Directly comparable product offering (private/communal cremation, memorial keepsakes) to Peaceful Pet Crematory's tiered pricing model.
• Best Friends Animal Society: National no-kill animal welfare non-profit running sanctuary, adoption, and shelter-network programs. Comparable as a high-profile no-kill rescue and adoption non-profit, with a much broader regional footprint and direct shelter operations in multiple states.
• Gateway Services Inc. North America's largest private pet cremation provider serving veterinary clinics and pet owners. Comparable as a pet cremation operator with veterinary clinic pickup partnerships; Peaceful Pet Crematory competes in the same category at a much smaller regional scale.
• Humane Society of the United States (HSUS): Large national animal welfare non-profit supporting shelters, rescue, and policy work. Comparable in mission (humane society / animal rescue foundation) and 501(c)(3) structure, though HSUS does not operate a direct shelter and instead funds affiliates.

Regional players

• All About Animals Rescue: No-kill animal shelter in Macon, GA finding permanent homes for dogs and cats. Comparable as a no-kill Central Georgia rescue partner, explicitly listed by ARF as a regional peer resource.
• Circle of Friends Animal Society: Greensboro, GA-based no-kill rescue founded in 2007. Comparable as a small non-profit rescue operating in the same Middle Georgia / Lake Country region ARF serves, with similar volunteer-driven adoption model.
• Heart of Georgia Humane Society: Non-profit 501(c)(3) humane society in Macon, GA rescuing death row animals from Macon and Baldwin County animal controls. Comparable as a direct regional partner shelter with overlapping intake geography and similar spay/neuter mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/animalrescuefoundationinc
• Instagraminstagram.com/milly_arf
• LinkedInlinkedin.com/company/animal-rescue-foundation-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animal Rescue Foundation, Inc.