Anjali Investments

What Anjali Investments does

Anjali Investments is a privately held Indian financial distribution and advisory firm established in 1997 and headquartered in Kolkata, West Bengal. The company distributes retail financial products — mutual funds from 40+ asset management companies (HDFC, Nippon India, DSP, UTI, Axis, Kotak, Mirae Asset, among others), life insurance from 16 insurers (LIC, ICICI Prudential, HDFC Life, SBI Life, Bajaj Allianz, Tata AIA, Max Life, and others), general insurance (health, motor, travel, personal accident, corporate group), corporate and fixed deposits, and online share trading — earning transaction-based commissions. Its customer base spans individual retail investors, NRIs, corporates, SMEs, co-operative banks, professionals, and senior management of MNCs, primarily across the Eastern Region of India. The company reports Assets Under Management exceeding Rs. 750 Crores and 26,000+ registered mutual fund folios (as of March 31, 2019), with a stated 25th anniversary celebrated in 2022.

The underlying technology is a web-based investor portal at www.anjaliinvestments.com, a mobile application for 24/7 transactions, and an integrated suite of eight deterministic financial calculators (SIP, retirement, child education, goal, risk profile, growth, SIP delay, step-up) plus insurance-specific calculators (premium, HLV). There is no API surface, no SDK, no proprietary ML, and no AI integrations disclosed. Distribution combines a self-serve digital channel with advisor-assisted financial planning for retirement, child education, and goal-based investments, supplemented by content marketing through daily NAV publication in Dainik Pratidin and founder thought-leadership appearances on ET Now. The business model is commission-based with embedded revenue in product distribution, professional advisory fees layered on top, and no publicly disclosed fee schedule. Founder and proprietor Mr. Sajal Roy ICWAI, MBA(F) has led the firm since inception with a reported team of approximately 6 employees.

Name

Anjali Investments

Legal name

Anjali Investments

Website

https://anjaliinvestments.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Anjali Investments is a Kolkata-based, privately held Indian financial distribution and advisory firm founded in 1997 that distributes mutual funds from 40+ AMCs, life and general insurance, and deposits to retail, NRI, corporate, SME, and co-operative bank clients across Eastern India via a web portal, mobile app, and advisor-assisted channels.

Ownership category

akta.pro rank

Product category

Investment Advisory & Distribution

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Investment Management Advisory (RIA) (FSAEAAAB)

Keywords

• Mutual fund distribution
• Insurance distribution
• Financial advisory
• Wealth management
• Investment planning

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Mutual Fund Distribution: Anjali Investments distributes mutual fund products from multiple AMCs (including HDFC, Nippon India, DSP, UTI, Axis, Kotak, and others) earning distribution commissions on investments placed through its platform. The company facilitates both SIP (Systematic Investment Plan) and lumpsum investments.
2. Insurance Distribution: The company distributes life insurance products (term, endowment, ULIP, whole life, money back, child plans, retirement plans) and general insurance products (health, motor, travel, personal accident, corporate group insurance) from multiple insurance providers including LIC, ICICI Prudential, HDFC Life, SBI Life, Bajaj Allianz, Tata AIA, Max Life, and others.
3. Financial Planning Advisory: Expert financial advisory services including retirement planning, child education planning, and goal-based financial planning delivered through personalized consultations with financial advisors.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Anjali Investments distributes third-party mutual funds, insurance products, fixed/corporate deposits, and loans on behalf of multiple AMCs, insurers, and financial institutions. It also provides personalized financial advisory, wealth management, and financial planning services to retail investors, corporates/SMEs, NRIs, co-operative banks, and professionals.

Product overview

Anjali Investments operates as a diversified financial services distribution platform offering a comprehensive suite of investment and insurance products. The core offering consists of an online investment platform accessible via web portal and mobile app, enabling customers to invest in mutual funds through SIP and lumpsum modes. The platform distributes schemes from 40+ asset management companies. Supporting tools include SIP calculators, retirement planners, child education planners, goal planners, risk profile analysis, growth calculators, and step-up calculators. The company also offers life insurance products from 16 insurers (including LIC, ICICI Prudential, HDFC Life) and general insurance including health, motor, travel, and personal accident coverage. Additional services include corporate deposits, fixed deposits, and expert financial advisory consultations. The platform publishes daily NAV and weekly performance reports in local newspapers.

Differentiator

Problem solved

Functional benefit

Products and services

• Mutual Fund Distribution Distribution of third-party mutual fund schemes from multiple AMCs, enabling retail investors, NRIs, corporates, and co-operative banks to invest in diversified equity, debt, and hybrid funds through a single intermediary.
• Insurance Distribution Distribution of life, health, and general insurance products from multiple insurance providers, packaged for individuals, families, and corporate/institutional clients needing risk protection.
• Personalized Financial Advisory and Planning Advisor-assisted, personalized financial planning service covering goal-based investing, tax planning, retirement planning, and wealth accumulation for retail investors, NRIs, and professionals.
• Fixed and Corporate Deposit Distribution Distribution of fixed and corporate deposits from multiple companies and financial institutions, targeted at retail investors seeking stable returns and at corporates/co-operative banks placing treasury funds.
• Loan Distribution Distribution of loan products from partner lenders to retail and SME clients seeking personal, business, or mortgage financing through a single intermediary.
• Self-Serve Digital Investment Platform Web and mobile-based self-serve platform enabling retail investors to onboard, transact in mutual funds and insurance, track portfolios, and access digital servicing without advisor involvement.

Quantifiable outcome

• Asset Under Management of more than Rs.750 Crores in the Eastern Region of India
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• DSP BlackRock (DSP)coreChannel Partner/ Reseller/ DistributorDSP BlackRock (DSP) is one of the Asset Management Companies whose mutual fund products are distributed by Anjali Investments. The company has won awards from DSP and features DSP fund products on its platform including BSE Sensex Next 30 ETF and BSE Sensex Next 30 Index funds. The Awards Gallery page prominently displays DSP-branded award imagery.
• Asset Management Companies (AMC Ecosystem)coreChannel Partner/ Reseller/ DistributorAnjali Investments acts as a distribution partner for multiple AMCs including HDFC Mutual Fund, Nippon India, DSP, UTI, Axis, Bajaj Finserv, Bandhan, Canara Robeco, Edelweiss, HDFC, HSBC, ICICI Prudential, Invesco, Kotak, LIC MF, Mahindra Manulife, Mirae Asset, Motilal Oswal, PGIM India, Quant, Quantum, Samco MF, SBI, Tata, Taurus, Union, WhiteOak Capital, 360 ONE, and others. The platform provides access to funds from all these AMCs.
• Life Insurance Corporation of India (LIC)coreChannel Partner/ Reseller/ DistributorLIC is prominently featured as the first insurance partner on Anjali Investments' Life Insurance Products page, offering endowment plans, child protection plans, whole life plans, retirement solutions, health insurance plans, money back plans, and ULIP plans.
• ICICI Prudential Life InsurancecoreChannel Partner/ Reseller/ DistributorICICI Prudential Life Insurance Company is featured as an insurance distribution partner offering wealth, health, retirement, protection, money back plans, and group insurance products.
• HDFC Standard Life Insurance (HDFC Life)coreChannel Partner/ Reseller/ DistributorHDFC Life Insurance Company is featured as an insurance distribution partner offering protection, wealth, health, saving and investment, child, retirement, and other insurance products.
• SBI Life InsurancecoreChannel Partner/ Reseller/ DistributorSBI Life Insurance is featured as an insurance partner offering protection, wealth, savings and investment, child, retirement, and group insurance products through Anjali Investments' platform.
• Bajaj Allianz Life InsurancecoreChannel Partner/ Reseller/ DistributorBajaj Allianz Life Insurance Co. Ltd., a joint venture between Allianz AG and Bajaj Auto Limited, is featured as an insurance distribution partner offering protection, savings, child, and retirement plans.
• General Insurance Partners (New India, Star Health, Future Generali)minorChannel Partner/ Reseller/ DistributorGeneral insurance products including health, motor, travel, and personal accident insurance are distributed through partners such as New India Assurance, Star Health & Allied Insurance, and Future Generali India Life Insurance. These products include health insurance plans (Mediclaim, Arogya Sanjeevani, Corona Kavach), personal accident insurance, travel insurance, and motor insurance.
• ET Now / Television MediaminorOthersMr. Sajal Roy, Founder of Anjali Investments, has appeared as a panelist in many conferences including ET Now (an Indian business news television channel) and has participated in budget analysis on television, providing thought leadership visibility.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Zerodha (Coin): India's largest discount broker whose Coin platform offers direct mutual fund investing; competes with Anjali in MF distribution but bypasses advisory via low-cost self-serve model.
• Groww: Fast-growing Indian fintech platform for direct mutual fund, equity, and fixed-income investing; emerging threat to traditional distributors by capturing mass-retail SIP flows digitally.

Direct peers

• NJ India Invest: One of India's largest mutual fund distributors with national reach across equity, debt, SIP, and insurance products; highly comparable business model to Anjali with multi-AMC distribution and digital onboarding.
• Prudent Corporate Advisory Services: Listed Indian mutual fund and insurance distributor offering multi-product wealth advisory across retail and institutional clients; directly comparable to Anjali Investments in product mix, commission-based model, and SIP-led retail franchise.
• Sharekhan (BNP Paribas): Full-service Indian broker-distributor offering mutual funds, insurance, equities, and personal advisory through branch and digital channels; comparable hybrid offline/online wealth distribution model.
• Aditya Birla Money: Diversified Indian financial distributor offering mutual funds, insurance, deposits, and broking through digital and branch networks; directly comparable multi-product distribution model.

Broad incumbents

• HDFC Securities: Bank-affiliated distributor of mutual funds, insurance, and equities with nationwide digital platform; comparable in product breadth but vastly larger scale and proprietary parent-ecosystem distribution.
• Kotak Securities: Bank-affiliated broker-distributor offering mutual funds, insurance, and equities; overlapping product set with Anjali but supported by Kotak Group's institutional infrastructure.
• Motilal Oswal Financial Services: Diversified Indian financial services group offering mutual fund distribution, broking, wealth management, and insurance; overlaps Anjali's product set but operates at materially larger scale across multiple lines.
• ICICI Securities: Large bank-affiliated distributor offering mutual funds, insurance, equities, and advisory through digital and branch channels; broader portfolio but directly comparable distribution economics in mutual funds.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/urssajal
• Facebookfacebook.com/anjaliinvest
• LinkedInlinkedin.com/company/anjali-investments

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anjali Investments