Anno

Name

Anno

Legal name

Anno museum AS

Website

https://annomuseum.no

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Museum and Cultural Heritage Services

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (7121), Historical Sites (712120), Museums, Historical Sites, and Similar Institutions (712), Museums (71211)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

History Museums (THAJADAB)

Keywords

• Museum network services
• Cultural heritage preservation
• Historical exhibitions
• Museum digitization services
• Conference venue rental

Headquarters

HQ city

Elverum

HQ country

Norway

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Admissions and ticket sales: Revenue from paid museum visits, with increasing paid attendance noted as a growth area in 2025
2. Membership subscriptions: Annual membership providing free entry to all 29 museums, starting at kr 790 per year for adults
3. Conference and venue rental: Conference facilities and venue rental services, from small meeting rooms (from kr 2750) to large conference packages (from kr 570 per person)
4. Public subsidies: Government funding from Kulturdepartementet, Innlandet fylkeskommune, and Hedmark municipalities - major revenue source
5. Commercial digitization services: Anno Digital provides paid digitization services to external customers including other museums

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Anno museum AS operates a network of 29 museums and visitor sites across Innlandet county, offering cultural heritage exhibitions, educational programs for schools, annual memberships with free entry, conference and venue rental services, and dedicated conservation (Anno Bevaringssenter) and digitization (Anno Digital) units serving both internal collections and external customers. The organization holds national responsibility for women's history, Norwegian emigration, Romani/Tater cultural heritage and forestry-related museum services.

Product overview

Anno museum AS is a museum network consisting of 29 museums across Innlandet county (formerly Hedmark), from local heritage farms to nationally significant institutions. The portfolio includes museums covering cultural history, natural history, forestry, emigration, women's history, industrial heritage, and regional traditions. Key products include the main museum network operations, Anno Digital (digitization services), Anno Bevaringssenter (conservation center), conference facilities, and membership programs. The flagship Domkirkeodden historiesenter, opening May 2026, represents a new model combining museum and archive services. Specialized museums include Norsk Skogmuseum (forestry), Norsk utvandrermuseum (emigration), Kvinnemuseet (women's history - Norway's only), and various regional heritage museums.

Differentiator

Problem solved

Functional benefit

Products and services

• Anno museum network (29 museums across Innlandet)
• Anno membership program
• Conference and course facilities
• Anno Digital (Digitaliseringsenheten)
• Anno Bevaringssenter (Conservation Center)
• Domkirkeodden historiesenter (Regional History Center)
• Mjøsbåt Laboratorium

Quantifiable outcome

• Record-breaking 240,184 visitors in 2025
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• MjøsmuseetcoreStrategic or Co-development Partner · 1 January 2021Collaboration partner in Revitalisering av Mjøsbåtkulturen project, documenting and building replicas of traditional Mjøsbåt boats from Lake Mjøsa
• Hamar Roklub 1881coreStrategic or Co-development Partner · 1 January 2021Collaboration partner in Mjøsbåt project, recipient of rebuilt traditional boat, hosts boat-building laboratory and events
• Norsk HåndverksinstituttminorStrategic or Co-development PartnerPartner in Mjøsbåt project, organized boat-building seminar in June 2024
• RiksantikvarencoreStrategic or Co-development PartnerSupporting partner in Mjøsbåt project, involved in heritage preservation (Nordic boat traditions inscribed on UNESCO list 2021)
• Forbundet KystenminorStrategic or Co-development PartnerSupporting partner in traditional boat preservation, organizes Tradisjonsbåtkonferansen 2024
• KulturITcoreTechnology or IntegrationIT provider for Anno's digital solutions, operates Primus database system and DigitaltMuseum platform. Anno is co-owner and managing director serves as board chair
• NasjonalarkivetcoreStrategic or Co-development PartnerCo-located with Anno at Domkirkeodden historiesenter opening 2026, partnership for regional history center - national pilot project
• Innlandet fylkeskommunecoreOthersMajority owner (35% stake), provides operational subsidies, supports Crossings 200, and funds Museumforum Innlandet collaboration
• Värmlands museum (Sweden)minorStrategic or Co-development PartnerCross-border collaboration in seminars on crisis, war and emergency preparedness, joint professional development
• Dalarna museum (Sweden)minorStrategic or Co-development PartnerCross-border collaboration with joint seminars including 'Skog' (Forest) theme, professional exchange
• NIKU – Norsk institutt for kulturminneforskningminorStrategic or Co-development PartnerCollaboration on archaeological investigations of Hamar's medieval history in partnership with Anno

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Sveriges museer / Värmlands Museum: Swedish regional museum with similar cultural history mandate and active cross-border collaboration partner with Anno. Comparable as a Nordic regional museum organization with public funding and similar programming focus.
• Midt-Troms Museum: Regional museum organization in Midt-Troms, northern Norway. Comparable as a regional museum network serving a sparsely populated area with public funding and similar collection management challenges, though operating in a different geography.

Direct peers

• Maihaugen (De Sandvigske Samlinger): Open-air museum in Lillehammer with extensive building collections and cultural heritage focus. Operates in the same Innlandet region as Anno, with similar friluftsmuseum model and comparable audience of cultural tourists and school groups.
• Museum Stavanger (Museum of Stavanger AS): Regional museum network in Rogaland operating multiple cultural and historical sites. Directly comparable as a multi-site museum organization with public funding, diverse revenue streams, and a mix of local heritage farms and city museums.
• Agder Museum: Regional museum network in Agder county with multiple sites and public ownership structure. Comparable to Anno as a multi-site county-level museum organization with similar revenue model (admissions, membership, public subsidies).
• Vestfoldmuseene IKA: Regional museum network in Vestfold county operating multiple sites under a unified organization. Directly comparable as a county-level museum consolidation model, with shared funding from fylkeskommune and similar multi-site governance structure.
• Telemark Museum: Regional museum organization in Telemark operating multiple heritage sites with industrial and cultural history focus. Comparable as a county-level museum network with public ownership and subsidy dependence.

Others

• Kulturminnefondet: Norwegian Cultural Heritage Fund providing grants for heritage preservation projects. Comparable as a heritage funding ecosystem participant that Anno museums can apply to for conservation and digitization projects.
• Riksantikvaren: Norwegian Directorate for Cultural Heritage, which provides funding and oversight to Anno. Relevant as the regulatory and funding counterpart that Anno depends on, and a partner in heritage preservation projects including Mjøsbåt UNESCO work.

Broad incumbents

• Norsk Folkemuseum: Norway's largest cultural history museum on Bygdøy in Oslo, featuring extensive open-air building collections and national cultural exhibits. Operates at greater scale and urban catchment but shares the cultural history museum model and educational programming focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/annomuseum
• YouTubeyoutube.com/@annomuseene
• Facebookfacebook.com/AnnoMuseum
• Instagraminstagram.com/annomuseum
• LinkedInlinkedin.com/company/anno

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anno