Ohh Deer
Ohh Deer is a UK-based, privately held e-commerce company that sells artist-illustrated greeting cards, notebooks, planners, art prints, and gifts direct-to-consumer in the UK and wholesale to international retailers, supported by licensed collaborations with the V&A and Cath Kidston.
- Company typePrivate
- Founded2011
- HeadquartersLoughborough, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ohh Deer does
Ohh Deer is a privately held, UK-based greeting card, stationery, and gift company that sells artist-illustrated products through two parallel channels. Its direct-to-consumer storefront (ohhdeer.com) serves UK individuals with greeting cards covering a wide occasion range (birthdays, weddings, anniversaries, sympathy, seasonal holidays), notebooks in multiple sizes and bindings (A5/A6/A7; Perfect Bound, Clothbound, Wiro), daily planners, riso-printed art prints, gift wrap and bags, keyrings, and novelty formats including Pop Up & 3D Cards and Jigsaw Cards. Pricing is low-to-mid AOV, with notebooks from £7 to £15, a '3 for 2' promotion on greeting cards, and free UK delivery on orders over £50.
The company's underlying asset is a curated content library: a roster of independent illustrators contributes original designs, and Ohh Deer has built licensed collaborations with heritage brands including the Victoria and Albert Museum (V&A Eastern Elegance and V&A stationery lines) and Cath Kidston. Operations are run by a small team out of a warehouse and returns facility in Burton on the Wolds, with Royal Mail and Parcelforce handling UK delivery and Clearpay providing pay-in-installments checkout.
The business model combines DTC consumer sales via Shopify-based e-commerce with a separate B2B wholesale platform (ohhdeerwholesale.com) that serves independent retailers domestically and internationally. Marketing is concentrated in an email newsletter with 180,000+ subscribers and an Instagram presence (@ohhdeer), supported by a recurring 'Artist of the Month' blog series. As of the current data, Ohh Deer has suspended direct international consumer shipping to the US due to tariff volatility, while continuing to serve international retailers through its wholesale channel. The company is PCI DSS compliant for payments and has no app, API, or disclosed AI capabilities.
Ohh Deer firmographics
Firmographics- Name
- Ohh Deer
- Legal name
- Ohh Deer
- Website
- https://ohhdeer.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ohh Deer is a UK-based, privately held e-commerce company that sells artist-illustrated greeting cards, notebooks, planners, art prints, and gifts direct-to-consumer in the UK and wholesale to international retailers, supported by licensed collaborations with the V&A and Cath Kidston.
- Ownership category
- akta.pro rank
Ohh Deer industry classification
Industry- Product category
- Greeting Cards & Stationery
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Greeting Card Publishers (513191), Office Supplies, Stationery, and Gift Retailers (4594)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Greeting Cards (2771)
- akta.pro primary industry
- Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)
- akta.pro secondary industry
- Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)
Keywords
Where Ohh Deer is headquartered
LocationHeadquarters
- HQ city
- Loughborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Ohh Deer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Consumer Product Sales: Direct-to-consumer sales of greeting cards, notebooks, planners, gifts, art prints, and gift wrap through e-commerce platform
- Wholesale/B2B Sales: Wholesale distribution to retailers through dedicated wholesale website
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | A6 Notebooks from £7.00 to £15.00 |
| Transaction based/ take rate | Pay-as-you-go | 3 for 2 on Greeting Cards |
| Other | Pay-as-you-go | Free UK Delivery over £50 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Ohh Deer product offering
Product offeringCore offering
Ohh Deer designs, produces, and sells greeting cards, notebooks, daily planners, art prints, gifts, gift wrap, keyrings, and specialty cards featuring original artwork from a roster of independent illustrators plus licensed designs from Cath Kidston and the V&A. Products are sold direct-to-consumer through the company's own Shopify storefront (primarily serving UK customers) and through a separate wholesale portal serving international retailers.
Product overview
Ohh Deer is a greeting cards, gifts, and stationery company offering a diverse portfolio of products centered around artistic expression and creative design. The core offering spans greeting cards (for occasions from birthdays to sympathy), notebooks (available in Perfect Bound, Clothbound, and Wiro binding in various sizes), daily planners, art prints, gifts, gift wrap/bags, keyrings, and specialty items like Pop Up & 3D Cards and Jigsaw Cards. The company operates through collaborations with major licensed brands including Cath Kidston and V&A (Victoria and Albert Museum), as well as featuring work from independent artists. Products are sold through both consumer-facing direct-to-consumer channels and a wholesale platform for retail partners. The company operates primarily in the UK market.
Differentiator
Problem solved
Functional benefit
Products and services
- Greeting Cards
- Notebooks Artist-inspired notebooks in multiple sizes (A5, A6, A7) and binding styles (Perfect Bound, Clothbound, Wiro, Hardback, Paperback), priced between £7 and £15 for A6 paperbacks. Sold direct-to-consumer and via wholesale.
- Daily Planners Daily planners in styles ranging from vibrant and colourful to sleek and sophisticated, designed to help users organise schedules.
- Art Prints Riso-printed art prints and other artistic print offerings for home décor and gifting.
- Gifts Gift items including sweet treats, stationery gifts, and keyrings, segmented by price point under £5, £10, and £20.
- Gift Wrap & Gift Bags Gift packaging including gift wrap and gift bags for various occasions.
- Keyrings Decorative keyrings featuring various artistic designs.
- Pop Up & 3D Cards Interactive greeting cards with pop-up and three-dimensional elements for special celebrations.
- Jigsaw Cards Greeting cards that double as puzzles, combining a jigsaw with a heartfelt message.
- Postcards Single-sided postcards for various occasions and correspondence.
- Ohh Deer x V&A Licensed collaboration with the Victoria and Albert Museum featuring Eastern Elegance and other museum-inspired designs across stationery and greeting cards.
- Cath Kidston Stationery Licensed Cath Kidston-branded stationery collection featuring the brand's signature floral and heritage prints on notebooks and greeting cards.
Companies that use Ohh Deer
Customer profileSegments2 records
Ideal customer profiles2 records
Ohh Deer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ohh Deer partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- V&A (Victoria and Albert Museum)coreLicensing partnership with Victoria and Albert Museum for V&A-branded stationery products including notebooks, planners, and art prints. Products include V&A Eastern Elegance collection and various V&A-designated notebooks.
- Cath KidstoncoreLicensing partnership with Cath Kidston brand for branded stationery products including notebooks and greeting cards featuring signature floral and heritage prints.
- Julia Whitney BarnesminorFeatured artist highlighted as 'Artist of the Month' showcasing whimsical botanical illustrations. Designs featured on greeting cards and notebooks.
- Meg FatharlyminorFeatured artist highlighted as 'Artist of the Month'. Creates distinctive illustrations featured in Ohh Deer product line.
- Suzy UltmanminorFeatured artist described as creating 'whimsical world' illustrations. Featured in blog spotlight about her creative work.
- Natasha DurleyminorArtist featured on site with logo presence. Creates nature-inspired illustrations (British Woodland, British Birds, Animals of the Sumatran Jungle) featured on notebooks.
- Steven RhodesminorArtist with work featured in Ohh Deer notebook collection.
- AshkahnminorArtist whose work is featured in Ohh Deer notebook collection.
- Badger & BurkeminorArtist studio whose work appears in Ohh Deer notebook collection.
- Ken The CatminorArtist featuring whimsical cat designs in Ohh Deer notebook collection.
- Mélanie JohnssonminorArtist whose work is featured in Ohh Deer notebook collection.
- Danger BoisminorArtist featuring distinctive designs in Ohh Deer notebook collection.
- Royal MailcorePrimary delivery partner for UK orders. Standard delivery uses Royal Mail 2nd Class; Express delivery uses Royal Mail 1st Class for smaller items.
- ParcelforcecoreUsed for heavier/larger orders that exceed Royal Mail weight limitations for both standard and express delivery options.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Ohh Deer competitors and assessment
Company assessmentDirect peers
- Thortful: UK online greeting card marketplace featuring designs from independent illustrators and artists. Directly overlaps with Ohh Deer's artist-illustrated card positioning and UK DTC model.
- Paperchase: UK retailer of greeting cards, stationery, and gifts. Overlaps with Ohh Deer across cards, notebooks, and gift wrap, primarily through physical and online retail in the UK.
- Papier: UK-based DTC stationery and greeting card brand selling notebooks, planners, cards, and personalised gifts directly online. Highly comparable to Ohh Deer in channel mix, UK DTC focus, and premium design-led positioning.
- MOO: Design-led UK/US print and stationery brand selling premium business cards, notebooks, and greeting cards online. Comparable in premium design-led positioning and DTC-first model targeting both consumers and businesses.
- Scribbler: UK greeting card specialist retailer with own-store and online presence, focused on distinctive single-card designs. Directly competes with Ohh Deer in the UK greeting card category with a similar design-forward ethos.
Broad incumbents
- Moonpig: UK-founded and now public leader in greeting cards with a strong personalised cards and gifting platform. A much larger incumbent in the same greeting card category, but broader in scope and less artist-led.
- Etsy: Global marketplace featuring artist-designed greeting cards, prints, and stationery. Overlaps with Ohh Deer through independent artist supply and discoverability, though operating as a platform rather than a single brand.
- Card Factory: UK high-street greeting card and gift retailer with hundreds of physical stores plus online. Comparable category footprint but operates a mass-market discount model rather than Ohh Deer's premium artist-led positioning.
- Smythson: UK heritage luxury stationery and leather goods brand selling notebooks, diaries, and greeting cards. Comparable at the premium stationery end of the market where Ohh Deer's higher-priced Clothbound and V&A products play.
Emerging players
- Artifact Uprising: US-based premium print and stationery brand offering art prints, notebooks, and photo-based cards. Comparable in premium design-led, artist-featured print positioning and DTC-first GTM, though primary geography is North America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Ohh Deer social profiles
Digital presenceOhh Deer compliance and trust
Trust signalCompliance1 record
Ohh Deer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ohh Deer leadership team
Management profileNumber of profiles
Profiles1 record
Ohh Deer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ohh Deer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ohh Deer
What does Ohh Deer do?
Ohh Deer designs, produces, and sells greeting cards, notebooks, daily planners, art prints, gifts, gift wrap, keyrings, and specialty cards featuring original artwork from a roster of independent illustrators plus licensed designs from Cath Kidston and the V&A. Products are sold direct-to-consumer through the company's own Shopify storefront (primarily serving UK customers) and through a separate wholesale portal serving international retailers.
Is Ohh Deer a public or private company?
Ohh Deer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ohh Deer founded?
Ohh Deer was founded in 2011. It employs 11 to 50 people.
Where is Ohh Deer based?
Ohh Deer is headquartered in Loughborough, United Kingdom, in the Europe region.
How does Ohh Deer make money?
Two revenue lines are on record. Consumer Product Sales are the primary driver. The others are wholesale/B2B Sales.
Who are Ohh Deer's main competitors?
Direct peers on record are Thortful, Paperchase, Papier, MOO and Scribbler. Broad incumbents are Moonpig, Etsy, Card Factory and Smythson. Artifact Uprising is listed as an emerging player.
Does Ohh Deer have an API?
No public API is recorded for Ohh Deer.
What industry is Ohh Deer in?
Ohh Deer's product category is Greeting Cards & Stationery. Its primary akta.pro industry code is CRALAJAE, Greeting Cards, Wrap & Party Supplies Retail, with a secondary code of CRALAJAD, Seasonal & Holiday Gifts & Decor Retail. Its NAICS code is 459420 and its SIC code is 5945.