Solo
Solo is a consumer-facing debt resolution platform serving US individuals facing debt lawsuits or seeking settlements. It offers SoloSuit (lawsuit response with court filing), SoloSettle (debt negotiation), and Solo AI (ChatGPT-based legal assistant), with coverage across all 50 states.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Solo does
Solo operates a consumer-facing debt resolution platform serving US individuals who are either facing active debt lawsuits or seeking to settle outstanding debts for less than face value. The company is headquartered in San Francisco, was founded around 2018 (with roots in a BYU law-student initiative to aid Utah debtors), and operates across all 50 states. It has cumulatively served 374,000 people and reports $2.71 billion in total debt protected through its services.
Solo's product surface is organized around three integrated offerings: SoloSuit automates the response to a debt lawsuit, compiling the answer, routing it through attorney review, and filing it in the appropriate court within the 14-30 day response window; SoloSettle negotiates out-of-court settlements with debt collectors, typically at a discount to face value; and Solo AI is a ChatGPT-based conversational assistant the company reports has passed both the bar and CPA exams, providing unlimited text-based legal and financial Q&A. The technical foundation combines third-party generative AI with proprietary document-generation workflows and a nationwide court-filing integration.
Solo monetizes through a tiered, performance-based transaction fee on SoloSettle settlements (19% on settlements at or below 76% of debt, a sliding fee as low as 5% for 76-95%, and a minimum processing fee at or above 95%), with a separate fee structure implied for SoloSuit. Distribution is entirely self-serve and direct-to-consumer via solosuit.com, with marketing driven by earned media (NPR, TechCrunch, Fast Company, Bloomberg, Business Insider, ABC), organic social (YouTube, LinkedIn, Facebook), and an affiliate program via Impact.com. The company is privately held, backed by Kleiner Perkins, The LegalTech Fund, Y Combinator, and Filter Fund VC, and holds SOC 2 Type II certification, BBB accreditation, and Inc. 5000 recognition.
Solo firmographics
Firmographics- Name
- Solo
- Legal name
- Solo
- Website
- https://solosuit.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Solo is a consumer-facing debt resolution platform serving US individuals facing debt lawsuits or seeking settlements. It offers SoloSuit (lawsuit response with court filing), SoloSettle (debt negotiation), and Solo AI (ChatGPT-based legal assistant), with coverage across all 50 states.
- Ownership category
- akta.pro rank
Solo industry classification
Industry- Product category
- Consumer Debt Resolution
- NAICS
- Software Publishers (5132), Other Personal Services (8129)
- akta.pro primary industry
- P2P Debt Consolidation & Refinancing (FSAKAHAB)
Keywords
Where Solo is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Solo business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SoloSettle Fee: Performance-based fee structure where Solo charges a percentage of the settled debt amount. Lower fees are charged for more efficient settlements (settling at lower percentages of the original debt).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard fee tier for settlements ≤76% of debt |
| Transaction based/ take rate | Pay-as-you-go | Efficient settlement tier for settlements 76-95% of debt |
| Transaction based/ take rate | Pay-as-you-go | Minimum processing tier for settlements ≥95% of debt |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Solo product offering
Product offeringCore offering
Solo is a consumer debt resolution platform providing automated software, AI-powered legal assistance, and settlement negotiation services to individuals facing debt lawsuits or seeking to settle debts for less than the full amount owed. The platform combines SoloSuit (debt lawsuit response with attorney-reviewed document preparation and court filing), SoloSettle (out-of-court settlement negotiation with collectors), and Solo AI (a ChatGPT-based assistant for legal and financial questions) to serve consumers across all 50 U.S. states.
Product overview
Solo is a debt resolution platform offering three integrated products: SoloSuit for responding to debt lawsuits with attorney-reviewed document preparation and filing, SoloSettle for negotiating debt settlements with collectors outside of court, and Solo AI for AI-powered guidance on legal and financial questions. The platform operates across all 50 US states and has helped 374,000 people protect $2.71 billion in debt.
Differentiator
Problem solved
Functional benefit
Brands
- SoloSuit: Automated software to help users respond to debt lawsuits filed against them, including compiling responses and having attorneys review and file documents.
- SoloSettle
- Solo AI
Products and services
- SoloSuit Automated debt lawsuit response service that helps users compile their answer to a debt complaint, has it reviewed by an attorney, and files it in court on their behalf within the 14-30 day response window. Serves U.S. consumers who have been sued by debt collectors or original creditors.
- SoloSettle Debt settlement service that helps users negotiate with collectors to resolve debts outside of court by paying less than the face value of the debt. Standard fee is 19% of the settled amount, sliding to as low as 5% for efficient settlements (settlements at 76-95% of debt), with minimum processing cost only for settlements ≥95% of debt. Serves U.S. consumers seeking to settle outstanding debts.
- Solo AI AI-powered legal and financial assistant built on ChatGPT that provides unlimited access to expert help with debt-related questions. The AI has passed both the bar exam and CPA exams, enabling it to answer debt-related legal and financial questions through a conversational chat interface. Serves anyone with questions about debt collection, lawsuits, or financial legal matters.
Quantifiable outcome
- 374,000 people helped
- +2 more outcomes
Companies that use Solo
Customer profileSegments3 records
Ideal customer profiles1 record
Solo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Solo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Impact.comminorSolo operates an affiliate program through Impact.com for partner referrals and marketing relationships.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Solo competitors and assessment
Company assessmentDirect peers
- CuraDebt: Debt settlement and debt consolidation services for consumers, including tax debt resolution. Directly comparable to Solo's settlement marketplace offering and consumer debt resolution focus.
- Rocket Lawyer: Subscription-based online legal service providing document templates, attorney consultations, and e-signatures for individuals and small businesses. Comparable to Solo on the consumer-facing legal document automation and AI-assisted legal guidance axis.
- Freedom Debt Relief: Debt settlement and negotiation services for consumers with unsecured debts, with performance-based fee model similar to SoloSettle. Closest direct competitor in debt settlement outcomes and pricing structure.
- National Debt Relief: Largest US debt settlement company negotiating with creditors to reduce unsecured debt balances for consumers. Directly comparable to Solo's SoloSettle service on debt settlement business model, fee structure, and target consumer.
- LegalZoom: Online legal services platform offering document generation, attorney access, and compliance tools to consumers and SMBs. Most directly comparable to Solo's SoloSuit and Solo AI offering on legal document automation and self-serve legal help for consumers.
- Beyond Finance: Debt settlement and consolidation platform targeting consumers seeking to reduce unsecured debt obligations. Comparable to Solo on debt settlement consumer base, performance-based pricing, and digital-first delivery model.
Broad incumbents
- MoneyLion: Consumer fintech platform offering credit-building, banking, lending, and financial management tools to everyday Americans. Broadly comparable to Solo on the consumer financial wellness mission and D2C digital distribution.
- Credit Karma: Large consumer finance platform providing free credit scores, credit monitoring, and product recommendations to tens of millions of US consumers. Broadly comparable to Solo on consumer credit engagement and audience, though it does not currently offer lawsuit response or settlement services.
Emerging players
- Possible Finance: AI-driven consumer finance platform serving underbanked consumers with credit-building products and financial tools. Comparable to Solo on AI-enabled consumer financial services for distressed or thin-file consumers.
- Upsolve: Nonprofit technology platform helping low-income Americans file Chapter 7 bankruptcy for free, with adjacent debt resolution tools. Comparable to Solo on consumer-facing debt legaltech, but focused on bankruptcy rather than lawsuit response or settlement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Solo social profiles
Digital presenceSolo compliance and trust
Trust signalCompliance1 record
Solo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solo leadership team
Management profileNumber of profiles
Profiles3 records
Solo funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solo
What does Solo do?
Solo is a consumer debt resolution platform providing automated software, AI-powered legal assistance, and settlement negotiation services to individuals facing debt lawsuits or seeking to settle debts for less than the full amount owed. The platform combines SoloSuit (debt lawsuit response with attorney-reviewed document preparation and court filing), SoloSettle (out-of-court settlement negotiation with collectors), and Solo AI (a ChatGPT-based assistant for legal and financial questions) to serve consumers across all 50 U.S. states.
Is Solo a public or private company?
Solo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Solo founded?
Solo was founded in 2018. It employs 11 to 50 people.
Where is Solo based?
Solo is headquartered in San Francisco, United States, in the North America region.
How does Solo make money?
One revenue line is on record: soloSettle Fee.
Who are Solo's main competitors?
Direct peers on record are CuraDebt, Rocket Lawyer, Freedom Debt Relief, National Debt Relief, LegalZoom and Beyond Finance. Broad incumbents are MoneyLion and Credit Karma. Emerging players are Possible Finance and Upsolve.
Does Solo have an API?
No public API is recorded for Solo.
What industry is Solo in?
Solo's product category is Consumer Debt Resolution. Its primary akta.pro industry code is FSAKAHAB, P2P Debt Consolidation & Refinancing. Its NAICS code is 5132.