Animal Save Movement
- Company typePrivate
- Founded2010
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
Animal Save Movement firmographics
Firmographics- Name
- Animal Save Movement
- Legal name
- Animal Save Movement
- Website
- https://animalsavemovement.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Animal Save Movement industry classification
Industry- Product category
- Animal Rights Advocacy
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Animal Welfare & Advocacy Organizations (AFAEALAC)
- akta.pro secondary industries
- Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ), Animal Shelters & Rescue Operations (AFAEALAB)
Keywords
Where Animal Save Movement is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Animal Save Movement business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Donations: The organization accepts one-off and monthly donations from supporters to fund campaigns and activism work.
- Merchandise Sales: The ASM Store and PBT Store sell merchandise to raise funds for the movement.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Animal Save Movement product offering
Product offeringCore offering
Animal Save Movement is a global grassroots animal rights movement that organizes vigils at slaughterhouse gates through a decentralized network of 100+ local chapters worldwide. Its core offerings are the Vigils Program, where volunteers bear witness to animals to expose animal exploitation, and the Plant Based Treaty campaign advocating for systemic change in food systems. The organization also operates an online merchandise store (ASM Store/PBT Store) and provides an Activist Toolkit to support volunteer-led advocacy.
Product overview
Animal Save Movement is a grassroots activism organization, not a technology company. The organization offers an activism ecosystem centered on its vigils program, where volunteers bear witness to animals at slaughterhouse gates. The product portfolio includes the core vigils program, the Plant Based Treaty campaign (an international climate and food systems treaty), an activist toolkit with resources for organizing, an online store for merchandise, and a global network of local chapters. There are no software products, platforms, or APIs—the offering is entirely advocacy-focused.
Differentiator
Problem solved
Functional benefit
Brands
- Plant Based Treaty: A treaty initiative focused on putting food systems at the heart of combatting the climate crisis, endorsed by celebrities and activists worldwide
- ASM Store
- PBT Store
Products and services
- Vigils Program A grassroots activism program where volunteers bear witness to animals at slaughterhouse gates to document and expose animal exploitation, organized through local chapters worldwide.
- Plant Based Treaty Campaign An international treaty campaign endorsed by Animal Save Movement calling for food systems to be at the heart of combating the climate crisis, with demands including relinquishment, redirection, and restoration.
- ASM Store (Merchandise Shop) Online merchandise shop selling products to support Animal Save Movement's activism and campaigns.
Quantifiable outcome
- Global chapter network spanning multiple continents
- +2 more outcomes
Companies that use Animal Save Movement
Customer profileSegments3 records
Ideal customer profiles3 records
Animal Save Movement technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Animal Save Movement partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Plant Based TreatycoreThe Plant Based Treaty is a key initiative endorsed by Animal Save Movement. The treaty calls for putting food systems at the heart of combatting the climate crisis. ASM actively promotes the treaty, organizes campaigns in support of it, and integrates it into their activism work.
Scale indicators4 records
Animal Save Movement competitors and assessment
Company assessmentDirect peers
- Farm Sanctuary: US-based farmed-animal welfare organization combining rescue sanctuaries, advocacy, and legal reform. Directly comparable in mission to end farm animal suffering and runs grassroots campaigns in overlapping donor communities.
- Animal Equality: International farmed-animal advocacy organization running investigations, corporate engagement, and legal advocacy across multiple countries. Closely comparable to ASM in mission, geographic multi-country strategy, and reliance on grassroots mobilization.
- Direct Action Everywhere: Grassroots network running open rescue and direct-action campaigns against animal agriculture, with a global chapter-like structure. Closely comparable to ASM on tactic (direct action), mission (farm animals), and decentralized chapter model.
- Mercy For Animals: International nonprofit focused on ending factory farming through undercover investigations, corporate campaigns, and policy advocacy. Highly comparable to ASM's farm-animal welfare focus, grassroots-to-policy funnel, and reliance on vegetarian/vegan outcomes.
Emerging players
- Animal Liberation Front (ALF): Decentralized animal-rights movement focused on liberations and direct action against animal exploitation industries. Comparable ideologically and tactically to ASM's witness-and-rescue ethos, though operating outside mainstream legal channels.
- Veganuary: Grassroots annual campaign encouraging people to try vegan for January, with celebrity endorsements and corporate partnerships. Comparable to ASM's dietary-change and Plant Based Treaty aim of shifting consumer behavior toward plant-based eating.
Broad incumbents
- World Animal Protection: International animal-welfare NGO with a global footprint working on farm animal welfare, wildlife protection, and disaster response. Comparable to ASM in global chapter presence and farm-animal campaigns but with institutional funding and broader remit.
- The Humane Society of the United States (HSUS): One of the largest US animal welfare and rights organizations with paid lobbying, large staff, and an animal-protection legal fund. Comparable broad mission category with corporate advocacy and shelter support beyond ASM's narrow focus.
- PETA (People for the Ethical Treatment of Animals): Global, well-resourced animal rights organization running high-impact advocacy, celebrity-led campaigns, and direct actions against animal exploitation. Directly comparable mission and activist tactics to Animal Save Movement but at vastly larger scale and budget.
Others
- Greenpeace: Global environmental advocacy organization running petitions, direct action, and systemic campaigns including on industrial animal agriculture and food systems. Comparable to the Plant Based Treaty arm of ASM in linking climate and food systems to broader activism.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Animal Save Movement social profiles
Digital presenceAnimal Save Movement financial estimates
Financial estimateRevenue estimate
Valuation estimate
Animal Save Movement leadership team
Management profileNumber of profiles
Profiles1 record
Animal Save Movement funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Animal Save Movement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Animal Save Movement
What does Animal Save Movement do?
Animal Save Movement is a global grassroots animal rights movement that organizes vigils at slaughterhouse gates through a decentralized network of 100+ local chapters worldwide. Its core offerings are the Vigils Program, where volunteers bear witness to animals to expose animal exploitation, and the Plant Based Treaty campaign advocating for systemic change in food systems. The organization also operates an online merchandise store (ASM Store/PBT Store) and provides an Activist Toolkit to support volunteer-led advocacy.
Is Animal Save Movement a public or private company?
Animal Save Movement is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Animal Save Movement founded?
Animal Save Movement was founded in 2010. It employs 51 to 100 people.
Where is Animal Save Movement based?
Animal Save Movement is headquartered in Toronto, Canada, in the North America region.
How does Animal Save Movement make money?
Two revenue lines are on record. Donations are the primary driver. The others are merchandise Sales.
Who are Animal Save Movement's main competitors?
Direct peers on record are Farm Sanctuary, Animal Equality, Direct Action Everywhere and Mercy For Animals. Emerging players are Animal Liberation Front (ALF) and Veganuary. Broad incumbents are World Animal Protection, The Humane Society of the United States (HSUS) and PETA (People for the Ethical Treatment of Animals). Greenpeace is listed as an others.
Does Animal Save Movement have an API?
No public API is recorded for Animal Save Movement.
What industry is Animal Save Movement in?
Animal Save Movement's product category is Animal Rights Advocacy. Its primary akta.pro industry code is AFAEALAC, Animal Welfare & Advocacy Organizations, with a secondary code of BPAGAIAJ, Advocacy, Policy & Public Awareness (Animal Welfare). Its NAICS code is 813312 and its SIC code is 8600.