Stampin Up
Stampin' Up! is a privately held direct-sales crafting company that designs and sells paper crafting products — stamps, specialty paper, tools, and accessories — to individual hobbyists worldwide through a network of independent demonstrators and regional e-commerce sites spanning 12+ countries.
- Company typePrivate
- Founded1988
- HeadquartersRiverton, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Stampin Up firmographics
Firmographics- Name
- Stampin Up
- Legal name
- Stampin' Up!, Inc.
- Website
- https://stampinup.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Stampin' Up! is a privately held direct-sales crafting company that designs and sells paper crafting products — stamps, specialty paper, tools, and accessories — to individual hobbyists worldwide through a network of independent demonstrators and regional e-commerce sites spanning 12+ countries.
- Ownership category
- akta.pro rank
Stampin Up industry classification
Industry- Product category
- Paper Crafting Supplies
- NAICS
- Stationery Product Manufacturing (32223)
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)
Keywords
Where Stampin Up is headquartered
LocationHeadquarters
- HQ city
- Riverton
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Stampin Up business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct sales of crafting products including stamps, paper, project kits, specialty paper, tools, and accessories through e-commerce platform and independent demonstrators. Products are sold as one-time purchases with varying price points.
- Paper Pumpkin Subscription Kits: Monthly subscription kits featuring themed crafting products with step-by-step instructions. Delivered on a recurring monthly basis to subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time product purchases with individual pricing |
| Subscription | Monthly | Paper Pumpkin monthly subscription kit |
| Unit Pricing | Pay-as-you-go | Product of the Month exclusive offers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Stampin Up product offering
Product offeringCore offering
Stampin' Up! designs, manufactures, and sells paper crafting products — including rubber and photopolymer stamps, designer series paper, cutting dies, ink, markers, adhesives, and specialty tools — directly to consumers through its own e-commerce sites and a global network of independent demonstrators. The company also operates Paper Pumpkin, a monthly subscription kit service delivering themed crafting projects with step-by-step instructions.
Product overview
Stampin' Up is a direct-sales crafting company offering a comprehensive portfolio of paper crafting products. The core offerings include rubber and photopolymer stamps, designer series paper (including specialty papers like Shimmering Stripes), and various crafting tools and accessories. The company operates a subscription model through Paper Pumpkin kits, providing monthly themed craft projects. Additional product lines include the Stampin' Hot Foil Line for metallic effects, Impression Dies with coordinating Impressions Plates for embossing, and branded markers including Stampin' Blends and Stampin' Write. The product ecosystem also includes Step-by-Step guided projects, Quick & Easy Options for faster crafting, and Creativity Your Way offerings for more flexible creative experiences. Their product is distributed through independent demonstrators who sell directly to customers.
Differentiator
Problem solved
Functional benefit
Brands
- Paper Pumpkin: Monthly subscription kit program offering crafting supplies and project ideas
- Stampin' Blends
- Stampin' Write
- Stamparatus
Products and services
- Stampin' Hot Foil Line
- Paper Pumpkin Kits
- Designer Series Paper
- Stamps (Rubber and Photopolymer)
- Impression Dies and Impressions Plate
- Stampin' Blends
- Stampin' Write Markers
- Stampin' Dimensionals
Companies that use Stampin Up
Customer profileSegments3 records
Ideal customer profiles3 records
Stampin Up technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Stampin Up partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Stampin Up competitors and assessment
Company assessmentDirect peers
- Creative Memories: Direct-sales scrapbooking and paper-crafting company using an advisor network, overlapping with Stampin' Up! in core product categories and go-to-market approach.
- Close To My Heart: Direct-sales company selling stamps, paper, and scrapbooking supplies through a consultant network, directly comparable to Stampin' Up!'s demonstrator model and product mix.
Broad incumbents
- JOANN: Specialty fabric and crafts retailer carrying stamps, paper, and scrapbooking supplies, overlapping with Stampin' Up! in the paper-crafting category.
- Cricut: Connected cutting-machine platform with paper-crafting software, designs, and materials; a broader incumbent in the paper-crafting ecosystem that competes for premium crafter spend.
- Michaels Companies: Largest specialty arts-and-crafts retailer in North America; competes with Stampin' Up! across stamps, paper, and tools through physical and online channels.
- Hobby Lobby: Large arts-and-crafts retailer offering a wide assortment of paper crafting, stamps, and DIY supplies at lower price points, competing for the same hobbyist customer.
Others
- Etsy: Online marketplace where independent crafters (including Stampin' Up! demonstrators) sell finished handmade cards and projects; serves as both a downstream channel and a competitive surface for finished goods.
Regional players
- Thirty-One Gifts: US-based direct-sales company using a consultant model similar to Stampin' Up! but primarily in gifts and home organization; comparable for GTM and channel structure rather than product category.
Emerging players
- Brother ScanNCut: Connected cutting machine line targeting paper crafters with bundled designs and materials, a direct adjacent alternative for die-cutting and embossing workflows.
- Sizzix: Die-cutting and embossing brand offering tools and consumables used in paper crafting; competes most directly with Stampin' Up!'s Impression Dies and Impressions Plate products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Stampin Up social profiles
Digital presenceStampin Up compliance and trust
Trust signalCompliance1 record
Stampin Up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stampin Up leadership team
Management profileNumber of profiles
Stampin Up subsidiaries and ownership
Company hierarchySubsidiaries9 records
Stampin Up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stampin Up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stampin Up
What does Stampin Up do?
Stampin' Up! designs, manufactures, and sells paper crafting products — including rubber and photopolymer stamps, designer series paper, cutting dies, ink, markers, adhesives, and specialty tools — directly to consumers through its own e-commerce sites and a global network of independent demonstrators. The company also operates Paper Pumpkin, a monthly subscription kit service delivering themed crafting projects with step-by-step instructions.
Is Stampin Up a public or private company?
Stampin Up is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stampin Up founded?
Stampin Up was founded in 1988. It employs 501 to 1,000 people.
Where is Stampin Up based?
Stampin Up is headquartered in Riverton, United States, in the North America region.
How does Stampin Up make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are paper Pumpkin Subscription Kits.
Who are Stampin Up's main competitors?
Direct peers on record are Creative Memories and Close To My Heart. Broad incumbents are JOANN, Cricut, Michaels Companies and Hobby Lobby. Etsy is listed as an others. Thirty-One Gifts is listed as a regional player. Emerging players are Brother ScanNCut and Sizzix.
Does Stampin Up have an API?
No public API is recorded for Stampin Up.
What industry is Stampin Up in?
Stampin Up's product category is Paper Crafting Supplies. Its primary akta.pro industry code is IMAMAHAG, Stationery & Office Paper Products (notebooks, pads, forms). Its NAICS code is 32223 and its SIC code is 3950.