DP Poland

What DP Poland does

DP Poland plc is a UK-incorporated public company listed on the AIM market of the London Stock Exchange (ticker: DPP) that holds the exclusive Master Franchise Agreement from Domino's Pizza International to develop, operate, and sub-franchise Domino's Pizza stores in Poland and Croatia. Founded in 2010 and admitted to trading on AIM in July 2010, the company opened its first store in Warsaw's Mokotów district on 28 February 2011 and has since expanded the network to 117 corporate Domino's locations in Poland (via DP Polska S.A.) and 5 in Croatia (via All About Pizza d.o.o.), with an additional 90 franchised locations acquired in April 2025 through the purchase of Mastergrupa sp. z o.o. (Pizzeria 105). Domestically, the group has identified a long-term Polish market opportunity of approximately 500 Domino's stores by 2030 against Poland's 38 million population.

The business operates a hybrid corporate-and-franchise model. Revenue is generated through three streams: (i) retail sales at corporate-owned stores designed primarily for delivery and takeaway with minimal dine-in, (ii) royalties and fees from sub-franchised stores, the first of which opened in October 2013 in Warsaw, and (iii) commissary sales of fresh dough, ingredients, and menu items to franchisees from a central supply operation in Warsaw. All stores run Domino's proprietary PULSE™ point-of-sale system with touch screen ordering, administrative/reporting functionality, and a CRM layer for customer recognition and preference tracking; the Pizza Theatre store concept brings pizza-making to the front of the store to enhance carry-out brand experience. The customer target is mass-market individual consumers aged 25–35 in high-density residential and commercial areas, with delivery promised within 30 minutes (actual average under 22 minutes) supported by defined, non-overlapping delivery areas per store.

The company is led by CEO Nils Gornall (a 28-year Domino's veteran and former franchisee operator of 20 stores in Australia, appointed August 2022), CFO Edward Kacyrz (formerly of Mars, Levi Strauss, and Kimberly Clark), and Chairman David Wild (former CEO of Domino's Pizza Group plc and Halfords). Significant shareholders as of March 2026 include Malaccan Holdings Ltd (29.54%), Domino's Pizza Group plc (11.75%) — which made an £11 million strategic investment in March 2024 as part of a broader ~£20.5 million fundraising — Pageant Holdings (7.61%), Fidelity Investments (6.44%), and Faynon Limited (5.44%). The Master Franchise Agreement was granted in 2010 for an initial 15-year term with a 10-year renewal option, making the contractual relationship with Domino's Pizza International the central determinant of long-term equity value.

Name

DP Poland

Legal name

DP Poland plc

Website

https://dppoland.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

DP Poland plc (AIM: DPP) is the UK-listed master franchisee for Domino's Pizza in Poland and Croatia, operating and sub-franchising a network of 122 corporate Domino's stores plus 90 acquired Pizzeria 105 franchised units, serving mass-market individual consumers through delivery and takeaway.

Ownership category

akta.pro rank

Product category

Quick Service Pizza Delivery

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Pizza QSR (THAFAAAB)

Keywords

• Pizza delivery
• Master franchise
• Quick service restaurant
• Food retail
• Restaurant operations

Headquarters

HQ city

Walton On The Hill

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Corporate Store Sales: DP Poland owns and operates Domino's Pizza stores directly in Poland through DP Polska S.A. and in Croatia through All About Pizza d.o.o. Revenue generated from retail pizza sales in company-operated stores.
2. Sub-franchise Royalties and Fees: The company sub-franchises Domino's Pizza stores to franchisees who pay royalties and fees. In Poland, franchisees of Pizzeria 105 are being encouraged to rebrand as Domino's Pizza.
3. Commissary Sales: Sales of fresh dough, ingredients, and all other menu items to sub-franchised stores through the commissary operation established in Warsaw.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

DP Poland plc is the exclusive master franchisee for Domino's Pizza in Poland and Croatia, holding rights granted by Domino's Pizza International. The company operates and sub-franchises Domino's Pizza delivery and takeaway stores, runs a commissary supplying fresh dough and ingredients to sub-franchised stores, and in April 2025 acquired Pizzeria 105 (90 franchised pizza restaurants in Poland) to accelerate network expansion. The Group operates 122 Domino's Pizza stores across the two markets.

Product overview

DP Poland plc operates as the master franchisee for Domino's Pizza in Poland and Croatia through its wholly-owned subsidiaries DP Polska S.A. and All About Pizza d.o.o. The company operates over 100 Domino's Pizza stores across both countries, utilizing the proprietary PULSE™ point-of-sale system and Pizza Theatre store format. In April 2025, the company acquired Pizzeria 105, a network of 90 franchised pizza restaurants that will be encouraged to transition to the Domino's brand.

Differentiator

Problem solved

Functional benefit

Brands

• Pizzeria 105: A chain of 90 franchised pizza restaurants acquired by DP Poland in April 2025. Located across various locations in Poland. Franchisees will be encouraged to rebrand as Domino's Pizza.

Products and services

• Domino's Pizza Poland (DPP)
• Domino's Pizza Croatia
• Pizzeria 105
• Domino's Commissary Supply Service
• Domino's Pizza Sub-Franchise Programme

Quantifiable outcome

• Delivery within 30 minutes of ordering
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and major.

• Domino's Pizza InternationalcoreStrategic or Co-development PartnerDP Poland holds exclusive rights under the Master Franchise Agreement granted by Domino's Pizza International (DPI). All key aspects of store operations are specified by DPI, from administrative systems to product and service standards. The agreement was granted in 2010 for Poland for an initial period of 15 years, with an option to renew for a further 10 years.
• Mastergrupa sp. z o.o. (Pizzeria 105)majorStrategic or Co-development PartnerIn April 2025, DP Poland acquired Mastergrupa sp. z o.o., which operates 90 franchised pizza restaurants across various locations in Poland under the brand 'Pizzeria 105'. Franchisees of Pizzeria 105 will be encouraged to rebrand as Domino's Pizza, representing an opportunity for franchisees to join the Domino's system.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Others

• Glovo (Delivery Hero): Multi-category delivery platform operating in Poland and Croatia; an ecosystem participant relevant to DP Poland's last-mile delivery costs and direct-order vs. third-party marketplace channel mix.
• Just Eat Takeaway.com: Leading online food delivery aggregator in Europe including Poland; an ecosystem participant that influences DP Poland's direct-order vs. marketplace dynamics, delivery economics, and customer acquisition cost.

Broad incumbents

• Papa John's International: Global pizza delivery brand with a growing presence in Central and Eastern Europe; comparable in product category, delivery-led model, and franchise growth playbook, though primarily a US-listed franchisor.
• Pizza Hut (Yum! Brands): Global pizza QSR and casual-dining brand; competes in the Polish pizza market under a wider Yum! Brands QSR portfolio, providing a global incumbent comparison for unit economics and brand investment.
• McDonald's Corporation: Global QSR leader with a sizeable Polish footprint; competes for share of stomach and labor in the same locations, providing a useful benchmark for QSR unit economics, drive-thru/delivery mix, and labor cost dynamics in Poland.
• Domino's Pizza, Inc. Global master franchisor and the ultimate parent of the Domino's system; the issuer of DP Poland's master franchise rights via Domino's Pizza International. Largest pizza delivery brand globally (11,000+ stores) and the key counterparty for renewal and brand-strategy decisions.
• KFC (Yum! Brands): Global QSR brand with strong Polish presence under Yum! Brands; shares the same franchisor parent as Pizza Hut and competes in the delivery and takeaway occasions in Polish cities.

Direct peers

• Domino's Pizza Group plc: Master franchisee for Domino's Pizza in the UK and Ireland; the closest direct peer given the identical master-franchise business model, shareholding alignment (12.1% in DP Poland), and brand-sourced operating standards.
• Telepizza Group: European pizza delivery chain operating across multiple countries including Poland; directly competes with DP Poland in the branded home-delivery pizza category with similar store economics and delivery-radius model.
• Da Grasso: One of the largest Polish-owned pizza chains with a franchised network across Poland; the most direct in-market incumbent competitor pre-Pizzeria 105 acquisition, providing a useful benchmark on local unit economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DominosPoland
• Facebookpl-pl.facebook.com/DominosPizzaPolska
• Instagraminstagram.com/dominospizza_polska
• LinkedInlinkedin.com/company/dp-poland-plc-dpp-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DP Poland