Anna Wright Ltd

What Anna Wright Ltd does

Anna Wright Ltd is an independent UK-based e-commerce business founded in 2011 by illustrator Anna Wright, operating from Alresford, Hampshire with a team of approximately 5 employees. The company designs and sells a portfolio of characterful greeting cards, giclée art prints, and complementary gift and homeware products (including fine bone china mugs made in Stoke-on-Trent, and cushions, tea towels, aprons, and make-up bags handmade in Lancashire), all unified by whimsical animal-themed illustrations of British wildlife.

The business runs on a Shopify e-commerce platform, with two distinct storefronts: a direct-to-consumer site at annawright.co.uk serving individual consumers, and a separate wholesale trade portal at annawright-trade.myshopify.com for retailer and gift shop bulk orders. Product pricing ranges from approximately £3 for a single greeting card to £320 for an extra-large framed print, with most items priced between £15 and £45; free UK delivery is offered on orders over £45, and a Pick & Mix promotion (six cards for the price of five) drives basket size. Products are also categorized by recipient (For Her, For Him, For Children, For a Friend) and themed collections (Ladies Who Lunch, Queen Bee, Midlife Crisis), supporting SEO-driven organic discovery.

The company is privately held and entirely founder-owned with no external funding, parent company, or institutional shareholders identified. Revenue is generated through one-time product sales (cards, prints, mugs, cushions, trays, tea towels, aprons, make-up bags, calendars, gift vouchers) across both DTC and wholesale channels. Marketing is digital-led, relying on email newsletter acquisition (10% discount incentive), Facebook and Instagram presence, and category-structured organic search.

Name

Anna Wright Ltd

Legal name

Anna Wright Ltd

Website

https://annawright.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Anna Wright Ltd is an independent UK-based illustrator-led e-commerce business selling characterful greeting cards, art prints, and British-made gift products through a Shopify direct-to-consumer website and a separate wholesale trade portal.

Ownership category

akta.pro rank

Product category

Greeting Cards & Illustrated Gifts

NAICS

Greeting Card Publishers (513191)

SIC

Greeting Cards (2771)

akta.pro primary industry

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

akta.pro secondary industry

Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)

Keywords

• Greeting cards
• Art prints
• Gift homeware
• Illustrated stationery
• British-made gifts

Headquarters

HQ city

Alresford, Hampshire

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time purchase of greeting cards, art prints, mugs, cushions, trays, tea towels, aprons, make-up bags, and calendars. Products sold at individual price points with no subscription required.
2. Gift Vouchers: Digital gift vouchers sold at variable denominations for gifting purposes.
3. Wholesale: Trade/wholesale channel operating through separate Shopify store (anna-wright-trade.myshopify.com) for bulk orders from retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Anna Wright Ltd designs and sells characterful greeting cards, giclée art prints, and gift homeware products featuring hand-drawn British wildlife and humorous animal illustrations. The portfolio spans greeting cards for all occasions (including dedicated Christmas lines and gold foil options), art prints in multiple sizes and formats with optional framing, fine bone china mugs manufactured in Stoke-on-Trent, plus cotton cushions, aprons, tea towels, and make-up bags handmade in Lancashire. Products are sold through the company's own Shopify-powered e-commerce site with free UK delivery over £45, complemented by a separate Shopify wholesale portal for trade customers.

Product overview

Anna Wright Ltd is an independent British artist and illustrator offering a unified portfolio of characterful greeting cards, art prints, and gift products. The core offering consists of greeting cards for all occasions (birthday, thank you, love, celebration, Christmas) and giclée art prints in multiple sizes and formats. These are complemented by a range of homeware and gift items including fine bone china mugs made in Stoke-on-Trent, tea towels, cushions, trays, aprons, and make-up bags—all handmade in Lancashire. The company also offers framed print options, original artwork, calendars, and downloadable colouring-in books. Products are sold primarily through the company's Shopify-powered e-commerce website with free UK delivery on orders over £45.

Differentiator

Problem solved

Functional benefit

Products and services

• Greeting Cards Characterful greeting cards featuring hand-drawn animal illustrations for occasions including birthday, thank you, thinking of you, love, congratulations, wedding, anniversary, new home, new baby, and Mother's/Father's Day. Includes gold foil options and themed packs of six.
• Christmas Cards Seasonal Christmas cards with over 25 designs including gold foil options and mixed card packs of six, sold individually or in themed packs.
• Art Prints Giclée art prints featuring whimsical animal illustrations including birds, sea life, bugs, bees, butterflies, and cocktail-themed designs, available in Mini, Small, Medium, Large, and Extra Large sizes and Square, Portrait, and Landscape formats.
• Framed Prints Art prints mounted and supplied in frames with four options: white painted wood, black painted wood, solid oak, or gold anodised aluminium, all double mounted with white acid-free mount-board. Printed to order and non-returnable.
• Fine Bone China Mugs Characterfully illustrated fine bone china mugs made in Stoke-on-Trent, UK, supplied in gift boxes with designs featuring ducks, birds, flamingos, frogs, bees, penguins, and other animals.
• Tea Towels High quality cotton tea towels with characterful illustrations, handmade in Lancashire, UK, and supplied folded within a presentation bellyband.
• Cushions High quality cotton and feather-filled cushions featuring Anna Wright's characterful artwork illustrations, handmade in Lancashire, UK.
• Trays Birch veneer and melamine trays featuring animal illustrations, suitable for serving or decorative purposes.
• Aprons High quality cotton aprons with characterful illustrations, handmade in Lancashire, UK.
• Make-up Bags High quality cotton make-up bags with characterful illustrations, handmade in Lancashire, UK.
• Calendars Annual illustrated calendars featuring characterful singing bird illustrations, including the 2026 calendar with cheerful designs for year-round display.
• Gift Vouchers Digital gift vouchers available at variable denominations, allowing recipients to choose their own Anna Wright products from the website.
• Original Artwork Original hand-drawn artwork pieces by Anna Wright, available for purchase as collector or decorative items.
• Colouring-in Books Downloadable PDF colouring-in books featuring Anna Wright's characterful line drawings, suitable for all ages to colour and collage.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Cath Kidston: British heritage lifestyle and homeware brand overlapping with Anna Wright's homeware range (cushions, tea towels, mugs, aprons) — comparable British-made positioning but a much broader portfolio.
• Hallmark Cards: Global greeting card giant with the widest UK distribution in the category — operates broadly across all occasions and price points rather than niche illustrator-led designs.
• Moonpig Group: UK-founded personalised greeting card and gifting platform with a much larger catalogue and consumer base — overlaps on greeting card category but competes on personalisation rather than illustration style.

Direct peers

• Ohh Deer: UK-based lifestyle and greeting card brand built around illustration-led design — directly comparable artist-collaboration model, gifting and homeware product range, and DTC Shopify-led distribution.
• Rachel Ellen Designs: UK illustrator of cute animal-themed greeting cards, wrapping paper and gift stationery — highly comparable illustration-led style and product categories aimed at the same gifting buyer.
• Rosie Made A Thing: UK illustrator-led brand of humorous illustrated greeting cards, prints and gifts — same solo-illustrator-to-DTC model and humour-driven aesthetic as Anna Wright.
• Ling Design: UK artist-led greeting card publisher offering characterful illustrated cards, prints and gifts — directly comparable founder/illustrator model and product mix to Anna Wright.
• East of India: UK gift and homeware brand offering characterful illustrated prints, keepsakes and decorative products — comparable artisan positioning and gift-retail distribution.
• Woodmansterne Publications: Established UK greeting card publisher supplying retailers and wholesalers nationwide — comparable in product category and dual DTC/wholesale motion, but at significantly larger scale.

Emerging players

• Wraptious: UK-based independent artist marketplace producing greeting cards and art prints from a curated illustrator roster — directly comparable in independent-artist-led prints and cards, but operates as a multi-artist platform.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AnnaWrightIllustration
• Instagraminstagram.com/annawrightillustration
• LinkedInlinkedin.com/company/anna-wright

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anna Wright Ltd