The Anne Frank Trust UK
The Anne Frank Trust UK is a London-based educational charity, founded in 1991, that delivers free anti-prejudice programmes to schools across England and Scotland, training young people aged 9–15 as peer educators using Anne Frank's diary and legacy, and is funded by donations and corporate partnerships.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Anne Frank Trust UK does
The Anne Frank Trust UK is a registered educational charity (charity numbers 1003279 and SC040488; company number 02612141), founded in 1991 and headquartered in London, that uses the life and diary of Anne Frank to empower young people aged 9 to 15 to recognise and challenge antisemitism and all forms of prejudice. The Trust delivers a unified educational product portfolio comprising a Core Programme (covering antisemitism and prejudice both in the Holocaust and today), Workshops, the Anne Frank Ambassadors peer-leadership pathway, free interactive Online Learning events, and a Learning Hub of curriculum and creative resources. Delivery is anchored in a peer-educator model in which trained young people cascade learning across their school communities, and the Trust operates across England and Scotland.
The organisation serves UK primary and secondary schools as its primary customer segment, alongside the young people themselves who may progress into ambassador roles. Programmes are provided free of charge to schools; revenue is generated through individual donations, regular giving, fundraising events (notably the Annual Lunch marking Holocaust Memorial Day), and a structured corporate partners programme. No programme fees are charged to educational institutions. The Trust maintains strategic affiliations with Anne Frank Fonds Basel (the only organisation founded by Otto Frank) and UNESCO, and engages directly with UK policymakers — most recently via Youth Ambassador meetings with senior advisers at Number 10 Downing Street in April 2025.
In 2024 the Trust engaged 126,819 young people across England and Scotland, rising to 132,000+ in 2025; 88.7% of schools programme participants (and over 90% in 2025) showed improved pro-social attitudes towards people of different backgrounds. Headcount is 34 employees. No proprietary technology platform is disclosed, and revenue figures are not publicly reported.
The Anne Frank Trust UK firmographics
Firmographics- Name
- The Anne Frank Trust UK
- Legal name
- Anne Frank Trust UK
- Website
- https://annefrank.org.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Anne Frank Trust UK is a London-based educational charity, founded in 1991, that delivers free anti-prejudice programmes to schools across England and Scotland, training young people aged 9–15 as peer educators using Anne Frank's diary and legacy, and is funded by donations and corporate partnerships.
- Ownership category
- akta.pro rank
The Anne Frank Trust UK industry classification
Industry- Product category
- Charitable Education Services
- NAICS
- Educational Support Services (611710)
- akta.pro primary industry
- Philanthropic & Charitable Trust Services (FSAAANAI)
- akta.pro secondary industry
- Scholarship & Fellowship Foundations and Trusts (EDADAHAC)
Keywords
Where The Anne Frank Trust UK is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Anne Frank Trust UK business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and fundraising: Individual donations, regular giving, and fundraising activities from supporters constitute a primary revenue stream. The website features a prominent donate CTA and multiple fundraising initiatives.
- Corporate partnerships: The Trust partners with corporate entities who provide financial support, with a dedicated 'Corporate partners' page on the website indicating a structured corporate sponsorship programme.
- Educational programmes (free to schools): Core educational programmes are delivered free of charge to schools, funded through donations and supporter contributions rather than direct programme fees.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
The Anne Frank Trust UK product offering
Product offeringCore offering
The Anne Frank Trust UK is an educational charity that delivers free anti-prejudice programmes to primary and secondary schools across England and Scotland. Using the life and diary of Anne Frank, the Trust trains young people aged 9 to 15 as peer educators who share their learning across their school communities. Programmes cover antisemitism and all forms of prejudice, both in the Holocaust and today, and are funded through donations and corporate partnerships rather than programme fees.
Product overview
The Anne Frank Trust UK offers a unified educational programme focused on anti-prejudice education using Anne Frank's diary and legacy. The core offerings include the Core Programme (workshops and peer education training), the Anne Frank Ambassadors leadership programme, and Online Learning events. These are supported by the Learning Hub containing resources for exploring Anne Frank's diary and challenging prejudice today. The product portfolio extends to creative outputs including Creative Writing, Films, and Art created by young programme participants. The organization targets young people aged 9 to 15 across England and Scotland, working primarily with schools.
Differentiator
Problem solved
Functional benefit
Products and services
- Core Programme
Quantifiable outcome
- 88.7% of young people in the schools programme become more positive towards people who are Jewish, Muslim, Black, Christian, disabled, female, Gypsy Roma Traveller, LGBTQ, male, old, refugee or white.
- +2 more outcomes
Companies that use The Anne Frank Trust UK
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
The Anne Frank Trust UK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Anne Frank Trust UK partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- UK Government (Number 10 Downing Street)flagshipIn April 2025, Anne Frank Trust Youth Ambassadors met senior advisers at Number 10 Downing Street to share their lived experiences of discrimination and call for stronger education to tackle rising levels of prejudice. This engagement builds on the Trust's ongoing work with Government and civil society.
- UNESCOflagshipIn 2009, Anne Frank's diary was inscribed on UNESCO's Memory of the World Register, recognising it as an irreplaceable cultural document of humanity. In December 2021, UNESCO together with the Anne Frank Fonds Basel launched the Holocaust education programme 'Dear Kitty' at UNESCO headquarters in Paris, based on the animated film 'Where is Anne Frank'.
- Anne Frank Fonds BaselcoreThe Anne Frank Fonds Basel, founded by Otto Frank in 1963, is the only organisation founded by Otto Frank himself and manages the copyright to the Diary of Anne Frank. It has supported the work of the Anne Frank Trust in London and maintains an ongoing partnership with it. The AFF uses proceeds from the granting of rights and licenses for charitable purposes and educational initiatives worldwide, including supporting the Trust's programmes.
- Anne Frank House AmsterdamminorThe Anne Frank House Museum in Amsterdam is where Frank wrote her diary and is now visited by over a million people a year. It operates independently of the Anne Frank Trust UK. Anne Frank inspired anti-prejudice education programmes in countries across the globe, including the Anne Frank Trust in the UK.
- Yad VashemminorSince 1987, the Anne Frank Fonds, together with Yad Vashem in Jerusalem, has supported needy 'Righteous Among the Nations' — those non-Jewish people who risked their lives during World War II to save Jews. This partnership supports the broader educational mission shared with the Anne Frank Trust UK.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Anne Frank Trust UK competitors and assessment
Company assessmentDirect peers
- Anne Frank House (Amsterdam): The Amsterdam museum and educational foundation operating in Anne Frank's preserved hiding place and running international anti-prejudice programmes; the original Anne Frank legacy institution and the Trust's closest international peer, sharing brand, content lineage and educational mission.
- National Holocaust Centre and Museum: UK charity operating a Holocaust education centre in Nottinghamshire offering school visits and teacher training, comparable in mission and beneficiary base to the Anne Frank Trust's schools programmes across England.
- Holocaust Memorial Day Trust: UK charity coordinating Holocaust Memorial Day activities and producing educational resources for schools, closely aligned with the Anne Frank Trust's mission and frequently co-promoted at events such as the Annual Lunch on HMD.
- Holocaust Educational Trust (UK): UK-based educational charity delivering Holocaust education to schools, including the flagship Lessons from Auschwitz programme, directly overlapping with the Anne Frank Trust's anti-prejudice school offering and competing for the same schools, donors, and government channels.
- Show Racism the Red Card: UK anti-racism education charity using sport and creative content to deliver anti-prejudice workshops in schools, directly competing for the same school booking windows, donor funding and youth engagement slots.
Broad incumbents
- Yad Vashem: Israel's official Holocaust memorial running global teacher training, seminars and educational materials, comparable in scale and remit to the Trust's mission but operating internationally with much larger institutional resources.
Emerging players
- Kick It Out: UK organisation tackling discrimination in football with an expanding educational and schools programme, overlapping with the Trust's anti-prejudice focus but anchored in a sport-specific channel.
- Anti-Bullying Alliance (Anti-Bullying Pro): UK coalition hosted by the NSPCC providing anti-bullying training, resources and policy advocacy for schools, adjacent to the Trust's anti-prejudice offering within the same school PSHE/SMSC purchasing context.
Regional players
- Standing Together (against domestic violence): UK charity working with schools and faith communities on prejudice-related education within the domestic-violence and community-cohesion space, sharing methodology (peer-led schools work) but addressing different beneficiary outcomes.
Others
- Anne Frank Fonds Basel: The Basel-based foundation founded by Otto Frank that holds diary rights and funds Anne Frank-related educational projects worldwide; not a direct competitor but the Trust's core strategic partner and content-rights source.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Anne Frank Trust UK social profiles
Digital presenceThe Anne Frank Trust UK financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Anne Frank Trust UK leadership team
Management profileNumber of profiles
Profiles1 record
The Anne Frank Trust UK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Anne Frank Trust UK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Anne Frank Trust UK
What does The Anne Frank Trust UK do?
The Anne Frank Trust UK is an educational charity that delivers free anti-prejudice programmes to primary and secondary schools across England and Scotland. Using the life and diary of Anne Frank, the Trust trains young people aged 9 to 15 as peer educators who share their learning across their school communities. Programmes cover antisemitism and all forms of prejudice, both in the Holocaust and today, and are funded through donations and corporate partnerships rather than programme fees.
Is The Anne Frank Trust UK a public or private company?
The Anne Frank Trust UK is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Anne Frank Trust UK founded?
The Anne Frank Trust UK was founded in -1. It employs 11 to 50 people.
Where is The Anne Frank Trust UK based?
The Anne Frank Trust UK is headquartered in London, United Kingdom, in the Europe region.
How does The Anne Frank Trust UK make money?
Three revenue lines are on record. Donations and fundraising is the primary driver. The others are corporate partnerships and educational programmes (free to schools).
Who are The Anne Frank Trust UK's main competitors?
Direct peers on record are Anne Frank House (Amsterdam), National Holocaust Centre and Museum, Holocaust Memorial Day Trust, Holocaust Educational Trust (UK) and Show Racism the Red Card. Yad Vashem is listed as a broad incumbent. Emerging players are Kick It Out and Anti-Bullying Alliance (Anti-Bullying Pro). Standing Together (against domestic violence) is listed as a regional player. Anne Frank Fonds Basel is listed as an others.
Does The Anne Frank Trust UK have an API?
No public API is recorded for The Anne Frank Trust UK.
What industry is The Anne Frank Trust UK in?
The Anne Frank Trust UK's product category is Charitable Education Services. Its primary akta.pro industry code is FSAAANAI, Philanthropic & Charitable Trust Services, with a secondary code of EDADAHAC, Scholarship & Fellowship Foundations and Trusts. Its NAICS code is 611710.