ANNADA - Association for Nutrition and Development Action

What ANNADA - Association for Nutrition and Development Action does

ANNADA - Association for Nutrition and Development Action is a non-profit Section 8 company founded in 2016 and headquartered in Thane, Maharashtra. It designs and delivers nutrition intervention programs targeting children under six years of age, pregnant women, and lactating mothers, primarily through the Integrated Child Development Services (ICDS) Anganwadi ecosystem. Its operational model combines centralized processing of proprietary Ready-to-Cook (RTC) food mixes with localized cooking at the point of delivery, intended to balance food safety, freshness, and last-mile cost efficiency. Cumulative reported reach exceeds 20 million meals served to over 170,000 beneficiaries across 1,300+ locations in Maharashtra, Andhra Pradesh, Haryana, and Madhya Pradesh.

The organization's product portfolio includes NUTRILADOO (a fortified ladoo premix), NUTRISUPER, multiple Khichdi variants, Sattu-based products, and the ANNADA Poshan Potli RTC mix. It holds ISO 22000:2018, FSSAI, and HACCP food-safety certifications alongside FCRA registration, enabling it to receive foreign contributions and to participate in institutional nutrition tenders. Operating with a lean team of approximately 20 employees (around 5 in core staff), ANNADA is incubated under the Planet Group.

ANNADA's business model is non-commercial: programs are funded through corporate CSR contributions and donations rather than user fees or commercial sales. Named corporate partners include JSW Steel, JSW Cement, Shapoorji Pallonji, Sudarshan Chemicals, and Astarc Group. No equity, venture, or institutional funding is reported. As a Section 8 entity, surpluses are reinvested into program expansion rather than distributed, and pricing/contract mechanics are grant-driven, making funding renewal concentration a material operating risk.

Name

ANNADA - Association for Nutrition and Development Action

Legal name

Association For Nutrition And Development Action

Website

https://annada.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ANNADA is a Maharashtra-based non-profit (Section 8, founded 2016) that delivers nutrition programs to children under six and pregnant or lactating mothers via a Central Processing–Local Cooking model using proprietary Ready-to-Cook food mixes, funded by corporate CSR and donations across four Indian states.

Ownership category

akta.pro rank

Product category

Child and Maternal Nutrition Intervention Services

NAICS

Community Food Services (624210), Community Food Services (62421)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Child Nutrition & Meal Programs (CACFP/Snack Programs) (EDACAMAA)

akta.pro secondary industries

Meal Program Compliance & Administration (NSLP/SBP, Reimbursements) (EDAEAEAC), In-House Cafeteria Operations & Meal Preparation (EDAEAEAA), Nutrition & Population Health Integration (MCH Nutrition, Micronutrients) (BPADAIAF), Infant & Toddler Nutrition Education (Complementary Feeding) (EDACAMAC)

Keywords

• Nutrition intervention programs
• Ready to cook food
• Fortified meal kits
• Maternal child health
• Corporate social responsibility

Headquarters

HQ city

Thane

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations and CSR Funding: ANNADA is a non-profit organization that operates entirely on donated funds. Revenue is generated through general donations from individual supporters, CSR (Corporate Social Responsibility) contributions from companies, and institutional grants. The organization states that 90% of donation amounts are directly utilized for beneficiaries.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

ANNADA is a non-profit that designs, manufactures, and distributes energy-dense Ready to Cook (RTC) food mixes — including Khichdi variants, micronutrient fortified Ladoos (NUTRILADOO, NUTRISUPER), and Sattu-based products — alongside comprehensive meal plans (ANNADA Poshan Potli), using a Central Processing–Local Cooking model where food is centrally produced in an ISO 22000:2018 / FSSAI / HACCP certified facility in Thane and then hot-cooked at Anganwadi centers, government schools, and community sites. Programs target children under 6 years, pregnant and lactating mothers, and adolescent girls across Maharashtra, Andhra Pradesh, Haryana, and Madhya Pradesh, supported by corporate CSR partnerships and individual donations.

Product overview

ANNADA is a non-profit organization offering a portfolio of Ready to Cook/Eat food products and nutrition programs. The core product line includes ANNADA Poshan Potli® kits, Ready to Cook Food Mixes, and specialized Ladoo products (NUTRILADOO, NUTRISUPER, NUTRILADOO PLUS, NUTRISUPER PLUS) that provide energy-dense, micronutrient fortified nutrition. These products are complemented by hot meal options including Khichdi variants and Sattu-based preparations. The organization also delivers program services including Mid-Day Meal Programs, Home Counselling Visits, and Community Awareness Workshops. The entire product portfolio is designed for children under 6 years, pregnant women, and lactating mothers in remote and marginalized communities.

Differentiator

Problem solved

Functional benefit

Brands

• ANNADA Poshan Potli: A nutrition package/product offering for malnourished children, providing micronutrient fortified ladoos and ready-to-cook food mixes.
• ANNADA Impact Model
• NOURISH TO FLOURISH

Products and services

• ANNADA Poshan Potli ANNADA Poshan Potli® is a nutrition kit specifically designed for malnourished children, providing nutrient-enriched meals to bridge the nutrition gap for children under 6 years, pregnant mothers, and lactating mothers.
• Ready to Cook / Ready to Eat Food Mixes Partially cooked, pre-processed, blended food mixes where all ingredients are combined in predefined ratios to achieve optimal taste, consistency and nutrition. Easily converted to Ready to Serve/Eat by simply adding water and cooking. Features no preservatives, no refrigeration requirements, extended shelf life, and consistent quality.
• NUTRILADOO Micronutrient Fortified Ladoo (ball-shaped sweet) with 3 variants of 41g each providing approximately 3g protein and 190 Kcal, fortified with vitamins, iron and calcium.
• NUTRISUPER Spirulina Fortified Ladoo with 3 variants of 25g each providing approximately 5.1g protein and 137 Kcal, containing 96 trace elements, rich in minerals, amino acids and anti-oxidants with immunity-boosting and anti-inflammatory properties.
• Khichdi Variants (Dalkhichdi, Daliya Khichdi, Soya Khichdi) Ready to Cook rice and lentil-based khichdi in multiple variants including Dalkhichdi, Daliya Khichdi, and Soya Khichdi (with added peanuts and soya chunks for protein). Each 250g bowl provides approximately 250 Kcal of energy. Served with multi-layered metallic pouch packaging for contactless preparation.
• Sattu-based Products (Ragi, Wheat, Chana Sattu) Protein-rich sattu (roasted gram/grain flour) based ladoos made from grams, wheat, rice or Ragi, combined with minerals and vitamins (CMV mix) and sugar. Traditional festive food format widely accepted by children and adults.
• Mid-Day Meal Program School feeding program integrated with social and behaviour change interventions to eradicate classroom hunger and promote healthy behaviours, implemented through mobile modular kitchen units and facility enhancements.
• Home Counselling Visits Community health engagement program providing home-based counselling to educate families on nutrition, hygiene practices, and health-seeking behaviours, conducted by trained frontline workers.
• Community Awareness Workshops Educational workshops conducted at the community level to raise awareness about nutrition, food safety, hygiene, and the importance of adequate nutrition for child and maternal health.

Quantifiable outcome

• Significant reduction in cases of malnutrition, maternal and child anemia
• +7 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Planet Group (Incubator)coreStrategic or Co-development Partner · 2 November 2015ANNADA was incubated by the Planet group, which has 50+ years of experience in providing safe, hygienic meals with consistent quality at economic costs across diverse geographies and scale. Planet Group provides strategic guidance and operational expertise to ANNADA. The group also designed fit-to-purpose, low-cost infrastructure for operational efficiencies and food quality/safety.
• JSW Steel Coated Products Ltd.majorGTM or Marketing PartnerCSR partnership for malnutrition intervention programs. JSW Steel Coated Products Ltd. has partnered with ANNADA across various locations where they operate, utilizing ANNADA's process-oriented approach with safety and quality at the core.
• Shapoorji Pallonji & Co. Ltd.majorGTM or Marketing PartnerCSR partnership with Shapoorji Pallonji & Co. Ltd. (Head CSR: Ms. Zarine Commissariat). Partnership active for over one year, with ANNADA's team demonstrating commitment and effort in on-ground implementation. Open to accepting and working on challenges during implementation.
• Astarc Group (KMCT)majorGTM or Marketing PartnerCSR partnership with Astarc Group (Head CSR: Mr. Upendra Sontakke). The association helped address the problem of malnutrition, with children gaining good weight in a period of 4 months. The model simplified the process of providing safe, hygienic, and nutritious meals.
• JSW CementmajorGTM or Marketing PartnerJSW Cement invited ANNADA in 2016 to provide meal solutions for children in government schools in Nandyal, Andhra Pradesh under the Mid-day Meal scheme. ANNADA designed mobile modular kitchens and food solutions for schools spread across large distances.
• Sudarshan ChemicalsmajorGTM or Marketing PartnerCSR partnership supporting the Roha, Raigad nutrition project. Sudarshan Chemicals and the CSR cell adopted 6 Anganwadi centers to improve the nutrition status of children. Micronutrient Fortified Ladoos were provided daily to beneficiaries.
• ICDS JawharcoreImplementation/ SI/ Consulting PartnerIntegrated Child Development Services (ICDS) Jawhar project. ANNADA's 'Central Processing – Local Cooking' model is implemented in collaboration with ICDS. Field Supervisor and AWW/H from ICDS Vasai II Project provide testimonials on improved attendance and health outcomes. ANNADA provides training, infrastructure, and food mixes while ICDS provides the community channel.
• IIT Bombay CTARAminorStrategic or Co-development PartnerIIT Bombay CTARA (Centre for Technology Alternatives for Rural Areas) conducted food safety audits and endorsed ANNADA's production unit, confirming strict adherence to FSSAI norms and ISO 22000:2005 certification. Serves as a technical validation of food safety practices.
• ICDS Vasai II ProjectcoreImplementation/ SI/ Consulting PartnerPartnership with ICDS Vasai II Project. Testimonial confirms that the Complementary Nutrition program helped improve attendance of children and mothers at AWCs. Field Supervisor and AWW/H participate in program delivery and monitoring.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Magic Bus Foundation: Non-profit working on child development including nutrition, life skills, and education for underprivileged children. Comparable to ANNADA in child-focused mission, CSR funding model, and India-centric operations.
• Smile Foundation: Indian non-profit operating nutrition, education, and healthcare programs for underprivileged children and families. Comparable operating model to ANNADA — CSR-funded community programs targeting malnutrition in similar beneficiary segments.
• Naandi Foundation: India-based non-profit operating large-scale nutrition, education, and safe drinking water programs including midday meals and child nutrition initiatives. Closely comparable to ANNADA in mission, beneficiary segments (children, mothers), and CSR-funded operating model.
• ChildFund India: International NGO focused on child development, education, and nutrition in underserved Indian communities. Comparable to ANNADA in mission, beneficiary segments (children, mothers), CSR/foundation funding model, and program delivery in rural geographies.

Broad incumbents

• CARE India: Large international NGO with India operations focused on maternal and child health, nutrition, and women empowerment. Comparable to ANNADA's maternal-child nutrition focus but with significantly broader geographic and programmatic footprint.
• Akshaya Patra Foundation: India's largest NGO-run mid-day meal program serving millions of school children daily. Direct functional peer to ANNADA's school feeding programs (e.g., Nandyal mid-day meal) — both operate government-school meal delivery via centralized kitchens, though Akshaya Patra is far larger and serves different geographies at scale.
• World Food Programme India: UN agency addressing food security and nutrition in India including school feeding and maternal-child nutrition. Comparable mission to ANNADA's community nutrition work, though WFP operates at vastly larger scale with government and multilateral funding.
• Tata Trusts - Nutrition Programs: India's largest philanthropic foundation running nutrition interventions targeting maternal and child malnutrition. Comparable in beneficiary focus but with substantially greater resources, geographic reach, and policy influence than ANNADA.

Regional players

• Seva Bharati / RSS-affiliated Nutrition Programs: Large-scale India nutrition and child welfare programs operating across multiple states including Maharashtra (ANNADA's headquarters state). Comparable grassroots delivery model targeting under-6 children and mothers.

Others

• Give India Foundation: India's largest online donation aggregator enabling funding for non-profits including nutrition-focused NGOs. Comparable through overlap in donor base and CSR intermediary function, though it is not a direct program operator like ANNADA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/annadaposhan
• YouTubeyoutube.com/@annada3899
• Facebookfacebook.com/annadaindia
• LinkedInlinkedin.com/company/annada-association-for-nutrition-and-development-action
• Instagraminstagram.com/annadaindia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about ANNADA - Association for Nutrition and Development Action