Mjøsmuseet
Mjøsmuseet AS is a Norwegian regional cultural history museum operating multiple sites across Gjøvik, Toten, Minnesund, and Raufoss, preserving approximately 30,000 artifacts, 1,800 shelf meters of archives, and over 100 historic buildings. It serves the general public, school groups, researchers, and event clients, funded by municipal owners and earned revenue.
- Company typePrivate
- Founded2006
- HeadquartersKapp (Østre Toten), Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mjøsmuseet does
Mjøsmuseet AS is a regional cultural history museum operating across the western shore of Lake Mjøsa in Norway, with physical sites in Gjøvik, Toten (Østre and Vestre), Minnesund, and (as of January 2025) Raufoss. The museum was formed in 2006 through the merger of Gjøvik historiske samlinger, Toten museum, and Mjøssamlingene, and is owned by three municipalities (Gjøvik, Vestre Toten, Østre Toten) together with Stiftelsen Toten Historielag and Foreningen Mjøssamlingene. It preserves and presents artifacts, photographs, archives, buildings, boats, and industrial heritage spanning approximately 8,000 years of regional history.
The museum's portfolio comprises multiple exhibition sites including Mjøsas ark (a 500 sqm exhibition at Kapp Melkefabrikk), Mjøssamlingene (Norway's largest lake shipping museum at Minnesund), Steinberg (an authentic 1814 amtmann's estate), Eiktunet open-air museum, Gjøvik gård, the Glassutstilling, Raufoss industrimuseum, Hjemmefronthytta (WWII resistance site), and Tingbygningen Hunn. It manages approximately 30,000 artifacts, over 20,000 digitized objects on DigitaltMuseum, around 1,800 shelf meters of historical archives, a traditional music archive, and over 100 historic buildings. Supporting services include building preservation advisory, photo licensing, school programs under Den kulturelle skolesekken, the pod:Mjøsmuseet podcast, and the annual Årboka publication.
Revenue is generated through a mix of municipal and regional government funding, admission and guided tour fees (110 NOK adults, 100 NOK weekday group rate), venue rentals (2,500-5,000 NOK), photo licensing (250-1,250 NOK depending on use), and publication sales (350 NOK for Årboka). The museum serves the general public, tourists, primary and secondary schools across six municipalities, researchers and genealogists, and private event organizers. Distribution occurs through physical museum sites (summer season June 20 - August 16), year-round group tours by appointment, digital platforms (DigitaltMuseum, Facebook, Instagram, podcast), and partnerships with NTNU, Vitensenteret Innlandet, Sparebankstiftelsen DNB, and local historical associations. The organization employs approximately 19 permanent staff.
Mjøsmuseet firmographics
Firmographics- Name
- Mjøsmuseet
- Legal name
- Mjøsmuseet AS
- Website
- https://mjosmuseet.no
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mjøsmuseet AS is a Norwegian regional cultural history museum operating multiple sites across Gjøvik, Toten, Minnesund, and Raufoss, preserving approximately 30,000 artifacts, 1,800 shelf meters of archives, and over 100 historic buildings. It serves the general public, school groups, researchers, and event clients, funded by municipal owners and earned revenue.
- Ownership category
- akta.pro rank
Mjøsmuseet industry classification
Industry- Product category
- Cultural Heritage Museum
- NAICS
- Museums (712110), Historical Sites (712120), Museums, Historical Sites, and Similar Institutions (712), Museums, Historical Sites, and Similar Institutions (7121), Libraries and Archives (51921)
- akta.pro primary industry
- History Museums (THAJADAB)
- akta.pro secondary industries
- Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI), Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF), Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC), Iconic Architecture & Signature Buildings (Cathedrals, Palaces, Castles) (THAJACAE), Libraries, Archives & Special Collections (BPAGAHAF), Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)
Keywords
Where Mjøsmuseet is headquartered
LocationHeadquarters
- HQ city
- Kapp (Østre Toten)
- HQ country
- Norway
- HQ region
- Europe
Offices5 records
Markets served
Mjøsmuseet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Public Cultural Institution Funding: Mjøsmuseet AS operates as a regional cultural history museum receiving municipal and regional government funding as a public institution.
- Admission and Tour Fees: Revenue from ticket sales for museum visits (110 NOK adults, free for children under 18) and guided group tours (100-110 NOK per person with minimum prices).
- Venue Rental: Rental income from venues including Vøllumfjøset at Steinberg (5,000 NOK weekend, 2,500 NOK single day), outdoor stage at Eiktunet, and Tingbygningen Hunn.
- Photo Sales: Revenue from sale of photographic files: 250 NOK private/research, 750 NOK editorial, 1,250 NOK advertising. Free downloads for private non-commercial use from DigitaltMuseum.
- Publications Sales: Sale of annual books (Årboka) at 350 NOK, local history books, with 20% discount for orders of 10+ copies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single adult admission: 110 NOK |
| Unit Pricing | Pay-as-you-go | Guided group tours on weekdays: 100 NOK per person, minimum 1,500 NOK |
| Unit Pricing | Pay-as-you-go | Photo file sales: 250-1,250 NOK depending on use |
| Unit Pricing | Multi-year contract | Venue rental at Steinberg: 2,500-5,000 NOK |
| Unit Pricing | Pay-as-you-go | Årboka (annual book): 350 NOK |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Mjøsmuseet product offering
Product offeringCore offering
Mjøsmuseet is a regional cultural history museum that preserves and communicates artifacts, photographs, archives, buildings, boats, and industrial heritage from the Lake Mjøsa region in Norway. The museum operates seven main physical sites along the western shore of Lake Mjøsa and delivers cultural experiences, educational programs for schools, venue rentals, archive research services, photo licensing, and an annual publication (Årboka). It also publishes 20,000+ items via DigitaltMuseum and provides building preservation advisory services.
Product overview
Mjøsmuseet is a regional cultural history museum operating multiple physical sites and digital services. The museum's portfolio includes: Mjøsas ark (500 sqm exhibition at Kapp Melkefabrikk presenting 8000 years of history), Mjøssamlingene (maritime museum at Minnesund), Steinberg (authentic 1814 estate museum), Eiktunet (open-air village museum), Gjøvik gård (urban estate museum), Glassutstilling (glass exhibition at Holmen Brænderi), Raufoss industrimuseum (industrial museum), Hjemmefronthytta (WWII resistance site), and Tingbygningen Hunn (historic building). Supporting services include school educational programs, archives (~1800 shelf-meters), artifact collections (~30,000 objects), photo services, traditional music archive, the podcast 'pod:Mjøsmuseet', annual publication 'Årboka', the 'Lydbølgen' physics/music exhibition, and the DigitaltMuseum digital platform publishing 20,000+ items online.
Differentiator
Problem solved
Functional benefit
Products and services
- Mjøsas ark (Mjøsa's Ark at Kapp Melkefabrikk) A 500-square-meter museum exhibition at Kapp Melkefabrikk presenting 8,000 years of history, from the Stone Age to the Viking era, featuring authentic Viking swords, petroglyphs, and exhibits on Lake Mjøsa's environmental history. Open to the general public and school groups.
- Mjøssamlingene (Lake Mjøsa Maritime Museum) Lake Mjøsa's maritime museum at Minnesund, showcasing 200 years of boat and shipping history through historic warehouses and veteran boats, including the Skibladner steamship. Open to the general public and tourists.
- Steinberg (Amtmannsgården) An amtmann's estate from 1814 with original buildings, park, and graveyard. Home to Eidsvoll representative Lauritz Weidemann and his family, featuring authentic Empire-style interior. Open to visitors and used as venue for events and school programs.
- Eiktunet friluftsmuseum An open-air museum resembling a 19th-century village on Gjøvik's hilltop, featuring traditional farm buildings, small lakes, and mountain pastures with views of Lake Mjøsa. Houses the operations department, photo service, and artifact reception.
- Gjøvik gård A historic estate and museum in central Gjøvik, presenting the city's history through the lens of the Kauffeldt and Mjøen families, including Gjøvik's glass industry heritage. Hosts the Norvald kafe og vinbar.
- Glassutstilling (Gjøvigs Glasværk) An exhibition at Holmen Brænderi displaying antique glass from Gjøvik Glass Works (1807-1843), Norway's first major industrial enterprise, featuring items from other contemporary glassworks.
- Raufoss industrimuseum Industrial museum at Raufoss Industry Park documenting the history of Raufoss industry from the 1896 founding of Rødfoss Patronfabrikk to modern defense technology and automotive production. Formally administered by Mjøsmuseet.
- Hjemmefronthytta A replica of a WWII resistance hut built in 1944 by Milorg on Totenåsen, serving as a day-trip destination for visitors to explore wartime history.
- Tingbygningen Hunn
Quantifiable outcome
- Cultural school programs reach thousands of students annually across 6+ municipalities
- +1 more outcomes
Companies that use Mjøsmuseet
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Mjøsmuseet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mjøsmuseet partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- NTNU (Norges teknisk-naturvitenskapelige universitet)coreIn 2022, Mjøsmuseet AS entered a five-year formal cooperation agreement with NTNU for research and development based on mutual interest areas in the Gjøvik region. The partnership supports academic research using museum collections and facilitates scholarly collaboration.
- Oppdrag Mjøsa (Research Program)coreMjøsmuseet participates in the large research project 'Oppdrag Mjøsa' with NTNU and others. The project's goal is to facilitate value creation through sustainable use of Lake Mjøsa's resources and ecosystem services while maintaining ecosystem structure, productivity, and biodiversity. A temporary exhibition at Mjøsas ark showcases preliminary findings.
- Vitensenteret InnlandetcoreCollaboration on exhibitions including 'Lydbølgen' (Sound Wave) at Holmen Brænderi - an exhibition combining regional music history with physics. Also joint work on the 'Glassbyen Gjøvik' school program project funded by Sparebankstiftelsen DNB.
- Foreningen MjøssamlingenecoreForeningen Mjøssamlingene is a voluntary association that owns and maintains buildings, objects, facilities and boats at Mjøssamlingene. The museum manages and administers the facility on behalf of the association. Monthly coffee meetings for members held at Amundstua.
- InnlandsarkivacoreNetwork for private archives including Anno Museum, Gudbrandsdalsmusea, Mjøsmuseet, Norsk Vegmuseum, Randsfjordmuseet, Stiftelsen Lillehammer Museum, and Valdresmusea. Established 1981, unique nationally. Mjøsmuseet hosts the archive leader position.
- Kulturskolen MjølkefabrikkenminorCollaboration on the 'Ei reise på Mjøsa' school program for 3rd graders in Østre Toten municipality.
- Seriøst FirmaminorPodcast production company that produces 'pod:Mjøsmuseet' for the museum. Program host: Helle Therese Kongsrud. Music/sound design: Lisbeth Eilertsen.
- Gjøvik SpelmannslagminorMusic association that uses Tingbygningen Hunn for practice and course facilities. Manages rental of Tingbygningen for concerts and events.
- Toten historielagminorLocal history association with offices at Steinberg. Collaborates on annual book (Årboka) publication. Members receive Årboka as part of membership fee.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Mjøsmuseet competitors and assessment
Company assessmentDirect peers
- Rørosmuseet: Rørosmuseet operates the UNESCO World Heritage mining town of Røros and is a regional cultural heritage museum. It is comparable as a museum peer focused on industry and cultural heritage preservation in a small Norwegian town, with similar admission-tour-venue-rental revenue model.
- Gudbrandsdalsmusea: Gudbrandsdalsmusea is a regional museum consortium in the Gudbrandsdalen valley and a co-member of Innlandsarkiva. It is directly comparable as a multi-site regional cultural history museum serving a defined inland Norwegian geography with similar public funding and educational program structure.
- Stiftelsen Lillehammer Museum (Maihaugen): Maihaugen is one of Norway's largest open-air and cultural history museums and a fellow member of the Innlandsarkiva network with Mjøsmuseet. It is directly comparable as a regional cultural history museum with extensive building collections, educational programs and public-funding-backed operating model.
- Anno Museum: Established 1981, Anno Museum is a co-founding member of the Innlandsarkiva private-archive network alongside Mjøsmuseet and operates multiple regional cultural heritage sites in the Hedmark region of Norway – directly comparable as a multi-site regional museum with shared archival infrastructure.
- Randsfjordmuseet: Randsfjordmuseet is another Innlandsarkiva member serving the Hadeland and Brandbu area. It is directly comparable as a smaller-scale regional museum with archival holdings and public-municipal ownership, operating in a similar radius and institutional design to Mjøsmuseet.
- Valdresmusea: Valdresmusea is a cluster of museums in the Valdres region and a fellow Innlandsarkiva member. It is directly comparable as a regional museum network combining cultural history, open-air sites and educational programming under a public-funding-driven model.
Regional players
- Vestfoldmuseene: Vestfoldmuseene is a regional museum organization in Vestfold and Telemark with multiple historical sites. It is comparable as a regional museum peer operating a similar multi-site, multi-municipality structure, but serving a different (southern coastal) geography than Mjøsmuseet.
Others
- Kulturminnefondet: Kulturminnefondet is Norway's national cultural heritage fund providing grants for preservation of historic buildings and sites. It is comparable as an enabling/ecosystem partner to Mjøsmuseet's bygningsvernrådgiver (building preservation advisory) service, providing funding flows that support similar heritage preservation activity.
Broad incumbents
- Stavanger Museum: Stavanger Museum is a long-established regional museum covering cultural and natural history in Rogaland. It is comparable as a broad incumbent regional museum with archival collections, educational programming and a public-funding-supported model, though based on Norway's west coast rather than inland.
- Norsk Folkemuseum: Norsk Folkemuseum is Norway's largest cultural history museum on Bygdøy, Oslo. It is comparable as a broad incumbent operating in the same cultural-history-museum category as Mjøsmuseet but at a national scale, with much larger visitor volume and a more diversified cultural offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Mjøsmuseet social profiles
Digital presenceMjøsmuseet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mjøsmuseet leadership team
Management profileNumber of profiles
Profiles11 records
Mjøsmuseet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mjøsmuseet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mjøsmuseet
What does Mjøsmuseet do?
Mjøsmuseet is a regional cultural history museum that preserves and communicates artifacts, photographs, archives, buildings, boats, and industrial heritage from the Lake Mjøsa region in Norway. The museum operates seven main physical sites along the western shore of Lake Mjøsa and delivers cultural experiences, educational programs for schools, venue rentals, archive research services, photo licensing, and an annual publication (Årboka). It also publishes 20,000+ items via DigitaltMuseum and provides building preservation advisory services.
Is Mjøsmuseet a public or private company?
Mjøsmuseet is a private company. It is classified as state government owned and is currently operating.
When was Mjøsmuseet founded?
Mjøsmuseet was founded in 2006. It employs 1 to 10 people.
Where is Mjøsmuseet based?
Mjøsmuseet is headquartered in Kapp (Østre Toten), Norway, in the Europe region.
How does Mjøsmuseet make money?
Five revenue lines are on record. Public Cultural Institution Funding is the primary driver. The others are admission and Tour Fees, venue Rental, photo Sales and publications Sales.
Who are Mjøsmuseet's main competitors?
Direct peers on record are Rørosmuseet, Gudbrandsdalsmusea, Stiftelsen Lillehammer Museum (Maihaugen), Anno Museum, Randsfjordmuseet and Valdresmusea. Vestfoldmuseene is listed as a regional player. Kulturminnefondet is listed as an others. Broad incumbents are Stavanger Museum and Norsk Folkemuseum.
Does Mjøsmuseet have an API?
No public API is recorded for Mjøsmuseet.
What industry is Mjøsmuseet in?
Mjøsmuseet's product category is Cultural Heritage Museum. Its primary akta.pro industry code is THAJADAB, History Museums, with a secondary code of THAJADAI, Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations). Its NAICS code is 712110.