Anno
- Company typePrivate
- Founded2009
- HeadquartersElverum, Norway
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Anno firmographics
Firmographics- Name
- Anno
- Legal name
- Anno museum AS
- Website
- https://annomuseum.no
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Anno industry classification
Industry- Product category
- Museum and Cultural Heritage Services
- NAICS
- Museums (712110), Museums, Historical Sites, and Similar Institutions (7121), Historical Sites (712120), Museums, Historical Sites, and Similar Institutions (712), Museums (71211)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- History Museums (THAJADAB)
Keywords
Where Anno is headquartered
LocationHeadquarters
- HQ city
- Elverum
- HQ country
- Norway
- HQ region
- Europe
Offices13 records
Markets served
Anno business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Admissions and ticket sales: Revenue from paid museum visits, with increasing paid attendance noted as a growth area in 2025
- Membership subscriptions: Annual membership providing free entry to all 29 museums, starting at kr 790 per year for adults
- Conference and venue rental: Conference facilities and venue rental services, from small meeting rooms (from kr 2750) to large conference packages (from kr 570 per person)
- Public subsidies: Government funding from Kulturdepartementet, Innlandet fylkeskommune, and Hedmark municipalities - major revenue source
- Commercial digitization services: Anno Digital provides paid digitization services to external customers including other museums
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Adult membership - kr 790 per year |
| Subscription | Annual | Child membership (under 16) - kr 550 per year |
| Subscription | Annual | Family (2 adults + children) - kr 2130 per year |
| Subscription | Annual | Family (1 adult + children) - kr 1340 per year |
| Unit Pricing | Pay-as-you-go | Small meeting room - from kr 2750 for up to 10 persons |
| Unit Pricing | Pay-as-you-go | Large meeting room - from kr 8500-10500 for 100-250 persons |
| Unit Pricing | Pay-as-you-go | Simple day package - from kr 570 per person |
| Unit Pricing | Pay-as-you-go | Standard day package - from kr 650 per person |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Anno product offering
Product offeringCore offering
Anno museum AS operates a network of 29 museums and visitor sites across Innlandet county, offering cultural heritage exhibitions, educational programs for schools, annual memberships with free entry, conference and venue rental services, and dedicated conservation (Anno Bevaringssenter) and digitization (Anno Digital) units serving both internal collections and external customers. The organization holds national responsibility for women's history, Norwegian emigration, Romani/Tater cultural heritage and forestry-related museum services.
Product overview
Anno museum AS is a museum network consisting of 29 museums across Innlandet county (formerly Hedmark), from local heritage farms to nationally significant institutions. The portfolio includes museums covering cultural history, natural history, forestry, emigration, women's history, industrial heritage, and regional traditions. Key products include the main museum network operations, Anno Digital (digitization services), Anno Bevaringssenter (conservation center), conference facilities, and membership programs. The flagship Domkirkeodden historiesenter, opening May 2026, represents a new model combining museum and archive services. Specialized museums include Norsk Skogmuseum (forestry), Norsk utvandrermuseum (emigration), Kvinnemuseet (women's history - Norway's only), and various regional heritage museums.
Differentiator
Problem solved
Functional benefit
Products and services
- Anno museum network (29 museums across Innlandet)
- Anno membership program
- Conference and course facilities
- Anno Digital (Digitaliseringsenheten)
- Anno Bevaringssenter (Conservation Center)
- Domkirkeodden historiesenter (Regional History Center)
- Mjøsbåt Laboratorium
Quantifiable outcome
- Record-breaking 240,184 visitors in 2025
- +2 more outcomes
Companies that use Anno
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Anno technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Anno partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- MjøsmuseetcoreCollaboration partner in Revitalisering av Mjøsbåtkulturen project, documenting and building replicas of traditional Mjøsbåt boats from Lake Mjøsa
- Hamar Roklub 1881coreCollaboration partner in Mjøsbåt project, recipient of rebuilt traditional boat, hosts boat-building laboratory and events
- Norsk HåndverksinstituttminorPartner in Mjøsbåt project, organized boat-building seminar in June 2024
- RiksantikvarencoreSupporting partner in Mjøsbåt project, involved in heritage preservation (Nordic boat traditions inscribed on UNESCO list 2021)
- Forbundet KystenminorSupporting partner in traditional boat preservation, organizes Tradisjonsbåtkonferansen 2024
- KulturITcoreIT provider for Anno's digital solutions, operates Primus database system and DigitaltMuseum platform. Anno is co-owner and managing director serves as board chair
- NasjonalarkivetcoreCo-located with Anno at Domkirkeodden historiesenter opening 2026, partnership for regional history center - national pilot project
- Innlandet fylkeskommunecoreMajority owner (35% stake), provides operational subsidies, supports Crossings 200, and funds Museumforum Innlandet collaboration
- Värmlands museum (Sweden)minorCross-border collaboration in seminars on crisis, war and emergency preparedness, joint professional development
- Dalarna museum (Sweden)minorCross-border collaboration with joint seminars including 'Skog' (Forest) theme, professional exchange
- NIKU – Norsk institutt for kulturminneforskningminorCollaboration on archaeological investigations of Hamar's medieval history in partnership with Anno
Scale indicators13 records
Recent moves9 records
Expansion highlights6 records
Anno competitors and assessment
Company assessmentRegional players
- Sveriges museer / Värmlands Museum: Swedish regional museum with similar cultural history mandate and active cross-border collaboration partner with Anno. Comparable as a Nordic regional museum organization with public funding and similar programming focus.
- Midt-Troms Museum: Regional museum organization in Midt-Troms, northern Norway. Comparable as a regional museum network serving a sparsely populated area with public funding and similar collection management challenges, though operating in a different geography.
Direct peers
- Maihaugen (De Sandvigske Samlinger): Open-air museum in Lillehammer with extensive building collections and cultural heritage focus. Operates in the same Innlandet region as Anno, with similar friluftsmuseum model and comparable audience of cultural tourists and school groups.
- Museum Stavanger (Museum of Stavanger AS): Regional museum network in Rogaland operating multiple cultural and historical sites. Directly comparable as a multi-site museum organization with public funding, diverse revenue streams, and a mix of local heritage farms and city museums.
- Agder Museum: Regional museum network in Agder county with multiple sites and public ownership structure. Comparable to Anno as a multi-site county-level museum organization with similar revenue model (admissions, membership, public subsidies).
- Vestfoldmuseene IKA: Regional museum network in Vestfold county operating multiple sites under a unified organization. Directly comparable as a county-level museum consolidation model, with shared funding from fylkeskommune and similar multi-site governance structure.
- Telemark Museum: Regional museum organization in Telemark operating multiple heritage sites with industrial and cultural history focus. Comparable as a county-level museum network with public ownership and subsidy dependence.
Others
- Kulturminnefondet: Norwegian Cultural Heritage Fund providing grants for heritage preservation projects. Comparable as a heritage funding ecosystem participant that Anno museums can apply to for conservation and digitization projects.
- Riksantikvaren: Norwegian Directorate for Cultural Heritage, which provides funding and oversight to Anno. Relevant as the regulatory and funding counterpart that Anno depends on, and a partner in heritage preservation projects including Mjøsbåt UNESCO work.
Broad incumbents
- Norsk Folkemuseum: Norway's largest cultural history museum on Bygdøy in Oslo, featuring extensive open-air building collections and national cultural exhibits. Operates at greater scale and urban catchment but shares the cultural history museum model and educational programming focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Anno social profiles
Digital presenceAnno compliance and trust
Trust signalCompliance2 records
Anno financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anno leadership team
Management profileNumber of profiles
Profiles16 records
Anno subsidiaries and ownership
Company hierarchySubsidiaries2 records
Anno funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anno M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anno
What does Anno do?
Anno museum AS operates a network of 29 museums and visitor sites across Innlandet county, offering cultural heritage exhibitions, educational programs for schools, annual memberships with free entry, conference and venue rental services, and dedicated conservation (Anno Bevaringssenter) and digitization (Anno Digital) units serving both internal collections and external customers. The organization holds national responsibility for women's history, Norwegian emigration, Romani/Tater cultural heritage and forestry-related museum services.
Is Anno a public or private company?
Anno is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Anno founded?
Anno was founded in 2009. It employs 11 to 50 people.
Where is Anno based?
Anno is headquartered in Elverum, Norway, in the Europe region.
How does Anno make money?
Five revenue lines are on record. Admissions and ticket sales are the primary driver. The others are membership subscriptions, conference and venue rental, public subsidies and commercial digitization services.
Who are Anno's main competitors?
Regional players on record are Sveriges museer / Värmlands Museum and Midt-Troms Museum. Direct peers are Maihaugen (De Sandvigske Samlinger), Museum Stavanger (Museum of Stavanger AS), Agder Museum, Vestfoldmuseene IKA and Telemark Museum. Others are Kulturminnefondet and Riksantikvaren. Norsk Folkemuseum is listed as a broad incumbent.
Does Anno have an API?
No public API is recorded for Anno.
What industry is Anno in?
Anno's product category is Museum and Cultural Heritage Services. Its primary akta.pro industry code is THAJADAB, History Museums. Its NAICS code is 712110 and its SIC code is 7900.