Mastergrupa

What Mastergrupa does

Mastergrupa sp. z o. o. is a privately held Polish franchisor headquartered in Busko-Zdrój that operates the Polish franchise rights for Domino's Pizza and the local brand Pizzeria 105, including a hybrid "Domino's Pizza & 105" format. The company was established as a master-franchise and brand-management vehicle for the Polish market, supporting a network of 210+ pizzerias built over 25 years and recruiting additional franchisees nationwide through a dedicated website, contact form, and phone outreach. Its customers are prospective and existing franchisees in Poland — individuals or entities with at least three years of business and management experience and capital of 150,000–250,000+ PLN — rather than end consumers, who are served indirectly through franchised locations.

The company's product offering is a franchise package that bundles brand rights, real-estate and location assistance, interior-design services, kitchen equipment procurement, training, centralized purchasing, and ongoing operational support. Underlying the franchise package is an in-house IT stack comprising a customer-facing online ordering system, the FoodSoft gastronomic POS system, an integrated restaurant-network management platform, a Domino's-aligned pizza management system, a real-time employee efficiency monitoring system, and a proprietary conversion system aimed at driving repeat purchases. Marketing support includes ATL campaigns and 365-day continuous online advertising, plus localized launch support for new openings.

Mastergrupa monetizes through upfront franchise fees, ongoing royalties, and tiered investment packages, supplemented by first-year marketing subsidies of up to 50,000 PLN per location and rebates of up to 100,000 PLN/netto for franchisees. The franchisor itself operates with a lean central staff of eight employees, consistent with an asset-light royalty-aggregator model. There is no disclosed institutional investment, parent company, or public financial reporting; ownership is privately held and corporate disclosures are limited to GDPR-mandated data-protection details.

Name

Mastergrupa

Legal name

MASTERGRUPA sp. z o. o.

Website

https://franczyza.105.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mastergrupa is a privately held Polish franchisor that operates and sub-franchises Domino's Pizza, Pizzeria 105, and a hybrid format across Poland, recruiting franchisees and providing them with branding, IT systems, and operational support for a network of 210+ pizzerias.

Ownership category

akta.pro rank

Product category

Pizza Restaurant Franchising

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

Keywords

• Pizza franchising
• Restaurant franchise
• Quick service restaurants
• Pizza delivery
• Franchise network

Headquarters

HQ city

Busko-Zdrój

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees and Royalties: Mastergrupa generates revenue through franchise fees and ongoing royalties from franchisees operating under the Domino's Pizza, 105 pizzeria, and hybrid Domino's Pizza & 105 brands. Franchisees pay for the right to use established brands, receive comprehensive support, and contribute to the network's marketing efforts.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Mastergrupa operates as a franchise provider for pizza restaurant chains in Poland, combining the local Pizzeria 105 brand with the global Domino's Pizza brand under a hybrid franchise model. The company recruits franchisees and offers end-to-end support including location scouting, restaurant fit-out, IT systems, equipment supply, marketing, staff training, and ongoing operational assistance across a network of more than 210 pizzerias.

Product overview

Mastergrupa operates a dual-brand pizza franchise portfolio combining Pizzeria 105 (local Polish tradition) with Domino's Pizza (global international brand). The company offers a hybrid franchise model that integrates both brands, supported by proprietary systems including FoodSoft gastronomic management, online ordering platforms, and responsive web tools. The franchise package includes location selection support, interior design projects, equipment provisioning, and nationwide marketing campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• 105: Local Polish pizza brand combined with Domino's Pizza in hybrid franchise model
• Domino's Pizza

Products and services

• Pizzeria 105 Franchise A local Polish pizza restaurant franchise brand offered by Mastergrupa, providing franchisees with a recognized local brand identity, operational support, IT systems, marketing, and supply chain assistance for running pizza restaurants in Poland.
• Domino's Pizza Franchise Franchise rights for the global Domino's Pizza brand in Poland, offered by Mastergrupa with full operational support including location scouting, equipment, IT infrastructure, marketing, training, and supply chain services.
• Hybrid Franchise Model (Domino's Pizza & 105) A combined franchise offering from Mastergrupa that pairs a Domino's Pizza-branded restaurant with a Pizzeria 105-branded restaurant at a single location, leveraging both a global brand and a local brand under one investment. Investment ranges from approximately 150,000 to over 250,000 PLN depending on store format and location.

Quantifiable outcome

• Over 210 pizzerias operating in Poland under the franchise network
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Domino's PizzacoreStrategic or Co-development PartnerDomino's Pizza, the world's largest pizza chain with over 18,300 locations in 90+ markets, partnered with Pizzeria 105 through Mastergrupa. This partnership combines Domino's global brand recognition, logistics expertise, and technology with the local identity and customer base of the Polish 105 pizzeria brand. The partnership created a hybrid franchise model offering Domino's Pizza products, 105 favorites, and seasonal options in one location.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pizza Hut (Yum! Brands): Global pizza QSR chain with franchised locations including Poland. Competes with Mastergrupa's Domino's-branded franchisees for the same Polish pizza delivery and dine-in customers.
• McDonald's Corporation: Global QSR franchisor with extensive Polish presence through its master franchisee. Comparable as a global QSR franchise operator in Poland with similar revenue model (royalties + rent) and brand-driven franchise model.
• Yum! Brands: Global multi-brand QSR franchisor (KFC, Pizza Hut, Taco Bell). Relevant as a parent franchisor with similar asset-light royalty-driven revenue model and a public-market benchmark for valuing franchise networks.
• Domino's Pizza Group plc: Master franchisee of Domino's in the UK and Ireland. Operates the same global brand under franchisor model, with similar revenue structure (royalties + supply chain), making it a direct global franchise operator comparable to Mastergrupa's Polish operations.

Direct peers

• Telepizza (Pizza Hut Spain): European pizza delivery franchise operator, with significant presence in Spain, Portugal, and Latin America. Operates a comparable franchise-based pizza QSR model in Europe targeting similar value-conscious consumers.
• Da Grasso: Major Polish pizza franchise chain with ~200 locations in Poland. Operates a similar franchise-based pizza restaurant model targeting Polish consumers, making it a direct domestic competitor to Mastergrupa's 105-branded locations.
• Telepizza Poland (FoodCare): Polish master franchisee of Telepizza, operating pizza delivery locations in Poland. Direct competitor to Mastergrupa's Domino's Pizza chain within the same Polish market segment.
• DP Poland plc: Former master franchisee of Domino's Pizza in Poland before being acquired. Operates the same brand and franchise model in the same Polish market, making it the most directly comparable historical peer to Mastergrupa.

Regional players

• AmRest Holdings: Central European multi-brand restaurant operator and franchisee (KFC, Pizza Hut, Starbucks, Burger King). A Polish-listed comparable operating franchised restaurant brands across CEE, including pizza concepts competing for the same consumers.
• PizzaExpress: UK-based pizza casual dining franchise operator. Comparable in pizza franchise structure and restaurant technology stack, though focused on a different geography (UK vs. Poland).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mastergrupa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mastergrupa