Ankünder GmbH

What Ankünder GmbH does

Ankünder GmbH is an Austrian outdoor advertising (OOH) company headquartered at Herrengasse 7, 8010 Graz, with operating roots tracing to 1924. It is the dominant regional OOH provider in Styria and Southern Austria and is privately held under founding-family ownership alongside JCDecaux, with international co-ownership via the Gewista/JCDecaux partnership established in 2013. The firm holds the Styrian State Coat of Arms, awarded in 2024 for its centenary, and operates subsidiaries in Croatia (1991) and Slovenia (1992).

The company's product surface spans classical formats (Großplakate, City Lights, Poster Lights, Kleinplakate, Culture Boards, Litfaßsäulen) and digital formats (Digital City Lights, Premium Screens, Video Walls, Infoscreen/Öffi-TV, Culture Screens, Retail Media), along with transport-based advertising on 85 trams and 173 buses, plus creative executions (Ambient Media, Branding Area, Culture Space, Wunschplakat). Distribution infrastructure includes 28 digital screens at ShoppingCity Seiersberg and the Infoscreen network delivering approximately 123,000 gross daily contacts, with claimed OOH reach of 84% of the Austrian population via the Gewista/JCDecaux partnership. Pricing is structured across multiple tiers: Wunschplakat at €240 one-time, bus Totallook campaigns at €2,205–€3,055 per month, tram-side panels at €305–€535 per month, and video walls at €220 per week.

The customer base is diversified across regional financial institutions (Raiffeisen-Landesbank Steiermark, Merkur Versicherung), retail and shopping-center operators (ShoppingCity Seiersberg, CITYPARK Graz), automotive (Vogl & Co/XPENG, Lucky Car), education (FH Campus 02), cultural and sports properties (SK Puntigamer Sturm Graz, Kindermuseum Graz), and consumer health (Institut AllergoSan), supplemented by a long-tail of individual consumers via Wunschplakat. Go-to-market combines direct enterprise sales, channel partnerships (Gewista/JCDecaux for national reach, PSG for Carinthian expansion), and industry positioning via founding membership in the OOHA Verband from 2025, alongside the Transport Media Award program launched in 2024.

Name

Ankünder GmbH

Legal name

Ankünder GmbH

Website

https://ankuender.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Ankünder GmbH is a Graz-based Austrian outdoor advertising operator founded in 1924, offering classical, digital, and transport OOH formats across Styria with JCDecaux-affiliated ownership and a 100-year regional market leadership position.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310)

akta.pro primary industry

Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC)

akta.pro secondary industries

Static Billboard Advertising (MPAAAKAA), Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards) (MPAAAKAG), Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

Keywords

• Outdoor advertising
• Out-of-home media
• Billboard advertising
• Transit advertising
• Digital out-of-home

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Outdoor Advertising Space Rental: Rental of physical and digital advertising surfaces including billboards, city lights, poster lights, premium boards, culture boards, digital screens, and transport media (buses, trams). Revenue generated through monthly rental fees and campaign duration charges.
2. Production and Mounting Services: Additional services for campaign production including printing, installation, and removal of advertising materials. Charged separately from space rental.
3. Creative and Consultation Services: Advisory services for campaign planning, location selection, and creative strategy consultation for regional and national advertising campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Ankünder GmbH rents advertising space on analog and digital outdoor surfaces across Styria and Southern Austria, operating billboards, illuminated city and poster lights, transit advertising on trams and buses, digital screens in retail and cultural environments, mobile and ambient formats, and offering related campaign planning, production, mounting, and maintenance services.

Product overview

Ankünder GmbH operates a multi-format outdoor advertising (Out-of-Home/OOH) media network as the leading provider in Styria and Southern Austria. The portfolio is organized into four main categories: (1) Classical advertising surfaces including Großplakate (large billboards in 14/16/24-Bogen), City Lights (illuminated pedestrian panels), City Säule (urban columns), Poster Lights (rotating illuminated displays), Kleinplakate (small posters including Culture Lights, Litfaßsäulen, Dreieckständer), Prismenwender (prism rotating displays), and Culture Boards (historical boards at tourist hotspots); (2) Digital advertising surfaces including Digitale City Lights (84/75 inch digital pedestrian displays), Retail Media (28 indoor screens in ShoppingCity Seiersberg), Culture Screens (32 inch city center), Premium Screens (digital large-format), Video Walls (13 m² roadside displays), and Infoscreen/Öffi-TV (700+ screens in Graz trams and buses); (3) Transport Media including Straßenbahn Werbung (tram advertising with side panels and totallook wraps) and Bus Werbung (bus advertising with Jumboheck, Classic Heck, side panels, and totallook options); (4) Creative solutions including Ambient Media (extensions, mobile DCL, events), Branding Area SC Seiersberg (full mall takeover), Culture Space (3D illuminated vitrines), and Wunschplakat (personalized occasion posters). Supporting digital tools include Design Check (online mockup generator) and Datenupload (print file portal).

Differentiator

Problem solved

Functional benefit

Products and services

• Großplakate (Large-Format Billboards) Large-format analog billboard surfaces in prominent outdoor locations across Styria and Southern Austria, sold to brands, agencies, and cultural institutions for high-visibility campaigns.
• City Lights & Poster Lights Illuminated analog poster formats placed in urban street environments, providing 24-hour visibility for advertising campaigns by brands, agencies, and cultural institutions.
• Premium Boards High-end large-format analog advertising surfaces positioned in premium locations, used by brands for high-impact out-of-home campaigns.
• Digitale City Lights (Programmatic DOOH) Digital city light screens operated by the City Light Ankünder GmbH subsidiary, enabling programmatic digital out-of-home delivery in urban environments for brand, agency, and cultural campaigns.
• Premium Screens & Video Walls High-end digital screens and large-format video walls for premium digital out-of-home campaigns, providing high-impact dynamic content placement.
• Retail Media Digital advertising screens deployed in shopping centers and retail environments, enabling retailers and brands to reach consumers at the point of purchase.
• Transport Media (Trams, Buses, Öffi-TV/Infoscreen) Out-of-home advertising on public transport vehicles (trams and buses) and digital transit screens (Öffi-TV/Infoscreen) across the company's coverage area, reaching commuters and pedestrians.
• Mobile Advertising Displays (Mobile Ständer, Litfaßsäulen, Prismenwender, Dreieckständer) Mobile and free-standing analog advertising display formats — including mobile ständer, litfaßsäulen, prismenwender, and dreieckständer — used for flexible, temporary, and event-based advertising placements.
• Ambient Media Non-traditional ambient out-of-home advertising formats used for creative placements in unusual urban and environmental contexts, complementing standard outdoor advertising surfaces.
• Branding Area at Shopping Center Seiersberg Dedicated branding area at Shopping Center Seiersberg used for perimeter and interior advertising placements for brands and retail tenants.
• Culture Boards, Culture Screens & Culture Space Dedicated cultural advertising surfaces — Culture Boards (analog), Culture Screens (digital), and Culture Space — used by cultural institutions and event organizers to promote exhibitions, performances, festivals, and other cultural events.
• Wunschplakat (Personal Poster Service) Consumer-facing service that allows individuals to place personal posters (e.g., greetings, birthdays, weddings, or other personal messages) on the company's professional outdoor advertising infrastructure.

Quantifiable outcome

• 84% population reach through OOH media
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• OOHA Verband Out of Home AustriaminorStrategic or Co-development Partner · 1 January 2025Since beginning of 2025, Ankünder is a proud member of OOHA Verband Out of Home Austria. This new association unites leading outdoor advertisers to jointly shape the future of the industry. Innovation and quality in digital and analog outdoor advertising are driven forward through this collaboration.
• Gewista/JCDecauxcoreChannel Partner/ Reseller/ Distributor · 1 January 2017Strategic partnership with Gewista (part of JCDecaux Group) enables Ankünder to offer national advertising campaigns across Austria (Vienna, Salzburg, Carinthia, Tyrol, Vorarlberg) and international markets (Slovenia, Croatia). Ankünder maintains investments in national outdoor advertising companies and coordinates southern Austrian market coverage.
• PSGcoreChannel Partner/ Reseller/ DistributorPSG is described as one of the two largest outdoor advertisers in southern Austria. Partnership enables cross-border campaign coverage between Styria and Carinthia following Koralmbahn opening (45-minute connection). Joint marketing for Koralmbahn campaigns.
• EUROPLAKAT d.o.o. (Croatia)minorChannel Partner/ Reseller/ DistributorFounded in 1991, EUROPLAKAT Croatia enables Ankünder's international expansion into the Croatian market as part of the group structure.
• EUROPLAKAT d.o.o. (Slovenia)minorChannel Partner/ Reseller/ DistributorFounded in 1992, EUROPLAKAT Slovenia enables Ankünder's international expansion into the Slovenian market as part of the group structure.
• City Light Ankünder GmbHcoreStrategic or Co-development PartnerFounded in 1995, subsidiary focused on city light advertising formats. CFO DI Ingo Robier serves as managing director. Separate legal entity but integrated operations.
• Kleine ZeitungminorStrategic or Co-development PartnerPartnership for WM (World Cup) campaign where Kleine Zeitung provides news content for DOOH screens in Graz during the football World Cup. Multiple daily news and updates displayed on Ankünder digital screens.
• ORFminorStrategic or Co-development PartnerCollaboration for World Cup campaign bringing WM highlights to digital City Lights across Austria (Vienna, Graz, Salzburg, Klagenfurt). 250+ screens showing nightly highlights during morning rush hour (7-9 AM).
• Werbeunion GmbHminorStrategic or Co-development PartnerAcquired in 1998 as part of Ankünder's expansion strategy and national market penetration.

Scale indicators8 records

Recent moves19 records

Expansion highlights6 records

Broad incumbents

• JCDecaux: Global outdoor advertising leader and Ankünder's international co-owner. Operates street furniture, transit, and billboard OOH across 80+ countries; directly comparable in transit/bus-shelter formats and digital OOH at global scale.
• Outfront Media: US-based OOH media company with billboards, transit, and digital displays across the United States. Comparable in transit advertising (bus, rail), billboard portfolio, and digital OOH transition.
• Lamar Advertising: US-based outdoor advertising operator with billboards, transit, and digital OOH across North America. Comparable as a publicly listed, multi-format OOH media owner with national advertiser relationships and DOOH expansion.
• Clear Channel Outdoor: Global OOH operator with billboards, transit, street furniture, and digital OOH across the Americas, Europe, and APAC. Comparable as a multi-format OOH media owner serving national advertisers with analog and DOOH inventory.
• Ströer SE & Co. KGaA: Major German and European OOH and digital out-of-home operator with analog billboards, street furniture, transit, and DOOH. Comparable in multi-format OOH portfolio, programmatic DOOH capabilities, and cross-channel advertiser offerings.

Regional players

• IGPDecaux: Italian OOH operator (JV between IGP and JCDecaux) with street furniture, transit, and airport advertising. Comparable to Ankünder through JCDecaux affiliation and analog/digital multi-format OOH portfolio in a Southern European market.

Direct peers

• Gewista: Austria's largest outdoor advertising company and Ankünder's strategic channel partner since 2013. Both operate analog and digital OOH (billboards, city lights, transit) across Austrian cities, serving the same advertisers with overlapping inventories.
• Epamedia: Austrian outdoor advertising company operating billboards, city lights, and digital OOH. Direct competitor for Austrian enterprise advertisers, particularly in regional/national campaigns overlapping Ankünder's Styria and Carinthia footprint.
• Plakaton: Austrian poster and outdoor advertising operator focused on Litfaßsäulen, billboard, and small-format poster surfaces. Direct competitor in the classical OOH segment in Austrian cities.

Others

• IPSO (Austrian Press Association / independent media): Austrian media industry association and adjacent ecosystem player representing publishers and media companies. Adjacent/ecosystem comparator rather than a direct OOH competitor — useful for understanding Austrian media landscape dynamics that affect OOH demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ank%C3%BCnder-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ankünder GmbH